{"version":"1.0.0","segments":[{"startTime":0.99,"endTime":3.93,"body":"- [Narrator] Welcome to"},{"startTime":0.99,"endTime":3.93,"body":"this Mtech Access webinar."},{"startTime":3.93,"endTime":7.8,"body":"- Delighted to welcome you all here today."},{"startTime":7.8,"endTime":8.73,"body":"My name's Ben Spurr."},{"startTime":8.73,"endTime":11.25,"body":"I'm Head of Partnerships"},{"startTime":8.73,"endTime":11.25,"body":"here at Mtech Access,"},{"startTime":11.25,"endTime":13.5,"body":"and yeah, as I say, delighted"},{"startTime":13.5,"endTime":15.48,"body":"to kind of be welcoming"},{"startTime":13.5,"endTime":15.48,"body":"you to the webinar."},{"startTime":15.48,"endTime":17.94,"body":"I'll be focusing on engagement"},{"startTime":17.94,"endTime":19.98,"body":"with NHS healthcare decision makers"},{"startTime":19.98,"endTime":21.6,"body":"through real world evidence,"},{"startTime":21.6,"endTime":23.91,"body":"and really, today, going to be joined"},{"startTime":23.91,"endTime":25.74,"body":"by a great colleague in Iain,"},{"startTime":25.74,"endTime":27.42,"body":"who will introduce himself in a moment,"},{"startTime":27.42,"endTime":29.703,"body":"but really wanting to explore today,"},{"startTime":30.6,"endTime":33.03,"body":"how audience expectations"},{"startTime":30.6,"endTime":33.03,"body":"are really kind of driving"},{"startTime":33.03,"endTime":35.79,"body":"that demand for kind of visualised data,"},{"startTime":35.79,"endTime":38.55,"body":"and ultimately how we're starting"},{"startTime":35.79,"endTime":38.55,"body":"to support our client base"},{"startTime":38.55,"endTime":41.04,"body":"with really driving their"},{"startTime":38.55,"endTime":41.04,"body":"impactful interactions"},{"startTime":41.04,"endTime":42.29,"body":"with their own customers."},{"startTime":43.77,"endTime":44.85,"body":"- Perfect. Thank you, Ben."},{"startTime":44.85,"endTime":46.95,"body":"Thank you very much and"},{"startTime":44.85,"endTime":46.95,"body":"good afternoon, everybody."},{"startTime":46.95,"endTime":48.21,"body":"My name's Iain Shield."},{"startTime":48.21,"endTime":51.9,"body":"I head up data dashboard"},{"startTime":48.21,"endTime":51.9,"body":"activities here at Mtech Access,"},{"startTime":51.9,"endTime":54.39,"body":"and looking forward to"},{"startTime":51.9,"endTime":54.39,"body":"the next 20 minutes,"},{"startTime":54.39,"endTime":56.67,"body":"maybe you're on your lunch,"},{"startTime":54.39,"endTime":56.67,"body":"maybe I'm between you"},{"startTime":56.67,"endTime":58.95,"body":"and lunch, just 20 minutes."},{"startTime":58.95,"endTime":62.52,"body":"Talk about real world data"},{"startTime":58.95,"endTime":62.52,"body":"and the opportunities there."},{"startTime":62.52,"endTime":64.77,"body":"So what is the opportunity in this context"},{"startTime":64.77,"endTime":66.69,"body":"with real world data?"},{"startTime":66.69,"endTime":69.9,"body":"There's an awful lot of data in the NHS."},{"startTime":69.9,"endTime":73.32,"body":"You see it published on"},{"startTime":69.9,"endTime":73.32,"body":"websites, you see it in the news."},{"startTime":73.32,"endTime":75.75,"body":"Those data can help inform your customers"},{"startTime":75.75,"endTime":78.36,"body":"of how their health economy is performing,"},{"startTime":78.36,"endTime":81.36,"body":"potentially spotting"},{"startTime":78.36,"endTime":81.36,"body":"outliers, identifying trends,"},{"startTime":81.36,"endTime":84.36,"body":"all sorts of use cases."},{"startTime":84.36,"endTime":89.36,"body":"We use those data to build"},{"startTime":84.36,"endTime":89.36,"body":"visual, easy-to-use tools,"},{"startTime":89.49,"endTime":93.15,"body":"dashboards that field teams"},{"startTime":89.49,"endTime":93.15,"body":"can use to have conversations"},{"startTime":93.15,"endTime":95.04,"body":"with your customers."},{"startTime":95.04,"endTime":98.82,"body":"That, of course, helps"},{"startTime":95.04,"endTime":98.82,"body":"build a case for change"},{"startTime":98.82,"endTime":101.67,"body":"and enables you to"},{"startTime":98.82,"endTime":101.67,"body":"develop your partnership"},{"startTime":101.67,"endTime":103.44,"body":"with your customers."},{"startTime":103.44,"endTime":107.04,"body":"If we think about it in just"},{"startTime":103.44,"endTime":107.04,"body":"a little bit more context,"},{"startTime":107.04,"endTime":110.22,"body":"you've probably heard of models"},{"startTime":107.04,"endTime":110.22,"body":"as well as data dashboards."},{"startTime":110.22,"endTime":113.25,"body":"If a model illustrates"},{"startTime":110.22,"endTime":113.25,"body":"the effect of a change,"},{"startTime":113.25,"endTime":115.8,"body":"these types of data dashboards communicate"},{"startTime":115.8,"endTime":117.48,"body":"the need for a change,"},{"startTime":117.48,"endTime":119.67,"body":"things like how are we performing,"},{"startTime":119.67,"endTime":122.22,"body":"where's the spend, what"},{"startTime":119.67,"endTime":122.22,"body":"direction are we headed in,"},{"startTime":123.06,"endTime":126.12,"body":"do we need to change,"},{"startTime":123.06,"endTime":126.12,"body":"what do we need to change,"},{"startTime":126.12,"endTime":129.243,"body":"helps you understand an"},{"startTime":126.12,"endTime":129.243,"body":"area before going in."},{"startTime":131.19,"endTime":134.19,"body":"Ben, back to you. Does"},{"startTime":131.19,"endTime":134.19,"body":"that help contextualise?"},{"startTime":134.19,"endTime":135.023,"body":"- Yeah, thanks."},{"startTime":135.99,"endTime":140.99,"body":"So a good picture of the extent"},{"startTime":135.99,"endTime":140.99,"body":"of the challenge perhaps,"},{"startTime":141.42,"endTime":143.58,"body":"kind of let's put some"},{"startTime":141.42,"endTime":143.58,"body":"kind of meat in the bones."},{"startTime":143.58,"endTime":145.53,"body":"What does that kind of start"},{"startTime":143.58,"endTime":145.53,"body":"to ultimately look like?"},{"startTime":145.53,"endTime":149.43,"body":"What types of tools do"},{"startTime":145.53,"endTime":149.43,"body":"we have at our disposal?"},{"startTime":149.43,"endTime":150.57,"body":"- Sure. Okay, thank you."