Using Content Optimization to Grow Your Website with Clearscope Co-founder Bernard Huang

Become a Writer Today

Become a Writer Today
Using Content Optimization to Grow Your Website with Clearscope Co-founder Bernard Huang
Aug 12, 2021 Season 2
Bryan Collins

This episode of the podcast has a very special guest. Bernard Huang is the co-founder of the popular content tool Clearscope. 

In our conversation, Bernard explains how Clearscope works and how it can help you grow your website and help you find more readers for your non-fiction articles. 

You'll also find some practical tips on building a niche website, learning about content optimization tools, and increasing traffic to your website.  

Bernard also tells the fascinating story behind how he founded  Clearscope. There are many parallels between Bernard’s experience with Clearscope and how writers find working on their first book or their first creative project.

In this episode, we discuss:

  • How Bernard started Clearscope
  • How Clearscope encourages creatives to think differently about what is on their webpages
  • Is Google forcing web pages to be too prescriptive?
  • The future of search results is video
  • What steps you should take if your traffic has dipped
  • How often should you update your website content

Resources:

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Thanks for listening!