What Long Term Success in the Sunless Industry really looks like with Jaclyn Cook

Pretty results are easy to post. The hard part is the life happening behind the scenes while you build them. In this episode I’m joined by Jaclyn Cook, a 20-year spray tan industry veteran and the founder behind Phoenix Sunless and The Sunless Edit, to talk about what long-term success actually takes when you’re a woman running a beauty business, leading a team, and still trying to show up at home. 

We get into the real story of growth: the hustle-culture years with late nights and saying yes to everything, then the shift into boundaries and building a business that can run without you. Jaclyn shares how her definition of success changes from “I just want to make $500 a week” to time freedom like taking July off, traveling with family, and knowing revenue still comes in while she’s away. Along the way, we talk product innovation driven by actual client needs, the pressure of launching and relaunching an e-commerce brand, and what it feels like to carry the emotional weight of decisions that affect your family and your staff. 

One of the biggest takeaways is practical: protect your business relationships. We unpack why contracts matter even with friends, how to define expectations at the beginning, middle, and end, and why planning an exit strategy can save you money, stress, and heartbreak later. If you’re building a service business, a beauty brand, or a creative company that you want to feel aligned and sustainable, this conversation will meet you where you are. Subscribe, leave a review, and share this with a woman who needs the reminder that she’s allowed to do it her way.

Connect with Jackie on Instagram: @phx.sunless @the.sunlessedit 

www.phxsunless.com 

www.shopsunlessedit.com

Connect with Deana on Instagram: @creatingmorethanpretty

Transcript

Welcome To Creating More Than Pretty

0:00

Welcome to Creating More Than Pretty, the podcast for entrepreneurs building beautiful businesses from the inside out. This is a space for creative professionals who know that their work is about more than aesthetics, more than trends, more than what looks good on the surface. Here we are peeling back the layers of what it really looks like to build businesses that feel aligned, sustainable, and deeply fulfilling while still creating exceptional experiences and meaningful results for the people that you serve. Be ready to hear real, unfiltered conversations about business, branding, and the balance of it all. Together, we'll be talking about growth, purpose, and the beauty that comes from building something meaningful inside and out. Because behind every woman in business, there's a story of late nights, bold moves, self-doubt, and unstoppable drive. No matter where you are on your journey, the space is for you. So go ahead and grab your coffee or water and your notebook and let's get into it. I'm Dina, and this is Creating More Than Pretty.

Meet Jackie And Her Businesses

1:15

Welcome to the show, Jackie. I am so glad you're here to get a chance to chat with you and hear all about some of your stories you have to share. Let's just dive right in. So tell us a little bit more about what you do, uh, all the little hats that you wear, and we can go from there. Okay, well, my name is Jacqueline Cook and I am from Arizona. So we have um a two spray tan salons here in Phoenix and Scottsdale, Arizona. Um I have been spray tanning for I own a spray tan business. I have been spray tanning for 20 years this year. Wow. So a really long time. I don't feel old enough to have been doing it for that long, but I have. Um this is my 20th year. I also own a company called the Sunless Edit, which is a basically a curated collection of spray tan products for spray tan professionals geared at elevating their businesses and elevating their services, um, and in a way that is can be tailored to each individual business, which I think is really cool and highlight their brands. Yeah. And not to not mention, but you created these products out of a need that you saw in the industry. So they're not just, you know, another solution brand, which that's all great and everything too, but they are specific. So um I personally have used them all, and I love the wipes are my favorite. I think those have become a big in the industry, something that's really, really needed. Like it was lacking, and we didn't know what was lacking until you made it. And so there's that. Um I think that I think that that's where all of my product innovation has come from, is really just being a salon owner myself, experiencing these things over the years and wanting to create something to fill that need. Um, each one of my products when they came out were the first of their kind. Um, now I feel like there's definitely something that, you know, is similar. Um, but I started started creating products about six years ago. Um, and with our original hydration spray, um, that was mainly because I was pregnant at the time and I could not stand the smell of spray tans. So I couldn't handle it. It like made me sick and like ill. Um, and so I wanted to bring something on I had um that would eliminate that aftertan smell. So that was where that came from. And hydration was just a bonus, and that was where hydration sprays were born. So um the wipes was something that was always on my list. Um, I worked five years to develop the wipes for perfect fabric, perfect solution, um, perfect packaging, make it affordable. You know, you have to make a product that spray tan artists can afford. You don't want to make something that's so expensive that nobody can carry it. You've got to be able to um be reasonable. So that was all quite an adventure. But I'm really glad that they are here and launched now. Um we've been we've been selling the wipes now for about four months, and I feel like we've gotten them into quite a few hands, and I'm I'm really proud of what we've done with them. And you absolutely should be. And I think that's where a great product comes from is a lack and finding a need. And that is um genius that you were pregnant and couldn't, you know. I'm sure you uh doing this for 20 plus years, you've used multiple solutions, and you know there is a smell or what even post-hand smell, you get that too. So creating that is is very, very, very unique on your end. So I applaud you. And you don't even look old enough to have been in the business for 20 years. There's that. So yeah, absolutely. You just look like a baby yourself, but I know you're not. What's something no one has told you about staying in the business this long? So there's not a lot of you veterans out there for you just said 20 years. What's something you would say that has allowed you to persevere

