Creating More Than Pretty

What If Alignment Matters More Than Growth

Deana Uson Season 2 Episode 3

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0:00 | 34:27

We talk about what happens when a business looks successful on the outside but feels misaligned on the inside, especially while raising kids and managing multiple brands. Emily shares how systems, boundaries, and honest self-checks helped her choose peace over pressure and start planning a future that fits her life.


• Emily’s life update from postpartum to running multiple businesses again 
• Buying a long-time local bikini store and adding a wax studio 
• Redefining success around time with kids and real quality of life 
• The mental load of motherhood plus entrepreneurship and why it matters 
• Building systems that run without you and the hidden cost of managing people 
• Why burnout can hit hardest once things finally feel “stable” 
• How social media can push you into models you only admire 
• Health, stress, and the decision to stop sacrificing well-being for growth 
• Permission to pivot & drop what isn’t working!

• Creating opportunities for others without crossing your own boundaries 

*Plus the announcement she's been sitting with and is ready to share...


If this conversation resonated with you, please be sure to follow the show plus leave me a review. And most importantly, be sure to share it with a woman who's building something meaningful and remind her that she's allowed to do it her way.

Emily:

@thebrowfox
Emily's businesses

@browfoxbeauty @sloswim @suitespotslo



Welcome And Podcast Purpose

SPEAKER_01

Welcome to Creating More Than Pretty, the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know that their work is about more than aesthetics, more than trend, more than what looks good on the surface. Here we are peeling back the layers of what it really looks like to build businesses that feel aligned, sustainable, and deeply fulfilling while still creating exceptional experiences and meaningful results for the people that you serve. Be ready to hear real, unfiltered conversations about business, branding, and the balance of it all. Together, we'll be talking about growth, purpose, and the beauty that comes from building something meaningful inside and out. Because behind every woman in business, there's a story of late nights, bold moves, self-doubt, and unstoppable drive. No matter where you are on your journey, the space is for you. So go ahead and grab your coffee or water and your notebook and let's get into it. I'm Dina, and this is Creating More Than Pretty. Well, welcome to the podcast. And this is my first episode with a guest. And what is not a better way to kick it off than starting with the last guest after taking such a long sabbatical? Emily is here again, and I am super excited for this one because, well, if you guys haven't already done so, go back and listen to the last podcast on the sorry, the last episode on the previous podcast to get re-familiarized. However, Emily has got so many life changes. However, it's only been, you know, three and a half years since we did this. And it feels like it was nonetheless three months ago. So um yeah, I'm I'm super excited for this. You guys are gonna love her. Emily was actually or is actually the top listen to podcast episode. So anyhow. So yeah, we're kicking it off right now with Emily. And I'm just gonna let her take it away, give you a brief rundown of who she is, what she does, and we're gonna dive right in.

SPEAKER_00

So, Emily, you had the floor. Okay, thank you so much for having me back. Um, like we talked about when you asked me to come back on, I was like, you know what, I've had so many life changes. I don't even know if I'm the right person to have back on this podcast, to be honest. Um, so last time we talked, I was about to have my third baby, and now my baby is about to turn three. So um I've gone through, you know, another round of postpartum toddlerhood with a boy, which is next freaking level. I am a whole new woman. Um, and in addition to my um salon suites, which I still have, and my product line, which I still have, I um brought back on employees. Um, so that has been a new a new world. Um and I also um recently purchased a um business that has been a huge part of our community in Slow for the last 26 years. So I took it over. It's a uh bikini store, which which is like kind of my first passion um in high school. I worked at surf stores and I did accounts payable for them. And then my sister and I dabbled in um our own bikini line for a little bit too before I got into waxing. So um it was actually something I tried to do back in January 2020, and um, thank God I didn't didn't take it over then because we all know it happened. But um here I am five years later, took it over. It's been a whole new journey and really fun. So um those are kind of my life updates. Yes, for sure, for sure.

