Mindwhirl Marketing Podcast

Ep 1 - Marketing Your B2B Business Now & Excellent Customer Service During C'rona from Sweetwater

April 22, 2020 Mike and Shelly Miller Season 1 Episode 1
Mindwhirl Marketing Podcast
Ep 1 - Marketing Your B2B Business Now & Excellent Customer Service During C'rona from Sweetwater
Chapters
Mindwhirl Marketing Podcast
Ep 1 - Marketing Your B2B Business Now & Excellent Customer Service During C'rona from Sweetwater
Apr 22, 2020 Season 1 Episode 1
Mike and Shelly Miller

In this episode Mike and Shelly welcome you to the first episode of the Mindwhirl Marketing Podcast. We discuss how to market your B2B business now through aligning sales and marketing and give you 11 tips to make it happen. 

Then they share important marketing news of the week, a pearl of wisdom from Ralph Waldo Emerson, and share a story about how great customer service makes all the difference. 

Show Notes Transcript

In this episode Mike and Shelly welcome you to the first episode of the Mindwhirl Marketing Podcast. We discuss how to market your B2B business now through aligning sales and marketing and give you 11 tips to make it happen. 

Then they share important marketing news of the week, a pearl of wisdom from Ralph Waldo Emerson, and share a story about how great customer service makes all the difference. 

Mike

Welcome to the Mindwhirl marketing podcast. 

 

Shelly

On today's show, we talk about how to market your business now, share important marketing news, discuss our pearl of wisdom from the week and go over a personal marketing story of a company that excels at customer service and stands out in a crowded marketplace and now onto the show.

 

Mike

All right, welcome to the first Mindwhirl marketing podcast, it's number one. So if this was a comic book, this would be the collector's item. So this is the one that you would want to collect. So hopefully we can make you happy and make it worth collecting.

 

Shelly

I hope so.

 

Mike

I do too.

 

Shelly

We've been drilled about starting a podcast, I'm hoping it will be a collector. 

 

Mike

I know I know exactly.

 

Shelly

No pressure at all. 

 

Mike

But I do like to hear myself talk then.

 

Shelly

Alright, then hey you never know. 

 

Mike

Yeah, exactly. So we'll see if it's fun and dumb people enjoy it. So why are we doing this? 

 

Shelly

So ... stay home and all …  and a dream we've had for a long time about having a podcast so, marketing, Mindwhirl, we've been in business 20 years ... podcast are cool. We listen to them all the time. We enjoy them. We get a lot of information from them. They pass the time, you know, it's a great way to get information, get educated on the things that you like.

 

 

Shelly

We have in-depth long conversations about marketing in general, types of marketing, why this company did this or that and we love it. So we thought we need to have a podcast and we never made the time for it. So stay home is the perfect time for it. We have all kinds of time, not really, but we like to hone our skills and marketing. We like to look at different forms of marketing and as none of us has been through a stay home order before we're seeing different types of marketing. So we thought this is the best time to start a podcast.

 

Mike

Exactly because we have opinions.

 

Shelly

Cause we have opinions and we have stay home time. So we've had a dry run, to get used to our microphones, get them set up. And we've been talking into them for the last 3 days and we seem to really like it.

 

Shelly

We also decided to add the addition of the camera so we could have filmed podcasts if you'd like to watch us talk on YouTube or you can listen to our podcasts.

 

Mike

And any stories and everything that we mention we would link, you know in the description on YouTube. 

 

Shelly

So we've been thinking about the type of format we like to listen to, so we fleshed out what we believe will be talking about in our marketing podcast our Mindwhirl marketing podcast. So we thought we would bring you each week, the articles from our blog, news from the industry, are little Pearls of Wisdom that we've learned throughout the week, and just stories about marketing and maybe what companies have done what we've noticed in the marketplace our opinions on what's going on.

 

 

Mike

As we need to keep this going we're going to add more and more how-tos and more information and instruction on what's working, what's not working, those kind of things. 