Hustle Culture And Boundaries Over Time

5:06

or evolve? You know, um, I think that people I've had these conversations with veterans. I there's a few of us, and we kind of all know each other. And I feel like the culture when I started in this industry was different than the culture is now. Um, it was very much that hustle culture, boss babes, grind it out, work as hard as you can, take somebody at midnight, take somebody at 1 a.m. And now I feel like people have more boundaries. They're like, this is these are my hours, and these are the hours that I'm gonna work. Um, I think that both are necessary and I think that there's a need for both of them. I think that I've just been so adopted in that hustle culture that that is what has kept me in business and has fueled the Sunless Edit and even just Phoenix Sunless, the salons in general, is I just don't know how to say the word no. And so I am always taking on extra clients or extra jobs or extra things. Um, I don't know that if I had boundaries, I would have been this successful. I think that it very much like played into my favor. I don't recommend it, you know, for like the baby artists, but it was something that at the time it was very necessary, you know, very necessary to just keep going, take clients on Sundays, you know, take clients late at night, and um, you know, work crazy hours. And I'm thankful that I did it, but it comes at with a large sacrifice too. Right. And so now you have a family, and that's one of the things too, is the the name of the podcast being creating more than pretty. We're creating businesses from our perspective as a woman, evolving to something that is more than outwardly pretty. So when you're still in that hustle culture, which hats off to you because you are a creative genius. So I know you mentioned in um previously that you were up all hours of the night sometimes, or your creative, you know, genius came to you and and you know, the wee early morning and things like that. The hustle culture culture, excuse me, is hard because we do get in it. However, if it works for you, and clearly it has, you know, until you're ready to change that and evolve into something else, that you know. I and I think that you know, it's it's to a point. You know, I am designing the life that I want to live. And, you know, so my hustling really hard at certain times versus others so that I can be free to go to my daughter's volleyball practices. Can I I want to be free to have dinner with my family and prioritize being home at dinner time with my family? But it it takes sacrifice to get there, you know. I mean, we hustled really hard in the beginning. We haven't always been so as fortunate as we are now. Um, and so, you know, both my husband and I had to hustle in the beginning. And um, you know, we've definitely I have definitely made some sacrifices. There are things that I didn't get to go to, didn't get to attend, but I'm building for a I'm it's with a purpose, you know, it's not just blindly, like we are making small sacrifices so that I can build up my salon enough to hire employees, you know, and then then we hired the employees and I was able to dial it back. And then um I drummed up my business and was working harder because we opened a second location. And then once that second, but all of it is it's not just to keep growing and keep doing things. I have a clear picture in mind of where the way that I want to live my life and what you know that looks like financially. And I'm designing my businesses to fit that goal and working towards, you know, finding getting there. So of these things that I'm doing is a step forward towards that so that eventually, you know, I get to live the life that I want to live and be in more of that, like, you know, they call it like the retirement entrepreneur, you know, you're running these businesses, but it's mostly like you're retired and you don't need to retire from it. And that is kind of what we are aiming for. Aiming