},{"startTime":150.57,"endTime":152.85,"body":"Well, that segues nicely into this slide."},{"startTime":152.85,"endTime":156.78,"body":"So the dashboards that we"},{"startTime":152.85,"endTime":156.78,"body":"create are visually appealing."},{"startTime":156.78,"endTime":159.21,"body":"They're simple to use,"},{"startTime":156.78,"endTime":159.21,"body":"they're quick to navigate."},{"startTime":159.21,"endTime":160.92,"body":"I should say, we have built a platform"},{"startTime":160.92,"endTime":164.13,"body":"that enables us to build"},{"startTime":160.92,"endTime":164.13,"body":"these types of tools."},{"startTime":164.13,"endTime":167.13,"body":"You can see on the right"},{"startTime":164.13,"endTime":167.13,"body":"hand side here, an iPad,"},{"startTime":167.13,"endTime":169.53,"body":"on the left, a laptop,"},{"startTime":167.13,"endTime":169.53,"body":"it could be a website."},{"startTime":169.53,"endTime":172.47,"body":"We've really got the tech"},{"startTime":169.53,"endTime":172.47,"body":"nailed on this type of approach,"},{"startTime":172.47,"endTime":175.44,"body":"and we can deploy them"},{"startTime":172.47,"endTime":175.44,"body":"in all sorts of ways."},{"startTime":175.44,"endTime":176.4,"body":"If you think about it, though,"},{"startTime":176.4,"endTime":177.75,"body":"from a sort of visuals point of view,"},{"startTime":177.75,"endTime":182.01,"body":"and we'll mention this a"},{"startTime":177.75,"endTime":182.01,"body":"lot today in the 20 minutes,"},{"startTime":182.01,"endTime":184.053,"body":"we're able to make quicker decisions,"},{"startTime":185.01,"endTime":187.62,"body":"interpret data better in visuals."},{"startTime":187.62,"endTime":190.59,"body":"If you think about a large"},{"startTime":187.62,"endTime":190.59,"body":"number of Excel files"},{"startTime":190.59,"endTime":193.29,"body":"or CSV files as a alternative,"},{"startTime":193.29,"endTime":197.46,"body":"perhaps even data tables"},{"startTime":193.29,"endTime":197.46,"body":"as a simple visual,"},{"startTime":197.46,"endTime":199.62,"body":"guides you, it helps"},{"startTime":197.46,"endTime":199.62,"body":"you, it draws your eye,"},{"startTime":199.62,"endTime":204.09,"body":"it captures your attention."},{"startTime":204.09,"endTime":206.4,"body":"New perspectives come to light"},{"startTime":206.4,"endTime":208.89,"body":"when data are reviewed in this way,"},{"startTime":208.89,"endTime":212.04,"body":"and I think something that certainly,"},{"startTime":212.04,"endTime":214.68,"body":"my attention has been"},{"startTime":212.04,"endTime":214.68,"body":"drawn to is it drives"},{"startTime":214.68,"endTime":217.74,"body":"an understanding of"},{"startTime":214.68,"endTime":217.74,"body":"the customer situation,"},{"startTime":217.74,"endTime":222.74,"body":"helps develop that common"},{"startTime":217.74,"endTime":222.74,"body":"problem solving approach."},{"startTime":225.42,"endTime":227.85,"body":"- Yeah, agree, I think that, ultimately,"},{"startTime":227.85,"endTime":229.98,"body":"customers are expecting organisations"},{"startTime":229.98,"endTime":232.08,"body":"to bring that kind of value"},{"startTime":229.98,"endTime":232.08,"body":"add and that information"},{"startTime":232.08,"endTime":234.9,"body":"and insight about their own organisations."},{"startTime":234.9,"endTime":237.0,"body":"You mentioned there about"},{"startTime":234.9,"endTime":237.0,"body":"the kind of the quickness"},{"startTime":237.0,"endTime":239.07,"body":"and efficiency of delivering that message."},{"startTime":239.07,"endTime":241.133,"body":"And I think, I know we were"},{"startTime":239.07,"endTime":241.133,"body":"discussing this the other day,"},{"startTime":241.133,"endTime":243.15,"body":"kind of how important that is,"},{"startTime":243.15,"endTime":246.0,"body":"kind of the average, I suppose,"},{"startTime":246.0,"endTime":247.83,"body":"window for face-time opportunity"},{"startTime":247.83,"endTime":250.17,"body":"is only six minutes in a"},{"startTime":247.83,"endTime":250.17,"body":"face-to-face environment,"},{"startTime":250.17,"endTime":254.07,"body":"and perhaps think recent"},{"startTime":250.17,"endTime":254.07,"body":"kind of Veeva research shows"},{"startTime":254.07,"endTime":258.42,"body":"that around about only 62%"},{"startTime":254.07,"endTime":258.42,"body":"of accessible HCPs engage"},{"startTime":258.42,"endTime":260.823,"body":"with three organisations or fewer."},{"startTime":262.02,"endTime":265.62,"body":"It really shows we have to be"},{"startTime":262.02,"endTime":265.62,"body":"able to support our clients"},{"startTime":265.62,"endTime":267.45,"body":"with jumping on those kind"},{"startTime":265.62,"endTime":267.45,"body":"of moments that matter"},{"startTime":267.45,"endTime":270.06,"body":"and making them as impactful as possible."},{"startTime":270.06,"endTime":271.74,"body":"- Yeah, absolutely, couldn't agree more,"},{"startTime":271.74,"endTime":274.62,"body":"And I feel like it's"},{"startTime":271.74,"endTime":274.62,"body":"worth talking about this"},{"startTime":274.62,"endTime":276.21,"body":"just in a tiny bit more detail"},{"startTime":276.21,"endTime":278.61,"body":"and bubbling up a few"},{"startTime":276.21,"endTime":278.61,"body":"more stats to the surface."},{"startTime":278.61,"endTime":280.86,"body":"So this slide here,"},{"startTime":278.61,"endTime":280.86,"body":"research by Robert Horn"},{"startTime":280.86,"endTime":282.18,"body":"at Stanford University."},{"startTime":282.18,"endTime":284.07,"body":"A very similar stats to"},{"startTime":282.18,"endTime":284.07,"body":"this across the internet"},{"startTime":284.07,"endTime":287.04,"body":"if you're looking, but to summarise,"},{"startTime":287.04,"endTime":289.95,"body":"visuals enable better understanding."},{"startTime":289.95,"endTime":290.97,"body":"Let's look at this first stat."},{"startTime":290.97,"endTime":294.57,"body":"64% of participants made"},{"startTime":290.97,"endTime":294.57,"body":"an immediate decision"},{"startTime":294.57,"endTime":297.24,"body":"following a presentation"},{"startTime":294.57,"endTime":297.24,"body":"that used an overview map,"},{"startTime":297.24,"endTime":299.16,"body":"one of these little sort of"},{"startTime":297.24,"endTime":299.16,"body":"tree diagrams you can see"},{"startTime":299.16,"endTime":300.42,"body":"by the icon."