 

Shelly

And we are hoping to have interviews. We're looking for spots for interviews as well. So we thought we would get this up and running and then, you know reach out to some folks that we think we would like to hear from which for us we believe marketing comes from all genres. It's not just a marketing person or a Content person or a web design person. It's also psychologists and NLP people and social psychologists people just basically who have good ideas about...

 

 

What were you thinking, what they buy, what they believe is happening next. 

 

Mike

It could be all kinds of people, even Mark Cuban, you never know. He could even have marketing ideas, Who knows? But yeah, there's all kinds of people we want to line up to interview.

 

We just need to get a lot of listeners, so tell your friends. That's right, and then we'll get whoever you want. And if you have any ideas for the show, or you have questions submit them to me, Mike Miller at mmiller@mindwhirl.com like mind whirl, right like Cool Whip mindwhirl.com or Shelly at smiller@mindwhirl.com.

 

 

Shelly

We would love to answer your questions. We've been around the block for many years, so we'd love to hear what you're thinking or what's driving you crazy about, marketing or if there is something you need help with or the best practices on something, we would totally consider adding that as part of our podcast as well.

 

Mike

If you want to, you know, increase your leads, make more sales, figure out a funnel works, what you should say in your emails, how you should automate them, want to know about social, how do I align sales and marketing, how do I get those sales guys to really appreciate my leads, dang it! That kind of stuff. Just let us know and we will hook you up. All right, so then that leads us to the first article from the blog this week.

 

 

Because otherwise I'll just sit and talk and we'll just chat all day. So the article that I had written this week on the blog is called how to Market your B2B Business Now, but it's not necessarily for stay home.

 

 

So, how do you Market your B2B Business Now? The thing is is that when you look across all of the businesses that do B2B sales, you know, they sell B2B product in the marketplace. When you look at the SAS company’s software-as-a-service, they're killing it and the reason they're killing it is because their sales and marketing teams are aligned.

 

 

And they use data to inform their decisions. So they do all kinds of testing to find out what's working, what's working now and then just focus on it, so that they are working together as a team, right? And they realize that they're both part of a client acquisition system or a phase of, the stage of your business the front end of your business is a client acquisition phase and

what should you be doing right now? And this isn't just right now because of #stayhome, this is right now and forever, you know until it maybe it'll change in 2050, but for right now as the world is and as the internet is, this is what works and what you should be doing. 

 

Shelly

The straight path to success is just a align sales and marketing you have your whole business working together in one cohesive message.

 

Mike

And the in the article there's 11 things that I said that you should be doing right now in order to,

 

Basically be on top of your game, right? And those are that you you've got to track your marketing right? Number one track your marketing. Because you have to use data to inform your decisions and then second you have to have digital marketing goals and then strategies to achieve them, right? You've got to come up with...

 

 

Shelly

Sound ... the bread, the bread timer is going off.

 

 

Mike

And then second you have to have digital marketing goals and strategies to achieve them, because if you don't have goals, you don't know what you're shooting for and it helps you steer the ship, you know, so if we'll accept anything then, we don't really need to track and measure and tweak. But if we have specific, you know, KPIs or goals that we want to achieve then we can move towards those and then constantly try to optimize to meet those goals, right? So it's not really about it's not really as much about achieving the goals as it is having them ... as

 

Milestones to  reach right to strive for. Three, review Digital Marketing analytics weekly, you know what gets tracked and measured gets done and basically just the fact that you're tracking will you'll see an improvement just when you start tracking. 

 

Shelly

You let you know what's going on, you know how they're doing and you can tweak easier.

 

Mike

There's a lot of things that you can track but if you have analytics and place you can start to find a lot of data that leads you too things that you never thought of. Four have Marketing Automation in place.

 

 

It's not expensive. I mean if you bought Marketo, it could be expensive especially for a small business. But there's marketing automation software that's under $100 a month, you know software that some we use some of it so I know so you can't make it because you can't have an excuse that you can't do marketing automation because it's expensive and you shouldn't because it helps you in your business it takes less time. So how much does it really cost exactly or is it a cost or is it an investment? Right? Yes, it's definitely that's a good point. It is an investment.

