“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands,” said Andrew Frank, Distinguished VP Analyst in the Gartner Marketing practice.
Gartner says in the years to come marketers will face greater scrutiny over their operations. What strategies should marketers incorporate into their 2023 plans to drive results and regain the confidence of business leaders?
In this PodChats for FutureCIO, we are joined by Lawrence Yip, a seasoned marketing professional for a Singapore-listed industrial and township developer in Asia to share with us insights on CMO strategies that deliver value and trust.
1. Name one lesson from the past 3 years that you think will have significance to the CMO and marketing role in 2023 and beyond?
2. What would you say is the most significant change in marketing following the pandemic?
3. Coming into 2023, how can CMOs turn the threat of a recession into an opportunity?
4. How do you see CMOs operationalizing AI?
5. What skills must the CMO develop further in 2023 to support growth and resilience?
6. To what extent should CMOs depend on technology to support the business?
7. What is your advice for aspiring marketing professionals in 2023?