Mastering Risk

The Silent Killers of Your Business: Cyber, Supply Chain & False Confidence

Dr. Jeff Donaldson, CD Season 18 Episode 6

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0:00 | 29:04

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Most business owners don’t lose their companies in a dramatic collapse.
They lose them quietly… over 72 hours, while telling themselves they still have time.

In this episode of Mastering Risk, we break down the uncomfortable truth that disruptions don’t destroy businesses, delayed action does. Whether it’s a cyberattack, supply chain failure, or the loss of a key employee, the real threat isn’t the event itself, it’s your inability to keep operating when it hits.

Here’s the reality:
40% of businesses never reopen after a major disruption
Of those that do, 50% are gone within a year
And 91% experience disruptions every single quarter

So the question isn’t if your business will be tested.
It’s when and how fast you’ll collapse when it happens.

In this episode, you’ll discover:
Why “we’re too small” is the most dangerous belief in business
The hidden risk of relying on a single supplier or system
How cyber threats really take businesses down (it’s not what you think)
The overlooked danger of key-person dependency
A simple way to think about operational resilience that actually works

Most importantly, you’ll be forced to answer one critical question:
👉 If disruption hits your business tomorrow morning at 9:00 AM… what fails first?
Because if you don’t know the answer, your business is already at risk.

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Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.
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