Data is power. By collecting and measuring data it can help to make informed management decisions on farm. There are multiple platforms you can use to help gather this data, one of which is AgriWebb. Lawrence Martin, Farm Manager at Carbeth Home Farm in Stirlingshire, has a particular passion for technology and using it to drive sustainable and efficient business practices within the livestock industry. Lawrence is joined on the podcast by John Fargher, who's background in farming and commercialising technology put him in a perfect position to be one of the founders of AgriWebb.