},{"startTime":300.42,"endTime":304.92,"body":"24% of meetings, sorry,"},{"startTime":300.42,"endTime":304.92,"body":"24% shorter meetings"},{"startTime":304.92,"endTime":307.65,"body":"as a result of using visual language."},{"startTime":307.65,"endTime":310.35,"body":"And of course, these"},{"startTime":307.65,"endTime":310.35,"body":"are believed to increase"},{"startTime":310.35,"endTime":312.06,"body":"meeting effectiveness and efficiency."},{"startTime":312.06,"endTime":315.81,"body":"And this last start here, 21% increase"},{"startTime":315.81,"endTime":319.5,"body":"in reaching consensus for"},{"startTime":315.81,"endTime":319.5,"body":"groups using visual language"},{"startTime":319.5,"endTime":322.47,"body":"compared to groups that"},{"startTime":319.5,"endTime":322.47,"body":"didn't use visual language."},{"startTime":322.47,"endTime":325.56,"body":"Visuals enable better understanding."},{"startTime":325.56,"endTime":327.96,"body":"Visuals make meetings more effective"},{"startTime":327.96,"endTime":330.21,"body":"and could shorten meeting time."},{"startTime":330.21,"endTime":334.08,"body":"It's more engaging and"},{"startTime":330.21,"endTime":334.08,"body":"we are visual creatures,"},{"startTime":334.08,"endTime":339.08,"body":"and let's make data that can be quite dry"},{"startTime":339.93,"endTime":344.25,"body":"as interesting as possible"},{"startTime":339.93,"endTime":344.25,"body":"using sort of visual techniques."},{"startTime":344.25,"endTime":347.1,"body":"An example of that is"},{"startTime":344.25,"endTime":347.1,"body":"using health boundaries"},{"startTime":347.1,"endTime":350.1,"body":"as an example here for a"},{"startTime":347.1,"endTime":350.1,"body":"national view of variation."},{"startTime":350.1,"endTime":351.87,"body":"So you can see we've got different"},{"startTime":351.87,"endTime":354.03,"body":"health boundaries displayed here."},{"startTime":354.03,"endTime":358.29,"body":"Our eyes are drawn to"},{"startTime":354.03,"endTime":358.29,"body":"high-contrast areas, in each map"},{"startTime":358.29,"endTime":361.44,"body":"and visual, you can quickly"},{"startTime":358.29,"endTime":361.44,"body":"pick out sort of darkest areas."},{"startTime":361.44,"endTime":364.5,"body":"It's heat maps like this that"},{"startTime":361.44,"endTime":364.5,"body":"can aid quick understanding"},{"startTime":364.5,"endTime":365.913,"body":"of underlying data."},{"startTime":367.32,"endTime":368.49,"body":"And from a technical point of view,"},{"startTime":368.49,"endTime":371.97,"body":"we can use or develop"},{"startTime":368.49,"endTime":371.97,"body":"boundaries to aid understanding"},{"startTime":371.97,"endTime":373.68,"body":"of the data in this way using heat maps"},{"startTime":373.68,"endTime":376.653,"body":"or choropleth maps as as they're known."},{"startTime":377.49,"endTime":379.38,"body":"Does that help, Ben, add a bit more flesh"},{"startTime":379.38,"endTime":381.24,"body":"to the bones around-"},{"startTime":379.38,"endTime":381.24,"body":"- Yeah."},{"startTime":381.24,"endTime":383.4,"body":"- Data visuals?"},{"startTime":381.24,"endTime":383.4,"body":"- Absolutely. Thanks, Iain."},{"startTime":383.4,"endTime":386.61,"body":"And I think, yeah, you've"},{"startTime":383.4,"endTime":386.61,"body":"mentioned that it's evident"},{"startTime":386.61,"endTime":388.29,"body":"already how we've kind"},{"startTime":386.61,"endTime":388.29,"body":"of been talking about it,"},{"startTime":388.29,"endTime":390.15,"body":"it's not just a cookie cutter approach"},{"startTime":390.15,"endTime":395.15,"body":"of kind of developing a"},{"startTime":390.15,"endTime":395.15,"body":"defined kind of deliverable"},{"startTime":395.37,"endTime":399.51,"body":"or leave piece or interactive"},{"startTime":395.37,"endTime":399.51,"body":"visual aid, et cetera."},{"startTime":399.51,"endTime":401.31,"body":"You kind of start to"},{"startTime":399.51,"endTime":401.31,"body":"tell us a little bit more"},{"startTime":401.31,"endTime":403.74,"body":"about that kind of flexibility of the tool"},{"startTime":403.74,"endTime":405.54,"body":"and kind of how it is flexible"},{"startTime":405.54,"endTime":408.93,"body":"to those kind of various and"},{"startTime":405.54,"endTime":408.93,"body":"almost infinite use cases."},{"startTime":408.93,"endTime":409.763,"body":"- Yeah, yeah, sure."},{"startTime":409.763,"endTime":414.33,"body":"So to your point, I think"},{"startTime":409.763,"endTime":414.33,"body":"how these types of tools"},{"startTime":414.33,"endTime":416.31,"body":"can be used is difficult to lock down"},{"startTime":416.31,"endTime":417.81,"body":"'cause they could be used"},{"startTime":416.31,"endTime":417.81,"body":"in all sorts of ways,"},{"startTime":417.81,"endTime":421.86,"body":"but if I can categorise, say, three ways"},{"startTime":421.86,"endTime":424.323,"body":"that these types of tools are used,"},{"startTime":425.58,"endTime":430.58,"body":"perhaps primarily the context"},{"startTime":425.58,"endTime":430.58,"body":"is being used by field teams"},{"startTime":430.68,"endTime":433.77,"body":"in a promotional context,"},{"startTime":430.68,"endTime":433.77,"body":"often interleaved"},{"startTime":433.77,"endTime":436.65,"body":"with other materials,"},{"startTime":433.77,"endTime":436.65,"body":"perhaps value messaging"},{"startTime":436.65,"endTime":439.953,"body":"where appropriate, perhaps"},{"startTime":436.65,"endTime":439.953,"body":"with specific goals,"},{"startTime":440.91,"endTime":442.26,"body":"collaboration opportunities,"},{"startTime":442.26,"endTime":445.65,"body":"or promoting a specific"},{"startTime":442.26,"endTime":445.65,"body":"initiative for mutual benefit."