SPEAKER_01

So you um have evolved, um taking on that business, and now um again, new podcasts, new name, creating more than pretty. And so this really aligns with a lot of the things that you do and aligns with so much as a woman, let alone a mom or not a mom. Um, and as our businesses grow and change and pivot and expand, and you've taken on a new, a new venture which aligns perfectly with your waxing business. And is it in close proximity to that location?

Redefining Success As A Mom

SPEAKER_00

So we're in like the heart of downtown Slow, right on High Garra Street. Um, and my um salon suites is kind of on the outskirts of our downtown area. So it's two separate, two totally separate locations. Although I did I did put a wax studio in this store. I know, because we love multiple streams of revenue, right?

SPEAKER_01

So absolutely, absolutely. And um, and you know, just creating more than pretty and talking about us and womanhood and life and all the things, like scaling back the layers of what it looks like to be a woman running multiple businesses. I think just this is my perception. I could be wrong, please just let me know. You get the opportunity to show up as a different version of you in each each space in each business and even as a mom. So like I think that's super cool. However, you are wearing a lot of hats again, just like you were previously. Now even more hats. What's something that you have noticed along the way with these um multiple businesses, so on and so forth, that you has changed your trajectory per se of what success really looks like for you?

SPEAKER_00

Yeah, so I I've been struggling for a long time of like what does success look for me, look like for me? And I'm still figuring out what that is. You know, as a mom with three kids later, like success to me looks like being with them on a Monday afternoon. You know what I mean?

SPEAKER_02

Absolutely.

SPEAKER_00

Um, so then I have this internal battle of like, well, what am I doing? Why do I want to build this business or do this or do that? You know, if I can't be home with my kids on a Monday, then why am I not? Kind of thing. So I left, I love the name of your podcast because I feel very aligned with it. Um it's a lot more than just making things look pretty because on the inside it's it's not so pretty all the time. And I've come to terms with actually what's going on um internally is what matters. You need to have that organized and that calm and that peaceful. Um being a mom and wearing all those hats, as you said, like let's just take work aside. Being a mom, you wear a lot of hats. You're like an admin assistant for all these little tiny people and their sports programs and their schools and their schedules and their play dates and their nutrition needs, right? Um and then you have your house that you have to manage and the budget you have to budget and the grocery store you have to manage. Like it's there's so much you have to manage. Um, it's crazy. But that is also kind of what gave me the confidence to go. I know how to manage things now. I know how to create systems now. Last time we spoke, I was um really strict with my clients. It took a couple days a week. Yeah, I had them on same time, same place, recurring schedule, everything was automated, and that felt good. Now I'm at the point where um this is a new thing, the last couple months where I'm I'm not taking clients, but I now have employees that are taking clients. So I can have those systems in place for them, but it's a lot to manage. Um it's a lot to manage. But with the right systems in place, um, you know, it it felt doable. But carrying the mental load for an entire household um and businesses, it's it's pushed me over the edge. Honestly, this is I I stopped taking clients on Mondays a couple months ago. Like I said, Mondays were like my days, the best day to build your clientele. I was like, I will always be taking clients every Monday for the rest of my life. It's the best. But there's a local chapter of surfing moms here, and they only meet on Mondays. And I was like, if I live in California, I have a swim store. This is my passion. I want to surf with my babies on the beach every Monday. I'm doing it. So I had to like kind of panic and like make this decision. Like, I'm gonna take care of me first right now, and I'm gonna spend this time with my babies right now and my community. Because I also struggled with um, you know, having these same clients all the time. Like I knew felt like I knew everyone in town, knew everything that was going on in town because I got I had that touch point with all my clients that had their touch points, and I'm like, that's silly. I know how to meet people and make friends and have a community outside of my job, you know.

