In this episode, host Nate Disarro talks with Chase Rackley, a realtor and face of the Rackley Team. His experience in marketing strategy and sales has launched a highly successful real estate business in just a few short years.
Chase talks about how hearing a lot of “no’s” inevitably leads to “yeses,” invaluable lessons he learned from mentors and friends, and how starring in funny music videos has become part of his brand.
In this episode, host Nate Disarro talks with Chase Rackley, a realtor and face of the Rackley Team. His experience in marketing strategy and sales has launched a highly successful real estate business in just a few short years.
Chase talks about how hearing a lot of “no’s” inevitably leads to “yeses,” invaluable lessons he learned from mentors and friends, and how starring in funny music videos has become part of his brand.
spk_1: 0:00
what's happening in the real estate industry 10 years from now, what's your prediction?
spk_0: 0:05
I think we're all gonna die.
spk_1: 0:09
Hey, it's Nate Pissarro and welcome to Titans of Industry, the podcast where I talked to industry leaders and innovators toward the top of their game and leading the pack in their fields, uncovering some of the best stories in today's business landscape. Today's episode I talked with Chase Rack, a realtor and business consultant, directly. His experience in marketing strategy and sales has launched the highly successful real estate business in just a few short years. Case talks about how hearing a lot of knows inevitably leads to yes is also invaluable lessons he's learned from mentors and friends and how starring and funny music videos has become part of his brand. And now let's get to the episode. But before we do, it's important to know that whether you're a small business owner or the face of a multibillion dollar industry, your organization has a great story to tell and content. Titan wants to help you tell it. Wear a digital content creation powerhouse built for the 21st century, providing all in creative strategic production, post production and distribution services for a 360 degree 24 7 world. In our world, titans are passionate, creative doers. They have the experience to take your project from start to finish, minimizing your involvement so you can focus on what matters most running your business. So if you're ready to take your content strategy and production to the next level, our titans are ready to help. Now, here's my conversation with Chase Rackley. All right, Well, welcome, Chase. Thank thanks for being on the show.
spk_0: 1:40
Oh, my gosh, I'm fired up here,
spk_1: 1:43
so let's just jump right in. I want you to start by telling me who was chased Rackley as a kid. What were the things that you enjoy doing when you were youngster?
spk_0: 1:52
I appreciate you ask, and I probably wouldn't normally, uh, tell people this, But as a kid, I mean, some of my favorite things to do that I remember, was ding dong ditching shin all circle and hiding a camera across the street in the trees so I could film people's reactions as they came out looking for who is ringing the doorbell. And I would put the you know, the content together in a video and share it with the rest of the neighborhood kids. And that was like my first, you know, experience of, like, making a video and, you know, knocking on doors. And I feel like I basically do the same thing. Now I'm, you know, knocking on doors and trying to get people to come and let me sell their house.
spk_1: 2:34
Fair enough. The stakes have changed a little bit. Just a little less of a you know, you're just trying to get a rise out of people now. You're actually trying to That's
spk_0: 2:41
right. Yeah. Now we're trying to help people. Yeah. I mean, as a kid, I used to love, you know, making videos and doing projects for school. Like the opportunity to give a speech always pumped me up. You know, in fact, there were a couple of classes where I really struggled. But then when the option came to maybe do a speech or a video presentation in lieu of ah ah tests, it was my time to shine. And it kind of rescued me when there are opportunities to show a little bit of creativity. And that's what I remember most as a kid is just really enjoying creative outlets, you know, playing around the neighborhood kids ding dong, ditch in, whatever, just with great great friends.
spk_1: 3:26
So one of my favorite questions asked Titans, is what was it that propelled you to enter into the industry? Most people, you know, the select few that kind of know they're career path from age to which is very few people realize, You know, they kind of have it figured out, and they just go that way. But for most of us, usually when we enter college, we don't really know what we want to do on a lot of his exit college and still have no clue. But we now have a history degree or an art degree, and we've got to go make a living, talk us through how you kind of got to that point question.
spk_0: 3:59
Yeah, so in college I had someone reach out to me and say, I need a website for this new restaurant that we're starting and I want to pay you to help build this website. And I had never built a website my life, but I thought may have been I could find a good team of people on this campus to help me figure that out. And in that effort I met, you know, there's this guy named Nate, actually was his name, and his passion was making websites. And so he was the first person I called. And through that friendship, I just kind of ask, man, could we help this client together? And can I have the opportunity to watch and study what you do on building this website? And because he was, hey was kind of an outcast Socially, he spent so much time investing in How do I discover this client's needs and become really provide exactly what they need? I want because I might not fit in. I want to make this business look so good and so that they fit in with their clients. It was a really interesting experience connecting with him. And so, through that relationship, I felt I fell in love with marketing. You know, how do I make a business look great? How do I make a product? You know, something that people want to experience and not just on a aesthetic level, but also on an understanding the code level, the behind the scenes. How do we How do we set this up? And at the end of the day that it's making money for the client. And so through that relationship we started a small business. It was called Rackley Creative, and that was actually our real estate business. Became Rackley Creatives, biggest client. But Teoh, not fast forward too fast through that, Really. I went from the marketing business to the automotive industry, doing marketing for Crain Automotive. And that's when Roddy McCaskill came in to meet with me about buying a car. And I was just so impressed with him when he was just an incredible negotiator. And really, I just thought, Man, this guy is impressive. And so I asked him, I said, Roddy, what
spk_1: 6:06
do you
spk_0: 6:06
do? And his answer, for whatever reason, really stuck with me. And he said I sell homes and his old country Southern accent and flipped his business card to me and kind of a suave way that really stuck with me. I said, Wow, what is that like? And he just kind of told me about this industry of selling homes, and it's an incredible industry. And so, uh, crazy timing, the dealership I was serving ended up selling and and so there was, ah, major shift at that corporation. And so in that season, I thought Washer. Now, if ever now is the time to consider if I was to tap into another industry, what would it be? And so I had the gracious support of my previous employer, who paid for me to go to Atlanta, Georgia, to take the Johnson O'Connor Aptitude Tests and anyone who's able to invest in that type of aptitude testing I would strongly challenge to take advantage of the Johnson O Connor have to sue tests or some sort of, you know, deep testing. I mean, it's crazy, like I walk in the door and they like, throw balls at you and evaluate how you respond When they, you know, shake your hand, they evaluate. How hard did you grip? You know, they will play two tones like
spk_1: 7:23
the beep
spk_0: 7:24
and say which one was a higher pitch? You're like, Oh my goodness, So it's a really deep, detailed aptitude tests, and at the end of it, they said, we think your most profitable industry and most energizing industry that you wouldn't engage would would likely be real estate. I said, Wolf, I'm
spk_1: 7:44
all in, baby, let's go. So this was a scientific endeavor? Is a scientific
spk_0: 7:49
endeavor? Absolutely. Yeah. So I called Roddy and said, Hey, I wanna apply my marketing experience to your business and he said, Good news. I'm about to retire in about a year or two. I want to teach you everything I know. And he was so generous and taught me everything that I know. Roddy was a top five producer on the city of Little Rock for he says 40 but provably 35 years in a row. And he taught me everything that I know.
