In this first episode of the CX Energy Boost podcast, Zanna van der Aa explains why many organisations struggle to find the right compass for their CX programs. Meaning: what's the best way to discover exactly which buttons to push to have the biggest impact and fastest increase in CX (for example satisfaction or Net Promotor Score increase).
This approach has been proven many times with different organisations, sector and even countries. Every time we have been able to show a significant increase (i.e from a 6.2 to a 7.1 or a 7.9 to an 8.8) within 3 months time.
Link to sign up to Zanna's curated CX newsletter: shorturl.at/klqu2
Zanna is interviewed by partner in crime Miranda Nijenhuis.
This episode was recorded on September 30th, 2022.