},{"startTime":445.65,"endTime":447.99,"body":"That's generally how"},{"startTime":445.65,"endTime":447.99,"body":"these things are used,"},{"startTime":447.99,"endTime":451.14,"body":"but there are, of course, other use cases,"},{"startTime":451.14,"endTime":453.24,"body":"and a very obvious one"},{"startTime":451.14,"endTime":453.24,"body":"is pre-core planning,"},{"startTime":453.24,"endTime":455.82,"body":"understanding an area before you go in"},{"startTime":455.82,"endTime":459.06,"body":"in a sort of business"},{"startTime":455.82,"endTime":459.06,"body":"intelligence-type capacity,"},{"startTime":459.06,"endTime":462.81,"body":"but also in non-promotional ways,"},{"startTime":462.81,"endTime":466.74,"body":"by MSLs, for instance,"},{"startTime":462.81,"endTime":466.74,"body":"medical science liaison roles."},{"startTime":466.74,"endTime":469.17,"body":"Those are the sort of"},{"startTime":466.74,"endTime":469.17,"body":"primary use cases, really,"},{"startTime":469.17,"endTime":471.52,"body":"if we can collectively"},{"startTime":469.17,"endTime":471.52,"body":"bucket them in that way,"},{"startTime":472.56,"endTime":474.0,"body":"but I don't want to kind of stop it there"},{"startTime":474.0,"endTime":475.41,"body":"or pigeonhole it in that way."},{"startTime":475.41,"endTime":478.59,"body":"Think about your use"},{"startTime":475.41,"endTime":478.59,"body":"case, let's work together,"},{"startTime":478.59,"endTime":481.17,"body":"let's explore how this"},{"startTime":478.59,"endTime":481.17,"body":"might work for your product,"},{"startTime":481.17,"endTime":483.45,"body":"your team, and your therapy area."},{"startTime":483.45,"endTime":485.16,"body":"You're likely to have ideas"},{"startTime":485.16,"endTime":487.2,"body":"about how these dashboards can be used."},{"startTime":487.2,"endTime":489.69,"body":"Let's explore that, let's"},{"startTime":487.2,"endTime":489.69,"body":"explore that together"},{"startTime":489.69,"endTime":491.61,"body":"with the experts in"},{"startTime":489.69,"endTime":491.61,"body":"constructing these tools,"},{"startTime":491.61,"endTime":494.34,"body":"testing them with our NHS associates,"},{"startTime":494.34,"endTime":496.59,"body":"and deploying them in"},{"startTime":494.34,"endTime":496.59,"body":"the way that suits you,"},{"startTime":496.59,"endTime":498.63,"body":"but as far as your specific use case,"},{"startTime":498.63,"endTime":501.33,"body":"let's talk about how"},{"startTime":498.63,"endTime":501.33,"body":"that might work together"},{"startTime":501.33,"endTime":503.03,"body":"and how we can use real world data"},{"startTime":504.75,"endTime":507.363,"body":"to give your market"},{"startTime":504.75,"endTime":507.363,"body":"access teams an advantage."},{"startTime":513.63,"endTime":515.67,"body":"So if we just think about that"},{"startTime":513.63,"endTime":515.67,"body":"in just a bit more detail,"},{"startTime":515.67,"endTime":518.373,"body":"like how could they be used by your teams,"},{"startTime":519.36,"endTime":521.7,"body":"what could your team"},{"startTime":519.36,"endTime":521.7,"body":"use the dashboard for,"},{"startTime":521.7,"endTime":525.81,"body":"think about what value the"},{"startTime":521.7,"endTime":525.81,"body":"data has for your customers,"},{"startTime":525.81,"endTime":529.14,"body":"how it would fit with the"},{"startTime":525.81,"endTime":529.14,"body":"narrative of your product."},{"startTime":529.14,"endTime":532.59,"body":"Would data support useful"},{"startTime":529.14,"endTime":532.59,"body":"benchmarking as an example?"},{"startTime":532.59,"endTime":535.8,"body":"Can it be used to explore"},{"startTime":532.59,"endTime":535.8,"body":"which areas are outliers?"},{"startTime":535.8,"endTime":539.07,"body":"Is longitudinal data"},{"startTime":535.8,"endTime":539.07,"body":"following national policy"},{"startTime":539.07,"endTime":541.113,"body":"or some other national driver?"},{"startTime":542.49,"endTime":546.48,"body":"Can that data be used to support"},{"startTime":542.49,"endTime":546.48,"body":"the value of your product?"},{"startTime":546.48,"endTime":547.98,"body":"There are so many options here."},{"startTime":547.98,"endTime":551.1,"body":"It's trying to tease out a"},{"startTime":547.98,"endTime":551.1,"body":"thread. Where might it work?"},{"startTime":551.1,"endTime":555.496,"body":"How could we use it to"},{"startTime":551.1,"endTime":555.496,"body":"benefit both your customers"},{"startTime":555.496,"endTime":558.57,"body":"and the conversations"},{"startTime":555.496,"endTime":558.57,"body":"that you're going to have?"},{"startTime":558.57,"endTime":560.94,"body":"But what I would say is hold"},{"startTime":558.57,"endTime":560.94,"body":"a mirror up sensitively,"},{"startTime":560.94,"endTime":564.12,"body":"where are the opportunities"},{"startTime":560.94,"endTime":564.12,"body":"for meaningful collaboration"},{"startTime":564.12,"endTime":568.893,"body":"and where does the data"},{"startTime":564.12,"endTime":568.893,"body":"substantiate a case for change?"},{"startTime":570.93,"endTime":574.257,"body":"- A good word of a good"},{"startTime":570.93,"endTime":574.257,"body":"word of caution there, Iain."},{"startTime":575.94,"endTime":577.68,"body":"Yeah, we've already"},{"startTime":575.94,"endTime":577.68,"body":"alluded to this kind of,"},{"startTime":577.68,"endTime":579.66,"body":"they're perhaps not a traditional,"},{"startTime":579.66,"endTime":584.66,"body":"standard kind of deliverable"},{"startTime":579.66,"endTime":584.66,"body":"or tool in the armoury."},{"startTime":584.7,"endTime":587.907,"body":"How are these different kind of,"},{"startTime":587.907,"endTime":589.56,"body":"and how are they brought together?"},{"startTime":589.56,"endTime":593.16,"body":"- Sure, okay, so how are they different?"},{"startTime":593.16,"endTime":595.77,"body":"It's a fair question,"},{"startTime":593.16,"endTime":595.77,"body":"and they are different,"},{"startTime":595.77,"endTime":599.52,"body":"and perhaps let's talk"},{"startTime":595.77,"endTime":599.52,"body":"about these types of tools"},{"startTime":599.52,"endTime":601.44,"body":"that aren't the type types"},{"startTime":599.52,"endTime":601.44,"body":"of tools that we develop."},{"startTime":601.44,"endTime":604.89,"body":"So we see around the place databases,"},{"startTime":604.89,"endTime":607.68,"body":"they generate tables of data."},{"startTime":607.68,"endTime":610.11,"body":"We see tools that enable filtering"},{"startTime":610.11,"endTime":612.513,"body":"and cutting of those data in certain ways."