In this episode learn the best way how to use analogies, metaphors and how to create Ideal Client profile.
Do you like detective movies or crime shows like White Collar, C.S.I.?
Whenever you think of your ideal client, you need to imagine that you are an FBI agent. Fun right? You need to know your client's “profile” just like lawmen do.
Magic happens when you know exactly what your ideal clients want. Exactly what to say to them. And most importantly how to deliver that message. To know all that, you gotta go deep.
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