Mastering Risk

One Outage. One Hack. One Mistake… That’s All It Takes to Lose Your Business

Dr. Jeff Donaldson, CD Season 18 Episode 5

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0:00 | 34:03

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Most small business owners believe disruption is something that happens to other people.

It’s not.

According to real-world data, 91% of small businesses experience some form of disruption every quarter, from minor outages to full-scale cyber attacks.
In this episode of Mastering Risk, we break down real incidents from the past week, including telecom outages, ransomware events, and system failures, and extract the lessons most business owners miss.

This isn’t theory. This is what’s happening right now.

You’ll discover:
Why your business is more vulnerable than you think
The hidden single points of failure inside most SMB operations
How a 20-minute outage can expose a catastrophic weakness
Why automation and AI, without oversight, can create reputational risk overnight

Simple, practical ways to reduce impact when (not if) disruption happens
Here’s the reality:
You cannot prevent disruption.
But you can reduce the probability.
And you can dramatically reduce the damage.

The businesses that survive and grow are not the ones that avoid risk.
They’re the ones that prepare for it better than their competitors.
If you’re a founder, operator, or leader responsible for people, revenue, and continuity… this episode will change how you think about your business.

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DISCLOSURE 
Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
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