Redefining Success Around Family Freedom

8:58

for. What does success look like now for you versus what it did when you first started? Oh that's yeah, exactly. So that's a very you know, when I first started, I was young. I was really young and it was really just I wanted to just be able to provide for my family. I remember hoping to make $500 a week. And I just wanted to make $500 a week. And I thought if I could make $500 a week spray tanning, like I was making it, you know? And now that would give me the most anxiety because that doesn't even cover, you know, the rent. But um for success at that time was just a way to provide for my family, a way to be, you know, home, etc. Same things and design my own schedule. Now success is being able to take the month of July off to spend the summers in San Diego with my family, um, be able to go to volleyball tournaments, you know, and still be making money. I just attended Slay the Spray and my girls were still making money for us, you know, and we were still shipping out orders for the sunless edit. All of that existed without me being present. And that is what it looks like for me now. There's definitely some building steps that we're still working on, but you know, we're getting closer to that end goal where I can, you know, take a take a step back and let the girls kind of handle these things so I can be, you know, be more present in my family and spend more quality time and be able to afford to, you know, take them on a long vacation or take them to Disneyland and it not be a stressful thing and uh, you know, help my parents as they age and those types of situations. So through this journey, 20 years in, um, you've defined, you know, the differences and what success looks like. But can you share if there's been some

Hard Pivots And Leaving Comfort

10:37

hard moments? I mean, as a woman owning a business, especially a beauty business, it's it's hard. So do you have any um anything you would be willing to share that? Definitely. I mean, obviously, we're women, we're very emotional. So sometimes like our emotion doesn't lead as much as a men's um a man would. I don't feel like they lead with emotion as much. Um, we can definitely like get in our feelings about our business. Or people always say to me, it's just business. It's not for me. This is deeply personal. Um, I have a couple of hiccups that I'll kind of discuss. The first hiccup, I actually worked at a Spreet 10 salon um for eight years and I loved my job. I loved the clients there. I loved the owner. We were really close. And um I, you know, through my first for through my first baby, decided that it probably wasn't the best choice for me to go back there after she was born. I did try a little bit and we parted ways. I did it as amicably as I possibly could. I gave her lots of notice. We are still friends. Um, but that was a really for me, it I would consider that a hiccup. It was really hard for me to leave that salon atmosphere where I had all this support and all these clients and shop girls that I love to hang out with. They were like my little sisters. You know, I really loved that in environment and community. And it was a big sacrifice for me to leave. I don't think that, you know, most people probably think about it like, oh, like you're putting that behind and like you're moving on, you're starting this new business. It was really hard for me because I was comfortable there and I was happy there. But financially, what made sense for my family was not to stay there. Um, you know, and so that was a a hard, a hard pill to swallow. I still think back about it. Like I miss being just the shop girl and not the owner. You know, I missed just being able to be an employee and show up. But it was what I, you know, for me to continue in this career, that was what made sense at the time for me to do. So that was the first hiccup. Um,

Scrappy Survival While Starting Out

12:33

the second hiccup, I would say, I mean, not even really a hiccup. When we did start our business, when I first started Phoenix Sunless, it was just me. Um, we were rent, I was renting a little studio and doing tans. Um, I had a new baby, a newborn baby. And, you know, I my husband and I, my husband had his job, but to make extra money, because I was obviously losing money to quit my job to start this. Um, we would drive for Uber Eats if we needed to with our newborn daughter in the car. I would drive, my husband would run in. And if I got a tan booked last minute, we'd run to the studio and I'd do that tan. And we just kind of figured it out and figured it out together. Um, we wanted to do that as a partnership. You know, it wasn't like I stayed at home, my husband went and did that. We did that together to grow and we did that for a couple of months until, you know, my business picked up and we were able to afford to not do that. You know, we didn't want our, you know, our kids to go without and we didn't want to go without. So we just worked really hard. And that, you know, I look back on that time and when it was happening, it was definitely frustrating. But it was also something that we had to do to make it work. And, you know, a lot of people kind of look at that like, oh, well, I can't take that leap from my corporate job yet because, like, you know, my family would be without. And my mind was, well, how can we fill in the gaps? You know, what we what can we do to fill in those gaps? And, you know, there's some girls that work at baristas at Starbucks in between their shifts, and whatever we can do to make it work. So that was definitely a hiccup. I've also, you know, um, with brands, with the product, the products, brands,