spk_1: 8:17
That's awesome. Well, that's a great entry into, Ah, market is by having somebody with that much experience at that sort of level of I guess he would be kind of the predecessor to hurt concept. Absolutely. So you come into an industry with a marketing background, and then you get I guess the appropriate licensing and training to become ah, real estate professional and you start running with the ball, right? So, I mean, I'm assuming you didn't take much time to kind of get your feet wet.
spk_0: 8:48
Oh, yeah, No, I mean, it was It was really cool, cause Roddy did bless me with the opportunity to serve some of his clients that I absolutely did not deserve, you know, like a chase. Here's a client that's called in. Take them, find them a house. And, you know, that definitely was a major blessing to have someone who really trusted me before I deserved it. And also, he was really wise to not just give me business. In fact, he even told me that the best way I could help you fail is by giving you business. The best way I can help you succeed is by helping you grow business and create business. So is challenged to me was Chase just make 20 calls a day like and I'm Dermot Connections. So I would call, probably make 50 to 70 calls to actually have a conversation with 20 people a day. That was my goal. I wasn't gonna go home till I had 20 conversations a day, and I couldn't qualify it as a conversation unless I asked the question. Who do you know who needs to buy home or sell a home that I could call today
spk_1: 9:53
I know a lot of people who either get into business for themselves or are working at a job, and they just feel like I'm not successful enough. I'm not, you know, growing fast enough. So this isn't the right opportunity, and a lot of times what it is is they haven't done the right things. They haven't taken the right steps. They haven't worked hard enough, and they think that it's gonna come to him easily. And so I think that's great advice that he gave you, too. Absolutely, too, not just give you business because I've seen it time and time again that you even have a great mentor who wants to take you under their wing. But they give you too much, and it's the same thing I have to be careful with my kids is not just giving them stuff, make him earn stuff, making him feel the importance of putting in the work and growing yourself so that you can grow your business. That's good. So as you kind of continue to progress and move into growing your business, what were some of the things early on that you, um and even tapping back from to your childhood. But what are some of the things that kind of you know, You kind of now realize this was crucial. This was monumental in my early days and sort of forming a successful business.
spk_0: 10:59
Yeah, I think that it really helps that for whatever reason, I idolized Roddy. Um I mean, I thought of him as a father figure to me and just a background on me. I kind of, uh, grew up with the double kill of two dads. However, neither of them really were like that Super. I mean, my biological father wanted to be affectionate and present. However, he wasn't able to because he left my mom, and so my stepfather was was, you know, gosh, he could not have been more generous and more faithful as a stepping into that role. But it's it's a little different. Like, how do I love you as a son? And so, in a weird way, I kind of grew up with a a boss, you know, someone who taught me the value of, you know, I'm seeing my biological father at the time making decisions that were like, Okay, I don't want to end up like that because you know, it was leading to a position where he's not experiencing, You know, the special relationship with the rest of our family on. But I'm seeing my new father, Larry, who is very successful in this business, very successful in his marriage and his fatherhood of the other mother, siblings and eso. And the biggest thing was that he was a solid believer. And so I'm seeing this value of, like taking your roles in your responsibility and your systems is a family very seriously and so in the same way, I kind of took that. You know, I really just valued on a very deep level Rod ease leadership. So when he told me about his system, it wasn't just a game or an idea or suggestion. It was. This is how you keep away from having a life that's gonna miss out on on great memories. And I feel like I should say that David, my biological father, has really stepped in back into our life, and I'm so thankful for him and he's doing a great job. I couldn't be more proud of of him in the relationship. We're building now together, but really I think that Roddy had systems that I studied intimately and documented thoroughly. And in fact, I brought them with me right here. I started taking notes when I was studying under him and just it was at first a journal and then became a business plan. And and it's really, you know, it all comes down to making consistent moves and prospecting. Uh, I call it my G task. It's G T A S C, and that's generate leads, train appointments, servicing those leads and negotiating contracts if I'm not doing one of those five things and probably wasting time, So I try to make sure that in my day, every day I'm working on those five things is much as I possibly can.
spk_1: 14:05
But I think this is a crucial time Teoh in inject that, you know, you know, talk previously that been fortunate to have conversations with some incredible people and titans of all different industries. And one of the things that is very consistent with all of them is exactly what you just said. You break it down into systems, you document you create a note system that works for you, and you don't really deviate from that system. It's always crucial. Teoh re evaluate and see if that system needs to be changing, moving and adapting. But once you've got a system in place, that system is your life. Bless right, and that's how you move forward. That's how if you get outside the system, you know, you have to re correct and come back inside the system absolutely, and so that for that reason alone, it's It's no question that you've seen now some tremendous success in your business. And I have to interject for people that don't know anybody that has a senior, doesn't doesn't know who you are. You may not know how old you are, so I can Absolutely. How old are you? Chase?
spk_0: 15:08
Yeah, I think I'm 28. Yeah, I'm about 80% sure Could be 29. I really don't remember A wild three years. We have just been head down. I've had three babies in three years. We're building a house or second house within that three year period. And, you know, we've grown off. You know, we've personally sold about a gosh. I don't know, a t least $75 million worth of real estate
spk_1: 15:36
so 28 years old and really only been doing real estate for three years, right? Essentially. Well,
spk_0: 15:42
I've been selling on my own for, you know, after Roddy retired, it's probably been about four years. Yeah, four years.
spk_1: 15:51
But we're not talking decades here, right? Yeah, that's incredible. So let's jump in now, Teoh the industry. Right? So we're talking about the real estate industry. Um, and obviously you've made some impressions in this market in Central Arkansas, which is which is where we're at. So talk to me a little bit about the history of kind of when you entered into the industry where it was that and sort of where it is now.
