Active vs. Passive Outreach: How to Build a Client Pipeline That Works at Every Stage of Your Ergonomics Business

Most ergonomics practitioners are brilliant clinicians, but when it comes to getting clients, they're working with only half an engine. In this episode, discover the two types of outreach every ergonomics consultant needs: active outreach (the gas engine that drives immediate results) and passive outreach (the electric motor that compounds over time and eventually carries most of the load).

Get exactly how these two approaches work together at each stage of business, from the bootstrap phase, where 80% of your energy goes into direct outreach, through the growth phase where the balance shifts, all the way to the mature practice where passive systems are doing the heavy lifting while you focus on deepening relationships and strategic partnerships.

You'll also get a deep dive into the Value Ladder Strategy, an awesome business development tool for new practitioners and a practical roadmap of action steps based on exactly where you are in your business right now.

In this episode:

• The two-engine model: why you need both active and passive outreach, and how the ratio shifts
• What active outreach actually looks like and why it's not the sleazy sales approach you might fear
• The Value Ladder Strategy: how a free lunch-and-learn can turn into a five-figure contract
• Why passive outreach alone will sink a new practice (and what to build instead)
• The three-phase business maturity framework: Bootstrap → Growth → Mature
• Concrete action steps for wherever you are right now

Whether you're just getting started or you're a few years in and wondering why the clients aren't flowing more consistently, this episode gives you a clear, practical framework for building a pipeline that actually works.

If you're a healthcare professional and this episode got your wheels turning about office ergonomics - good. I've got free resources to help you take the next step at ergonomicshelp.com/resources. 