Partnership Breakups And Leading With Integrity

14:02

I had a long-standing um partnership for a long time, and it worked really well for me at the time when I started it. It was, you know, very passive for me. I didn't have a whole lot to do with it. It was my idea, my creative product. Um, I mean, I I had a I had a big part in that the product, but selling it, marketing it, uh shipping it was not my on my job description. And I really enjoyed that period. But, you know, you six years is a long time, and people change and businesses diverge. And um, you know, we definitely had some differences towards the end, and that was kind of, you know, a really hard pill for me to swallow as well. This was, you know, a way that I support my family. This is a way that she supports her family. And, you know, how does that look like navigating forward? You know, it's it's emotional, it's not cutthroat. You know, I'm sure that a man can just come and be like, nope, we're done. But for me, it was really hard. And so, you know, what does that look like at the end? So, you know, I tried to do it and lead with integrity and do it the best way that I could. And um, you know, that's how I'm gonna always operate things. I would rather not be in business if I had to be, you know, awful and cutthroat and mean, you know, like I I just couldn't do it. I I want to be somebody that my daughter can look up to. And so I try and handle my businesses as such. Um launching the Sunless Edit was a very dark time for me. Um, I many days would just tell my husband, like, I don't know that I want to do this anymore. You know, I have some industry friends that also were kind of cheering me on, and I kept telling them, like, this is a lot, like, this is so much to launch this e-commerce site, to launch, you know, relaunching products that I've been pouring my heart into for years. And, you know, trademarks, graphic designers, labels, the logistics of shipping, all of it was so much. And I felt like I was going down this rabbit hole where, you know, am I ever gonna be able to like breathe again? Like I'm working 70 hour weeks trying to get this launched so that we don't have an interruption in sales. I'm, you know, also you know, raising two children and um trying to be a wife and make homemade meals for my family. And then I have two salons that I'm also responsible for and a staff that expects me to bring marketing to bring in new clients for them. So they are also be able to put food on their tables. And that I really feel like now looking, you know, through the looking glass, like I am so proud of what I did and I'm so happy that I did it. But during during the situation, there were many times where I'm like, I'm that's it, I'm done. We're done. We're done with that. Right moving on. I just can't do that anymore. We're closing that door, we're gonna let go of that income. Yeah. The sanity, that the sanity is really what comes to it. Like you're trying to just sustain, and it is, it can be so overwhelming. I mean, I'm proud you made the leap, and I do uh, I mean, I commend you for that. And I know that the the separation in your product like that hasn't been publicly talked about. And I know, I don't know how much you want to talk about, but I do know where I've seen, and I think a lot of sunless, and you both have handled it beautifully. And the way you guys went about it was eloquently, and just you took on your own thing and kind of knew that those were your products and whatever had to happen through you know, all the legality. This is business, this is raw business right now. We're talking about guys. Like you did a great job, and then to be the wife, the mom, and to go to the volleyball practices and still try to, you know, launch this, and like you said, it's overwhelming, it really is. So I'm proud that you stuck with it and that you had so saying it was a dark time, like your mental health is so so so important. Is there anything in particular you do to sustain that?

Mental Health And Staying Grounded

17:47

Um, I would say watching, you know, my niece or my daughter play sports is like a like a blackout time for me. It's definitely like my more of my happy place, but um, you know, so no binge-worthy shows, no reading books, no like I'm just being I love to read and I don't only allow myself to watch shows when I'm doing dishes or folding laundry or like getting read because I just am such a busy person. I think cooking is probably my biggest outlet. I love to cook, I love to make I'm from Sedona, so Sedona is a very like natural, holistic culture, and we were raised to make um meals from whole ingredients, and my mom is like a from scratch chef. Um, everything that she makes is from scratch, or she'll figure it out, and so that's definitely something that I love to do just to kind of distract myself. Um, but it's definitely hard because you always have a million things going through your brain and you're like, what am I doing? But eating is an important part of that, eating healthy and um, you know, eating whole ingredients. And we've definitely, my husband and I have really focused on that in the last year is getting good sleep and eating well and you know, taking care of our bodies because we're getting older. So I feel like that cooking is probably my biggest outlet during that time, you know, tanning, really going into the studio, spraying work clients. You can't do you can't be sending out emails, you can't be working on Canva, you can't be doing anything when you were actually spray tanning a client. And so they definitely kept me sane. And I mean, some of them have been with me 17 years. So they're like my best friends, you know, right? They are like my sounding board and they are my biggest cheerleaders, and you know, they are all so proud of me. So I it just kind of getting that like you know, encouragement was also really helpful. So I I know that I, you know, the goal of every sellless business owner is like I want to get out of my business, you know. I don't ever see myself completely stopping because I enjoy it, I enjoy that time. I don't even know that I would care if I got paid for it anymore. It just is like it's just part of my socialization, you know, going in and talking to some of my clients that have been with me forever and we've been through everything together. So um that's kind of where it's come.

