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Market access for digital therapies and digital medicines
Pharma Market Access Insights - from Petauri Evidence
In this Global Whispers webinar we explore market access for digital therapeutics. Clare Foy (Global Market Access Director – Mtech Access) speaks to Shefali Shah (Global VP, Market Value and Commercial Effectiveness – MindMaze) about the challenges and opportunities for digital therapies to gain market access and ultimately improve patient outcomes.
In the webinar, Clare asks Shefali about:
- The opportunities for digital technologies in neurology and how they may impact existing care pathways in the future
- How the digital technology market differs from the pharmaceutical market
- Regulatory and reimbursement challenges for digital technologies
- Her experiences in launching digital technologies in markets such as the US and Germany
- How digital technologies can be used to enhance and complement existing treatments/pathways of care
- Lessons other digital health, medical device and pharmaceutical companies can learn from Shefali’s experiences
The episode was first broadcast as a live webinar in June 2023. Learn more about this webinar at https://mtechaccess.co.uk/market-access-for-digital-therapies/
Learn how Mtech Access can support you with your market access journey at: https://mtechaccess.co.uk/global-market-access-and-pricing/
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