},{"startTime":613.83,"endTime":615.87,"body":"These are tools that enable"},{"startTime":613.83,"endTime":615.87,"body":"you or your customers"},{"startTime":615.87,"endTime":618.03,"body":"to search for data in response to,"},{"startTime":618.03,"endTime":620.46,"body":"perhaps, a specific question they have."},{"startTime":620.46,"endTime":624.51,"body":"If you think about searching"},{"startTime":620.46,"endTime":624.51,"body":"for a movie on Netflix"},{"startTime":624.51,"endTime":627.993,"body":"or Prime, you spend a lot of time looking,"},{"startTime":628.95,"endTime":630.573,"body":"you have to be online."},{"startTime":632.04,"endTime":636.24,"body":"In contrast to that, our"},{"startTime":632.04,"endTime":636.24,"body":"dashboards are about a narrative."},{"startTime":636.24,"endTime":638.16,"body":"What we do is develop a storyboard."},{"startTime":638.16,"endTime":641.52,"body":"We develop that with you. That's"},{"startTime":638.16,"endTime":641.52,"body":"to agree content and flow."},{"startTime":641.52,"endTime":643.29,"body":"The storyboard follows the narrative"},{"startTime":643.29,"endTime":645.03,"body":"you want to communicate."},{"startTime":645.03,"endTime":647.76,"body":"We source suitable data for that"},{"startTime":647.76,"endTime":650.1,"body":"that follows that narrative."},{"startTime":650.1,"endTime":652.35,"body":"The dashboard enables you to pick an area"},{"startTime":652.35,"endTime":654.0,"body":"you're presenting within,"},{"startTime":654.0,"endTime":657.45,"body":"and then it's populated"},{"startTime":654.0,"endTime":657.45,"body":"with the relevant data."},{"startTime":657.45,"endTime":660.967,"body":"Your teams can learn the"},{"startTime":657.45,"endTime":660.967,"body":"contents of the dashboard,"},{"startTime":660.967,"endTime":663.93,"body":"that narrative and"},{"startTime":660.967,"endTime":663.93,"body":"present that useful data"},{"startTime":663.93,"endTime":666.273,"body":"to this predetermined story."},{"startTime":667.17,"endTime":669.128,"body":"The tools work offline"},{"startTime":669.128,"endTime":674.043,"body":"and they feel like a"},{"startTime":669.128,"endTime":674.043,"body":"presentation, not like a database."},{"startTime":676.56,"endTime":679.68,"body":"Does that help contextualise?"},{"startTime":676.56,"endTime":679.68,"body":"- Yeah, yeah."},{"startTime":679.68,"endTime":680.513,"body":"I feel it does."},{"startTime":681.87,"endTime":683.94,"body":"I suppose putting my client hat on,"},{"startTime":683.94,"endTime":686.94,"body":"again, having worked in partnership"},{"startTime":686.94,"endTime":691.797,"body":"and delivered multiple projects,"},{"startTime":686.94,"endTime":691.797,"body":"deliverables with clients,"},{"startTime":691.797,"endTime":694.62,"body":"inevitably, we do work in an environment"},{"startTime":694.62,"endTime":699.62,"body":"where there are complIaince or"},{"startTime":694.62,"endTime":699.62,"body":"regulatory kind of challenges"},{"startTime":699.99,"endTime":702.87,"body":"or internal processes that we"},{"startTime":699.99,"endTime":702.87,"body":"inevitably have to navigate"},{"startTime":702.87,"endTime":705.66,"body":"that can sometimes be a head scratcher,"},{"startTime":705.66,"endTime":709.09,"body":"but it is something that"},{"startTime":705.66,"endTime":709.09,"body":"we've been kind of exposed to"},{"startTime":710.61,"endTime":711.99,"body":"where we've kind of delivered these,"},{"startTime":711.99,"endTime":714.213,"body":"maybe kind of an overview of even just,"},{"startTime":715.655,"endTime":716.76,"body":"I suppose the council and advice"},{"startTime":716.76,"endTime":719.76,"body":"around some of the inevitable challenges"},{"startTime":719.76,"endTime":721.14,"body":"or things that we need"},{"startTime":721.14,"endTime":723.9,"body":"or critical success factors to overcome."},{"startTime":723.9,"endTime":725.82,"body":"- Sure, and it's fair."},{"startTime":725.82,"endTime":729.49,"body":"Working with data can bring its challenges"},{"startTime":730.74,"endTime":734.25,"body":"and we're commonly exposed"},{"startTime":730.74,"endTime":734.25,"body":"to these challenges"},{"startTime":734.25,"endTime":737.52,"body":"and found suitable solutions, of course,"},{"startTime":737.52,"endTime":740.42,"body":"and through experience in"},{"startTime":737.52,"endTime":740.42,"body":"developing these types of tools,"},{"startTime":741.6,"endTime":742.68,"body":"these are the common ones."},{"startTime":742.68,"endTime":746.13,"body":"So disparate data sets is a key one."},{"startTime":746.13,"endTime":748.89,"body":"You might want to review"},{"startTime":746.13,"endTime":748.89,"body":"certain metrics together."},{"startTime":748.89,"endTime":751.68,"body":"They're reported by different"},{"startTime":748.89,"endTime":751.68,"body":"groups in different ways."},{"startTime":751.68,"endTime":753.87,"body":"Data may be released at different cadences"},{"startTime":753.87,"endTime":755.76,"body":"and have different latencies,"},{"startTime":755.76,"endTime":756.96,"body":"and we're familiar with ways"},{"startTime":756.96,"endTime":758.34,"body":"in which we can mitigate for this,"},{"startTime":758.34,"endTime":762.84,"body":"different nations, in"},{"startTime":758.34,"endTime":762.84,"body":"the UK, as an example,"},{"startTime":762.84,"endTime":765.09,"body":"different nations may"},{"startTime":762.84,"endTime":765.09,"body":"report different years"},{"startTime":765.09,"endTime":768.27,"body":"or not have the data available,"},{"startTime":768.27,"endTime":771.21,"body":"maybe published differently,"},{"startTime":768.27,"endTime":771.21,"body":"organised differently."},{"startTime":771.21,"endTime":774.72,"body":"It can be very disparate between nations."},{"startTime":774.72,"endTime":777.21,"body":"Data can be reported at different levels,"},{"startTime":777.21,"endTime":781.2,"body":"even with one nation if you're"},{"startTime":777.21,"endTime":781.2,"body":"familiar within the NHS,"},{"startTime":781.2,"endTime":783.744,"body":"of course, with practices, PCNs, sub-ICBs,"},{"startTime":783.744,"endTime":785.85,"body":"ICBs, and so on and so forth."