Talk Shit With P
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Talk Shit With P
S10E13 - Please Hustle Responsibly... What If Rest Is Your Best Creative Tool & Your To-Do List Can Wait?!?
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What if your most sustainable edge isn’t more effort, but better choices? We sit down with filmmaker, photographer, and community-builder Angela Hollowell to unpack how Honey And Hustle became more than a great name and turned into an ethos: Please Hustle Responsibly. Angela shares how her newsletter grew into an editorial home for long-form ideas, audio editions for busy commutes, and a genuine network that connects listeners to resources and to each other.
We dig into the creative decision tree she uses to choose the right medium. If an idea needs other voices, it’s a podcast. If it needs to show, not tell, it’s a film. If the script is too dense to memorise, it’s a written piece. That clarity shapes everything from her audio setup to her standout conference pamphlet—a hand-folded, beautifully designed guide packed with quotes and QR codes that turned a noisy venue into a lasting touchpoint. Along the way, she explains why Rootful Media’s rebrand worked, how to avoid confusing pivots that overpromise, and the power of naming to align what you do with what you want to do next.
Angela pulls back the curtain on skill-building as a creator: getting “good enough” at audio to deliver a clean experience, knowing when to hire for design or colour, and treating microphones like camera lenses with different jobs. Then we go deeper on story. “AI can’t fix a vibe story,” she says, because the missing piece is rarely a tool; it’s the human edit—beats, transitions, and a point that earns the reveal. From Trail Therapy to Durham’s influence on her craft, she shows how focus, rest, and boundaries produce work with a coherent soul.
If you’re a podcaster, filmmaker, or writer feeling the friction of endless hustle, this conversation offers a practical path: choose your medium with intention, protect your time, and share enough to be true without losing your privacy. Subscribe for more creator-first conversations, share this with a friend who needs a reset, and leave a review telling us the one boundary you’ll set this week.
Make sure you wish Angela Happy 2-Years of Please Hustle Responsibly … find her and EVERYTHING about her via http://www.angelaholowell.com
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Warming Up And Setting The Tone
SPEAKER_05Saying, like, hey, you don't need to go off on a tangent for two minutes. I know you heard a podcaster do this and you thought it was cool, but this isn't actually a good thing to do. It's actually really boring and it's defeating the purpose of this video or this story or whatever. Um like having someone to weed out the point.
SPEAKER_00Yeah.
SPEAKER_01Angela, welcome to Talk Show with P.
SPEAKER_05How are you feeling? I'm feeling good. How are you?
SPEAKER_03I'm good. It's just amazing to finally have you on Talk Shield P, especially for this final season. This season is very special to me, so I'm glad you could you could be a guest. Thank you.
SPEAKER_05Thank you for having me. I feel honored.
SPEAKER_03Yeah, I feel like late with me and Angela have been getting to know each other. So I've been enjoying getting to know Angela and um I subs uh unsubscribe to a lot of people in newsletters because some people just your newsletters are boring. And Angela's is one that has not yet hit an unsubscribe because I really, really enjoy your newsletter. So I'm gonna dive right into that, even though that was not the plan I had. But what's the inspiration behind your newsletter?
SPEAKER_05Yeah, at first it started uh for a couple of reasons. One, I went to a podcast festival in Richmond called Resonate Podcast Festival, and I was really looking for ways to grow one, just get like feedback on my podcast, and two build a community around my podcast. I really wanted people who are consistently listening and who cared about yes, me as the host, but also getting to know other people. I feel like that's something I'm decently good at, which is connecting people to resources, connecting people to each other. And so I wanted a space where I could do that. Uh, as I started writing the newsletter, um, it morphed into something a lot more. It morphed into almost this educational and entertainment vehicle for people. So lots of long form writing, not really a lot of me regurgitating my podcast episodes. I did share them, I did write articles about them, and I still do, but that's not the bread and butter of the newsletter. The bread and butter of the newsletter is, I guess you could say, like editorial content that complements the conversations and the interviews I have on Honey and Hustle.
SPEAKER_03I love that, and um, I love that you say that you just sometimes share specific episodes, those the time you kind of did, and then I think you have seasons where sometimes I see it's more our conversations and other things, but so I would want to ask, how do you decide when when something again you are in film, you're a photographer, and all those amazing stuff? So, how do you decide what becomes uh a film versus a podcast versus a written piece?
Picking Mediums: Article, Podcast, Or Film
SPEAKER_05Cause girl, the eternal struggle. Um, sometimes like I'll have an idea for something, and I'll be like, oh, this would be a great YouTube video. And then I'll start writing and I'll be like, There's no way I'm gonna remember this entire script. This just needs to be a newsletter article, there's just no way. Um, or I'll have an idea for something and I'll be like, hold on, like what other voices could I bring into this? Uh, this should be a podcast episode because I need to interview people. Or uh I'll have an idea for something and I'll be like, no, I need to show instead of tell. This needs to be a video or this needs to be a film. Um, so sometimes it's uh just a lot of trial and error. Um, sometimes it's about what's the best package, sometimes it's multiple things like there. Sometimes I've done audio newsletters where I'll write something and then I'll record myself reading it because it's kind of long. And so I want to give people an opportunity to like listen to it on their morning commute versus trying to read an 18-minute article. Sorry guys. Um so yeah, I think I just try to think about what's the best experience for the person that's gonna be seeing this or hearing this or reading this, and that kind of dictates a lot of things.
SPEAKER_03Um I I definitely get that. Um, and I think that's one thing like I gave up on newsletters because I was like um writing in itself is a skill, and uh, and I don't care people can say, Oh, you can use grammar, you can use chat gpt or whatever, but it is a skill in itself to write to and to write in a way that people wanna keep coming back to read more, right? Yeah, so um that already is stressing itself, like me. I just have to worry about my podcast and the content itself is already crazy, like choosing what clips to share and what to not share, because you don't wanna overshare all the clips, then it becomes a whole episode, you know. So for you to have to figure out between dividing, like goodness to you, like that creativity level, which brings me to this. Um, I still have this. Um I don't keep a lot of stuff I get from conferences, but this was talked a lot about at podcast movement evolution, and it's the way you designed it. I know people can say it's just a paper, but the way you made sure every sector and how you represented your brand in itself and the storytelling, like, how did you think about this? This is this is amazing. Like, there's a reason why I still have this. Like, this is amazing.