 

 

Fifth, have at least an intermediate level of sophistication with your email marketing and the thing is that people send emails, you know, whenever they feel like it like I got an idea. Let's send an email right but that's not how it should be especially if you're using funnels, which you should be using.

 

 

Basically when someone signs up for something you have like a webinar or they pick up your eBook or lead magnet, right?

 

 

They should receive a series of sequence of emails that we call it a framing sequence which frames the prospect, we will call him a prospect, they are really a lead really but the frames that Prospect to prefer you, your business your services the solution that you provide and so if you're competing with a whole bunch of different solutions to a problem, then you need to in the sequence of emails that follow that lead magnet.

 

 

That's your opportunity to frame your solution is the Premier solution. And then your company as the premier company to provide the solution. So you need to level of sophistication with your email marketing basically. So what are we at now or at 6 I think so. I have a blog post regularly and promote it. If you know Grant Cardone, which well, I'll leave my opinions about Grant Cardone aside. He said if they don't know you they can flow you so bad English decide he's right if they don't know about you then they can't give you money.

 

So it's just have a blog post regularly and promote it.

 

 

Seven, utilize lead magnets, right? So and let's do 8 as well build sales and marketing funnels and utilize lead magnets. Your sales and marketing funnels have to have lead magnets within them.

 

 

But if you don't have a lead magnet, then there's nothing for someone to exchange their contact information for, so then you can only do outbound sales. You can't do inbound marketing. So if we're talking about inbound marketing, two things you have to have lead magnets and sales and marketing funnels.

 

 

Shelly

Also, it shows your target market what kind of content that you have and produce, you need to give them something that is valuable to them and what they need right now. 

 

 

Mike

9 engage leads across paid earned and owned media. Which is funny because a lot of people they'll just do ads right or they'll just send emails to their list. So they'll take advantage of paid and owned media but not really work on the earned. And some people will only work on earned. You know, they only want to be on Google. The first page on Google under a hundred different keywords? That's all they work on earned media, but there's PR there's all kinds of other earned media. And anyway, if you use all three, if you try to engage leads across all three there's nothing else you can do you're doing everything you can to succeed 

 

Shelly

And that also helps you to know which one works best for you. Maybe there is only one that works best for you. But if you do all three, you'll be able to see that you'll track and measure those and then you'll know which ones works best for you. 

 

Michael

10 - Align Sales and Marketing, I mean, it's an obvious thing. This is why the SAS company’s software-as-a-service companies are killing it. It's because their sales teams are working leads that come through marketing, but they're not just resting on their laurels. They're also reaching out to the same people...

 

 

...outbound Sales so if a marketing creates an ideal customer profile or a Persona and they nail it down and they know who they want to talk to who they want to get the create list of these people and then advertise to them on Facebook and you know and try to get them to the website but simultaneously sales can and try to engage those people through LinkedIn and cold emails and calls. So it's as if you know who your target is and you go at them with everything you have and that's what aligns it and that that's much better than having sales people just coming in every day and calling whoever they can find and marketing having a message that sell people don't know about with marketing materials that sales people don't know about

 

 

Shelly

And sales people trying to create they don't know the company actually already has and they could utilize in their resource Library, you know, they don't they just don't understand it. They don't know so they think that not only do they have to sell but are also having to create things and do things that take them away from making the sales they have to make each month. 

 

Mike

I mean how many times have I seen a new salesperson or even a veteran salesperson in a company, you know one of our client’s companies, start creating a deck of presentation deck. It's been done, marketing should have it. It should be located in the resource Library. And speaking of the resource Library when a new salesperson starts, the first thing they should be handed is the resource library and here is all of our case studies. Here's all of our testimonials. Here's our messages for these different personas. Not everything should be laid out, so they know what they're starting with instead of... here's a phone... Here's your desk, get busy. You need to make 5 sales this month? Exactly. Yeah, there's this big ask of your quota. And then finally, number 11 is use agile marketing ideas.