},{"startTime":785.85,"endTime":788.522,"body":"It can be presented quite differently."},{"startTime":788.522,"endTime":791.31,"body":"And this final point here,"},{"startTime":791.31,"endTime":794.04,"body":"will the dashboard land"},{"startTime":791.31,"endTime":794.04,"body":"well in conversations"},{"startTime":794.04,"endTime":795.999,"body":"with the NHS?"},{"startTime":795.999,"endTime":797.79,"body":"How do we mitigate?"},{"startTime":797.79,"endTime":799.71,"body":"We have mitigated for"},{"startTime":797.79,"endTime":799.71,"body":"each of these things,"},{"startTime":799.71,"endTime":801.09,"body":"but let me just focus on a few of them."},{"startTime":801.09,"endTime":804.12,"body":"So this last one here, will"},{"startTime":801.09,"endTime":804.12,"body":"the dashboard land well"},{"startTime":804.12,"endTime":806.04,"body":"in conversations in the NHS?"},{"startTime":806.04,"endTime":809.73,"body":"Well, testing the"},{"startTime":806.04,"endTime":809.73,"body":"direction of the project,"},{"startTime":809.73,"endTime":813.39,"body":"testing perhaps at a storyboard stage"},{"startTime":813.39,"endTime":814.65,"body":"is a really useful thing to do,"},{"startTime":814.65,"endTime":816.69,"body":"so we have an NHS Associate network"},{"startTime":816.69,"endTime":819.06,"body":"and we could, for instance, and we do,"},{"startTime":819.06,"endTime":821.97,"body":"test storyboards with"},{"startTime":819.06,"endTime":821.97,"body":"our Associate network"},{"startTime":821.97,"endTime":824.22,"body":"to ensure they will resonate,"},{"startTime":824.22,"endTime":828.09,"body":"feedback from these types of"},{"startTime":824.22,"endTime":828.09,"body":"sessions, incredibly valuable"},{"startTime":828.09,"endTime":830.97,"body":"and it will ensure suitable data are used."},{"startTime":830.97,"endTime":834.96,"body":"Is the order right? Are"},{"startTime":830.97,"endTime":834.96,"body":"the data points right?"},{"startTime":834.96,"endTime":838.5,"body":"How might we use this"},{"startTime":834.96,"endTime":838.5,"body":"feedback to change and evolve?"},{"startTime":838.5,"endTime":842.673,"body":"How might the data change area by area?"},{"startTime":844.62,"endTime":845.97,"body":"How do we use this feedback?"},{"startTime":845.97,"endTime":849.66,"body":"So the feedback can"},{"startTime":845.97,"endTime":849.66,"body":"potentially be incorporated"},{"startTime":849.66,"endTime":853.05,"body":"into the tools or into the"},{"startTime":849.66,"endTime":853.05,"body":"thinking as we develop,"},{"startTime":853.05,"endTime":856.56,"body":"but feedback, if it isn't"},{"startTime":853.05,"endTime":856.56,"body":"necessarily all of it"},{"startTime":856.56,"endTime":859.56,"body":"could be used directly,"},{"startTime":856.56,"endTime":859.56,"body":"it could also be used"},{"startTime":859.56,"endTime":862.14,"body":"to prepare teams for likely questions."},{"startTime":862.14,"endTime":864.69,"body":"So the process of engaging"},{"startTime":862.14,"endTime":864.69,"body":"with the NHS Associates"},{"startTime":864.69,"endTime":867.57,"body":"in this project process,"},{"startTime":867.57,"endTime":871.053,"body":"it can be really valuable on many levels."},{"startTime":872.22,"endTime":877.22,"body":"I just want to return to"},{"startTime":872.22,"endTime":877.22,"body":"consolidating disparate data."},{"startTime":877.59,"endTime":881.04,"body":"Feedback on this type of"},{"startTime":877.59,"endTime":881.04,"body":"approach is very, very positive."},{"startTime":881.04,"endTime":883.29,"body":"Different levels of"},{"startTime":881.04,"endTime":883.29,"body":"data can be aggregated,"},{"startTime":883.29,"endTime":885.27,"body":"just as an example, to display data"},{"startTime":885.27,"endTime":887.37,"body":"in a more homogenous view."},{"startTime":887.37,"endTime":892.37,"body":"Data presented online as Excel"},{"startTime":887.37,"endTime":892.37,"body":"or tables or CSV or PowerBI,"},{"startTime":892.41,"endTime":895.23,"body":"we can pull all of"},{"startTime":892.41,"endTime":895.23,"body":"those resources together"},{"startTime":895.23,"endTime":898.17,"body":"and present it in a consistent view,"},{"startTime":898.17,"endTime":900.24,"body":"and being able to do this"},{"startTime":898.17,"endTime":900.24,"body":"makes it so much easier,"},{"startTime":900.24,"endTime":901.95,"body":"makes it possible rather than not possible"},{"startTime":901.95,"endTime":906.633,"body":"to review different data"},{"startTime":901.95,"endTime":906.633,"body":"together or alongside each other."},{"startTime":908.91,"endTime":911.26,"body":"I feel like it's also"},{"startTime":908.91,"endTime":911.26,"body":"probably worth mentioning"},{"startTime":913.38,"endTime":915.3,"body":"how we use the relationships in the data"},{"startTime":915.3,"endTime":917.94,"body":"to keep views relevant."},{"startTime":917.94,"endTime":922.11,"body":"So I know this is may maybe"},{"startTime":917.94,"endTime":922.11,"body":"quite small on people's screens"},{"startTime":922.11,"endTime":926.31,"body":"and the particular metrics"},{"startTime":922.11,"endTime":926.31,"body":"are less important,"},{"startTime":926.31,"endTime":930.0,"body":"but on the left hand side"},{"startTime":926.31,"endTime":930.0,"body":"here, we have a national view,"},{"startTime":930.0,"endTime":933.51,"body":"in this case example"},{"startTime":930.0,"endTime":933.51,"body":"prevalence of disease X,"},{"startTime":933.51,"endTime":937.68,"body":"I think we're looking at"},{"startTime":933.51,"endTime":937.68,"body":"an ICB as being selected."},{"startTime":937.68,"endTime":939.93,"body":"You can see it's been chosen"},{"startTime":937.68,"endTime":939.93,"body":"in a select list here."},{"startTime":939.93,"endTime":941.7,"body":"So this one's been highlighted,"},{"startTime":941.7,"endTime":945.6,"body":"and we're looking at"},{"startTime":941.7,"endTime":945.6,"body":"longitudinal data trend view"},{"startTime":945.6,"endTime":948.75,"body":"as well as that metrics so"},{"startTime":945.6,"endTime":948.75,"body":"we can see where it's headed."