OpenRoom Talks

Episode 9 - Jason Lobel (VP of Sales Growth, PDI Insights Cloud) Talks to Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)

June 11, 2020 OpenRoom Events Episode 9
OpenRoom Talks
Episode 9 - Jason Lobel (VP of Sales Growth, PDI Insights Cloud) Talks to Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)
Show Notes

In this episode, Keyana is joined by Jason Lobel (VP of Sales Growth, PDI Insights Cloud) and Glenn Frazier (Director, Category Management U.S. Convenience, The Hershey Company)

Themes discussed include:

  • The impact of Covid-19 on the convenience retail and confectionary sectors
  • The swift progress being made in the field of data analytics for convenience retailers
  • How convenience retailers can leverage shopper data in order to drive sales of CPGs