193. A Secret Weapon For Your Laundromat Business with Beau and Liz Perra

Welcome back to the Laundromat Resource Podcast! In this episode, host Jordan Berry sits down with entrepreneurial duo Beau and Liz Perra, who share their journey of building Lotta’s Laundry—a thriving pickup and delivery laundry service launched from scratch on Bainbridge Island. 

Beau and Liz, the husband-and-wife duo behind Lotta’s Laundry, didn’t grow up in the laundry business—but they sure know what it feels like to be buried under a pile of it. As parents juggling work, kids, and life on Bainbridge Island, they were constantly caught in the endless cycle of sorting, washing, and folding. They realized they weren’t alone—so many others were feeling the same overwhelm.

As branding and marketing experts, Beau and Liz dive deep into the crucial role of branding for laundromat owners in today’s changing industry, especially with major players like Tide and Kathy Ireland moving in.

You’ll hear how the Perras combined old-school, high-touch customer connection with modern technology and savvy social media strategies to create a brand that resonates in their local community. From clever guerrilla marketing tactics to dog treats for customers’ pets, their fresh—and practical—approach is packed with actionable tips on customer engagement, community involvement, and standing out in a competitive market.

If you’re ready to learn how intentional branding and authentic storytelling can transform your laundry business, this is the episode you won’t want to miss. Let’s dive in!

In this episode; Jordan, Beau and Liz Perra discuss:

00:00 Podcast Guest Call: Laundry Business Owners

09:38 "Bainbridge Transition to Community Roots"

11:11 Popsicle Marketing Success

16:54 Tech's Impact on Brand Loyalty

25:56 Community Support Through Service Donations

27:03 Building Trust Through Networking

33:03 Tide's Dominance in Laundry Branding

39:32 The Power of Effective Branding

47:42 Managing Dynamic Equilibrium

51:12 Clarifying Business Communication Challenges

55:59 "The Key to Business Growth"

01:02:21 Evolving Business Systems

01:08:58 Instagram Sales Through Content Creation

01:10:07 Marketing Content Vital for Modern Laundromats

01:19:54 Building Mental Resilience

01:20:55 Positive Mindset and Generosity

01:30:02 Becoming Through Business Challenges

01:31:59 "Jazzed by Guest Conversations"

Show Notes
https://laundromatresource.com/show193

Resources
Email: orders@lottaslaundry.com

Lotta's Laundry: https://www.lottaslaundry.com/

Instagram: https://www.instagram.com/lottaslaundry/

Phone: (425) 224 7778

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