Of course, analytics helps the internal operations and management of an organization but how is that, in turn, helping their customers? In this final episode of our five-part series on data analytics, Carolyn Loh talks with host Takara Small about how data analytics can help deepen relationships with customers, and how to better communicate to the public about how data analytics can actually benefit them.
About our guest:
Carolyn Loh is the VP Analytics & Insights Acuity Ads. She brings to her role a deep knowledge of customer lifecycle and strategic value management to deliver insights that drive operational innovation and revenue growth in the organization. Her customer-first approach and passion for story-telling, enable her to translate complex data (leveraging AI/ML, Advanced Analytics) to propel the data-driven digital transformation for at Acuity Ads.
Carolyn has worked in North America and Europe, previously holding leadership roles at Rogers, Microsoft, Avaya, and Ericsson. She holds an MBA from McGill University and BA in Finance & Economics from the University of Western Ontario.
This is the fifth episode of Making Sense of Data, a mini-series from Tableau and The Conference Board of Canada. Access all of our research at conferenceboard.ca