spk_0: 16:24
When I first entered, I think it was 2013 which was the kind of the butt end of, Ah, many recession. And it was awesome because the biggest thing that I did was I was so nervous to call friends and family. And so to hit my 20 contacts, what I would do is I would call expired leads people who are raising their hand trying to sell their house, but they're trained. Their contract expired with their last realtor. So there They were on the market for probably 3 to 6 months and didn't sell. So I would call him and say, you know, Hey, I was curious. If your house is still available, why do you think it hasn't sold yet? You know, let's figure that out. So, um yeah, I mean, that was kind of the beauty of starting in that season is that it was a great way to build listings. Um, And then, you know, now we're actually on the move towards likely another recession. In fact, just within the past day or two, they've announced some some some news that will that suggests, will likely see a similar likely, you know, different in some ways, but a similar recession. So it's, you know, it's gonna be a great time for, um for people who are gonna be able to dig into the to the hard systems of Colin people that are expired. That's gonna be honestly, it'll be easier to get listings and harder to get home sold. But at the end of the day, you know, people are always gonna be want to make moves. I think if you're faithful to do your G task you really have nothing to worry about. People are always gonna be ready to make a move, and they want to work with somebody that's gonna make that move more profitable and more exciting and a better experience overall.
spk_1: 18:08
So the word recession and real estate in the same sentence is often scary, for most people have already scared. Nervous. I mention it so well, let's let's dig into that a little bit because, you know, 2008 before you're really in the industry, Um, I won't even ask what you were doing in 2008. That's care anything about. But, um, but, you know, when you think about recession and real estate, it's one of the biggest things. Most people are fearful of my house, my property values gonna tank. So I'm not gonna sell or I need to sell now and get out from under it before you know what? How do you as a someone who is a self proclaimed advocate for the buyer or seller, what do you say to him during those times? What's what's kind of the role of, um, you know? Yeah, that's a
spk_0: 18:53
great question. And the good news is If you're selling in a recession, you're likely buying in a recession. So in fact, it's it's actually not a bad time to up size. If there's a recession, it's a great time toe to go and get it sold. And buy a bigger house by buy low sell high. So it's, You know, if you're buying and selling, the damage can often end up becoming somewhat of a wash, depending on a number of variables. So I would say, Don't be discouraged. You know the market's gonna do. It's gonna dio It's best Teoh. Ride the wave and make sure you're working with somebody that's gonna help you be as profitable as possible through that,
spk_1: 19:37
It's great, Um, so I want to jump back into, um, some of the things that you know again real estate. There's a lot of agents out there. There's a lot of people who choose real estate as a profession. There's a some people to do tremendous in it. They make a great living. They provide for their family, they have great lifestyle. And then there's people that struggle really hard. I don't know how toe get listings. Don't know how toe um service their clients well, and it sort of becomes this thing that they have to get out of. They have to go get a job somewhere else, even if they love the industry. So from your perspective, what are some of the characteristics? Some of the things that kind of make you and make people great in this industry?
spk_0: 20:20
Yeah, I'm glad you asked that question. People can be great in different ways in real estate, and just being a top 10 producer in cinch Arkansas doesn't That's not the only metric for being a successful agent. I would say that there are plenty of other teammates that, you know, like there's a guy in our office, uh, that I wouldn't want him to hear may say this, but I think of him as your he's like, so boring and so hard. I just wonder, like, How do you grow your business? Dude, you're
spk_1: 20:54
You are so
spk_0: 20:56
like, just funny. And so however he does good, he's faithful to his family. I honestly I look up to him and I try to learn a lot from him, and in fact, he he, uh he and his family are heavily involved in our pack, which is the Realtor Political Action Committee and when you know when it comes to economics, and how do we make sure that our industry is doing well and growing like he's a better person to talk to? And so I try to learn from him and I try to really study him and his in his best practices, but also say, You don't have to be an extra vert to be successful. You don't have to do exactly as I've done. In fact, I would argue, Just be yourself, find who you are. No, your story. Ideally, get a great mentor, that confined tune and tell you, you know, Hey, that's a great character element about yours. You should lean into that and really grow that that gifting or hey, that's something you probably shouldn't do is much. And that's that's the beauty of a great coach. So you know all to say, I think it's less about You need to have this character characteristic, or you need to have this attribute or this personality, and it's more about adapting your efforts to your aptitudes.
spk_1: 22:11
That's great. That sounds very scholarly. Um, I want to touch on this for a minute because you mentioned a couple of times and just knowing you extrovert uh, let's go explain a little bit about how you've proven to people. Maybe that you're OK being in the public spotlight and that you're not afraid of putting yourself out there.
spk_0: 22:36
Yeah, that's that's a great question. It's It's cool because it reminds me of how my biological father, David, who is really is charismatic and just great about connecting people. He was a sales coach for, you know, the medical industry and just has done a lot in that in that realm. And he used to just challenge me. Hey would say Love the spotlight, all eyes on you engaged. Embrace that everyone look at me And it was such a good challenge. And it kind of encouraged because at first I thought, Am I am I wrong for wanting all eyes on me, you know? But he really all came from his challenge. I think it was my first like interviews, and he's like, You need to go in there and be absolutely confident that you want all eyes on you. Watch me succeed, and that really challenge May t kind of realize like it's okay to be who I am. I mean, this is very selfish enough. I'm almost nervous to say it, but I I love it. I want the camera on all the time. I performed better when I'm being watched and I'm when it when there's an audience, you know, it's even kind of a joke at my gym. Like they When they yell my name, I lift harder. And so the coach and the rest of the teammates where lifting with me. They're like,
spk_1: 23:59
Go Jason.
spk_0: 24:00
They're like, not even watching me. But I think they are inside. I lift harder, and so you know, I don't even remember what the question was. But I just think it's good to say it's okay to embrace who you are, even if it seems like you know, I really don't think that it's a you know about hogging anything as much is that you want to use the gifting that God has given you till leverage that for blessing the people around you. That's Michael.
spk_1: 24:29
Well, I think one of the reason I bring that up is I think one of my first introductions to you was a video that I saw online somewhere, and it's you may be doing a rap song or something. You know, it's It's one of those things that you think of somebody trying to sell houses in there, out there doing a wrap with some buddies. And it's I who does this. It's right, No, but Chase does this and it's It's for you and it works incredibly well, joins the attention that you're wanting up.
spk_0: 24:55
Kristin Kennan, who is a business partner. She owns a rolls here in Seoul. She is been such a great partner on that cause. She just really thrives in that spotlight and loves making parody videos. So together we have loved making some some crazy videos. You know, the millennial is the largest buying demographic, and if I'm completely honest, it is hard for me at times to release. I love making those videos, but it's like hard for me to release it cause I get nervous. Like, what about that section of the demographic pool like, are they going to not love this or they're gonna think that's not professional? But the other day we're in a new world like professional doesn't mean boring with a briefcase professional means personal and being true to who you are and producing powerful results. And that's what we do. And so being a silly singing about how we sell homes for more money than the average Walter, or for faster than the average, it's it's all for fun. And it has been a great way to kind of celebrate the success that God's blessed us with and blessed our clients with. In a way, that's just terrible, enjoyable content. I
spk_1: 26:11
want to make some war.
