Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
#THEBIGLIFT
More Info
#THEBIGLIFT
Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?
Aug 28, 2024 Season 5 Episode 9
Webtrends Optimize

This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing to support businesses reach all of their goals.

Episode Artwork Series 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst? 31:22 Episode Artwork Series 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - Acquisition 33:10 Episode Artwork Series 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help. 34:46 Episode Artwork Series 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted website 30:21 Episode Artwork Series 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growth 30:26 Episode Artwork Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins? 38:10 Episode Artwork Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes? 35:03 Episode Artwork Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis? 36:39 Episode Artwork Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic 42:43 Episode Artwork Series 4 Episode 12 - It's time we talked about giving something back to the community 24:52 Episode Artwork Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention? 34:22 Episode Artwork Series 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs? 43:06 Episode Artwork Series 4 Episode 9 - How can you build a conversion engine that drives better customer experiences 38:30 Episode Artwork Series 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audience 34:14 Episode Artwork Series 4 Episode 7 - Are we forgetting the person behind personalisation? 41:16 Episode Artwork Series 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships? 39:21 Episode Artwork Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner? 29:25 Episode Artwork Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? 43:50 Episode Artwork Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills? 38:04 Episode Artwork Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest 32:21 Episode Artwork Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO 36:00 Episode Artwork Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis? 46:01 Episode Artwork Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany 37:39 Episode Artwork Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments 30:44 Episode Artwork Series 3 Episode 8 - Does your organisation have data fluency? 36:41