 

So agile is essentially what can we do now today as fast as possible, that aligns with our strategy? And how fast can we put it out instead of making it perfect. Let's just get it out there and let's apologize before we ask for permission, but the other thing that's really nice about that is it helps us to start creating value instead of you know, like when we align sales and marketing for clients. It's not an instant on, but it's quick because we use agile marketing ideas, very good point. So, you know, I won't go into agile here because you know, we have to go into software development and all that stuff, but it's essentially how fast can you do it, how quick can you start on it and look at the 80/20 principle, right? Because only 20% of the things that you have to do, make a big impact in your productivity.

 

 

So 80% of the stuff you have on your plate. It's not going to really move the ball a lot. If you can figure out what the 20% is then you can have amazing productivity and have amazing results as a result.

 

 

Shelly

And if you have a process and you have a system that you use it's easier for you to get to that 20% It feels like magic when you don't have a system when you don't have a process in place and the minute you put that in place all the sudden the magic, you know, the smoke and mirrors of oh, I don't know how this could ever happen opens up and there you start seeing the 20%. So it's just another argument for why to have a system in a process in your business because you will see quickly, a lot quicker than ever but that 20% is that makes you the most money. 

 

Mike

So that's basically the gist, although I think we did a much better job here than I did on the blog. I think we did good in both places. The blog post is How to Market Your B2B Business Now on mindwhirl.com/blog. 

 

Shelly

All of our blogs and videos are located on the blog page.

 

Mike

Expect a whole bunch more coming soon. 

 

Shelly

There's quite a few on it. Tips that will help you create good marketing, like things for creating lead magnets, marketing how to's, we try to provide useful content that there are actionable items, you can Implement to your business now. 

 

 

Mike

Basically there's some good information there. So next is our discussion about the really important things that are happening and they both have to do with Google right now this week. 

 

Shelly

They just stayed stuck in her mind when they when we saw them one was the Google Gmail really had to basically they set up a filter to knock out 18 million spam messages about ‘rona because people are trying to steal and scam people during this time. Apparently, spammers are in force during this awful time trying to scam people out of money.

 

Thank goodness for Google for flagging those as spam and make sure that you get a banner if they're not completely blocked at least saying hey this looks like spam to us. So it's unfortunate. I was really shocked to see that someone would actually try to you know capitalize on this the stay home and ‘rona. They're trying to take people's money. 

 

Mike

That's that's crazy. I mean, you know, there's always going to be the Nairobi prince who needs you to he can send you a check and then if you deposit it and then send him the money you can keep $500 of it. Just help me out. I guess there's always going to be people who want to take advantage, but this is unfortunate and I didn't know it was on a scale so large because 18 million is quite a lot.

 

Shelly

Also something interesting in the article was so they already filter 240 million spam a day. So on top of that they had to add for the 18 million that are flowing in from scammers trying to get people during ‘rona is really ridiculous and sad but thank you Google for you know, I haven't received any of those emails and I use Gmail only so they've been doing a good job. That's all I can say.

 

Mike

And the other Google story is that they have basically upgraded their ads data hub.

 

 

For Google ads and so they were getting in trouble for the privacy issues right, but they wanted to ... but they could just take everything away.

 

So any income reminds me of when Google like back in the day Google showed you the keywords that people searched on to find you.

 

And then they took it away because it was too easy to I guess do SEO at the time which it was difficult then and now it's very difficult actually you can't do SEO that way anymore right because of how Google changed but now it's because of the Privacy changes.

 

They have created new improvements to their ads data Hub so that they're taking some of that data that they had and they're displaying it in a different way that allows you to analyze your data faster and easier.

 

Shelly

Anything that allows you to analyze and easier and quicker, makes a difference and those are the improvements that we find really important because as Mike stated earlier, you have to track and measure so anything that will allow you to track a measure quicker and easier, we want to bring it to you 

 

Mike

Absolutely, because there's a lot of tools out there and they show you data, but if no one shows you insight ... and if you could get insight into the data, you know, so what does it mean that 7,000 people visited my website this month and my bounce rate was 80% And the time on the site was 1.25 minutes, you know, that's just data, but if I can start to develop insights from that who are the 20% who stayed what did they look at? You know that kind of stuff and anyway with the Google ads, this is the kind of data that they started to add to it and they're going to be adding more and I just thought that it was extremely important because when we talked about aligning sales and marketing that process is built around your customer journey. Well Google's Ad Hub is now showing you new ways to understand your customer journey.