Designing A Standout Conference Pamphlet
SPEAKER_05Yeah, I wanted to do something unique for Podcast Movement Chicago, and I actually have been working on that for like maybe six months. When I say working on it, like I started the design and sketch, I picked out the quotes, I knew kind of what I wanted in the QR code, and um wrote the copy for like the about section, and then I worked with a designer to like sketch the faces of the guests. So that is a designer did that from their images, and then he designed the pages of the pamphlet, and then I put it together in Canva and printed it and folded them all by hand. So that is quite literally a labor of love. Um, but it was something that again, I think made a really good impression because nobody else did that for their session. Um for people who are just like maybe not able to stay because they couldn't hear me because I was yelling to like 50 people without a microphone, then they at least got to know where they could find me after. You know, they could check out the newsletter, they could check out the podcast, um, and they could find me that way, or they could just reach out to me later on during the conference. So uh that was, I think, a shot in the dark. I wasn't sure how people were gonna receive it. I think I made 50 and I gave all but like three of them away. So pretty solid, I would say, for numbers. And um, I'm really happy with what they gave me. I want to do it again. I don't know when I'll be speaking again, but I want to print some more out. I think they just make a really good impression. I'm also working on a print magazine version of Please Hustle Responsibly the newsletter. So stay tuned for that as well. Print is not good.
SPEAKER_03Y'all, you add it to your first. Please tell me this is the first time you're sharing this news. Okay, you're adding to your first. Um, here for that in a calmway. But no, um, when I say it was the talk, and especially most of you guys who got to present in that stage were in a disadvantage, as you say, the area where it was, and there was no mic. Um, so to to cover yourself where those people were either aggravated with uh what what was going around or just could no longer take it to have this to go with it. It's amazing. And these are um these are actual episodes, right? So, how many episodes do you have on your show?
SPEAKER_05Um, over 150 now, I think.
SPEAKER_03Yeah, so you picked 10 cots. Like, how did you decide which card? Because the um going back to to listen to to have specific because as I'm counting, there are only 10 cots on this page.
SPEAKER_05Yeah, I wish I had my little notebook here. So I did the majority of that season, I actually recorded in person. And so after each recording, I would just take a few minutes to write down notes and quotes and things that came up for me during the episode. And so after that season was done, I looked back over and I just kind of identified 10 quotes and things like that that I thought would be good to include. Um, so again, not the sexy way, not with AI. Um, took a little pen and paper, but we got it done.
Building Brand Touchpoints And Print Plans
SPEAKER_03So I love it. I wonder if these people know they're actually printed. Like do they get a copy? Like, I would be so happy to see myself, like, but no, this moves on and things like this, because you know, um, rap shit with pee, we are all about match and branding and and all those good amazing things, and most people see me around. Like, I try to be branded as much as I can be. Sometimes too much.
SPEAKER_01Rap Sheet with P is more than just a name, it's what we do. We make visions come alive from branding and match to curated gifting and virtual assistant services. We help creatives, entrepreneurs, and businesses show up bigger, bolder, and better. So if you're ready to level up your vision, connect with us on IG at rapsheetwithp or rapshitwithp at gmail.com. And that's w r a p s-tw-p, rapshitwithp at gmail.com or rapshe with p on Instagram. Rapshitwit P where access meets energy, where passion meets execution, and where every detail gets wrapped with love and excitement. So here's to season 10, the final season of Doc She We P.
Honey And Hustle Name And Ethos
SPEAKER_03So when I see things which are different, because I'm tired of seeing the same shit. I want people to go outside the box and like so. This it's been a while since somebody has wowed me into their life. I don't want to lose this and even when I was parking, I was like, I I better hope because people are trying to steal it because they could no longer get any of them. So I made sure it was safe and secure, but to a line to where it belongs. But speaking of that, your podcast is called honey and hustle, and um I have honey and hustle stickers. Like I'm branded with honey and hustle. My power bank, my laptops, they have honey and hustle. Uh, I spread them around, and it's it has been also a conversation starter because sometimes I forget I still have the stickers, and when I take out my my my power bank or anything, and people read please hustle response with like they they really can relate, especially now in the culture where we we have been so much in the go-go go. Um, I used to believe that being busy meant uh you're you're doing something, but then I realized you can be busy and you're not doing shit. It's better to be productive than busy. There's a difference between being productive and busy, so that's why I related so much with please hustle uh responsible. Uh so how did this name come about? Like, how did you end up naming your podcast Hassel Honey and Hasso? And what came to mind with having the slogan please also responsible, even though it's something we have known, but you know, for you to capture that moment and write it along.
SPEAKER_05Yeah, I'll start with the name of the podcast because that definitely came first. Um, when I was thinking for the concept of the show, I remember I get inspired a lot by design, and I saw this design on Instagram that had a really big H. And on the top uh bar of the H, it had like the words for hustle in between, and on the bottom it had humble. And I was like, okay, this is definitely like some workout motivation type shirt, but how can I take that concept and like turn it into something more feminine and badass and fun? And honey and hustle came to mind, and I kind of like the honey, honey bee, honeycomb type branding of that. So I felt like I could use that, also have something fun coming up with that branding, a new version of the show, but we're not gonna talk about it yet.
SPEAKER_03Um, so yeah, so I love how you're just you you're you're acting like Orlandra and Nick right now, like you're just giving us some little clums, like you know, like I'm I'm here for it. Okay, go on, sorry.
Rest Over Burnout And Sustainable Hustle
SPEAKER_05Paula's getting all the exclusives. I gotta, I gotta, I gotta pace them out. So yeah, so Honey and Hustle was the name. We got a really good reception to the name. And then when I started thinking about the podcast or the newsletter, obviously I drank at the time. And I said, you know, I was like watching a beer commercial, and at the end of it, you know, they always say, please drink responsibly. And I was like, what if I said please hustle responsibly? That's kind of a similar tone. Like it's kind of tongue-in-cheek because when they say please drink responsibly, they really mean buy as much as you can without really getting pulled over for intoxication. What I mean when I say please hustle responsibly is literally like do not go into burnout trying to like be in go mode all the time. And I think that's what is one of the driving ethos of like my newsletter. It's what guides the beats, I think, in my writing. It's there's an element of encouragement, there's an element of like hard work, but there's also an element of vulnerability and heart to let people know like it's okay if you're not 100%. It's okay if you don't hit your goal in the time you think it you should. It's okay if you need to rest in order to have the energy to keep going. It's okay if you need to take a break. It's okay if you need to spend time with your family versus working on your business. Like those are the type of things that we try to incorporate. And I say we, it's me, but those are the type of things I try to incorporate in the newsletter. Um, so that yes, it's informative, yes, it's valuable, yes, it's hopefully entertaining with my witty personality, but also there's this element of like, please understand that I'm a human writing this, and I'm experiencing the same crap you're experiencing writ large. Like, I'm not always 100%, and it's okay for you to not be 100% and still be successful.
