Mastering Risk

Why “Million in Your First Year” is a Lie – A Realistic 5-Figure Business in 2026 Instead

Dr. Jeff Donaldson, CD Season 15 Episode 15

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Tired of gurus promising you’ll be a millionaire in 12 months? Let’s talk reality.
According to official stats, only 5% of businesses ever hit 7 figures… and 75% stay under six figures. The good news? A profitable five-figure business ($10K–$99K) is 100% achievable in 2026 — and it can add $2,000–$7,000+ per month to your family’s income without quitting your job.
In this no-BS episode, 28-year army veteran and university professor Dr. D reveals the exact 5-step framework he uses to run his own five-figure company, Preparedness Labs:
1. Solve a painful problem the easy way (the “pill vs gym” secret) 
2. Go brutally niche so you stand out 
3. Keep overhead stupidly low ($72/year is possible) 
4. Master “aggressive patience” and consistent content 
5. Accept the world as it is — and stop torching your reputation with politics online
Zero fluff. Real numbers. Real experience (including the $20K mistake he made so you don’t have to).
If you’re ready to build something sustainable in 2026 instead of chasing unicorn fantasies, hit play now and smash that Subscribe button — new evidence-based episodes drop every week to help you master risk and win. 

www.preparednesslabs.ca

Business Can Cost as Little as $72 per year:
https://www.youtube.com/watch?v=tKn446XWUmQ&t=6s

DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
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