Brand Notes & Coffee
Guna Meldere from Sun Flair Studio reveals her online business and branding strategies. Being great at what you do and having proven methods and frameworks is not what is setting you apart. That is the bare minimum. Your dreamy clients already expect that. When we become the Masterpiece brand we become the status symbol, we set new standards in the industry. Give your inner artist the permission to express, permission to create. Add the heartbeat to your business. Embody the leader you have grown into.
Brand Notes & Coffee
5. Polarising content & identifying what parts of yourself are unique and weird
Concept of being simultaneously attractive and repulsive to specific people is called polarisation. And this is what we will talk about today.
By definition, Polarising is to force something or someone to go in only one direction, or to cause people to divide into two very distinct groups.
When you share something when you open up and participate in discussions. There will be people who will dig in and really understand it and be like "wow, thank you for being you as now I can be me", it is like permission to be yourself. You will also have an equal amount of haters aka people who have different world views and opinions.
Probably you experience this on some bigger or smaller level.
How do we deal with it as a business owner? How to show up?
Visit website for show notes and additional materials: https://gunameldere.com/blog/polarising-content-unique-weird/
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