Contracts, Exit Plans, And Clear Terms

20:01

I do have a piece of advice, and you know, um I think that business, especially as a woman, we're just so trusting. And, you know, we just kind of fall into these things. We all have these community friends, we have lots of friends in the industry. I think that the most important thing, and even if you're doing this with your best friend, your sister, your mother, define a c have a contract and define each stage of that, not only what that agreement looks like, and you don't plan for an exit, but plan for an exit. Plan for an exit strategy so that you have that in your mind. So then when things come down to that, that you're not confused or you know, there's not this like miscommunication, there's no heart feelings. I think that in anything that I do now, that's like the number one is a contract and define all the terms of that contract. The way that it looks at the beginning, the way that it looks at the middle, and the way that it looks at the end, and the expectations on both parties. I think that it just makes the most sense, you know. And I mean, even from my own perspective, I, you know, I I could have I could do things better. I could have done things better if I had known what the expectations were on the other end, you know, it's it's hard to tiptoe around those things. So if you define them early, it will make a much less complicated relationship and business partnerships and you know, and and even, you know, employees, like just have outlines and guidelines for what you expect and what they expect. So then there's no gray area. I think that that's the most important piece of advice I can offer to anybody is just making sure you're laying out all of those terms. I love that. I love that because going back to what you said before, as a woman, we are emotional beings, and sometimes it is hard to have the hard conversations. I think that what you just said, putting everything in a contract, which as we grow in businesses, we realize how many things really need to be in a contract, that leaves room for expansion. It leaves room to revisit some of the things that leaves room. Although in the middle, if it got hairy, at least it's contractual. And that way it's nothing personal anymore. Because as women, we want to, you know, make everything kind of personal. And depending on where you're at and where you're going, like you have a very clear type A, very straightforward. Um what you elude to have that. Let me not just put that on you. Man, mine is like branches. There's no straight path. But that's how my life has always been, you know, you just dive right in. But I love that about you. That's one thing I told you when we were talking that you are so inspiring and some of the things you do that are that way. So back to that contract piece that that's huge. And that can go for every facet, like you mentioned employees, um partnerships and partnerships go into client partnerships, like we were talking about previously ambassadors and so on and so forth. So to have that clear picture. However, you don't know what you don't know. And having someone like you to say this allows the door to be open for somebody to be familiar and say, oh, okay, this makes sense because you know if you go through a bad breakup and you're going to argue about the dog or you go through a divorce per se and then you have to you're all of it's in a contract like you wish you would have thought about it before, but you you don't, you know, unfortunately I've been there. Um so that makes perfect sense and yeah allows you to just keep moving forward right in the things that you want and to you know remove that to remove as much heaviness as possible really because yes you you will feel the heaviness and don't have an agreement you're going to feel it because you're going to need to have these conversations to you know sort through them and you're not going to feel ready. You know you don't want to start a problem you don't want to you don't want to be the bad guy and it it's really hard. So it's easier if and you never know that person that you are entering this agreement with could have the same views as you do but it just weighs on you until you've had that conversation. So starting from the beginning and I think this is why a lawyer is so important. We all try and use chat GPT we all try and come up with our own agreements at the at the beginning but lawyers are used to this this is what they do. They know what what they know the potential outcomes they have seen it before so they are going to be prepared with what could happen and they're going to protect you from you know dealing with that in the future. And if you don't it can be so costly at the end you know and it it is very very expensive to handle this at the end. So it is so much more lucrative to settle all this up in the beginning. It comes down to even if you just have an idea for something you want to do a partnership you want to open a business and you want to have a partner before you do a single thing lay out the terms. Lay out what it's going to look like for both of you the contributions for both of you before you even get started. Otherwise there's going to be heart feelings you're going to put your ideas in and that person's going to disagree and go and take your ideas and do something you know lay it out you know outline it and that just solves so many problems. It just fixes it all. It does it I mean I'm just yes yeah so I applaud you I mean it's got to be hard and you're right it business is expensive enough life is expensive as enough and to add that on your plate to have to do that and then like you started when you veered the other way and you did your product line and started the Sunless edit like overwhelmingly enough that's a lot of money and that's a lot a lot of time a lot of feelings a lot of everything and so being consumed having had that for that separation allows you to be more familiar on your role. So I don't know if you had that like you said your role was in the creativity and the other person's role was in the marketing and other things. So