},{"startTime":948.75,"endTime":952.08,"body":"And underneath here, there's"},{"startTime":948.75,"endTime":952.08,"body":"a sort of tabbed view"},{"startTime":952.08,"endTime":956.16,"body":"where we're looking at the"},{"startTime":952.08,"endTime":956.16,"body":"sort of tree structure of data"},{"startTime":956.16,"endTime":957.69,"body":"from most granular on the right"},{"startTime":957.69,"endTime":959.34,"body":"to most aggregated on the left."},{"startTime":959.34,"endTime":961.47,"body":"So practise PCN, sub-ICB, and ICB"},{"startTime":961.47,"endTime":963.75,"body":"in this particular example."},{"startTime":963.75,"endTime":965.58,"body":"And here, if you like,"},{"startTime":965.58,"endTime":969.48,"body":"the main flow is being"},{"startTime":965.58,"endTime":969.48,"body":"set at an ICB level,"},{"startTime":969.48,"endTime":972.6,"body":"but if I want to drill"},{"startTime":969.48,"endTime":972.6,"body":"down further into the data,"},{"startTime":972.6,"endTime":974.73,"body":"then I can pick a tab,"},{"startTime":974.73,"endTime":977.46,"body":"that is like a overlay over the main flow,"},{"startTime":977.46,"endTime":982.26,"body":"and you can see the detail"},{"startTime":977.46,"endTime":982.26,"body":"in this particular case,"},{"startTime":982.26,"endTime":985.83,"body":"PCNs are being displayed"},{"startTime":982.26,"endTime":985.83,"body":"but filtered by the area"},{"startTime":985.83,"endTime":987.69,"body":"that we've selected in the parent page."},{"startTime":987.69,"endTime":989.22,"body":"And I know this is kind of"},{"startTime":987.69,"endTime":989.22,"body":"getting a bit technical,"},{"startTime":989.22,"endTime":991.17,"body":"but there's a very good way of navigating"},{"startTime":991.17,"endTime":993.33,"body":"between levels of data."},{"startTime":993.33,"endTime":994.95,"body":"You might be having"},{"startTime":993.33,"endTime":994.95,"body":"different conversations"},{"startTime":994.95,"endTime":996.75,"body":"with different types of stakeholders,"},{"startTime":996.75,"endTime":999.36,"body":"and different levels of"},{"startTime":996.75,"endTime":999.36,"body":"data may be more appropriate"},{"startTime":999.36,"endTime":1000.92,"body":"for different conversations you're having."},{"startTime":1000.92,"endTime":1005.67,"body":"This flexibility allows you"},{"startTime":1000.92,"endTime":1005.67,"body":"to navigate around those data"},{"startTime":1006.65,"endTime":1009.86,"body":"in the way that you might"},{"startTime":1006.65,"endTime":1009.86,"body":"need so you can be flexible"},{"startTime":1009.86,"endTime":1011.893,"body":"around the conversations"},{"startTime":1009.86,"endTime":1011.893,"body":"that you're having."},{"startTime":1014.48,"endTime":1015.53,"body":"- Thanks, Iain."},{"startTime":1014.48,"endTime":1015.53,"body":"- So-"},{"startTime":1016.82,"endTime":1021.803,"body":"- You've talked a lot clearly"},{"startTime":1016.82,"endTime":1021.803,"body":"around different sets of data,"},{"startTime":1022.67,"endTime":1025.943,"body":"and again, playing with"},{"startTime":1022.67,"endTime":1025.943,"body":"the client hat on here,"},{"startTime":1025.943,"endTime":1030.38,"body":"kind of where on Earth"},{"startTime":1025.943,"endTime":1030.38,"body":"are we able to aggregate"},{"startTime":1030.38,"endTime":1033.59,"body":"and to get all that kind of"},{"startTime":1030.38,"endTime":1033.59,"body":"data and information from?"},{"startTime":1033.59,"endTime":1038.003,"body":"I think kind of that sourcing"},{"startTime":1033.59,"endTime":1038.003,"body":"is often a conundrum perhaps."},{"startTime":1039.29,"endTime":1040.64,"body":"- Sure, no problem at all."},{"startTime":1040.64,"endTime":1043.22,"body":"And the answer is, I suppose,"},{"startTime":1043.22,"endTime":1044.93,"body":"very flexibly in all sorts of ways."},{"startTime":1044.93,"endTime":1048.11,"body":"So there's a lot of"},{"startTime":1044.93,"endTime":1048.11,"body":"publicly available data"},{"startTime":1048.11,"endTime":1049.07,"body":"and we've already mentioned that,"},{"startTime":1049.07,"endTime":1051.77,"body":"so that is one clear source"},{"startTime":1051.77,"endTime":1054.56,"body":"and it's available in all sorts of ways,"},{"startTime":1054.56,"endTime":1057.2,"body":"and as I've been describing,"},{"startTime":1054.56,"endTime":1057.2,"body":"we can consolidate that."},{"startTime":1057.2,"endTime":1059.95,"body":"Our clients may well have data,"},{"startTime":1057.2,"endTime":1059.95,"body":"clients that we worked with"},{"startTime":1059.95,"endTime":1062.36,"body":"in the past have real"},{"startTime":1059.95,"endTime":1062.36,"body":"world evidence teams,"},{"startTime":1062.36,"endTime":1063.8,"body":"maybe we can collaborate with those"},{"startTime":1063.8,"endTime":1065.87,"body":"and actually receive data for these tools."},{"startTime":1065.87,"endTime":1067.61,"body":"It might be that we have"},{"startTime":1067.61,"endTime":1070.85,"body":"a sort of collaborative hybrid approach."},{"startTime":1070.85,"endTime":1073.42,"body":"We may be able to source"},{"startTime":1070.85,"endTime":1073.42,"body":"publicly available data."},{"startTime":1073.42,"endTime":1075.623,"body":"It may be that some is supplied."},{"startTime":1078.682,"endTime":1082.07,"body":"It might be that we don't have data yet,"},{"startTime":1082.07,"endTime":1083.0,"body":"but in these contexts,"},{"startTime":1083.0,"endTime":1087.29,"body":"we have relationships with"},{"startTime":1083.0,"endTime":1087.29,"body":"third parties, data providers,"},{"startTime":1087.29,"endTime":1092.12,"body":"and they have unique ability,"},{"startTime":1087.29,"endTime":1092.12,"body":"really, to query data"},{"startTime":1092.12,"endTime":1094.55,"body":"that is kind of behind the gate,"},{"startTime":1094.55,"endTime":1096.773,"body":"and we can work with a third party,"},{"startTime":1098.15,"endTime":1102.65,"body":"work out all the intricacies"},{"startTime":1098.15,"endTime":1102.65,"body":"around access to those data"},{"startTime":1102.65,"endTime":1104.87,"body":"and then we can receive"},{"startTime":1102.65,"endTime":1104.87,"body":"that from the third party"},{"startTime":1104.87,"endTime":1108.29,"body":"and wire it into a data"},{"startTime":1104.87,"endTime":1108.29,"body":"dashboard like this"},{"startTime":1108.29,"endTime":1109.34,"body":"and then provide it in that way."