Casa De Confidence Podcast | Grow Your Business, Life and Confidence | with Julie DeLucca-Collins

How PR is a Must for Though Leaders and Experts with Katie Riess

Episode 312

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Are you sitting on expertise but struggling to be seen? This week on Casa De Confidence, we’re joined by PR powerhouse and former network TV producer Katie Riess, who shares how she went from booking political bigwigs at NBC and CBS to helping entrepreneurs craft media messages that land—and lead to real visibility.

We unpack:

  • Why confidence is the key to getting featured (and how to build it)
  • What the “quiet expert crisis” is—and how to break free from it
  • How Katie pivoted her career after becoming a mom (and never looked back)
  • The difference between pay-to-play PR vs. earned media—and why it matters
  • A simple tip to get yourself media-ready this week

Whether you're launching a book, podcast, or movement—this episode is your permission slip to stop hiding and start showing up.

Grab Katie’s FREE PR Content Calendar + Media Prep Resources:
ktmediastrategies.com

Connect with Katie on LinkedIn

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Casa De Confidence is a podcast for women navigating midlife reinvention, entrepreneurship, leadership, and personal growth. Hosted by Julie DeLucca-Collins, the show explores confidence, sustainable business success, visibility, authority building, and aligned growth for women entrepreneurs ready to lead boldly and live intentionally. Through real conversations and practical insights, listeners gain clarity, strengthen confidence, and develop strategies to expand their impact, voice, and opportunities.

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For more about me and what I do, check out my website.

If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my coaching programs.

Follow Julie DeLucca-Collins on Instagram at @julie_deluccacollins