you not having that piece I mean clearly you knew but you didn't have that responsibility to know on the flip end how much it was going to take to do and and the customer service you know the marketing the all of those things is you know things that I I mean I obviously kind of knew what was going on but not really. And you know I mean even just in her defense I probably didn't I mean I was kind of like marketing it in my own way but I probably lacked in the marketing department of, you know, as far as like our partnership was going, you know, she was handling that entire burden on her own, which was our original intention. But you know as time progresses I feel like you know when we first started Phoenix Sunless and my name was just not as well known you know as her brand and what her name was but as time progressed, you know, I mean I just got back from Slay the Spray everybody knows who I am you know which like not to like toot my own horn but if I I have my Jackie says so page and I have so many people that are you know coming to me for advice and you know in these Facebook forums and all over and I I could have used that more to my advantage or to our advantage when we had that partnership. And so you know it wasn't just you know one sided it was both both sides. And um I think that if we had better terms, you know, it would have it would it could have been a a better situation. But also you know it was a great situation. It worked really well for a long time. But you know brands change I mean brands evolve. Every company in the beauty industry has evolved from somewhere you know we evolve we evolve absolutely she evolved like life evolved and so unless you're revisiting that contract to say okay here's you know it's 2026 January we need to sit down and talk about what or even December would be better what we expect for the year what was good and bad for last year and we don't do that because also what you guys did grew pretty quick. I mean it really did you guys you know created some great brands to do that. And so in both of your defenses as the outsiders you know we're not we're not in either one of your shoes like it it's got to be hard and you just like you like I said you don't know what you don't know. And so you had to take that moment and figure out what was sustainable for the both of you and your clear vision maybe didn't include that to begin with but it aligned in your vision. So again going back to creating more than pretty like this is one of those key things you were creating great products to do a pretty spray tan she was creating so in all of the business that you have your spray tanning business your product business you know it just goes to show you that as women we are doing hard work behind the scenes and I think that's something like you just shared a ton and so important to know because we are we're all killing it and you know it's killing us you know at the same time and different facets of you know your 20 year journey um for people listening that it's great to hear that you're human and you're definitely allowed to make all these changes and go forward. I really just you know I want people to know that I I think that success looks so different to each person, you know, and I definitely don't want anybody looking at what they've got going on and comparing you know with what I have it looks so different and success is different for each person. What you want out of your life is going to be different than the person next to you creating and you know online we definitely see these beautiful businesses these beautiful Instagram pages and these people must be so successful driving their Mercedes you know right and that is just an outward picture that you are seeing and you have no idea what is going on behind the scenes or what what their success actually is. Right. And so you know try and put the blinders on when you are you know online or kind of looking at other businesses because nothing is going to be perfect and there are always going to be you know things that you don't know about and you don't know until you know and when you're in there you'll see it. But you know you enjoy the moment that you're in in the business that you're in, you know, and really thrive on that because I feel like that will speak to your clients and to your staff and to whoever you have if you're enjoying the business that you have and not hoping for something different. And that's what I'm really trying to do this year is just really live in the moment that we're in and be happy with what we've accomplished and what we're doing and you know work, you know, and just kind of appreciate what I've done, you know, where where I've come from and where we are. Exactly. And if you stop and reflect that's important because there's that's something we don't do and especially when you get into the hustle culture and you're just constantly you're not reflecting on that. I think any business owner that has been in business for more than three or five years and they've gotten through you know a lot of grind or they're trying

Stop Comparing And Define Your Success

31:10

to get on the other side of it, they they haven't stopped to reflect you know they just think wow I've done a great job as they have. Well I have enjoyed this conversation immensely I appreciate you taking the time um I will link all your handles so where anybody can can uh excuse me connect and find you and we'll go from there. So I appreciate you. Yes

Closing Message And Share The Show

31:32

thanks so much before I close I want to leave you with this beautiful businesses aren't built by doing more they're built by doing what actually matters the boundaries you set the standards you hold and the way you care for yourself behind the scenes. Creating more than pretty means honoring that woman behind the work not just the outcome she delivers. If this conversation resonated with you please be sure to follow the show plus leave me a review and most importantly be sure to share it with a woman who's building something meaningful and remind her she's allowed to do it her way. See you next time.