SPEAKER_01

Right. No, that I mean, here's the thing you're only in this situation once in your life. Your kids are only this age once in your life, you know. I what was the adage I heard? You you will know your your children more as an adult than you will know them as a child, but it's such a crucial point as a mother raising. That I mean, again, the podcast isn't mom, it is that, but it brings such a big piece to the table. And so with you having to wear all the hats and juggle all the plates and to manage, so you're managing three littles and you're managing three different businesses. If I think no four, actually, we have four. So, like that is a lot, and you have to have those systems, you have to have those boundaries, you have to have, you know, an alignment that feels good. Um, have you been in a situation where it just didn't feel good, except for this Monday, that you had to change up things and realize this doesn't serve me anymore?

Systems Boundaries And The Mental Load

SPEAKER_00

Oh, yeah, totally. Um, I totally have had to do that. In fact, um I'm in a season right now where I'm feeling burnout, but I look back at last January, which is when we did the renovation to the store, and I'm like, I literally had way more on my plate. My my son was one and a half. Um, and I was like literally ripping up carpet, painting, designing, like messy, dirty, crazy. And I was still taking clients. Like, how was I so alive and so passionate and happy in that season? But now that everything's going and flowing, why do I feel this burnout? And so I've had to come to find what realigns with what I really like. And what I really like is is like innovating things or flipping businesses or giving ideas to people and helping them come to life, right? So I've had to kind of accept this burnout fatigue is like I'm not, I'm not meant to be a manager good at it. I've learned and trialed those systems and used them and figured them out to where they're even better and better and better. But that was what was giving me life. It was that trial and error, that experimenting. Um, now that it's flowing, I'm checked out. And so I have had to feel be okay with the idea of like I've built something of value and I can sell it and I can move on and build something again. And and that might be something in my house, you know, that might be um an apartment complex with my husband that we want to build or something different, and I have to be okay with that. So it's been some soul searching there. Um, but what feels really, really good is like knowing that I'm going to be realigned. I'm going to be able to build something else again. I don't need to just build and keep collecting businesses. That's not that's taking time away from my family.

SPEAKER_02

Right.

SPEAKER_00

That's not cool. Right. So yeah. And like the last six months, there have been things dropping like flies out of my life. Like, and I'm like, okay, universe, loud and clear. It's not working. Something's not working. Like, I had three people leave my salon suites. Um, one of them was the microblading artist that was working under me for the last three and a half years. And um just things I never thought would go away from me, or like just the list goes on. I can't even name. I can't even continue. But I'm like, okay, I really get it. I get it. Thank you for the clear signs. Yep.

SPEAKER_01

I'm listening. I'm moving on. Yep, I'm listening.

SPEAKER_00

Yeah.

Burnout When Business Gets Easier

SPEAKER_01

Um, I'm gonna go back to something you said because I think this is so, so important. And that is why we are having this conversation and more of these conversations need to be had. We started in business because it was fun. It was a creative outlet. A lot of us, I'm sure there's hundreds of people listening, feel the same way. We were good at what we did, we loved what we did, we got to play and change and grow and evolve. And then you get to this point, like you said, okay, I've now gotten to a place I never thought I'd get to, even now with multiple businesses, and it's no longer fun per se. Because again, there's so much on the back end of one business, let alone running four different types of business or four different businesses to do that. So I think this is such a normal conversation, and I think this is something that needs to be said loud and clear because there are so many women who are in the beauty industry, the bridal industry, the create, you know, creatives that are out there doing photographers who start because it's it's fun, it's easy, it's rewarding. The people pleaser in us is like, ha, I can do and serve my, you know, people that, yeah, right, come in front of us and we are rewarded within, like with that self-confidence that we have poured into somebody else. And to hear you say that, that it just wasn't, it wasn't fun. It wasn't what you wanted to do. It wasn't like there are other things in life that were starting to come before that. And that's so normal. And I'm so grateful that you, you know, want to put that out there for those listening, going, I'm, you know, having that aha moment, like I am her. Like I am you, and you know, you are me. Like we are all so very similar. And if a person, one of the women listening to this podcast is not where you're at right now, the odds of her getting there are very great, you know.

SPEAKER_00

To that burnout phase.

