Rita McGrath is a legendary professor at Columbia Business School and has multiple times been ranked #1 in Strategy on the prestigious Thinkers50 list. Who better to deep dive into the topic of strategy with!
Rita's definition of strategy is:
A central, integrated concept of how we are going to achieve our objectives.
In this episode:
Rita recommends creating your strategy using the 5 C's:
Check out Rita's book on strategy: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Rita is teaching the Valize Customer Insight Program this fall. There are six courses in all, with a combination of online lessons, downloadable materials and six live sessions with Rita. Our listeners can sample a free demo course by following this link.
Find out more about Rita on her website ritamcgrath.com