 

Shelly

Wonderful. That's very helpful.

 

Mike

Sound ... check it out... so Google just said here's what I found on the web.

 

Shelly

Well first podcast and we are having a big storm. We have our bread timer is going off because during stay home, you know, we make our own bread. We love making our own bread. That was the alarm you heard a little while ago, an hour was up and it's time to knead the dough again. 

 

Mike

So we got to wrap this up so we can knead the dough. That's the news that we felt it was important this week. 

 

Shelly

So we also wanted to add the segment of Pearls of Wisdom just our little tidbits of things. We learned throughout the week. But before we go there this being our first podcast I remembered what I wanted to also add about in the news about Google picking up on the spam when ‘rona is mentioned, that should also be an alert for marketers, you know, don't mention ‘rona in emails. No one has said this but what it means to me is if Google is flagging emails as spam that mention ‘rona, marketers should not mention ‘rona or your emails will be flagged as spam and put right into people’s spam folders.

 

 

Shelly

Ok, so the pearls of wisdom this week was something that I got in an email that I really liked. It was. It's a quote from Ralph Waldo Emerson that says, All life is an experiment. The more experiments you make, the better. Yeah. And I just it really resonated this week. It's really should resonate with anyone throughout your life. It's just especially now when we have what's going on, how our lives are changing. What we need to do. What we shouldn't do. What we would like to do. Our dreams, hopes and fears. I mean, you know, instead of being scared, you know, of trying something new.

 

Shelly

This kind of just really hit home with me and reminded me, hey. That's what being humans about experiments, trying things. Doing the best that you can.

 

Mike

Exactly. And that's it. Perfect for marketers because that's all we do. It is marketing's testing is not really as creative as someone would think. It's more about experimenting and trying stuff and failing forward fast and tracking and monitoring and making sure that you're constantly trying to make things better.

 

Shelly

Exactly. And that's what you should do with your life. Yeah. That's. We only have this one. So why not try it? Why not do our best with our companies and our. And the marketing that we do. And. The information that we consume and read and the things that we want to try with our lives experiment.

 

Mike

Yeah, exactly. And. Not to go too deep, get all hooey phooey and things. Exactly.

 

Mike

But, you know, not to go too deep. But if you think about it, you know, how come children are always happy and dogs, they're just loving life every moment in time. Yes. But as here, as adults, as humans, as adult humans, we lose that experimental thing. You know, like Failure is now means that we're horrible people that we've lost, that we're no good or we're no good, that we're. Yeah, that we aren't talented, aren't skilled, aren't lovable, aren't, you know, whatever you could come up with. That's what people will think about it. When the truth is, is that we you know, life is joyous and one big experiment and one big experiment. That's what we should be doing. Just like this, quote, All life is an experiment.

 

Shelly

It's the truth. That's it just resonated with me so much. I enjoyed getting it, reading it.

 

Shelly

That's awesome. That's awesome. I like it. OK. So then the next thing is there were some stories that we had and some basically I wanted to give our story about this podcast, how it kind of came into being. Right now, that's the wrong word. Basically, I want to say that this podcast is sponsored by Sweetwater. It no, it's brought to you by Sweetwater. There you go. Right. It's not sponsored by Sweetwater. It's brought to you by Sweetwater. And the reason why is because these mics that we have who are called rode pod mics and. Hold on. So rode pod mics. Right. And they're very nice, so they that there's one mike that sounds better. In my opinion. But it's $400. So if you bought two of them, it'd be like a hundred bucks. Almost, you know, nine hundred bucks with tax. I'll put that right there. But. These mics are ninety nine dollars each and they're brand new and they're made for podcasting. They're wonderful. I think so I think the sound is amazing off of these, so ... The reason why this podcast is brought to you by Sweetwater is because they so I ordered these on the 7th of. March.

 

Mike

And.