SPEAKER_01Please has a responsibly just celebrated two years. Woohoo! Happy two years to please us responsibly. So I feel like the best way you can help celebrate this milestone is go and subscribe, go support, go drop some happy two years, some confidentiality out to Angela, spam her page, show us some love. We all know how much it is to celebrate such moments. Happy two years please us responsibly.
Rootful Media Rebrand And Scope
SPEAKER_03And I love that, and that's why I relate to this because um again, um, being uh born in Tanzania where um when you when you take a break and rest, especially they see you as lazy, right? Like, what do you mean you're just sleeping the whole day? Like, go out and do something, but what am I? And that's how you end up going outside and getting in trouble as well, because uh you have no business being outside if you shouldn't be outside. So growing up in that space where you constantly have to keep hustling or moving or doing something, because God forbid you took a lazy day, and then growing up and starting therapy and working on myself, realizing that you can't constantly be on the go, go, go, and every time I don't listen to my body, I end up crashing in a bad way, and it's costing me a lot more than just listening to my body and stay. So these days I take pleasure in a lazy day. I enjoy staying in my bed and all. Sometimes I'm even like, I'm not even gonna shower today, we are gonna stay in bed and just eat some snacks and watch some trash TV because sometimes that's what the mind needs. Sometimes you're not making sense in your business or showing up correctly, or things are not making sense because even your mind is tired of constantly thinking or trying to be creative, it also needs to rest, and when you come back, you feel fresher. I think you can finally feel the dots making sense. So I love that. And as a person who loves beer and drinks a lot of beer, I like that Abia Commercial inspired you. That's amazing. Uh, but also you are also the founder of Ruthful Media. So, again, where did that name how did you end up name? I'm always fascinated by how people name their companies or their businesses or their uh creativity. So a little background on Ruthful Media and what it's all about.
SPEAKER_05Yeah, so the original name of my company was named after me, which I don't recommend. It was Ange H Studio. A lot of people got it wrong, so spelling was an issue. Um, and then but it was also a good way for me to weed out people that knew me and people who didn't, because they'd walk up to me and they would call me Ange, and I don't go by Ange, I go by Angela. So it there was a lot of things going on there. Um and I was maybe at the end or somewhere in 2022, I was like, okay, I want to do a rebrand. What should the name be? And at the time I was doing a lot of like environmental justice, like outdoor, human rights storytelling documentaries and work. And I wanted a name that reflected that. So Rootful was one of the five names that I came up with. I did a little focus group and did some research on like what names were available, you know, the dot coms, like what was search saying was competitive, and that weeded out some of them. Um, but Rootful was the one that came up as the winner. And so that's what we went with. Um, do does my work focus on that now? Doesn't matter. Um, I'm stuck with the name. Because now Rootful Media has turned into like this umbrella company for a lot of my original media project projects. So there's still an element of like outdoor adventure storytelling in that. Some athlete-driven stories for sure. But there's also this element of like business storytelling that is now more fully under that umbrella. Women's sports stories that are now under that umbrella, some narrative work that's now gonna be under that umbrella. So it's a lot more expansive than what it used to be. But I'm okay with the name. I'm gonna stick with it. Yeah, I still think it's unique, so I have that going for me. I still own the domain, so I have that going for me. So uh we'll see how we go.
When Rebrands Fail And Why
SPEAKER_03I love it, and I feel rootful, like it's the root, right? So um they all have to grab and they branch. So you can have all things under, as you said, an umbrella. So that's the main branch where it has different roots falling down. So it's still kind of works, and I love that. And you've talked about rebranding, which is um big on me, especially this season, especially um Toxic Week coming to an end, or long-term break, whatever the future is. What are your thoughts on rebranding or pivoting? I know it can be scary as well when you already have clients or or fans who are already committed. You know, some of them be loud as fuck in a supportive way. But uh, once they're committed, and we know people are very bad with change, whether it's good or not, um, the idea of change scares a lot of people. So when uh when you were rebrand rebranding, um did you ever have those scary thoughts? So I know you already hated people coming up to you and calling you Angie, even though that's the name you gave your company. Um so were you scared that you might lose um some clients or that thought didn't come? It was just like I'm over it, we're gonna start off fresh and whatever happens, happens. How did you navigate the rebranding process of it all?
SPEAKER_05Yeah, I think for me, part of the rebrand was uh me making a declaration of the type of work that I wanted to do. And I think that's important to consider. Um, rebrands can be a reflection of the work that you have done and that you are most known for, but they can also be aspirational in uh guiding you towards the work that you want to do more of. And I think mine was kind of a combination of the two. Like the work that I was most proud of was my documentary style work, and I wanted to do more of that. Um, so that's how that name came into play. Um, I personally think it helped me a lot because people, I got more work like that, and people just understood, oh, this is the go-to person for outdoor adventure, environmental justice type advocacy. Those are the nonprofits that I was on the board of Bike Durham and Dogwood Alliance, forestry justice and bike pedestrian and transit advocacy. So there's a lot of me and my life and my work that was reflected in this game. Um, I don't think it was that big of a deal. I think rebrands go bad for a couple of reasons. One, if they add more confusion than they do clarity, see HBO and HBO Max and Max, and then HBO plus I don't even know. Okay. I think the next one is gonna be H Max, okay, and nobody's gonna know what's going on. Um but I I think like so when they add more confusion than clarity, then that's not a good thing. Especially when they require you to get a whole new app. Like, what are you doing? HBO? Sorry to pick on HBO, but I know they don't watch this and I know that they don't care. So they paid somebody 15 million dollars to tell them they need to change it back to HBO.
SPEAKER_03Yes, okay.
