Do you want a career change? Do you want to work in floristry? This episode is a chat with Petalon Flowers founder Florence Kennedy who started the company back in 2014 with the aim of offering beautiful yet affordable flowers, in a sustainable way.
In the early days, it was just Florence and her bike, heading to the market at 4am to select flowers, then heading home to make up the bouquets, write out people’s messages and then hand deliver her creations across East London. As word of mouth grew, so did the audiences - now they do weddings, workshops and nationwide delivery.
They now run a 7-day service and next-day delivery to all of mainland Britain using a carbon-neutral courier. The podcast talks about the reality in setting up a business, sustainability, taking a company from a local level to a national one, marketing challenges, COVID-19, moving to Cornwall and the dream of growing their own flowers now becoming a reality.
Do you want a career change? Do you want to work in floristry? This episode is a chat with Petalon Flowers founder Florence Kennedy who started the company back in 2014 with the aim of offering beautiful yet affordable flowers, in a sustainable way.
In the early days, it was just Florence and her bike, heading to the market at 4am to select flowers, then heading home to make up the bouquets, write out people’s messages and then hand deliver her creations across East London. As word of mouth grew, so did the audiences - now they do weddings, workshops and nationwide delivery.
They now run a 7-day service and next-day delivery to all of mainland Britain using a carbon-neutral courier. The podcast talks about the reality in setting up a business, sustainability, taking a company from a local level to a national one, marketing challenges, COVID-19, moving to Cornwall and the dream of growing their own flowers now becoming a reality.