spk_0: 26:12
We have to make somebody s.
spk_1: 26:13
But listen, my company content Titan is you will know the number one thing I preached to customers and consumers and even some of the talks that give us it's all about relationships and authenticity. Are you doing or creating those two things? Because what we do is create points of engagement. We want to give the audience a place to engage. And if we're not being relational, if we're not being authentic during those points of engagement, then they don't care that yeah, Aziz, fast as we can swipe up on our phones these days, if you don't give me a reason to stop and start to build that relationship and be authentic, be who you are, you said in just a second, Be who you are, is what your biological father told you, and it's okay to do that. And I think a lot of times we feel like Why can't be that way because I'm not supposed to be that way. It's not the way my neighbor is. It's not the way my dad, That's not the way my mom is. It's not the way my best friend is, so I can't do that. We don't give ourselves permission to create goofy videos and put it out there, and then all of a sudden it's a big hit and it has. However many thousands of dollars in 30 knows who are, and next time they want to sell their house and they're thinking of who do I go to? We know what that was actually pretty interesting. I think I recall Chase. Yeah, and before you know what, you're selling $75 million in real estate in county for years, so it's, I think, something that people need to be okay with, and maybe you start small and you start just by doing something with your close family and Onley. Release it to your extended family 11. And then you start with the next step of close friends and sort of go from there. But I think a lot of people feel like I'm not extroverted. I'm not the person who is supposed to be in front of camera. I'm not supposed to put content out to the world, and it's okay to not be in the spotlight all the time. If that's not who you're built to be. The P is like you said. Be who you are, right? And whoever you are, people are Okay seeing that. Yeah. So what are some of the other things? I mean, our videos of the main way that you kind of yourself out there and have you Are there any other ways? And speaking
spk_0: 28:24
of like, the you know what we're doing, Teoh grow the business and the spotlight thing is that I would say the spotlight is probably 20% of it. You know, the things that I get to sing about are created in the 80% of the time where it's a closed door. I'm on my phone making calls and I'm swimming through nose to get to Yes is the successes is not found in the spotlight. It's the spotlight is a celebration and a fun. It's a talking point. It gives me something to talk about when I do make this calls and I don't know. I mean, honestly, it has happened. However, it was never truly the intention that someone would watch our video. That's the fun ones of the music is and say, I'm gonna call Chase to sell my house It's happened, but that that was never really the goal. It was more about having fun as a team, celebrating like I said, celebrating the success that God's blessed us and our clients with and and just having fun as a team being who we are, you know, it's just, um this is found to be a little bit fun. Everyone smile
spk_1: 29:37
and again, I'm a huge proponent of stories. Storytelling is, I think, that the crucial part of being human, no other living breathing thing can tell stories right, So stories to me are everything, and I was listening to somebody the other day that was saying they learn a new craft every year. They something physical that you can learn. Do with your hands woodworking or stained glass making or quilted whatever it is they just They set out every single year and they learn a new craft. And somebody said, Well, you know what? Why do you do that? What your motivation behind? Are you trying to become an expert at it? Is it just for fun? And he said, Well, really, more than anything, it becomes a story that whenever I go someplace, I see a stained glass window. I can talk about how that's because I have how is made or you see a quilt on a couch at a friend's house and you can talk about what goes into quilt making or whatever it is. And it's about this story, so they learn the craft in order to engage more. That's a manager story.
spk_0: 30:31
New hobby. Every year.
spk_1: 30:32
That's right. New craft. Yeah, so I thought that was pretty interesting that, you know, again, storytelling is so much, Ah, part of who we are. It's our DNA. It's It's the only thing that sets it. Not the only thing, but it's one of the major things that sets us apart. cerebral e some any other living breathing thing. I think
spk_0: 30:48
it's set me apart in this industry in the sense that just like he said, this this market, this industry of real estate agents, it is saturated in quantity. However, it's not supersaturated in quality and people who are saying this is all ideo I'm 100% focused on this. I'm specializing in in one area or, you know, less than an area in in one, um, element of residential real estate, meaning luxury market or foreclosures or flip houses or property management. It is it is not supersaturated and people who have dedicated an extreme focus to doing really well in the industry. Um and so I think, having an understanding of my story and quite honestly, knowing the importance of the story. I made that very important to myself from the beginning. So I was part of documenting. It was, how can I make sure that I understand my story thoroughly so that I can tell my story? And so, ah, lot of our time has been spent on personal development and really understanding. Who am I? Why do I exist?
spk_1: 32:02
What's the point?
spk_0: 32:03
Why am I selling a house. Why am I even talking about real estate? It all because if you don't understand the why, you're not gonna be powerful with the what?
spk_1: 32:13
Simon cynic Right there. If you've ever read Simon Senate, start with why that's is one of his famous books. And it's it's that exact mentality. Yeah, Why am I doing this? What am I doing? You know, So let's shift gears just a little bit and talk about some of the technological advances that are affecting the real estate industry. Every industry has disruption with technology these days. I mean, the last 20 years have been so monumental in the way that industries have started shift and change and really for real estate since 2008. Of course, everybody now is, is wondering, Are we gonna fall back into the same things we did before? There's new government regulations, But now there's significant, um, technological advances in the in the real estate industry. And I'm curious how some of those well, first of all, what are some of those in your opinion, that air disrupting the industry? And how are real estate agents and professionals adapting to those changes?