SPEAKER_05So so there's that. I think that's one of the reasons it goes bad. I think another reason it goes bad is maybe the rebrand isn't expansive. So from a color perspective, from uh a message perspective, like if you pigeonhole yourself a little bit too much, then you're shrinking the viability of the company and of the name. I'm trying to think of an example. Um I can't think of one right now, but uh I think that could be really difficult. Um, I think there's also ones where maybe you set an expectation a little bit too high, or in that and you're not really able to fulfill it based on people's expectations. And a really easy example of this is like Disney Plus. For a long time, everybody knew what Disney was. It was theme parks and it was a channel on TV. Now you're saying Disney Plus is streaming that I play separate from from TV. Now you're saying that all the Marvel movies I love that were scattered across Netflix and Hulu and Amazon can only be seen on Disney Plus. Now you know what I mean? Like now you're telling me that any actor who signs with Disney Plus is trying to sign away their name, image, and likeness for like the rest of their life. Are you kidding me? How am I supposed to support that? So, you know, and there's a lot of things that have added a little plus sign to their name, and now it's people are upset because they're like, why is my subscription going up every year? But what I get access to is not, and I don't feel like it's fulfilling on this promise and on this premise that I'm getting something extra. So those are what I would say when rebrands have a hard time catching on. Um so yeah, try not to do that.
Skills Gaps, Gear, And Getting Better
SPEAKER_03So like no, and and and that's so true because some of the stuff you get on Disney Plus, they're also available on ABC. Like none of that shit ever makes sense. But it's also the same as um conferences because me and you do attend um most of them. So when people have the the tickets, right? And you look at the ticket price and some tickets, and you look at okay, what am I getting for VIP or pro compared to what am I getting normal? And you're like, something extra, but there's not much difference. Like, what do you mean? What's the point? Like, there's no special parts of me, but just the title, oh, you are pro, oh you are VIP, but you just spend more money for nothing more. So I get that part, and uh, I appreciate the the honesty, and I think there's a thing, like I said, I spent so much money on my new brand and my new logo compared to my first logo when I started because I wasn't invested when I was starting my podcast, right? So I wasn't gonna throw money on a logo that I wasn't sure if it was just a COVID baby fan or if it was something because a lot of us are COVID babies, like when I mean babies projects, right? We call them the COVID babies. But then when I saw that I was invested in everything, that's when I I paid for a jingle, I paid for a proper intro, like I started really investing. But right now, if you tell me to go rebrand, and that's why it's I'm putting it on a hole until I figure out the direction, because I'm not wasting more money on a rebrand when I've already spent so much, and I don't know what the rebrand actually looks or what it's gonna serve, and sometimes also it's good to know when um to end something more or less than rebranding it, like you know. Um, but something I wanna ask you, right? On honey and I saw you highlight founders in creating so what's a question you wish more founders asked you personally?
SPEAKER_05Um if you could do it all over again, what's a project or revenue stream you would have started sooner? Yeah.
SPEAKER_03Well, which I love the question because my next question was, you know, uh, what skill were you the worst at when you started root for meetings? And how did you get yourself up to speak? Because uh I I I I don't know about your background entrepreneurship. Mine, um, I have no background in entrepreneurship. Uh, I never thought I wanted to go into the entrepreneurship world. I just knew uh I wanted to work in events because I like I do not like anything that has nine to five. I like working weird hours. As you've seen me, sometimes the hours we are all uh available working as now. So I like I like that. Um but I never thought about the idea of owning something because I always wanted to, the security of receiving uh a paycheck, either if it's weekly, bi-weekly, uh annually, whatever, but knowing that I am receiving paycheck over starting something and being in charge of it all over. But circumstances of the world uh since 2020 has not been the same. And most of us have been uh have been thrown into positions that we never saw ourselves, but we're enjoying being in those positions, however, hard or scary they are, including here now with my company. So everything I'm learning with my company and entrepreneurship is I'm learning as I'm going, right? I'm building and breaking and rebuilding and breaking. It's it's a constant circle. So, yeah, uh, what skills were you the worst at when you started with comedia, and how did you get yourself up to speed for people out there like me who are still in that space level?
Teams Of One, Barter, And Outsourcing
SPEAKER_05All of them. No, I'm joking. I would say, like when I first started the company, I was a photographer mainly, and I knew some video, but obviously not to the level I know it now. So I would say photography was like my main strength, and I was like learning video. Um, and then I got better at certain things. I think there are still some things I'm not super great at that I would just never charge for, like design. I'm not a designer, but I have an eye for design. I get inspired by design, I appreciate good design. I know how to describe the design that I want. I just can't make it. Um most of some of the time. And uh so, like again, like the design for the pamphlet slash poster. I contracted out because I was like, I don't know how to do this, and I'm not gonna waste my time messing it up. I'm just gonna get somebody who does this for a living and let them do it. Um, audio editing and audio recording. It took me a minute to understand the different types of mics and how they work and what mic is best for what purpose. And I was actually talking to Chiu K about this that resonate, and he was talking about like how this audio creator sees mics as almost like camera lenses, and there's a different mic for a different purpose. There's a different camera lens for a different purpose. And I didn't realize it, but that's also kind of how I view mics, which is why I have so much audio equipment, which is actually insane. If you had told me that years ago, I would have been like, no, somebody else can do audio, but like now I get it. Now I have like three sets of wireless lavs, and I have a standalone body pack for a lav mic, and I have a shotgun mic, and I have a condenser mic for the podcast, and just like and I have a really cute phone mic that you might see in a future video, but lots of different mics. Um, but they serve a different purpose, and I understand that now, and I understand like the basic principles of audio editing. I'm not a sound designer, you know, like there's levels to that. Um I know how to score something, I know how to add music, but that's different from making a score. So there's levels to it. I think I audio is one of those things where I got good enough to make a good product that's good to listen to, and that was fine with me. Same with design. It's like I got good enough where I could design a really good newsletter, design a really good website. Anything beyond that is beyond me, and that's okay. Um, filmmaking, I think I got drastically better. I think I am drastically better. Um I think there are still even levels to that that I don't necessarily aspire to reach. I think we're at a point where if there's something more outside of me, I'm just gonna hire someone that does it, like coloring or sound design or scoring. Um so there's that. Um writing, I don't know if I was necessarily like a bad writer, but I definitely think I'm an exponentially better writer now. So there's that. I don't know. Those are my breakdowns, my quick and dirty of my creative skill set right there.
