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FD Talks Episode 28: The 7 Types of Funeral Consumers and How to Serve Them

May 25, 2023 Funeral Directors Life - FDLIC
FD Talks Episode 28: The 7 Types of Funeral Consumers and How to Serve Them
FD Talks
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FD Talks
FD Talks Episode 28: The 7 Types of Funeral Consumers and How to Serve Them
May 25, 2023
Funeral Directors Life - FDLIC

The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them. 

Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:

  • How families have changed in the last decade
  • Important information about the 7 types of consumers
  • How you can discover which segments live in your community
  • And more!

Get more insights in this free report that you can use to help you make better, more informed decisions about your funeral business. >> The New Funeral Consumer Report - FDLIC 

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Show Notes

The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them. 

Josh McQueen, Vice President of Marketing & Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:

  • How families have changed in the last decade
  • Important information about the 7 types of consumers
  • How you can discover which segments live in your community
  • And more!

Get more insights in this free report that you can use to help you make better, more informed decisions about your funeral business. >> The New Funeral Consumer Report - FDLIC