After almost two years, here I am! I have had quite a bit of personal and professional change since I last recorded an episode (haven't we all?! It's the 2020's after all!). My good friend and colleague Dr. Ray Sylvester, who you will recall from Episode 9 and Episode 28, is teaching a course on personal brand management and suggested the best way to have me as a guest speaker on digital identity, story telling, and LinkedIn for his students was to record a podcast. This is Part I of the conversation where we lay the foundation of a WHY Ray and I find this to be critical for young people, how it fits into our own research, life experiences, and journey, and more. Join us for Part II where we discuss the more practical application and approach to LinkedIn and an assignment of an informational interview that the students are about to embark on for this amazing course!