Rapid Fire: Influences And Boundaries
SPEAKER_03And I love that. Um I remember during the summer I I was a moderator for um uh a panel with Walter and we're talking about being a team of one. And we we talked about this when it's uh it's okay to know a little bit of everything. When you're starting, you you see and the things you actually enjoy, even though you don't know them, you can't the more you keep doing them, the more you keep um positioning yourself with people who know that to teach you, you keep getting better. But if the things you're really not passionate or you don't care, you're never gonna get better because you you actually don't want to, right? You you you don't care for them. So it's always best to outsource, and that's why I love these um lenses of everybody being contractors, like we uh and I tell people sometimes when you make connections, even if you don't have the money to afford them, there's different ways. Uh people sleep on butter trade, like okay, you're good at this, I'm good at this. We all kind of you know, I will do this for you, you do this for me. You can butter trade and keep promoting each other in your circles that way you all end up getting jobs or contracted with people can. So there are different ways, and I and I and I love that you you you mentioned that. So yeah, to that. I feel like we constantly feel like we have to spend so much money on know everything, but you can't know everything, and especially now with the AI world and the world that keeps evolving. Every day there's something new, a new tool, a new this, a new way of showing up, a new especially in the podcast and creating world, like a new trend, a new mic, a new equipment. And that's why I know if I need anything to do with audio, I go to Jay, otherwise they will shout at me. And I know if I need anything with with filmmaking, I'll go to Angie. If I need anything with storytelling or capturing, I'll go to Dominic. Like so always go to people who know how what they know about that, and if you can't outfit from them, get some tips from them. Um also to say this, I do remember when you mentioned about how they're different you have different mics for different stuff, and now you understand it. It's like you remember a podcast movement, I used to find your one booth. So you have to say that of course there are all these cameras, and people be like, I've seen people who have like three, four cameras, and I'm like, do you really need all that like? Yeah, this is for close-ups, this is for highlights, this this is for this, and I'm like, it's just like a barber, right? It's something small, but they're gonna need different creepers for ages, for this, for this. So, um thank you for that. Um, I'm gonna take you on a quick rapid fire session, which I truly love. It's quick, it's one one, don't ever think it, just live in the moment. Okay, we again we are all toxic with these, so don't take it too seriously. A film that changed you.
SPEAKER_05Love and basketball. I don't know.
SPEAKER_03I watch a lot of movie I also really started loving Sana. I don't know uh why, but okay. A book every creator should read.
SPEAKER_05Uh one of the books by Austin Cleon. I think it's like Show Your Work. Yeah, that one.
SPEAKER_03All right, uh worst creative advice you have ever gotten.
SPEAKER_05The worst creative advice I've ever gotten?
SPEAKER_03Yes.
SPEAKER_05Uh short form content is for Instagram creators, it's not for filmmakers. It's not true, but whatever.
SPEAKER_03Somebody did tell me that to How do people divide what platform is for what? Do you remember when they used to say TikTok is for only dancing, and then everybody was scared about going on TikTok because they thought they had to dance? Yeah. Okay, I a habit that keeps your work honest.
SPEAKER_05Reading it out loud. Um, sometimes if you don't know if something is a good idea, say it out loud, see if it sounds right, see if it feels right. That's what I do. I read a lot of my stuff out loud. I reread it all the time.
SPEAKER_03It's so true, but the weird thing about me when I read shit out loud, I start taking quite second guessing that that and there, there's that, like the little why's that I in place. Like, do I say there or there? That's what it's for. I hear what you mean. Exactly. Um, a boundary that you put in place to not only protect yourself, again, uh, we live in a social media world, in a very fast-paced world, but what's uh and also when you have clients, so what's the boundary that you put to not only protect yourself, but protect uh from your clients, from collaborations, from your work?
SPEAKER_05Uh one of my boundaries that I started like last year was just like not taking a bunch of meetings. Um, so there are times where I like find myself in meetings, and I'd be like, Why am I here? Like, what does this have to do with me? Um, or I'd be like, okay, I just did a virtual 15-minute call with someone with no agenda, with no clear understanding of what we're gonna talk about, just like chatting about what we're doing. Like, I think even those calls, respectfully to everybody who's reaches out to me on LinkedIn, like they need to have a purpose. We need to have some intentionality behind it. Otherwise, it's just like eating into my time in a way that is just like not sustainable for me to actually be creative. So that was a long answer to a rapid fire question.
SPEAKER_03Oh no, but I I I I love it because I'm a same person. I hate people who just text me, hey. Like, no, why text me? Hey, just get to the point. Hey, how are you doing? I need this, this, this, this. Oh, I need free to catch up, but this, hi, hi, how you doing? Good. You like the back, like, no, unnecessary. Like, I hear you. And also, I I on my calendar, people would book time on Mondays at 8 a.m. And first of all, I hate Mondays. Half of the time, Sundays, because I work late at night, and Sundays I have Sunday, Mondays, so I will nap early and then I'll be up all night. I'll probably be going to bed at 6, 7 on a Monday new to book a time at 8 a.m. on a Monday. First of all, so I started making sure my meetings don't start until 6 o'clock, 30 on Monday. Um, last one on the rapid fire. What inspires you outside of your creative work?
SPEAKER_05Uh, like I said, I get really inspired by design. I get really inspired by um TV shows that I watch. I get really inspired by nature. I take a lot of walks in nature, and that helps like fuel my creativity. Um but yeah, I really I love design. I love some good design work. I love messaging that comes with design. Um I love seeing like ad creative from different brands and organizations and companies. Um, those are probably some of my biggest inspirations for sure.
Community Building And First Impressions
SPEAKER_03I love that. Um this is one of the main questions of season 10. Um, for some reason, I really can't remember where many and you guys. I know I've I've seen you around, I've followed you for a for a long for a while, but I can't really pinpoint the first time where we met. So this might be a little bit hard for you, but the main question for season 10 that I ask everybody because I'm trying to give myself flowers, because damn it, I've ended. But uh, what was your first impression of me when we met? And if you can remember where we met, and then now that we have gotten to know each other, what is your impression of me?