SPEAKER_01

Yep, yep, yep, yep, yep. Yeah, and burnout looks different for everybody. It looks totally unsatisfaction, it looks like sadness, it looks like fear, it looks like rejection, it looks like there's so many things. So, like for you, you know, having to try to grow in a season of burnout is like butting heads. Like you literally can't do it because you have to be in a different mind space for growth versus in burnout. You you're hard to get in that headspace.

SPEAKER_00

Yes, and I think burnout comes a lot from being misaligned with what you like. Absolutely. Because I think now with um social media and Pinterest and all those things, you can kind of see things that you appreciate, but that doesn't mean you want to do that. But sometimes I think it can trick your mind and you're like, oh, I want to do that too, because that's cool. But step back and like, no, maybe I just appreciate that. And so, you know, I burnout could look different for so many different people, including employees, right? So I think it's just becoming aligned with what do you want to do on your day-to-day?

SPEAKER_02

Yeah.

SPEAKER_00

What does that look like to you? And then go and do that. Like maybe someone's completely opposite of me and they just like taking clients and that's it. Then go be an employee for someone because there's so that will solve a lot of your problems, right? Um, and then yeah, you can start businesses, but it doesn't mean you want to manage them and run the day-to-day every day.

SPEAKER_01

Right. And for that person, um, that part you made a good point. For the person who likes to be the creative and serve those clients, for the women like us who find ourselves running a business, we need those women that want to do that. We need that. Like I'm sure you've had a day, I've had a day where it's like another guest I just recently interviewed said the same thing. Some days I wish I could go back to just being that service provider. Come to work, do what I love, and go home.

SPEAKER_00

Yeah.

SPEAKER_01

We've taken on so much we can't do that anymore.

SPEAKER_00

So there's also a room for that creative person too, because when you are like us and we are running our two axing studios, our store, I'm like, I actually have this like kind of cool idea, but someone who's not burnt out has a better idea. I'm gonna hire like a creative consultant to hand handle that bit for me, right? So, no, being in the position I am in, I actually feel like there's so much more at my fingertips because there's so many different things that I need as a small business owner that I'm like, that is someone's job. That could be someone's job, and like that could maybe be my job if I wanted that to do. Like it just feels like the there's so many opportunities.

Alignment Over Aesthetic Growth Pressure

SPEAKER_01

There's so many opportunities, and then trying to figure out which way we're supposed to go, like what feels aligned with what we want to do next. Because just like you, I love doing new things. I mean, I could have a new business idea every other week and be, ah, this would be great to do, and then slowly roll, Dina, because okay, who's gonna do that? Me. You know what I mean? Just like you, you've done all these things, and let's not even talk about, you know, we're creating more than pretty, we're creating such a beautiful business on the outside. So people look at us and go, oh my gosh, you're running four businesses and they all look so successful. You must be just like killing it and doing so great. And at the same token, you're thinking, hmm, yeah, some days I'm killing it, and some days it's, you know, the struggle of what am I gonna do next? Where's this gonna come from next? How am I, you know, navigating this next piece that I've put myself into? Um, yeah.

SPEAKER_00

And you can't sacrifice your well-being just to have this beautiful business. Right. You can't do that. It's it will ruin your life, it will ruin your health. I've been under so much stress to where I have I have health issues now. Right. Like, and I'm not going to give what's remaining of me to my businesses because I I already did that. Right. And I'm not doing that anymore. I'm gonna save myself for my family and I'm gonna put myself first and I'm gonna make sure I'm healthy and I'm happy. Yeah, it's it's not worth it. No amount of money is worth it if you're miserable and misaligned. And I think having the um why can't I think of the guts, like having the guts to like sell your business or having the guts to stop doing this part of your business, I think that's it's really scary. But once you do it, you're gonna feel so much better because you want to lead from a place of feeling aligned and with integrity. And if you're feeling like you have to put on a mask or front and you don't believe with your whole heart and soul in what the service or product that you're selling, then no one's gonna buy it. Right. You're not even buying it. Right. So it's it's part of it.