spk_0: 33:04
Yeah, some of them the technological advances I've seen most recently, the 1st 1 that comes to mind. For some reason, we just opened up a property management division at a realty Arkansas. We're trying to directly Reynolds, and we've had some success with some of our clients who are not able to afford the sale. Actually, they could afford it, but they could find out they could actually make more money selling it a year later and leasing it for a year. So we call that directly rental program so we'll get a tenant in there. They'll be there for a year to, and we sell it on to make a little bit more money. So but in the rental market, they're starting to rent auctions, and I found that pretty interesting. So people are auctioning. It's like a uBid, almost eBay style on how much you're willing to invest in this apartment or this house toe live there because it actually makes sense like someone is. A doctor who's moving down on wants to live right next to his hospital, is probably willing to pay twice a ZMA much is the average person who is gonna run out a three bed, two bath in that general area because it's a perfect fit for he and his family s. Oh, so a bidding situations that's gonna that's going to change things a little bit on the property management side. The second thing and truly probably most disruptive in a way, if you can call it that is flat fee broke broker. Just flat fee brokerages. So the thing about the flat feet brokerage is in fact, one of my good buddies, Matt Lamb, is he's really good at this. He loves creating flat fee brokerages or just discount brokerages in general, and then kind of setting up their systems and getting them there. They're kind of the started and then selling them. He's, you know, he's had some success in building and then selling broker just backstory He built and sold I Realty Arkansas on and we Were designed to be not a flat fee brokerage were designed to be, you know, a luxury experience, a white glove service. And then he went from there to trying to create a flat fee brokerages eso I love to go more into the back story that another time as if I'll ever have the opportunity to come back here. However
spk_1: 35:28
we'll have you back. Yes,
spk_0: 35:30
it's been recorded. So, uh, the thing about the flat fee brokerage, though, is that you're not You're not getting the full service brokerage, uh, capacity of just doesn't fund the ability to have a team that's gonna be able to provide the level of service that most people need so that the concern is that, in fact, Oxford just did. A study on this is actually really surprising that there's they said, that there's a 90 plus percent chance that realtors will be obsolete in 10 years and due to artificial intelligence, a lot of that makes sense in the sense that as transparency increases, the need for a mediator that was one of things I love about Roddy is that he told me you are a mediator. Don't back down. For whatever reason, there's there's this stigma of like, don't you want to be the middleman? But like Roddy was like, I'm the middle man, and I'm happy toe create peace in this transaction and make it a smooth experience. So I love that he was able to lean into that not shy away. Well, the artificial artificial intelligence is is really able to eliminate the need for a lot of that middleman, uh, services, things like, what is your house worth? Um, you know, even showings like it could be argued that, you know, kind of like, really right now is a way that you can go look at houses that you're wanting to rent, and you can actually sign up and basically be able to tour the property without having a realtor there. Um, I think you have to, like, pay a fee to be able to do it, but, um, yeah, so I mean, gosh, thistles. So there's so much that's happening in the real estate industry, and it's hard Teoh to go into t too much detail without being so speculative. And at the end of the day, I think people always want to deal with people and people want to be. You know, if I had to guess, I feel like I'm like, trying to be like The Simpsons, where they always predict the future. So now you know lets me right now. So I want to watch this back in 10 years and say how right was. But if I had to guess. I think that brokerages and teams like ours. We're gonna be just fine. But the people who are not trying to create a white glove service or luxury experience, the people who are just basically have their license and want to just make some money on the side that it's gonna be so much harder to survive with that. T even make enough money to keep your license. You know, because you're gonna happen at that level of service that you're providing, you're gonna probably have to be at a price that doesn't make sense for you to stay in business. Which is why most flat fee brokerages don't survive long because it's not a long term business model that traditionally has succeeded, however, maybe with the artificial intelligence it might grow. But I think for people who don't want to do their own taxes, don't want to cut their own hair, don't want to move their own lawn, they're always gonna want to hire real estate professional to make sure that they are winning in their real estate transaction. That's where I come in to make sure they win.
spk_1: 38:56
That's a good point. I think You know, a lot of times in life we we outsource of things that are inconvenient to us, that air too difficult to learn there too difficult for us to be ourselves. And we choose to do the things that are easy. That's what we want to do, things that are easy and so often times we will spend money where it makes sense to spend money because it adds convenience and convenience. A lot of times equals happiness, right? They say convenience and relationships are the two things that lead to happiness. And, um and it's not money. It's just money can get us there, right? That's the mechanism. That's tool. So, um, now it's interesting, though, because in the car buying world now we have APS weaken by cars on. Now we can go to carousel style vending machines in their car Vonna, right where I don't have to go deal with car salesmen. God forbid, jump in and immediately, by the way, we can think Robin, our producer for pointing this one out. But, uh, but, you know, to your point, though, um, organizations like yours, they're gonna be just fine. Because the service, the level of detail that you can put into the carpet to the carbine, the home buying experience. People are always gonna want that. That's never gonna go away. But for people that see it as transactional and see it, how is that going to affect maybe the next tier down? How do you see the industry as a whole Right now, I don't know what the number of agents in the country is, but how many real estate agents there is? Do you predict potentially a drop off? Oh, yeah. Good luck. Just getting that's awful.
spk_0: 40:35
Rewind? Uh, yeah. No, there it's the barrier of entry will increase, which has been a desire for a lot of the top racers for years. It was it was something that, um honestly, even I shouldn't say top producer. I don't mean just financially top people who take the job seriously. It's it's important that the barrier of entry to become a real estate agent or a broker becomes harder. I mean, gosh, it it shouldn't be as easy as it is to become a licensed real estate agent. And you know, there's part of me that's thankful. But mawr of me is eager for us to as an industry increased the barrier to entry and and make it a bigger deal. Ah, higher standard of ethics. A higher standard of performance. Ah, higher level of of work required to provide that service to the client that is required for to say yes, hire me to sell your home. And speaking of selling, I think that you will you will continue to see the real estate. If I mean, if I had to guess, I think that the real estate professionals will likely become more and more valuable to sellers and potentially less unless necessary, for the trends at the people who just see it is transaction. They don't care if they get the best deal. They don't care if there you know, getting a fair treatment from, like the proper title company, or they're getting the right lender or getting a good deal on their moving expense or even, you know, all the title fees, whatever, like they don't that might not be as important to them. They just want to get the best deal on convenience. You know, for instance, Zillow offers that's doing a lot of what you're talking about. Zero offers a study this to be transparent for the first time Really today Because I knew you were gonna talk about this because I I've actually been curious about this. What is what is the I buying experience? Gonna look like? I've
spk_1: 42:37
I've been a little
spk_0: 42:38
bit worried about it. Uh, like,
spk_1: 42:40
what is this gonna look
spk_0: 42:41
like? How am I gonna manage this? Because obviously, we're gonna do it, because I'm gonna be I'm gonna I'm gonna ride the wave. Whatever the wave is, I'm gonna be riding it. Yeah, and I'm gonna be ableto you want to make sure we're providing a great service. A client? Regardless, whatever the technology is, we want to be in the forefront of it. So what I'm finding is the Zillow offers program costs the client the seller 7.5%. Well, on average,
spk_1: 43:05
that's above. Yeah. So, uh, convenience. There's your convenience,
spk_0: 43:10
convenience, they they use it for convenience. And
spk_1: 43:14
you can get out of your house whenever you want at your
spk_0: 43:16
house in a few days. And, you know, Roddy McCaskill had the guaranteed sale program, which is the originals. It'll offer so well. Yeah. So I've actually been doing this already, not knowing that that was like when people were talking about I buying. I had no idea That's really what they met. It's just like it's just a guaranteed sale at a certain price, often less than what you could sell it for if I actually brought to market. So our team right now it's not. It's not all that uncommon that we're selling a house for more than it can praise, which is not what you wanna do on. You want to sell a piece mostly can possibly A price is the goal. But were you know, just this week we've had one that came back. You know, I hate a price for 3000 less. So you know, that's kind of the goal is to sell it right at the most it can appraise for, and that's not gonna happen with an eye by experience, you're going to get a conservative deal, which for some people, that's what they want. They
spk_1: 44:14
want to move on. I gotta get out.
