With unmatched natural assets and a community intimately engaged in the outdoors, Western North Carolina is the outdoor industry hub of the east, and in 2021 a campaign was launched to develop a regional brand that celebrates and grows the outdoor industry across 24 counties.
Today, that campaign has blossomed into a full blown partnership called MADE X MTNS (Made by Mountains). In this episode I had the privilege of sitting down with Amy Allison, Partnership Director, to talk about how MADE X MTNS is working to expand the outdoor industry and economy across North Carolina’s Appalachian region.
The Partnership includes Outdoor Business Alliance of WNC, Mountain BizWorks, and the NC Outdoor Recreation Industry Office, as well as numerous stakeholders including regional universities, rural communities, economic development, and conservation organizations.
Mentioned In This Episode
MADE X MTNS
Outdoor Business Alliance
ENO
NC Outdoor Recreation Industry Office
Sylvan Sport
Mike Andress
Host, Exploration Local
828-551-9065
mike@explorationlocal.com
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