SPEAKER_01

I think that women deserve to build businesses that feel beautiful on the inside of us as well as on the outside looking into their business. So like we deserve to have that within. And so once we do this for so many years, we realize that alignment becomes off, is what I hear you saying. And I definitely resonate with that. So we need something that is aligned, sustainable, and then so fulfilling. And so that requires an us to do, yeah, have a come to Jesus meeting with us, our own self, or listen to the universe giving you those little nuances and nudges of like, hey, listen up. This is not serving you anymore. And then having that strength to accept that and know that you worked so hard at building, creating, evolving, growing this part that now it's heavy. It's okay to shed it. It's okay to peel back that layer and know that this doesn't serve me anymore. I I'm going to treat myself better than that, like not allow that burnout, not allow the stress, not allow the cortisol, not all the things that screw with all of our hormones as a woman to come home and then be grumpy with our children per se or our spouse because you had a shitty day at work or things just aren't going as planned. I know that's a lot, but in a nutshell, that's what it comes down to. Like we have to be so careful. We are so deserving to build that beautiful business and to build ourselves up to be just as beautiful. So I love that you given up your Mondays and you're doing surf club with your kids and actually does, you know, serve you, serves your heart, it sounds like really.

Health Costs And The Courage To Let Go

SPEAKER_00

Yeah, it's so much fun too. I'm so bad at surfing, but it's like to just be out there with like a group of moms, and then the other half of the moms are on the shore and we're like paddling out, and one of the moms like loses her hat in the wave, and I'm like, I'll catch it. Like it's just we feel like we're playing, it's hilarious. And I'm like, I miss my Monday class. But like that, I'm only gonna be in this this season of motherhood once. In fact, when I was listening to our podcast last night, that was one thing I said. Um, you said, What advice would you give to a mom? And I was like, Yeah, you your kids only get one childhood, but like you only get one motherhood. So, what do you want your motherhood to look like? And I actually started crying last night when I was listening to that because I'm like, I am doing it. It's hard, but I'm that's that's the goal. I want to have a really good motherhood, and I want to be a happy mom. Like managing a household. Oh my God, it's so hard. You're constantly interrupted, you're carrying all of this, but just to stop and like go, this is not everything is not an emergency. I'm gonna make this fun and silly and happy. You know, you see online, like the romanticize your life. You need to do that at home too, and even in um businesses, because it's not always gonna feel perfectly aligned. You're gonna have to do some hard things, you're gonna have to have hard conversations, you're gonna have to do annoying, tedious things that you don't want to do. But one thing I've started doing is like I get here a little bit. My first not early, I never get anywhere early because I have three kids, but when I get here, I like roll out a yoga mat, I lay down the light, like lower the lights, and I just do like a little um meditation music. And just for like six minutes or five minutes, whatever, I just lay on the ground, close my eyes, and I just like think or listen. I feel like maybe that's meditation, meditating, but I don't I don't know um how to do that because I can never sit still. But for me, like sometimes my best idea is like either come in the shower or when I'm sleeping in bed and I can't write them down. So I'm like, I feel like my body just wants calmness and relaxation. So I'm gonna just give myself to that. I'm gonna give myself that because I deserve it. And then I'm gonna go into my work day.

SPEAKER_01

I love it.

SPEAKER_00

So that's been fun.