Transcript

Darcie 0:00

Why? Hey there. Welcome back to the Business of Ergonomics podcast. Today we are tackling one of the most important conversations that you can have as an ergonomics practitioner who's building a business from scratch. We're talking about outreach, specifically, how active and passive outreach work together to build a thriving, sustainable ergonomics practice. Welcome to the Business of Ergonomics podcast. I'm your host, Darcy Jeremy. I'm a board certified professional agonist with over 15 years of experience delivering ergonomics programs to employers of all different types. In this podcast, I share what other healthcare professionals are already doing and being with ergonomics assessments and how to land those clients that you dream of. Without further ado, let's jump into this episode right. Now, if you're listening to this and you're thinking. I am great at ergonomics, but I have no idea how to get clients. My friend. This episode is absolutely for you. Because here's the truth that nobody tells you in your certificate program. Being an amazing agonist is only half of the equation. The other half is knowing how to consistently get in front of the right people, and that's what we're gonna be breaking down today. I'm gonna walk you through what active outreach really looks like, what passive outreach looks like too, why you really need both in your ergonomic service business. And this is the part I'm really excited about, how the balance between them shifts as your business grows from brand new to fully mature. So get that notebook if you don't have one already, because there's gonna be a lot that you'll want to capture. And if you have it already, you wanna check out the blog because I'm gonna be giving you some more information about the ins and outs to reflect on this episode. Alright, let's start with a mental model. I want you to think of your business as a vehicle with two engines. Your active outreach is the gas engine. You press the accelerator and you get immediate movement. Right now let's look at your passive outreach as your electric motor. It charges over time and eventually carries most of the load. When you are starting out, you are running almost entirely on gas, but as your business progresses, as you build relationships and build your network, that electric motor kicks in and starts doing more and more of the heavy lifting. But you really need both. Let's be honest here. So let's define these. Active outreach is anything where you directly initiate contact with a potential client or a referral source. You are the one who's making the first move. This includes things like networking at local business events, directly asking past colleagues or contacts for referrals, Or even cold calling or cold emailing companies that, you know, need ergonomic services. Even better if you have a lead or a contact within that company, that reduces the amount of coldness in that first exchange. Am I right? However. Don't feel threatened about this cold emailing because I have a little trick up my toolkit that I like to call the value ladder strategy. And we're gonna spend some real time on this because I think it's a game changer. And if you're not using a value ladder strategy and how you reach out, especially in an active outreach, then you're leaving opportunity on the table, my friend. Then I'm gonna talk about attending and presenting at local conferences and reaching out to safety managers, HR directors, or occupational health and safety directly, whoever your ideal client avatar is, and that decision maker. You know what I'm saying? As you know my friend, you can either market directly to the consumer via B2C or to a corporate entity to the business B2B. I am a big fan of marketing directly to that. Corporate entity via B2B because it's a leverage execution. So instead of 12 actions bringing to 12 sales, which may mean 12. Ergonomics assessments that can happen with directly to the consumer or B2C. With B2B, you're looking at big and leveraged actions. So those 12 conversations that lead to sales could mean huge contracts where. The amount of ergonomics assessments that you do can be in the tens or the hundreds for the same amount of action on your end in that sales conversation. So that's why I'm such a big fan of working with companies, however. I will never say no to someone who needs help. And if someone is looking to work with you and have a contract with you from just a one person entrepreneurial opportunity, then there is ample work for them as well. What I'm talking about from this action is active outreach, who you target, what your next moves are, and how you go about getting that started. The defining characteristic of active outreach is this, if you stop doing it, the results will stop its effort in results out in a fairly direct and immediate way. And I know that it can feel exhausting, especially for those of you who went into ergonomics because you love the work. And don't get me wrong. That's really important. But as a business owner, you also have to go into this mode. Maybe you're not a big fan of making sales, but I wanna reframe it for you. Active outreach isn't sales in like the sleazy used car salesperson sense. Active outreach is you putting your expertise in front of people who genuinely. Need it. I have a really good analogy of this, if you've ever walked into a Lululemon, so I'm not talking to everyone who's listening to this podcast, but there is a slight few of you that have ever walked into a Lululemon. In fact, I dread walking into Lululemon because I know as soon as I step my foot in those doors, I am gonna be hit with a pleasant person that knows their facts. They're gonna tell me. Information about the material of the product that I'm looking at. They're gonna pleasantly tell me why it's so awesome and how it's gonna help me perform better in whatever element I wanna use it in. And they're gonna share why it's so useful and how it's gonna last for the long term. Most times when I'm at the Lululemon and I'm looking at a product, I am just browsing. I'm not looking to really make a purchase, but that sales person is effectively giving me information that I didn't know existed. That makes it a no brainer why I should buy this product. Whether it's the price or the fact that they have like silver. In the product. So like it's not gonna smell after I go to the gym. That's stuff I didn't know I needed, but now I know I need, so I make the purchase. The return on investment on that is huge because they're not selling me in a used car sense. Like I mentioned, they are solving a problem that they know their clients have. That's. A service that they're providing me, not a sales situation, even though they