 

Mike

April yeah, April. I'm losing track of time. Well, you know, everybody says no one knows what day it is now. Yeah. Exactly. That's me. Because every day's work day.

 

Mike

Basically, I ordered him on the 7th of April. And on the 14th I. It still didn't have them now. I didn't order them from Sweetwater, ordered them from. I'm not even going to say who it was, but they basically took my order, told me that it would be 24 hours before they shipped it. And, you know, seven days later they hadn't even shipped it yet. And they sent me an e-mail and said they wouldn't ship it for another month because they'd closed their warehouses. But I. So I called Ken Stanton in town. They were open and they had curbside pickup, which is nice, but they didn't have the pod mics.

 

Mike

Right. We purchased other things. Thank goodness for Ken Stanton that they, you know, did let us drive up and pick up the cables that we needed at the mic cables.

 

Mike

Yeah, which is interesting about that. Like these companies have been like, we'll do curbside, you know, Best Buy did. Yeah, really neat. I did. We've enjoyed it. It's agile. They shifted. Exactly. Exactly. Good point. Instantly.

 

Mike

And so then I called everybody to see who would have it. And Sweetwater said, oh, we got it. We'll ship it to you. It'll be there in two days. I was like, what? No way are you. You're lying to me, right? It's like, no. I promise. So two days later, the pod Mic's come. I had waited for this, the largest supplier. I had waited seven days for them to tell me it'd be 30 days before they could ship them. And Sweetwater gets them to me in two days. So go Sweetwater. They really stood out, in my opinion. And so the thing is, is I get the package. I open it up. And in the package is a catalog, a stick, a bumper sticker.

 

Mike

That's a sweet one, which I'd never use. But, hey, it's adorable. It's nice. adorable . Yeah. They gave me candy. Oh, a little Mexican. Yeah. Little bags of candy. Now, can you go wrong with this? Exactly. Exactly.

 

Shelly

Cheap. And it just it makes you bowl. Oh, a bag of candy. You just get excited about it. Like how they thought of me.

 

Mike

Exactly. It's Penny Candy, but it's adorable.

 

Shelly

And that's also what makes it beautiful. It's Penny Candy. I know some people today because today maybe not. I haven't gone to a candy store. However, we have. Yeah, we used to get the little brown bag us. It was important to us. The people who are probably buying these mikes and buying from Sweetwater. Right. And filling that little bag up with penny candy. So it was extra cool.

 

Mike

It was. And then it says our sweet way of saying thank you.

 

Mike

Water. Yeah. And very good marketing. It is. And that's the thing, is that now we have this in our house. And because I need more candy right now. Well, yeah, we always need candy.

 

Mike

And then they have this like really cool little card square. And it says Happy New Year Day. Happy hashtag, New Gear Day. Yes, sweet water.

 

Mike

So it's kind of like, you know, this is a special occurrence. It made me feel like but well, it was for me because I wanted these pod mics. Yes. Now. And they made it happen. Now, you know.

 

Mike

And then on the back, it says, you know, there's nothing like the feeling of getting a new piece of gear. Well, that's true. That's like pacing me in it. Trust us. We love it, too. We want you to celebrate your new hashtag, New Gear Day moment with you. SNAP a photo of you in your new gear shared on social media. And you could be featured on our Web site, newsletters, e-mails and more. That's awesome. It is. And you may go, well, why do I want to be on their Web site? I do.

 

Shelly

I do. Because I appreciate them. They were here for us.

 

Mike

Exactly. And that's the thing is that no, the other companies weren't here for me. It's true. Right. Such good marketing. It is. And then to top it all off the gate, they sent a catalog and the catalog. The front page of the catalog says welcome, you know, and that they give their philosophy of how they were founded 40 years ago on the philosophy of do the right thing for every customer. And then he goes, the CEO. This is a letter from the CEO. And he explains that they stand behind their products that you can call them at any time. They'll help you walk you through the gear you need. You know, you tell them what you want to do. Like, let's say I want to do a podcast. They'll walk you through the gear you need. Love it, you know, and they'll go, what's your budget? I obey, you know? Yeah. And so it's if they provide a solution and they give you support every step of the way, even though they're mostly online, because I think they're in Indiana somewhere. I think so. Fort Wayne, Indiana.

