Mastering Risk
Risk cannot be eliminated, disasters cannot be prevented and you cannot purchase your way to an insulated life. You can identify, codify, judge and mitigate risk in your professional and private life.
Non-apocalytpic evidence-based risk and preparedness education, for individuals, families, solo-entrepreneurs, businesses and communities.
Your host, Dr. D is a veteran, professor, author and entrepreneur.
No one is coming to help, so you and you alone are responsible for your outcomes. The choice is yours, choose wisely.
Mastering Risk
How I Went From Losing $28,000 to a Profitable 5-Figure Business – The 4 Trust Hacks You’re Missing
In this eye-opening episode of Mastering Risk, Dr. D(Jeff) reveals the brutal truth most new entrepreneurs never hear: trust isn’t assumed, it’s earned, and without it, no one buys from you.
After losing $28,000 and failing twice, Jeff rebuilt his business into a profitable 5-figure company using just four powerful trust-building principles. These are the same steps that turn skeptical strangers into loyal customers online, even if you’re brand new on the internet.
You’ll learn:
- Why being “predictably reliable” beats flashy marketing every time
- How to show your work (and your failures) to instantly build credibility
- The simple way to borrow trust while you earn it through beta testing
- Why speaking directly to your ideal customer in their language is non-negotiable
Jeff breaks down real-world examples from his own journey, from wasting tens of thousands to finally hitting consistent revenue, and shares the evidence-based strategies that actually work in 2025’s noisy online world.
Whether you’re launching a side hustle, an Etsy store, a digital product, or just trying to get noticed on YouTube/TikTok/X, these four steps are the difference between being ignored and being trusted.
Ready to stop struggling and start building real trust that converts?
Watch the full episode now. Then head to www.preparednesslabs.ca for free tools, resources, and the exact digital products Jeff uses to run his business.
Drop a comment: What’s the biggest trust hurdle you’re facing online right now? I read every single one.
Website → www.preparednesslabs.ca
Thanks for watching — let’s build businesses people actually trust.