are getting the sale at the end of the day. Now, on the other hand, let's look at passive outreach. This is different. Passive outreach is about building systems and content to attract clients towards you, like a magnet. Instead of you going out to find them, they come to you. This needs more infrastructure, and that's why I am a big fan of creating this over time and not relying on this one tool for you to get started. This includes things like creating content that speaks directly to your ideal client avatars problems and struggles, whether that's blog posts, videos, social media content, podcast episodes, like this one, am I right? This includes building an email list and creating a warm, nurture sequence that builds trust over time. It includes having a professional website too with clear messaging about who you serve and how you help them. It includes developing a referral system as well. Where satisfied clients naturally send new ones your way, and it includes things like SEO, thought leadership and building your reputation in your local market or your niche. It's becoming that go to ergonomics expert in your city or in your niche. So if someone has an issue, they know exactly who to reach out to. This also works for someone who's in virtual office ergonomics, where all you do is remote ergonomics assessments. That is a niche that you can add value to and that remote companies need. So right now I want you to Google your city and ergonomics assessments. You can pause us right now. This is such an effective exercise that really highlights the need of your business. Okay, so after you Google your city plus ergonomics, you'll probably find that there's like less than five ergonomics consultants who are locally serving your city. Most times it's one, sometimes it's two, but really we're looking at less than five. That means that there is such an opportunity for your expertise. People just need to know that you exist. And building out that passive outreach. In addition to that active outreach is especially what you need Now let's dive into the defining characteristic of passive outreach. It's that the work that you put in today pays dividends for months and years to come. So you're almost like a farmer just planting those seeds. For harvest, continually, continual planting means continual harvest. So a blog post that you write this week might bring in a client eight months from now. And an email sequence that you build once continues nurturing leads while you sleep. That's the infrastructure that you need, and that's the power of it. But here's the trap I see practitioners fall into all the time. They hear about content marketing and passive systems, and they think, great, I'll just build a website and post on LinkedIn, and the clients will come, and then three months later they have zero clients and they're wondering what went wrong. What went wrong is that passive outreach takes time to build momentum. It's not a shortcut if you're starting from scratch. You cannot wait for passive systems to kick in. You will run outta money and motivation first. That's why active outreach is a non-negotiable in the early stages, and that's what leads us into the business maturity framework. So we're gonna talk about the bootstrap phase first. This is the fun part of business, and this is the first year of your ergonomics business. Your number one job is generating revenue, period. I'm gonna say it again because it's so important. Getting that cash flow, generating revenue, building your network, helping clients. You can't build a sustainable business if you can't pay the bills, and in this phase, your outreach split should be roughly 80% active and 20% passive. Let me walk you through what that looks like week to week. So in this active outreach, your absolute first priority is what I like to call mining your existing network. Before you ever cold call anybody, before you build a website, I want you to sit down and make a list of every single person you know who might need ergonomic services or who might know someone who does? We're talking about former colleagues, people you met at conferences, safety professionals in your area, HR people, occupational therapists, physical therapists, chiropractors, workers' comp adjusters, or adjudicators insurance brokers. Every single person, and then I want you to reach out to every one of them personally, not with like a mass email. Personally. Tell them that you've started your business. Tell them who you serve, and ask them one simple question, who do you know that might benefit from this? That's it. You are not asking them to hire you. You're not asking for a connection. People love to help when you make it easy for them. Next, I want you to implement the value ladder strategy. This is near and dear to my heart. This is how I started my business. Well, one of the many ways I started my consulting business. And I cannot emphasize this enough, this is the single most effective business development tool I have seen for new ergonomics practitioners. Here's how it works. You identify a company that you wanna work with, and you do your due diligence Here you're looking for companies that have very good reputations, that have a budget for like health and safety and overall employee wellness. It could be like a local manufacturer, a hospital system, tech companies, whatever fits your niche. And instead of calling them and saying, Hey, do you want to buy ergonomic services? You say this, I'd love to offer your team a free 30 minute lunch and learn on preventing workplace injuries. No strings attached. I just wanna share some practical tips your employees can use right away. And this is awesome because not only is it free, there's a huge ROI and if you're targeting the right amount of people, like companies that have between 20 and 200 people, then you can usually get that decision maker quite quickly and, you know, they're looking for a check in the box. With osha, they have to be doing something annually for ergonomics and think about what just happened there. You've removed all risk for them. It's free, it's short, it's valuable, and you are positioning yourself as an expert and a giver, not a taker. Now, when you deliver the presentation. And you better deliver an incredible presentation. You are building the know, like, and trust factor with that organization. They experience your expertise firsthand. They see you in action. They know that you are confident and you are competent. Specifically. You are not gonna screw them over when they hire you to do an office ergonomic assessment. And at the end. You don't hard sell them at all. You say something like, if you found this valuable, I would love to chat about how I could help your