 

Shelly

That's awesome. Thank you. Fort Wayne, Indiana. And the people working in this Sweetwater warehouse sending those to us, you just don't know how much it meant.

 

Mike

Exactly. Yes.

 

Mike

So even though you were there and you probably had masks on and you didn't want to be there because, you know, the rest of the world's at home.

 

Mike

There are people out there who are relying on you, you know, and truly appreciate care about themselves. Right. So I'm selfish. I wanted the pod mics. You guys made it happen. Yes. Thank you. Yes. Thank you very much. Yeah.

 

Mike

And then on the last page of the catalog, it says, before you go, we just want to take a minute to say thank you.

 

Shelly

Nice.

 

Mike

Whether you're a longtime customer or new to the Sweetwater family. Interesting work. We just want to say thank you for your business. It's an honor to serve you and your musical instrument and pro audio needs. Please don't hesitate to contact us if you have any questions, concerns or need a problem resolved. We're happy to help in any way we can.

 

Mike

And then it's all their contact info. 

 

Shelly

That is just absolutely phenomenal marketing. I think so. I mean, everyone everyone B to B, B to C. I don't care who you are. If you're a business, you need to take this as an example because. No, no one does this anymore. It's unbelievable how you go out, go throughout your day ordering, purchasing, buying, going to restaurants, stores, and you never get that feeling.

 

Shelly

Actually, what's to me sad is at least half the time I feel like not only do they not care, they really didn't.

 

Shelly

Even give a crap if I was in store or not. I mean, they don't know where anything is. They can't help me. They don't, let alone tell me. Thanks for shopping there and being a part of the family. And I think that's also something interesting about the stay home. I've noticed it's easier to notice the people who stand out because you're kind of hyper aware of like we know those people in Fort Wayne, Indiana. You know, they're going to work. They could have had it. Their family could have had it. And they're trying to stay healthy and helping out. You know, their employer, Sweetwater, by shipping these. Yeah. You know, that is above and beyond.

 

Mike

It is. It is.

 

Mike

It's remarkable and it's incredible. And what you just said also, give me another idea, because the first week of the ‘rona virus, you know, stay home, you go into the stores and there's all the vegan food on everything.

 

Mike

Everything's gone. But the vegan food still. Yes. It tells you a lot about.

 

Mike

Our buying behaviors and what we like and what we don't like, it does.

 

Shelly

And it also tells you another thing that's happened during this time about good customer service in stores. And what we've noticed during stay home is I had almost stopped shopping at Wal-Mart at one point because I just couldn't stand how long I had to wait in line. And if I couldn't find anything, I could never find anyone to help me find it. Well, it's really cool. You know, over the years, they've, you know, started self-checkout. They've had more lines open.

 

Shelly

And during these four weeks, I've actually just been people in the aisles actually going can help you find something. Yeah.

 

Shelly

I mean, I had a girl go in the back when I said I really wish I could find some paper towels. Find some for me. I mean, there was. So number one. There's somebody at Wal-Mart offering to find something for. Ever find those people?

 

Shelly

It's just remarkable. You know, I think that if you, you know, can let your true, you know, business self shine, that you really, truly want to help people and you appreciate them. I believe these are the brands that are gonna be around. You're just not going to go away. I mean, I'm shopping at Wal-Mart only right now. I mean, barely go into Kroger or Publix just because of the few things we prefer there, because Wal-Mart's had everything I needed. Yeah, yeah. So like Sweetwater, you know, the largest company. And I do have to say here, I personally am not going to be so nice about not mentioning when a company does something wrong. I'm not mentioning purposely the company who didn't ship it, because I understand that part of the reason why their website wasn't updated is because they are a large company and a whole bunch of, you know, stay home was going on and problems with their warehouses because states were shutting down. So that's why I'm not pointing out who we ordered these mics from first. Yeah. That's the only reason, because we did contact them and say, well, that's fine, that it's not going to come. But why did you tell us that, you know, you would be delivering it in 24 hours and didn't, right? Well, you should and you should've told us. Well, almost within an hour of us telling their CEO their Web site, then had an alert on it that their warehouses had been closed. This was going to cause shipping delays. So that is the only reason at this time. I'm not mentioning who that was because I will and podcast future be mentioning when things like this happen. I'm good. I'm being a little more understanding right now because, you know, no one foresaw ‘rona. No one could have foreseen. Oh, well, this state is going to allow this warehouse to be open, but this date isn't going to allow this warehouse to be open. Who has these mics? So.

