Mastering Risk
Risk cannot be eliminated, disasters cannot be prevented and you cannot purchase your way to an insulated life. You can identify, codify, judge and mitigate risk in your professional and private life.
Non-apocalytpic evidence-based risk and preparedness education, for individuals, families, solo-entrepreneurs, businesses and communities.
Your host, Dr. D is a veteran, professor, author and entrepreneur.
No one is coming to help, so you and you alone are responsible for your outcomes. The choice is yours, choose wisely.
Mastering Risk
I Run a 100% Digital Small Business – Here’s Exactly How I Stay Operational During a Prolonged Power Outage
What happens to your small business when the power goes out… and stays out for days or even weeks?
Most small business owners assume it’ll only be a minor inconvenience. But prolonged grid-down events cost the U.S. alone $90–150 billion every year, and small businesses get hit the hardest. With thin financial runways and total reliance on electricity, internet, and cell networks, many simply can’t survive extended outages.
In this episode of Mastering Risk, Dr. D breaks down the realistic, no-nonsense preparedness strategy he uses for his own fully digital small-to-medium business. You’ll discover the exact 5 things you can implement right now, most at zero cost, that will keep your revenue flowing even when the grid fails.
You’ll learn:
How to identify your true minimum viable operations (hint: for most digital businesses, it’s just your phone + power)
Simple, proven backup power solutions that don’t require storing barrels of fuel
Why community agreements and pre-planned mobility beat expensive generators every time
The critical training step 99% of owners skip (and why it’s the difference between surviving and collapsing)
Real-world case studies from Hurricane Sandy, Maria, and more that show what actually works
No apocalyptic fear-mongering, no “two years of food in the basement” nonsense, just practical, actionable steps tailored for urban entrepreneurs running real small businesses in 2026.
Whether you’re a solopreneur, Etsy seller, consultant, or home-based service provider, this episode gives you the roadmap to stay operational when everyone else is shut down.
Watch now and build the resilience your business deserves. Timestamps:
0:00 – Why small businesses are most vulnerable
3:15 – The critical infrastructure cascade
7:40 – Minimum viable power profile
12:20 – Backup power solutions that actually work
18:30 – Mobility & community redundancy
23:45 – The training step you can’t skip If you found this valuable, buy me a coffee (link below) to support ad-free, no-BS risk education for entrepreneurs.
https://preparednesslabs.ca
Support the Show:
https://buymeacoffee.com/masteringrisk
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
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