spk_0: 44:16
That's perfectly alright. You know, that's probably that's exciting for them. Toe have that opportunity. Do
spk_1: 44:23
you anticipate? You know, we talked about potential forwards recession coming up. Will this I buying and Zillow offers opportunity. Could that help or hurt the?
spk_0: 44:34
It's hard to know because I don't know how the algorithms are working for. First of all, we don't really have that happening in Iraq right now. The Zillow offers is not operating here.
spk_1: 44:43
Major markets are, Yeah, I think it's have
spk_0: 44:45
I think they bought, like, 700 homes this past year. It's crazy. They have been buying a lot, but we haven't seen it in Little Rock. But so so I definitely can't attest to like, if they were buying in Little Rock, I could pull up on this statistical map. I could say, Hey, we we probably not even just our team But just like this, in a proper, properly marketed property could have sold for X dollars. It's sold for wide dollars. And so over all the hundreds of homes that sold Zillow offer style Redfin or whatever the My buyer programmer offer pad, I think, is whatever the other honest, those have sold for X dollars versus why, and so what we're seeing is yes, who it sold for 3% less than probably they could have made with having a licensed realtor represent them.
spk_1: 45:36
So I'm curious to Forbes put an article out earlier this year about several different sort of disruptions in the industry and one of the things that they talk about. And you know, Forbes is talking about it. Then we better pay attention. Right? So, um, Blockchain in real estate. Yeah. Talk to me about that.
spk_0: 45:55
Yeah. You know, im I'd really love to, like, interview someone who really understands that thoroughly. I have a very limited understanding of Blockchain from all I know. If I had Teoh talk about it, I would I think of it is like, Thorning I don't know if you've ever like tourney. This probably shouldn't talk about. I used to love to warning, uh, you know, which is where you basically can download. Um, I just have to confess this in order to be able to explain how I understand it, But like, I, when I first got in, the marking of business obviously was a little low on cash. So I tormented a w photo shop and Adobe premiere in Adobe Final cut her final cut pro. And so, in order to do that, what you do is you get these programs that cost 500 bucks or $600 or obviously, uh, some expense, even if it's just a dollar. But what you can do is you can get it for free by downloading pieces of the file from different sources, and it comes in a torrent file, which is a bunch of little sections. And then you could you combine these little files into one folder that and then you upload through your your platform and it it runs the software. So from what I understand about Blockchain is that it is basically torrent ing the real estate index. It's taking pieces of data, things like there was a survey on this property. There was a recent sale of this price. There was a recent sale of this price. It was there was an insurance claim of this. There's another entrance claim of that. Based on that this is probably a fair purchase Price press here to buy it, you know, or or press here to get a new you know, I don't know a new survey or ah, a new I have no idea. That's all I know is it's tormenting the real estate index.
spk_1: 47:54
I think part of the the objective here's is to, um, you communicate the fact that that things were changing rapidly. There's all kinds of new technology. There's new innovations AI and machine learning. You know, Zillow and organizations like Zillow are doing what Airbnb did to the hotel industry and what uber did to the taxi industry. And, you know, But the thing is, those industries air now stabilized. They're figuring out how to exist with each other and coexist in those same spaces. And I think my assumption is that's gonna continue toe happen within the relaxed 100%. Um, so there's a lot of sort of debate nowadays, especially with the millennial generation and younger people about the buying versus renting. My dad, if you didn't buy your house, you were wasting money. As right now, there's all kinds of research, and everything else comes out saying, Well, buying might not be the best idea renting maybe a better ideas, especially given your stage of life and where you're at and absolutely and not paying the interest on a house, which is often as much is that this house itself, you know? Yeah. So What's your take on that? And obviously you've opened a management company. So that's so
spk_0: 49:06
glad you asked. Yeah, I'm a huge fan of running, which is what you don't expect
spk_1: 49:11
to hear a little counterintuitive coming from this. Yeah, so
spk_0: 49:15
I'm a huge fan of it. And really, I want to say this that my job, even though I'm paid by it, is not to sell a house. Really? It's to consult on making you make a wise move. I a moment that I realized I was in the right business in the right industry. For me, there was a pastor. He called me probably three years ago, three or four years ago, and he said, Hey, I'm I'm got an awesome opportunity to go become a new become the new head pastor of this church in Dallas. It's incredible opportunity. They're offering to pay X dollars for me to move. I'm so excited. I just need to come to sell. My house is absolutely can't wait. Came over per normal. We did a thorough broker price opinion at the time. I couldn't call it that market analysis on the property on told him Hey, this is what the fair purchase price for your house is this is what you would net once we get a closing table. This would this at this price would be a high five moment at the closing table. Uh, let me let you know if this works. Let's to do the deal, man. That's that's about 10,000 to low. I can't I can't afford that. Even with the support. And in that moment, him saying, You know what? I'm not gonna take that pastoral role. I just can't take that much of a hit. The financial overall deal didn't make sense for his family, and I left that meeting with the same sense of joy that I get at a closing table. And the feeling of like I read a normal experience might have been all he wants to sell his house. Perfect. I'll talk him into signing the listening agreement, get signing the art. He'll be surprised or slapped with a you know, at the closing table, potentially or even after he gets the offer. That man, he goes through all this work and realizes that the total net proceeds is way less than what it was. But instead it's like my job is not to sell its to guide people in the process of making a move. And I really did. I felt energized and, like I did my job and it was just a successful and exciting as it is, if it were as if we were high fiving at the closing did well and that was a moment for me. And so, in the same way, I have no intention of telling someone they should buy house if they need to rent a house. I'm running a house personally way built our last house. We sold it. And so we were like, Man, you know, gosh, what we're gonna dio. And so we decided, Let's build again. And so instead of doing what you'd probably think normal and buying another house way decided, Let's rent. Yes, that's right. So we're running a house right now, and it's been awesome. It's been really a great godly, no maintenance way. We call when? Gosh, when the toaster oven doesn't work. She's
spk_1: 52:11
like, that's an appliance that you put on
spk_0: 52:13
the counter. I'm like, Ah, but I want a toaster strudel. Come fix it now. We don't have to just rules But that's the idea.
