Veterinary Voices
Veterinary Voices is for veterinary clinic owners who want to hire Their Kind of People—and want vets and nurses to recognise them as Their Kind of Clinic.
For years, hiring gave vet clinics two options: run a job ad or don’t. Veterinary Voices is about the third: sharing culture stories consistently, so the right vets and nurses can get to know your clinic before you’re recruiting.
Hosted by Julie South, founder of VetClinicJobs, each episode explores the Decision Gap: the space between a job advert and a job application, where vets and nurses research your clinic and decide for themselves whether it could be Their Kind of Clinic.
You’ll hear REAL culture stories from vets and nurses, along with practical guidance for recognising the everyday experiences that reveal how a clinic genuinely operates—how people support each other, respond under pressure, make decisions and live the values displayed on the clinic wall.
You’ll learn which stories to share, how to turn those experiences into credible recruitment evidence, and how to remain recognised by vets and nurses who may be keeping an eye out for their next career move.
If you want your “great culture” to be something vets and nurses recognise instead of something you claim, this is your show.
Veterinary Voices
011 - mindsets: how to recognise, maximise & materialise the growth (vs fixed) mindset to grow your veterinary clinic
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Today’s episode is about the importance of having a GROWTH MINDSET vs a FIXED MINDSET and how to use take that approach to bring about positive change in your life and veterinary clinic.
Either you’ve got a growth mindset or you’ve got a fixed mindset.
They were coined by Carol Dwek, an American Psychologist, about 6 years ago. Dwek earned her PhD in Social and Developmental Psychology from Yale University.
She coined the terms fixed mindset and growth mindset to describe the underlying beliefs we have when it comes to learning and intelligence.
According to Dwek, when students believe they can get smarter, they understand that effort makes them stronger. Therefore they put in extra time and effort, and that leads to higher achievement.
You'll be able to recognise the three common misconceptions:
- "I already have it and I always will"
- "It's just praising and rewarding effort"
- "all you have to do is espouse a growth mindset and good things will happen"
You'll also be able to recognise the seven differences growth vs fixed mindsetters have:
- A belief that intelligence can be developed
- Embrace challenges.
- Persist in the face of setbacks – that is you have resilience – we’ve talked about this before in episode 6 - it’s an inner strength important to everyone in the veterinary profession.
- You’ll view effort as the path to mastery.
- You’ll learn from constructive feedback (or criticism),
- You’ll find lessons and inspiration in the success of others, and you’ll
- Welcome challenges and view setbacks as an opportunity to learn and grow.
Includes excerpts from Michael Jordan talking about his growth mindset + Carol Dwek - including her a few minutes from her talk at Google.
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Could Your Kind of People recognise Their Kind of Clinic?
A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.
Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.
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