Podcast Episode - 140 | The Two Ways Top Agents Win: Relationships and Prospecting

Are you relying too much on referrals—or spending all your time prospecting? In this episode, Brent Gove and Eric Lofholm dive into one of the biggest questions in real estate: Should you focus on building relationships or hunting for new business?

You'll discover how top-producing agents use both strategies to generate listings, attract buyers, and stay top of mind in any market. Brent shares powerful stories about the impact of relationships, including a chance introduction that led to an $86 million business outcome. Eric reveals simple, practical ways to stay connected with clients through email marketing, social media engagement, real estate anniversaries, and what he calls "virtual door knocking."

You'll also learn:

• How to stay in front of past clients so they think of you first
• Why relationship marketing creates long-term business opportunities
• Prospecting strategies that successful agents use every day
• How social media direct messages can generate conversations and appointments
• The importance of building a pipeline before the market heats up
• Why the best agents combine both relationship-building and active prospecting

Whether you're a relationship-focused agent, a hardcore prospector, or somewhere in between, this episode will give you actionable ideas to help you generate more business now and position yourself for future growth.

Listen in, take notes, and discover how to create a steady flow of opportunities through both relationships and hunting.