SPEAKER_01

I do the same thing. I um I know there is such a thing as notes, sticky notes you can put in the shower because I am, yep. I am um, I am guilty of just writing on the the glass as it's fogged up. I will write a note. Oh yeah. I will get, I mean, I will do gratitude in there. I'm doing math in the shower sometimes, you notice like you said, the greater things come to you and you're like, oh, okay, if I did that and rinsing the conditioner on my hair. Oh wait, let me let me add this. Because you're only focusing on yourself. Yes. And so all those things drop into us. So I literally do write in the shower. Voice notes are great on your bed, you know, by the bedside, but but by the time I'm in bed, I don't do that anymore. There was a time when I did that, but I just want to be like in the I don't even want to look at my phone anymore. I try to be so mindful in the evenings. I have my toddler and my kids in my bed. Yep, exactly. So you don't have time to yeah, yeah, yeah, for sure, for sure. No, I love that. So it is respecting ourselves. Like we respected and gave, we give so much to our clients and give them a beautiful experience, no matter where and what that is. Like you give them a beautiful product, they come into your salon and do waxing or what have you, your employees that you have at the suites now and come buy a you know, a great bathing suit that you're just pouring confidence into them. We deserve that, right? We've we've created these things, so we still deserve that. So, what do you see for the next season for yourself, you know, leading into this?

SPEAKER_00

Yeah, I'm kind of like at the tipping point of like what's coming next. Um I feel like really confident and great in my systems and structures that I have in place. I feel good about everything um being really organized. And I am easing myself into a season of preparing to sell my businesses. So um preparing them kind of like a real estate agent would prepare a house, right? Um making them look beautiful, getting them clean and fresh and organized, and really just kind of like uh getting clear on who I want to purchase my businesses, who do I want to leave them to so that they can grow them, right? So that kind of is totally terrifying to say out loud, like the first person I'm seeing.

SPEAKER_01

I well, that starts with that first of that self-acceptance that you're accepting that this is where you are. And it's it's hard, it's fear, it's but it's also growth and expansion for you because you what's on the other side of the door, you would never know unless you did that. Um, and since you're just in the beginning thought stages of this, it's so nice uh to hear you say that. I will tell you that I do admire your organization and your your structure. So, like when you told me that on that previous episode about how you structured your clients, you come at the same day, same time, every week. You don't pay, it's already just gonna be charged, you know, we can chat or we're not gonna chat. Like that was an aha moment for me, and I'm sure for other people because it just gives permission that we're allowed to do things differently in ways we didn't even think. So, again, this is another thing. You're giving yourself permission. Do you think you'll stay on at any capacity or do you want to basically relinquish?

SPEAKER_00

No, I would totally I would totally be on as you know, I'll always be the founder of these businesses and I would happily stay on to mentor or even, you know, help create content or um come up with bigger, better ideas um with the store. The buying process has been like um really hard, really fun, really crazy. But I have it dialed down to where it's like a formula. So I'm like, I can't wait to sit down with someone, bust open the binder and show them only do XYZ here, here, like I can't wait to teach someone that and see what they do with it. Um so how fun. Yeah, how fun.

SPEAKER_01

Just to even want to share that aspect is is pivotal. It really is. I mean, just to hear you say that out loud, like to give up your babies, like again, going back to the other podcast, raising a business and raising babies, your business is a baby, and you have four additional babies with your three human babies, you know. I mean, like and we treat them similarly because they have different aspects of growth, you know. You've got your business as a baby and toddler, and now your baby is a teenager, your businesses, I'm sorry, are teenagers and you're you know, relinquishing almost, but you're sending them out into the world, but you're still going to always be, like you said, the founder. That's that's beautiful, actually. I'm gonna ask you a question. Are you going to try to sell them as a bundle or each separately? Um, I'll probably I mean, I know I guess it depends on the person, right? Like I guess if somebody came along and said, I feel aligned with all of these, I want all of them.

SPEAKER_00

Probably not because I don't think I don't think a person could do it, which sounds crazy because I'm doing it, but like I'm so proud of myself for getting it to a point where they can actually run light clock work. Again, just because they're running light clockwork doesn't mean that there are not like day-to-day random things as everyone else who has a business where shit happens and you're like, okay, well, that's taking my attention. I have to do this, I have to do this. Now I didn't get to do this, I gotta catch up here. So it has been a little more time consuming to manage than than I think like a person who I whoever purchases it, I want them, that's their thing, and they're gonna nail it. So for sure.

