#THEBIGLIFT
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?
Series 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner? 29:25 Series 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test? 43:50 Series 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills? 38:04 Series 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honest 32:21 Series 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CRO 36:00 Series 3 Episode 11 - Is Customer Experience more important during the cost of living crisis? 46:01 Series 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany 37:39 Series 3 Episode 9 - Using Analytics data is essential to prioritise CRO experiments 30:44 Series 3 Episode 8 - Does your organisation have data fluency? 36:41 Series 3 Episode 7 - Is your Website redesign "upside down"? 40:37 Series 3 Episode 6 - Are you ready for Google Analytics 4? 52:29 Series 3 Episode 5 - How to get the most from your online forms 31:17 Series 3 Episode 4 - Why Experimentation is not all about short-term success 37:12 Series 3 - Episode 3 -It's time for Experimentation to be recognised 26:32 Series 3 Episode 2 - Has the CRO market matured as a 'must have' solution? 32:22 Series 3 Episode 1- Is CRO implemented differently for B2B and B2C Clients 35:58 Series 2 Episode 10 - Can you define the true value of CRO? 34:57 Series 2 Episode 9 - Is conversion more than just CRO 39:57 Series 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party Cookies 35:22 Series 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce? 36:54 Series 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments 38:39 Series 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truth 31:02 Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends 39:23 Series 2 Episode 3 - What is Digital Optimisation and why is it important? 35:00 Series 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad? 32:10