 

Mike

Exactly. That's why. Exactly. It's a great, great point.

 

Mike

And it's really shows that some companies stepped up. Yes. And other people, other companies failed miserably. Especially since I didn't get a response from the CEO. It's just that the Web, their Web site was updated.

 

Mike

Then I got a true point. Their system that it would be 30 days before it was shipped. Another 30 days? Yeah, another 30 days.

 

Mike

So they failed, they did miserably. And I don't think we'll be given our money to them at all anymore.

 

Mike

As a matter of fact, I think I'm gonna be buying everything from Sweetwater.

 

Shelly

I know I will. There's no reason why I wouldn't just call Sweetwater. I mean, you could say, well, I can't go to the store. That is true. That's how I used to feel. You can say, well, they're in Fort Wayne, Indiana. I'm in Georgia. This is gonna take longer.

 

Shelly

But they got it here in two days. Yeah. So and they told me in their catalog that they would help me on the phone. Give me a consultation about everything I needed.

 

Shelly

So you know why? Why do I need to buy from a big company who I have to order from anyway? It's gonna be shipped when I have a smaller company, comparatively. That's going to get it to me in two days and be there for me. Right. Exactly. So I won't be purchasing from Sweetwater. Yeah, no, exactly.

 

Mike

Me too. And the thing is, is that, you know, the way that they set the sell, like we're your family.

 

Mike

Yeah. We want to help you and we'll do anything for you because we're family. Yeah. I'm gonna buy from them from now on. Me too. Any pro audio. If I buy another guitar, whatever. Definitely. Yeah. I'm gonna order from them. Even if you could walk into their store, the other people's store and look at it. I agree. I think I will. I'll go look at it. Try it out in their store. Then leave and order it on my phone from Sweetwater.

 

Shelly

Well, that's what we've been doing them. I mean that's what Americans, you know, have been doing.

 

Mike

I know it. So that's what our data shows anyway. Yeah, exactly. But maybe it's not all because it's undeserved, right? Right. You know, maybe it is deserved. Maybe it is.

 

Shelly

So step up people, start appreciating your customers. Yeah, telling them that you appreciate them. It makes a world of difference.

 

Mike

It does. And that's. And we could talk about Amazon even because they couldn't get us these and they failed and they raised we won't get into Amazon now, but they didn't. They didn't really do a great job, especially by their FBA fulfillment by Amazon people. I just felt like, you know, Amazon's another company that they could have done a better job. But anyway, I couldn't get these microphone's on Amazon. 

 

Mike

Update on the Sweetwater. You know, I just wanted to call out Sweetwater, say thank you. Thank you so much. Thank you. Sweet water. Yeah. And you know, they did an outstanding job. So, yeah, it was. This podcast was brought to you by Sweetwater, but not sponsored by Sweetwater. Right? Exactly. Well, we could sit here and talk like this forever. And couldn't we? Yeah. And I'm sure that even though we're very entertaining, you have other things to do. So we really want to thank you for tuning in and listening, letting us be part of your day.

 

Mike

Yeah, absolutely. Thank you. And we hope to see you soon. We're going to do this every Friday. So please tune in again. We enjoy doing it and we hope you enjoy listening.

 

Shelly

See you soon!

 

Shelly

Thanks again for listening to the Mindwhirl marketing podcast. Make sure to subscribe to the podcast on iTunes Google podcast, Stitcher and wherever podcasts are sold. Plus, check us out on YouTube. Grab some marketing tips and insight and subscribe to our channel while you're there.