SPEAKER_05Okay, so I I don't remember the exact moment, but I do think we met at Afros and Audio in Baltimore. I do think that is where we met. Um because that was one of my first, it's either there or it was at Black Podfest in Atlanta, which is where you live. I'm willing to bet it was one of those two places. Um and I would say when I first remembered you was when you walked up to me at Empowered Podcast Conference in Charlotte, and you just like started talking to me. And I was like, who is this person talking to me? And you're like, you don't remember who I am, do you? And I was like, No, I'm so sorry. And you're like, I'm Paula, we met at this and then like, oh okay, got you, got you, got you. And I was thinking, I was gonna pay a lot of conferences, and we've hung out at a lot of different conferences, and um, it was actually your birthday during a powered podcast conference. So Paula was like on like 12 out of 10 guys. Like, I need y'all to imagine this with me. Like she was like in her bag, in her zone. She had her cute dress and heels on for like the dinner at the end, like just really going all in, just like energy lighting up the room. So I just was like, oh, this is very extroverted, like fun, like very people person. Um, so that was definitely quite the impression for sure. I definitely remembered her after that. Um, and then I think now, like Paula is still that, like, she's definitely still that. Like, she's organized a meetup for me and some other podcasters in Atlanta that I really appreciated, and is really just that person that supports creatives, she supports podcasters, she brings people together in a very meaningful way. And um, I just really appreciate you and everything that you've done. So, here are your flowers for sure. And for everybody watching who's questioning, like, what does it mean to build community and maybe not have a newsletter? Like, Paula's a really good example of this. Like, she really keeps in touch with people, she's a great logistics person. Um, she shows up to support. So that's what's important.
SPEAKER_03Love you. Thank you so much. And one thing you've forgotten is when we were at Empower, you also did interview me a little bit today. Yeah, yeah, yeah. Um, so quick question, right? Um, what's in a world where um as the creative, it's so easy to also sometimes sell out because sometimes we see other people getting chances that they don't deserve or they're not on that level, and we sometimes feel like we are constantly being uh overlooked. So um some people do sell out, some people do protect their um what's the word? Um uh credibility or the authenticity. Um so you were uh what's something in the film or creator world you refuse to comp compromise on even when it costs you opportunities?
Betting On A Film And Saying No
SPEAKER_05Hmm. I don't know if I've been in a place where I felt like something cost me an opportunity, but well, maybe that's not true. So I think for trail therapy, like in order for me to see my vision through, like I had to not do other things. So I spent basically the better part of three or four months only doing that film. Um, and that was obviously a gamble as someone who makes majority of her money from freelancing, but I personally believe that that film is one of the single best things that I've done um in my career so far. And um I think it was worth it to really be disciplined about my vision for the film and seeing it through, um, to maybe say no to other freelance projects or not market myself as a freelancer during that time because we were able to successfully crowdfund for that film. We are doing a film festival circuit for it. And now people really associate me with the word film director. And I think that's really what I wanted to get out of that. And I just don't think I would have gotten it in the same amount of time if I just kept freelancing. Um, so yeah, so I do think that was maybe a sacrifice, but I don't see it that way. I see it as just like that's what needed to happen, and I'm okay with the things that didn't come as a result of that. Um, I think it it worked in my favor for sure.
SPEAKER_03You bet on yourself, even though it might not look like that. Yeah. As we come to one end, um you have said AI can't fix a live story. How do you identify a story that's fundamentally not working? Because we we we live in a world where everybody has a story, right? But every story is not free for every single.
SPEAKER_04Yeah.
SPEAKER_03Uh especially now with AI and everybody trying to jump on that wagon, and there's so much that AI could use a story in losing the soul. So how do you identify a story that's not fundamentally one thing?
What Makes A Story Work
SPEAKER_05Yeah, I would say one thing that has been unexpected in my career is the speaking. I never set out to be a speaker. Paula knows me, I'm fairly introverted. Um, so speaking was just kind of a byproduct of like me understanding that that's what needs to happen in order for me to attract people to me at events. Um and I think through speaking, there's one thing that I did. It's called, excuse my French, it's called Fuck Up Nights Durham. And it's essentially almost like a mini TED Talk style event where you share a story where you fucked up. And throughout that process, I was able to work with uh speaking and story coach on the development of uh my talk for that night and how they structured like my thinking around how to share my story was very instrumental, I think, to me telling my story going forward. That was also around 2022 as well. So, again, just around this time where I'm rebranding and I'm thinking very critically about like what parts of me are important to share, what parts of my story are important to share. And I think that event was very instrumental in that and very helpful with that. And I wish more people who are trying to grow a personal brand online would go through a process like that. Because a lot of y'all sharing stuff we don't care about, friend. We don't care about your dog that died when you were three years old. That'll mean nothing for while you're a business owner. You were just sad for like two days, okay? Um, I think like understanding what parts are important, you understanding where the beats are in the story, where the transitions are in the story, and how they all add up to uh a point is very important. But again, I don't think a lot of people are going through a process like that. So when you see like it's gonna be interesting to see what this like CEO executive content trend starts to manifest as, because again, if you don't have someone with discernment who's acting kind of as a story editor or a speaking coach saying, like, hey, you don't need to go off on a tangent for two minutes. I know you heard a podcaster do this and you thought it was cool, but this isn't actually a good thing to do. It's actually really boring and it's defeating the purpose of this video or this story or whatever. Um, like having someone to weed out the parts that maybe aren't as important to get to the meat of the parts that maybe you're avoiding, um, the more vulnerable parts about how uh an experience transformed you for the better or for the worse, um, are much, much harder to get to. Um, but they're so, so necessary in order for a story to be compelling. So, and there's ways to do that without sharing all of your personal information. I don't share any information about my family online, really. I don't share my friends' stories for fun. You know, I share things that are genuinely meaningful to me and meaningful to my story. Um, and I think those come across really, really well. Um, so I think there's also just a lot of people who are like, well, I they either go to the extreme of sharing every little detail or they go to the extreme of sharing like nothing and sounding like a robot on LinkedIn, which people claim they hate. So there has to be some kind of like convergence in the middle of where you're sharing enough to be honest and to be real and to be vulnerable, but also um sharing strategically in a way that feels like, you know, I'm sharing this for a purpose, not just to gain sympathy or not just to make money. Um, I'm sharing this because I want to find other people who maybe have experienced what I've experienced, who want to find relief or a problem together, um, and are like-minded in that they also view business or life the way that I do, and they might be good to connect with.
