OpenRoom Talks

Episode 9 - Jason Lobel (VP of Sales Growth, PDI Insights Cloud) Talks to Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)

June 11, 2020 OpenRoom Events Episode 9

In this episode, Keyana is joined by Jason Lobel (VP of Sales Growth, PDI Insights Cloud) and Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)

Themes discussed include:

  • The impact of Covid-19 on the convenience retail and confectionary sectors
  • The swift progress being made in the field of data analytics for convenience retailers
  • How convenience retailers can leverage shopper data in order to drive sales of CPGs