spk_1: 52:21
Yeah, well, I think that's that's a really interesting just taking concept. I mean, there's definitely days, weeks, months that I wish I was renting my house because I would love to call somebody to come fix. You can be sure that, by the way, can't be fixed by maintenance. It has to be replaced. So there's $4000 you know, and all these things that
spk_0: 52:41
I have an idea on that.
spk_1: 52:42
But I can actually
spk_0: 52:43
see that there's a home warranty plan I can hook you up with. We'll save you some money.
spk_1: 52:47
Oh, trust me, it's I'm the kind of guy who's got it the first year we moved in, and we're not going to need it, so we can tell you you don't think about it. Um, but, you know, I think it's just a valid conversation. Point is buying versus renting in the fact that we used to think growing up for me, the American dream is to own your own home and to move in that first time and feel like this is it. We did it, and now you realize it, and I'm not talking anybody out of buying a home. I of course there's often it's a great investment opportunity. And for certain people's lifestyle, that's what you want. That's what you need. But I think it's opened up the conversation that it's actually okay to rent a home or condo or whatever you want to. And you're not throwing money away. That's right, because that was the mentality that I kind of walked into adulthood with. Yeah, was, if you're renting your throwing money away,
spk_0: 53:41
yeah, and you're not. And here's why. Uh, if you're gonna live somewhere for less than really bright three years at the minimum, you're probably not gonna make money selling it. Arkansas
spk_1: 53:51
is one of the
spk_0: 53:52
most instead able, consistent markets. I love Arkansas. It is a beautiful market to be in, quite honestly, for someone like me who's just constantly eager to be one of the like on the cutting edge and trying to figure out what can we do to be the leader role of of our market with technology and whatever we are able, we're so spoiled. I could just watch the agents and Austin, Texas, in Los Angeles. Even New York and I could just study them and apply some of the things that they're doing on our scale, and it it's really are genuinely don't feel like I'm all that creative. I'm just a do or like I just try to do the things I see that other people do. Well, I just try to do it in my own way in the same way you know, we we as as a city little rock. We are so good about learning from other cities, you know, last the meeting way had we get together with for, like, the go green little rock planning stuff for the with the mayor. You know, he was talking about how we were learning for him from the city of Boston, and they're starting to do like green rooftops. And we're starting Ellen, if you noticed. But we're starting to do like more greenery on our roof. I just love that our city is learning from other, bigger cities that might have a little bit more of a volatile market where LaRock were so relatively consistent and safe. And it's a beautiful place to live.
spk_1: 55:21
So we're coming up on sort of the end of our time, and I wanna jump into a couple things one halfway there way. We've talked a lot about, um things you do that that not everybody does your A do. Er I mean, that first and foremost is something that I talked to a lot of people, and they're afraid to reveal secrets about their business or they don't want to talk t certain things because they think somebody's gonna steal it. They're gonna go do it. The problem is, 99% of people aren't going to do it. And a
spk_0: 55:52
lot of realize that I used to try and keep it all secret. That's why I printed off my business plan for you, Nate. I brought it. You
spk_1: 55:58
know, I've been thinking about getting into the real estate business, so I'm gonna literally take it and take
spk_0: 56:02
over my business. It is so transparent. And it is really that simple. It really is. It's It's so just about being consistent and committed and faithful to just follow through. Like, do what you say you're gonna do that. I had a guy that got into the business about the same time as I did. In fact, I he was my first additions to the original Ogi Rackley team and he lasted less than a month. And it was hard because I liked the guy and I really enjoyed working with him, but he didn't do simply The things that he said he would do idea are typically most importantly for the client. Like it wasn't like he told me that he would tell the client, Yeah, I'll be out there with our video and are camp are you know, the geography and our drone, you know, will be there tomorrow and he, like, wouldn't show up. And I was like, Dude, we can't play like that And just like, half of the battle is just like showing up. Do what you say you're gonna do like either either promised less Or do you know what you promise? And so you know, we got, you know, just did show up. Do what you say you're gonna dio be committed. Do do your G task. It's really honestly that the business is not that complicated. I think if you have integrity, if you have commitment, if you have passion uh you know, you always have to have passion like my your friend. You can just show up you'll still price sell about 10 year. That's
spk_1: 57:36
crazy. Um, so we've kind of talked about this, but in your mind, the people that you have, the opportunity mentor and the people that have meant toward you, you know, we've talked to Petra friend Roddy. What does it take to be a titan of real estate?
spk_0: 57:54
Gorgeous. I think it takes integrity because that was the thing I saw Roddy do. Well, that really stuck with me. Most is in moments that he could have taken advantage, or even for two, particularly a moment stands out where he in order to get a triple stacked deal, which is where the buyer who was buying his listing, which his the buyer of that property that it was contingent upon him selling his house in the house that he was buying was contingent upon that purchase of his house, which is really not very common, that you would have a triple stacked deal. And, uh, it's kind of a crazy story and to spare from all the time of the details, Basically, it's crazy. But he said, I need each person to give me $1000 mawr of Kip Commission. I
spk_1: 59:03
guess it's crazy. I wish I need to
spk_0: 59:05
go to the detail. I'm not, but I should to be able to make it make sense. But he basically said that. He said I and I need more commission from each person and he was going to basically personally pay for the appropriate repairs to make sure each deal got done. And it was crazy because like, he had a had a deal to be able to get that at a fair price. It's kind of a long story. Basically, every client knew his reputation enough to say, OK, here's an extra $1000 to an agent That's not even representing me in this transaction And they made it work and he got the deal done, and that was that was a special moment. In fact, Keller Williams and I was there. They had me come and share about this to the entire brokerage because I was so impacted by it. It got around like Chase has been talking about this integrity, integrity, like, how do you What is integrity look like? A top producer? Because quite honestly, in the wonderful wise words of my friend Rebecca folks, she says it's lonely at the top is lonely at the top. So you don't have many people vouching for you. And so I was It was kind of exciting for people to hear about, You know, someone's matching for Roddy about his integrity. Because, you know, you get a lot of haters when you're a top seller, and so I'm vouching. I'm saying do It was so inspiring to see his integrity. So I got to share the story of how Roddy said, Hey, pay me extra. I'm gonna get these deals done for everybody. And he did it. People trusted him. And that was a moment for me that said, I want to lead with integrity. So our Rackley rule, we have 15 Rackley rules directly. Rule number one, His prize integrity over profit. Yeah, Most powerful, I think. If you if you stay true to that continuing to prise integrity of a prophet keeping people above all else, you're gonna win.
