Titans of Industry
Titans of Industry is a podcast where host Nate Disarro talks to industry leaders and innovators who are at the top of their game and leading the pack in their fields, uncovering some of the best stories in today’s business landscape. These are future hall of famer's, award winners and community game changers that have stories you want to hear.
Titans of Industry
023 Heather Vassar | Titan of Music Marketing
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Nate Disarro
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Season 2
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Episode 23
Heather Vassar is the Vice President of Marketing for Empire Records Nashville. Heather tells us about the importance of storytelling in the lifecycle of an artist, how her experience halfway around the world in Bali changed her life, and how her background being a competitive athlete, musician, accountant, and creative helped her create her dream job.
Heather joined Empire Records in early 2020 to oversee day-to-day artist strategies and development, marketing and digital initiatives, as well as partner relationships with sales and streaming services for EMPIRE’s Nashville roster.
Her strategic artist development and marketing background has helped her figure out creative ways to move the needle for Nashville’s up and coming artists.