SPEAKER_03And that's so true. And I love the reason I was that because um, one, I am that oversharer, right? Um, but also um I tend to know some of the stuff I overshare on on Facebook won't work on on Instagram or some of the stuff I overshare on Instagram won't work on LinkedIn, and some of the well, thread is just like streak where you share whatever the fuck you want to share, and that's what threads is. But they all have uh different sectors. But also, one of the reasons why I hated speaking is because I didn't know how to structure what you're talking about, and I recently attended um Chris's um class uh story powered confidence course, which is six weeks, and it it really captured what exactly you were talking about, how to get to the story without the unnecessary over expert and how to do it in a way where people catch on and and ride away with you. So I get that, and if I hadn't done Chris's course, I wouldn't have. So you are right, people need to to to take these classes just like I know right now. My next move is also to take uh media training classes, cuz boy, sometimes I I know I need to shut the fuck up on that red capital, the questions that I've been asked, not everything is, you know, and rapture with me is gonna grow and I need to be prepared. They say when you when you're ready, you don't need to stay when you're when you're ready, you don't need to stay ready or be ready, so that's my next move. So I agree like all these people, like you might think you're a good speaker or whatever, and you can beat that, but doesn't that doesn't mean that you know how to articulate your story just because you're a good speaker. So go get that help. Um quick question. I know you're located in Darhound, but is that where you were raised and uh born and raised?
SPEAKER_05No, I was born in Columbus, Georgia, and I was raised in Phoenix City, Alabama, which is like right across the river. So, you know, growing up, I had no idea that people had issues with the border, but um, you know, you live and you learn.
SPEAKER_03How did you end up in Dom?
SPEAKER_05Uh I got a job in 2019 that I left a year later to go full-time and to creative entrepreneurship. So cautionary tale, maybe.
Durham’s Role In Creative Growth
SPEAKER_03Hey, um uh I I hate when people say everything has a reason because sometimes I'm like, God, what the fuck is the reason for all this? And why do I always have to go through shit to find a reason where I never even know what the reason was? But um, how has Darham shaped your creative voice and what part of you existed because you're rooted in there? Because you say you moved there in there for a job, and then after one year, kind of left that and became full-time creative. So your creative journey started in Durham.
SPEAKER_05Um started before Durham, like my creative journey. I started my business in 2016, picked up a camera in 2015, um, moved to Durham in 2019. So I'd had a couple of years under my belt in Alabama as a creator. I would say that Durham gave my creativity wings. It allowed it to bloom and blossom and fly and float um and wander in ways that it just didn't in Alabama. Um and part of that is connections. I think Durham has a really incredible history of um black entrepreneurship. It's the home to one of the Black Wall Streets, the original Black Wall Streets. And that spirit still kind of lives in the city now where people just really want to help you succeed. And I felt that energy almost immediately when I moved here. So um it felt freeing to be in a place where I felt supported, um, but also to be in a place where, you know, I was living by myself, I had an apartment, and when COVID happened and they sent us home, I had all this time to like stay up late, you know, hit that midnight grind that me and Paula know about.
SPEAKER_03And that's why we don't be sleeping, we'd be staying up late. And we need to do better, but go ahead. Sorry.
SPEAKER_05I'm not trying to do better. I've gone through a whole epiphany about my sleep. So I I say that with an informed mind. But yeah, I just felt like, you know, I could explore. I just had so much more time to explore. And I also try to tell people that when you go full-time into entrepreneurship, it is much different than it being a side hustle. And it's much different from a time perspective. When something is a side hustle, you're doing it, you know, nights and weekends. You're fitting it in where you can fit it in. Um, but when it's your full-time job, it's like it's your days, it's your nights, it's your weekends, it's your sleep, it's your brunch, it's your family outing sometimes, it's your whatever. Like it's everything because you have to pay your bills with it, but you also have to find joy in it. And for me, I I don't even know if I was burnt out really. I don't think I knew that I was burnt out, maybe, because what else was there to do during the pandemic? I was in the house, I had plenty of time to explore and try different things and experiment and just put a lot of time and effort into growing as a creative. So back to that question about like, well, what was your weakest skill set when you first started Rootful Media? Obviously, I had a lot. By the end of 2020, a lot of that I had closed the gap on because I had so much time to put towards learning how to be a better designer, learning how to do audio better, um, learning how to do video better, learning how to storytell better, um, learning social media and marketing and how that works and translates. So a lot of it is like when you see people growing exponentially, when you're a full-time creator, you have that time to put into that. Um, I'm also not married, no kids. So I really didn't have I it was me and a computer and Pepsi. And that was it. That was it for a long time. So yeah, I think I just grew exponentially during that time. And um, I think Durham provided just a really great space for that. There's green space, there's great people, there's great food, and uh yeah, I just really blossomed in Durham, and I'm super thankful for my time in the city.
SPEAKER_03I love that. Quick questions from what you shared. Um, how was it being a creative in Alabama? Because again, I have a uh all different uh uh a different reality of Alabama in the way it is, and I've not explored it much, but from all I know and being black and then creative and then in Alabama. So how is that?
Being A Creative In Alabama
SPEAKER_05Um, and I can really only speak from being a freelance creator in Alabama. It's rough. Um I think it still is rough. Um I'm thinking of not thinking, I'm like committing myself to moving back home to like the Alabama, Georgia area where I grew up. So it's something I'm thinking about now. It's like, where do I find my people? Where do I find my collaborators? Um, how it's going to work in terms of funding? Um, and I don't have all the answers right now, but uh I think it's it is very different. I do think there is a creative community in certain places, like Birmingham had a really incredible creative scene. I loved living in Birmingham. That definitely just expanded my musical palette, expanded my creative palette so much. Um, so some incredible um things being made in Birmingham, people in Birmingham. Um, I think Mobile has a really good creative scene. I don't know as much about Huntsville, um, but those are kind of like your three big cities, and then like Montgomery being the capital, Phoenix City being where I'm from, a smaller town or like a big town, um, and then like some other small places. So Alabama itself, if you love being in nature, it's great, it's beautiful, wonderful. Can't recommend it enough. Um, but I think if you're trying to do something else, narrative, um, podcasting, uh, there are probably better options for you if that's something that you explicitly. But again, where I live, you know, I'm maybe an hour, hour and a half from Atlanta, so I'll just be going up to Atlanta and hanging out.