spk_1: 1:0:56
Well, it is no surprise in my mind that you are a titan of the real estate industry, so I want to go through a couple of rapid fire questions will wrap up our time here. Um just whatever comes to mind. Quick answer. So what? Single resource to get the most valuable industry info from Inman is Say that again in men. In my
spk_0: 1:1:18
best friend George Press, he married Janna Inman. They're not related
spk_1: 1:1:24
in the news. They go internews really
spk_0: 1:1:27
good. It's a great place. You have to pay for it. But it's a great way to get Realtor inside.
spk_1: 1:1:31
Yeah, George CREss, Titan of Caterpillar. And, yes, let's get him on here. That's right. Um So what part of your daily routine are you unwilling to give up? Prospecting was the last book you read.
spk_0: 1:1:46
I'm currently reading Sacred Marriage by a guy named Gary. And, uh, I have I call it my care sell at all times. I have three books that I keep on on just on tap. And so sacred marriage. Um, and then I've got the slide edge and the go giver, the three. I'm trying to knock out
spk_1: 1:2:11
what's happening in the real estate industry 10 years from now. What's your prediction?
spk_0: 1:2:16
I think we're all gonna die. Yeah, I think that artificial intelligence, if I had to guess, I think artificial intelligence will allow for there to be, uh, likely Mawr, Um, need for a listing specialist, but less need for a buyer. Representative, however, always believe people will still potentially need the buyer agent to just make sure that there's that extra party vouching for their best interest. So there's not a dual agency dual agency in a perfect world is perfectly fine, because you would know that the Asia has the best integrity to say I'm creating a win win. I'm not secretly only helping this guy, you know. So in a perfect world, which, quite honestly, is not this world, a dual agency is completely fine every time. And and so, if I had to guess I think in 10 years people will be less likely to pay by our agent commissions but will happily pay realtor, commit our listing commissions, just like every business is happy to have a marketing department or a marketing director or even sales people. I mean, obviously you're gonna wanna have those people representing you in the same way people are gonna always have people wanting to represent and sell their products. Their house, I think, though having a buyer agent might become less and less potentially might become less unless someone that you reach out to, um it's just hard to know, because as a luxury experience, I think that that always it will be somewhat consistent with the way it is now. But in the the middle, kind of transactional based, probably see a little bit less, especially from the investors for investors that I really imagine there will be less, uh, buyer agents. Probably just going straight to the I'm buying.
spk_1: 1:4:18
Yeah. So what? What about the industry Makes you just cringe? What do you hate? What doesn't work well in your mind. What? What do you wake up every day and say I wish this didn't exist in the real estate industry?
spk_0: 1:4:34
Oh, man, I'm trying to say names.
spk_1: 1:4:38
Eso just people in general, which people didn't have to be involved so much.
spk_0: 1:4:44
I mean, she, um, yeah, I would say it is. It's a little too common that some agents, egos get in the way of doing a good deal. And, uh, yeah, so So that kind of makes me cringe in the sense that sometimes the realtor I can just get in the way of actually trying to help their clients like they take personal vendettas or, for instance, like they'll try to negotiate, not having a let the fridge convey, you know, like they're all about it like, no, that client would never do. And then the client in care take the take the fridge. Like
spk_1: 1:5:28
I didn't want to have to pay to move it anyway. But lose the deal, right? But
spk_0: 1:5:32
the realtor will go to bat so aggressively just cause they want to try and and, you know, gosh, you can't. You can't hate him for it. Like you always wanna know that you've done your absolute best to give the best to your client. But, you know, there's certain times that it's just kind of man that was more of your ego than it was your actual desire to sell or served the client.
spk_1: 1:5:54
Yeah, Unfortunately, I don't think any industry is, uh, you know, immune to the ego of certain people, blown up deals and ruining ESPN. For luckily, we
spk_0: 1:6:05
have great people in this industry. Our market. LaRock, we Honestly, I can say this genuinely I am so honored and quite honestly feel undeserving to be in the top 10 of Central Arkansas, and I'm just so thankful to be able to say like, But I even do the same thing as Brandy Harp that I get to say I'm also a Realtor like Casey Jones like it is such an honor to say, Yeah, my biggest competitors, er, is Jennifer Atkins like those are people who I love. I mean, And it really wasn't until probably this about this time last year that I realized there's plenty of business to go around. I'm gonna keep my secrets. You know? It's like I can tell. I can tell all the secrets. There's only a few doers.
spk_1: 1:6:59
Yeah, and you and you kind of want to play with them. You wanna have the competitive spirit with him?
spk_0: 1:7:05
Yeah, and I want to work. Yeah, and really, it's been such a blessing. We've got Bryce, Remy Ramsey, Sheffield, Ryan, Steve and Stephanie Caldwell. Drew files. Regina Hot. You know, just some incredible teammates that have been a major blessing Teoh our business, not just, you know, as producers, but as integrity's people that love people. Well, and if I had to be completely honest, I would say they're better realtors than me. They're just not better marketers than May. And because of my gifting and marketing, I'm gonna get them business. And that's gonna be the best way to serve my clients.
spk_1: 1:7:45
That's good. All right. Last question. What about your industry? Makes you excited toe wake up every day. Be better than you were yesterday.
spk_0: 1:7:52
Yeah, the people. And
spk_1: 1:7:54
so the people is both sides. It is absolutely the
spk_0: 1:7:57
best and worst part about real estate, the people, and yeah, thankfully, it's 99% of the time. It's the It's the best people I get to work with. The best people. I mean, that's I mean, selfishly, I made it very important to myself. Teoh. Just pick the people who just want to hang out with all the time. And they happen to be my teammates. And there now a very successful Realtors.
spk_1: 1:8:22
That's awesome. All right, Chase. Where can people find you if they have questions? If they want to sell their house, where can people get over here?
spk_0: 1:8:29
Chase Rackley dot com Rackley team dot com realty bro dot com Whatever facebook dot com slash directly realty. Whatever. Uh, just, you know, call me 501519 48 89
spk_1: 1:8:43
cell phones out there. There we go. Let's go. Well, there you go. The master marketer, The Titan of Real estate Chase Rackley. Thanks so much for your
spk_0: 1:8:50
taking it. And thank you, Robin. Excited to be here, Excited to come back to my guaranteed next episode.
spk_1: 1:8:59
Let's go. If you liked this episode of titans of industry, head to content, tightened at CEOs, slash podcast firm or episodes or subscribe on your favorite podcasting app. And if you know oven industry titan, that's doing amazing things. Let us know on social media or through our website so we can tell their story. Thanks for listening.