#THEBIGLIFT
Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?
Episode Artwork Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins? 38:10 Episode Artwork Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes? 35:03 Episode Artwork Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis? 36:39 Episode Artwork Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic 42:43 Episode Artwork Series 4 Episode 12 - It's time we talked about giving something back to the community 24:52 Episode Artwork Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention? 34:22 Episode Artwork Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs? 43:06 Episode Artwork Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences 38:30 Episode Artwork Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience 34:14 Episode Artwork Series 4 Episode 7 - Are we forgetting the person behind personalisation? 41:16 Episode Artwork Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships? 39:21 Episode Artwork Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner? 29:25 Episode Artwork Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? 43:50 Episode Artwork Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills? 38:04 Episode Artwork Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest 32:21 Episode Artwork Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO 36:00 Episode Artwork Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis? 46:01 Episode Artwork Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany 37:39 Episode Artwork Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments 30:44 Episode Artwork Series 3 Episode 8 - Does your organisation have data fluency? 36:41 Episode Artwork Series 3 Episode 7 - Is your Website redesign "upside down"? 40:37 Episode Artwork Series 3 Episode 6 - Are you ready for Google Analytics 4? 52:29 Episode Artwork Series 3 Episode 5 - How to get the most from your online forms 31:17 Episode Artwork Series 3 Episode 4 - Why Experimentation is not all about short-term success 37:12 Episode Artwork Series 3 - Episode 3 -It's time for Experimentation to be recognised 26:32