SPEAKER_03So we love it. Uh she officially paid that taxes, so we have no problem with that entering and uh stopping by, even if sometimes she forgets to let the governance know that she's in town. But um being being being a create uh uh a few years uh creative is already hard no matter where you stay, right? It's just it's more helpful if you are in a place where there's more there's also uh community to help and support, but um not to shit on Alabama, like wherever you stay, it's it has its issues depending on like in Atlanta, sometimes it's really too circulated because everybody. Better to be a small fish in a big pond, or yeah, a big fish in a I I don't know. So but I was just curious of that. And I promise you, this is the last question. And you have mentioned that you picked up a camera in 2020 uh 2015 after losing travel of photos from Spain. So I want to talk about that first. How was your Spain experience? Was this the first time? And how did losing those photos make you feel to the extent that you're like, okay, I'm picking up a camera and moving into that direction?
Losing Spain Photos And Finding Photography
SPEAKER_05Yeah, Spain was my first international trip ever. It's my first time in the country. I was 20 at the time. Um, and it was just really transformative for me. I've actually gone back since then. I went back in 2013 and I did a different route. So, and I did have a camera. But yeah, didn't make that mistake twice. But yeah, I think like, you know, it was really transformative for me in terms of how I saw myself and what I was capable of, and you know, just like the first kind of inclination of like, okay, I feel like I'm on the right path in life and doing what is right for me as a college student and as a person. And I think losing those photos was just like devastating, you know. Like I spent all that money, I spent all that time, all that effort to go and complete the Comuna de Santiago, and like I don't have anything to show for it. So that was really hurtful. But you know, when you're 20, your memory is like that of a goldfish. So I just forgot about it. And I just like worked all summer to get a camera. And it took me a minute because I didn't actually, like I said, that was in 2014. I didn't actually start like committing to like, okay, I want to get better at photography until a year later. Because of course, when you're first starting something, you're gonna be bad at it. And I was bad at it. And but I was like, okay, I'm not gonna get good by just looking at my camera and being like, oh, this picture isn't gonna come out. Well, I gotta keep trying. And that was the whole thing about it. So to this day, photography is like my first creative love. I have a lot of cameras too, which we're not gonna get into, but um, I really love the craft of photography. I really get inspired by photography. I love a good magazine, I love a good Instagram profile, even though I have not posted on Instagram in like four years, and I don't plan on changing that. But um yeah, I think it it meant a lot, and it in many ways has shaped uh a lot of the creative journey that I'm on now. So uh forever thankful for that trip and forever thankful for what cameras have done for me and have what doors they've opened for me.
Where To Find Angela And Grounding Advice
SPEAKER_03So I love it. Guess you ended up finding your lesson for losing your pictures. So um thank you so much, Angela, for hanging out with me uh as we come to an end. Um let the people know where they can find your films, your work at Ruthful Media, and uh Honey Nasso Podcaster, they can sign up for your newsletter, which I am a big fan of, and I read respectfully. And also leave a little advice for the creators who are trying to tell meaningful stories but feel overwhelmed because we have constantly talked about being burned out and um losing inspiration as a creator, which comes a lot. So, what's your one piece of grounding advice for them?
SPEAKER_05Uh yeah, I will start with my website because that's easier than advice. I might need a little minute to think. But uh, my website is www.angelahollow.com. Uh so it's just my name. That's where you can find everything that I'm working on. I try to keep it updated. I do a 2% good job at that, but that's where you can find everything. Everything, all the links are updated. Um, in terms of advice for people who are feeling burnt out, uh, at the time of recording this, this is Friday, November 14th. Um, so roughly two weeks before. You'll hear this on December 3rd. So the last month of the year. We're in the thrills of holiday season. Like this is typically around the time of year that I like to reflect on how the year has gone, but also start planning for the year ahead. And sometimes that involves content creation, sometimes that involves um planning. And I think that with everything, there's a season in life. Um, and I think one thing that really has helped me in planning for each year is understanding that there's gonna be seasons where I'm in the house and I'm doing me, and there's gonna be seasons where I'm outside. There's gonna be seasons where I want to be with my family, there's gonna be seasons where I want to be with my friends, there's gonna be seasons where I want to be by myself. And I think the more honest you can be with yourself about what your ideal week looks like, the better off you will be as a creator to further prevent burnout in the future. And when you build in rest into your weeks, um, it won't feel like this reward for burning yourself into the ground. It will feel like a natural part of your creative cycle. And that's really where I think you have to get to in order for creativity to be sustainable. You have to build in time for rest, you have to build build in time for joy, you have to build in times where you're not thinking about anything creatively, you're just having a good time with people that you love. So that would be my uh recommendation for people who are feeling burnt out. You know, it's the last month of the year. There's not anything you can do that's gonna drastically change how this year as a whole went. Stop thinking about it. It's never just one thing, it's always the culmination of actions and habits. So give yourself grace for the things that maybe you came up short on. Give yourself flowers for the things you did well, and give yourself time to plan for how to make the next year even better.
SPEAKER_03I love that. Thank you so much, Andrea. Thank you so much for hanging out with me. I'm glad we were able to do this. I'm glad to have you on my fine season that I've talked to you with P. Um and thank you for just being a friend, somebody I can always talk to and just reach out for anything. And I appreciate you and your work so much. So keep doing the damn thing. And I can't wait to see all the incredible shit. Like I know you dropped some little bit of craps on here, but I can't wait to to see them come to life. So thank you again.
SPEAKER_05Thank you for having me. I just hit my mic. Wow, such a great procession podcaster.
SPEAKER_03That's the best way to end. You literally did a mic drop moment without wanting to do a mic drop moment. Okay.
Sponsor Messages And Final Housekeeping
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SPEAKER_02Thank you, TikTokers, for tuning in and spending your valuable time with us. We appreciate it. To connect with us more, make sure you subscribe to our newsletter and catch all the TikToking vibes before anybody else. You can subscribe to our newsletter through our website www.toxiclipp.com and or our machine website www.toxiclipp.com. And while you're there, feel free to drop away. Talkstick25 is available on all social media platforms with the hand of Toxicrifty. Follow us and engage with us. Better yet, if you're feeling generous, give us a review on Apple Podcasts and our latest on Spotify. You can also share a beer with me with my beer lovers. I mean, what better way to support the movement than sharing a beer with me by buying me a beer at buymecoffee.com. Thank you for listening, sharing, engaging, and support in any way that you do. Remember, new episodes are out every Wednesday, and for part two, it's any on Fridays. Let's talk and I'll listen to some shit.
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