},{"startTime":1109.34,"endTime":1112.31,"body":"So I think there is no one size"},{"startTime":1109.34,"endTime":1112.31,"body":"fits all, depends what data,"},{"startTime":1112.31,"endTime":1114.89,"body":"what therapy area, what"},{"startTime":1112.31,"endTime":1114.89,"body":"we're trying to achieve,"},{"startTime":1114.89,"endTime":1116.72,"body":"accessibility of those data,"},{"startTime":1116.72,"endTime":1121.04,"body":"do we need to go to an"},{"startTime":1116.72,"endTime":1121.04,"body":"external to get behind"},{"startTime":1121.04,"endTime":1123.56,"body":"sort of gated access to very granular data"},{"startTime":1123.56,"endTime":1126.44,"body":"that can be aggregated"},{"startTime":1123.56,"endTime":1126.44,"body":"to an appropriate level"},{"startTime":1126.44,"endTime":1128.45,"body":"to include in a dashboard like this,"},{"startTime":1128.45,"endTime":1132.35,"body":"so I suppose all of the above, Ben,"},{"startTime":1132.35,"endTime":1134.48,"body":"is how we might approach that."},{"startTime":1134.48,"endTime":1135.62,"body":"Time's never on our side."},{"startTime":1135.62,"endTime":1139.1,"body":"I'm going to progress to"},{"startTime":1135.62,"endTime":1139.1,"body":"what I think is the summary."},{"startTime":1139.1,"endTime":1142.73,"body":"Yeah, so let me just take a"},{"startTime":1139.1,"endTime":1142.73,"body":"little bit of a step back."},{"startTime":1142.73,"endTime":1145.85,"body":"20 minutes, it was intentional"},{"startTime":1142.73,"endTime":1145.85,"body":"to keep it this short"},{"startTime":1145.85,"endTime":1148.07,"body":"so that we don't bite"},{"startTime":1145.85,"endTime":1148.07,"body":"in too much of your day"},{"startTime":1148.07,"endTime":1150.44,"body":"and it's really just scraping the surface"},{"startTime":1150.44,"endTime":1153.59,"body":"around this concept, this"},{"startTime":1150.44,"endTime":1153.59,"body":"idea of using real world data."},{"startTime":1153.59,"endTime":1155.87,"body":"So my summary would be real world data,"},{"startTime":1155.87,"endTime":1158.09,"body":"it presents a great opportunity to engage"},{"startTime":1158.09,"endTime":1159.77,"body":"with NHS customers."},{"startTime":1159.77,"endTime":1164.12,"body":"Well developed dashboards"},{"startTime":1159.77,"endTime":1164.12,"body":"resonate with NHS stakeholders."},{"startTime":1164.12,"endTime":1166.73,"body":"We develop these"},{"startTime":1164.12,"endTime":1166.73,"body":"dashboards for field teams"},{"startTime":1166.73,"endTime":1167.9,"body":"to leverage those data"},{"startTime":1167.9,"endTime":1170.45,"body":"to facilitate conversations"},{"startTime":1167.9,"endTime":1170.45,"body":"with customers."},{"startTime":1170.45,"endTime":1172.55,"body":"And the feedback is fantastic."},{"startTime":1172.55,"endTime":1176.12,"body":"So I would say speak to us,"},{"startTime":1172.55,"endTime":1176.12,"body":"speak to us about your product,"},{"startTime":1176.12,"endTime":1177.86,"body":"your therapy area, and how we may be able"},{"startTime":1177.86,"endTime":1182.75,"body":"to leverage real world data"},{"startTime":1177.86,"endTime":1182.75,"body":"to develop a solution for you."},{"startTime":1182.75,"endTime":1185.753,"body":"These are working, they're out"},{"startTime":1182.75,"endTime":1185.753,"body":"there, feedback is fantastic."},{"startTime":1186.89,"endTime":1187.73,"body":"Let's make a start."},{"startTime":1187.73,"endTime":1190.46,"body":"If you have a seed of an idea,"},{"startTime":1187.73,"endTime":1190.46,"body":"you want to explore it more,"},{"startTime":1190.46,"endTime":1192.17,"body":"come and talk to us."},{"startTime":1192.17,"endTime":1194.21,"body":"Back to you, Ben."},{"startTime":1192.17,"endTime":1194.21,"body":"- Thanks, Iain,"},{"startTime":1194.21,"endTime":1196.31,"body":"that's been a really kind"},{"startTime":1194.21,"endTime":1196.31,"body":"of good overview there."},{"startTime":1196.31,"endTime":1200.673,"body":"So yeah, kind of reiterating"},{"startTime":1196.31,"endTime":1200.673,"body":"kind of Iain's open invitation"},{"startTime":1202.215,"endTime":1205.852,"body":"there, if this has seeded"},{"startTime":1202.215,"endTime":1205.852,"body":"an idea, an approach,"},{"startTime":1205.852,"endTime":1208.04,"body":"obviously, unfortunately we"},{"startTime":1205.852,"endTime":1208.04,"body":"have perhaps run out of time"},{"startTime":1208.04,"endTime":1209.51,"body":"for taking kind of live questions,"},{"startTime":1209.51,"endTime":1212.21,"body":"whether it's even just further questions"},{"startTime":1212.21,"endTime":1215.24,"body":"or seeding an idea that"},{"startTime":1212.21,"endTime":1215.24,"body":"may be worth just exploring"},{"startTime":1215.24,"endTime":1217.25,"body":"and scratching the surface of,"},{"startTime":1217.25,"endTime":1218.877,"body":"please don't hesitate to contact us."},{"startTime":1218.877,"endTime":1223.25,"body":"I know on perhaps on the"},{"startTime":1218.877,"endTime":1223.25,"body":"next slide, just a level of,"},{"startTime":1223.25,"endTime":1224.99,"body":"I know you're already"},{"startTime":1223.25,"endTime":1224.99,"body":"perhaps engaging with us,"},{"startTime":1224.99,"endTime":1228.02,"body":"but any kind of contact"},{"startTime":1224.99,"endTime":1228.02,"body":"details, please do invite you"},{"startTime":1228.02,"endTime":1231.92,"body":"to complete the survey,"},{"startTime":1228.02,"endTime":1231.92,"body":"and again, any questions"},{"startTime":1231.92,"endTime":1235.43,"body":"or queries, if you wish to"},{"startTime":1231.92,"endTime":1235.43,"body":"kind of place them there,"},{"startTime":1235.43,"endTime":1236.75,"body":"we'll of course be able to pick them up,"},{"startTime":1236.75,"endTime":1239.21,"body":"and I suppose finally, thank you very much"},{"startTime":1239.21,"endTime":1240.05,"body":"for joining us today."},{"startTime":1240.05,"endTime":1241.31,"body":"Thanks for your time."},{"startTime":1241.31,"endTime":1242.76,"body":"- Cheers, Ben. Thank you all."}]}