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Matching the right bull to the right cow takes skill from talented stockpersons. EBVs are a useful tool to aid in this management decision process. 

John Elliot, Roxburgh Mains, has been selecting bulls on a balance between phenotype and EBVs for several years in his Aberdeen Angus, Limousin and Shorthorn herds to great success. 

Cogent UK’s beef programme manager, Boomer Birch, has seen demand for EBVs and data behind cattle surge as focus on productivity and efficiency has stepped into the limelight. 

Listen now for tips on what to look out for when buying a bull, use of EBVs and management of bulls post purchase.

Here is a link to all episodes of QMS's podcast https://qmscotland.co.uk/news-media/qms-podcast