Preparing To Sell And What Comes Next

SPEAKER_01

And they're gonna have your support for however long like you negotiate that in your contract for whatever that looks like, whatever you want it to be in conjunction with how they envision that. So success looks really different for you right now. I mean, and again, and that's good, that's great. You know, you have lots of wins, you have lots of lessons, and you have so much growth that you've already achieved, and now you're expanding in a different way.

SPEAKER_00

Yeah. Um, so a big part of my business, the heart and soul of my business actually is creating opportunities for others. And it got to the point with my businesses that I was I had a um microblading apprentice, I had a an accounting internship person, I had an assistant buyer, and then I'm employing all these Cal Poly girls and new aestheticians that I was creating a lot of opportunity for a lot of other people, right? But it was taking away my opportunity to be like a stay-at-home mom, if you will, because I like worked my businesses to work like clockwork so that I can manage and run them from home. But my businesses weren't even taking up all my time. It was like the employees and interns and apprentices. And while that was supposed to be fulfilling and was on some level, it actually took a lot away from my own opportunity to be a stay-at-home mom. So I kind of had to take a step back from that and say, I can still create opportunity, but as long as it doesn't take away from my own, period. And that's my boundary because I'm a service provider, I'm a giver, and that was a boundary of my own that I was crossing.

unknown

Wow.

SPEAKER_00

And so that's not fair. Yes.

SPEAKER_01

I think as a woman running a business, and the more businesses or the further in business and especially with employees, we we have to recognize that we're constantly a giver, absolutely. However, we will get stepped on or give too much, and we're, you know, nothing's given, given to us, not that we receive in a different way. But I I get that. And I think that that's such an important pivotal in having employees. You do again, they're your children again, and you don't want to have to micromanage. That's what you just set up a business to run, right? Run like clockwork per se. So no. Yeah.

unknown

Good.

SPEAKER_01

Let's close this up because I know I can't wait to do this again with you once you're on the other side of once you get the businesses, either.

SPEAKER_00

Yeah, I can't wait for that experience and to share that with everyone because I feel like I've been so open sharing everything there is about the inside of my business, right? That's why on my Instagram I'm not posting like before and afters and all these beauty products. It's more about the journey and how to get these systems going. And so now to like gear up to do this, I'm like, I can't wait to share what it's like. I've purchased a business, I've never sold one. So, like, what does that look like? I can't wait to tell you about that.

Creating Opportunity Without Self-Abandonment

SPEAKER_01

Yeah, what energy does that bring? What does that require of you that you've never done before? So that's gonna definitely be. So everybody be on the listen for um, you know, a recap. I was thinking right before we connected and uh or right before I uh hit play to record with you. I was thinking, I think it's MTV, where are they now? Or some there's some show, right? And I was like, yeah, that's where we're at. That's where we're at with Emily, where is she as now? And then we're gonna have a where is she now again? What is she doing now? What is she doing now? What's happened since the last and but we're not gonna make it three years. So we're not just we're just small, we're going to evolve. So um, just in case someone hasn't heard of you or know and resonated with this, will you tell us where they can find you? And you know, of course, it'll be in the short show notes.

SPEAKER_00

Yeah, you can find me on um Instagram at the Brown Fox.

SPEAKER_01

That's great. And she's got amazing content, so real, so wonderful. That's what really drew me to you way back when. And yeah, it's been fun. Can't wait to do it again. Well, thank you so much. You're so welcome. Bye bye. Before I close, I want to leave you with this. Beautiful businesses aren't built by doing more. They're built by doing what actually matters.

unknown

Uh-huh.

SPEAKER_01

The boundaries you set, the standards you hold, and the way you care for yourself behind the scenes. Creating more than pretty means honoring that woman behind the work, not just the outcome she delivers. If this conversation resonated with you, please be sure to follow the show plus leave me a review. And most importantly, be sure to share it with a woman who's building something meaningful and remind her that she's allowed to do it her way. See you next time.