team on a deeper level. Here's my card. Not only that, think about where you're presenting this. If you're presenting this in a lunch area of an organization or. An auditorium or like an office or anywhere that allows you to walk into that building, you are getting an eagle eye view on the type of equipment that you see how people are working in their office, so that if you see outdated infrastructure and you see people with bad posture, then you already know that they're a really good candidate for at least a low hanging fruit. And there's multiple ways that you can serve this company. There's multiple ways that you can lower the budget for office ergonomic services so that you can provide value, but not blow out their value by getting everybody an office ergonomic assessment. And you do this by triaging your services. You start by a discomfort survey to figure out where the need is in that organization. And then from that point on, you can really focus in on who needs more help so that instead of. If there's like a 30 person office, you're not giving them 30 office ergonomics assessments. Maybe you're giving some coaching, some people are okay with that presentation that you just delivered, and maybe you're only giving five office ergonomics assessments. So instead of a $30,000 budget, it's like 5,000 to have you in to add value. Plus any office ergonomic equipment that they may need. When you compare this to preventing a workers' compensation injury, it is huge. As you already know, the direct and indirect costs of a workers' compensation injury can be upwards of $67,000. This is really good information that you can have on hand when you are being that competent and confident ergonomics presenter. So you can follow up with that client in a few days after you present that value ladder strategy. And that's the value ladder, right? You give them something of genuine value for free and you earn the right to have a deeper conversation. It is huge, and again, this is how I started my ergonomics consulting business because I did not like the idea of cold calling. It kind of froze me in my tracks, if you know what I'm saying. But if I offered value to a company that I know needed help, that allowed me to take action, and that was really useful. And of course that is in addition to reaching out to your network, looking for referrals. I have seen practitioners land five figure contracts from a single lunch and learn it works because it's relationship based, it's trust based. It's showing a not tally beyond that. In the bootstrap phase, you should be networking consistently. You wanna find your local ASEs chapter, your local a IHAs chapter, HR Association meetings, chamber of Commerce events. Go to them, show up regularly. Don't just hand out business cards. Have real conversations. Learn what challenges people are facing. Offer to help be the person who always adds value, not the person who's always pitching. And if you've ever gone to one of these networking events, you know what I'm talking about here. Over time, you become the go-to ergonomics person in that circle. That's how networking pays off. It is the long game. It's not the quick, let's turn this person around, you just met and get them to buy your services. It doesn't work like that. It's not from a single event. It's from consistent. Presence. And yes, in this phase, cold outreach is on the table too. I know it's uncomfortable. Nobody loves cold calling, but here's the reframe. You're not calling people to annoy them, you're calling them because you have a solution to a problem. They almost certainly have. If a company has more than 50 employees working at computers, then you know they have ergonomics issues. That's just the reality here. So you're not selling snake oil, you're offering to solve a real problem. As I mentioned earlier in this episode, I never considered myself a big salesperson. It didn't come naturally for me, so what I did is that I teamed up with like a sales guru and I got him to mentor me. How to go about making the sale for ergonomic service providers, and he gave me some real great tips on what to do, and we put together a process that helps from start to finish in business situations. I found this to be so valuable because I've only ever worked inside of a corporation, whether it was consulting or managing an in-house ergonomics program I never had to outreach, that was the hard part that had always been done for me. However, knowing how to do this is so useful, and that's why I put together a course called. How to sell ergonomics. This is within my program called the Ergonomics Blueprint. And when you invest in the ergonomics blueprint, if you wanna learn how to do office ergonomics assessment, you get how to sell ergonomics, which is a thousand dollars course that you get for free as a bonus. I've included this because it's a non-negotiable for healthcare professionals who are learning how to do office ergonomics assessments land their first paying client, and this gives you the steps of what to do to get past that gatekeeper, how to act with corporate, the type of attitude that is required, and how to close the sale in a corporate setting, which is totally different from being that expert agonist or that expert healthcare professional that you may have experienced in your career up to this point. Totally different and totally useful, and that is free and that's included when you invest in their ergonomics blueprint, Now. Remember I said 80 20. So that 20% passive work you do now is planting seeds for later in the bootstrap phase. Your passive outreach should focus on three foundational things. The first thing you need to do. Is, get your online presence established. You need a professional website. It doesn't need to be fancy, but it needs to clearly communicate three things, who you serve, how you help them, and how they can contact you. That's it. Don't spend three months perfecting a website or spend thousands of dollars when you should be talking to people. Get something cleaned and professional, get it up and then you can iterate this later. I certainly don't wanna be promoting my programs throughout this episode, but I need to tell you about something that is really valuable that we've just included in our accelerate. The business of ergonomics program and in it, not only do we now have a tech genius on staff, like legitimately, he's run huge corporations in the technology and he is firmly on the pulse when it comes to new technology, specifically ai. We have a program in Accelerate that shows you how to use AI to build a professional website for free. And especially when you're looking at the first iteration of a website that can take you minutes to do with our help and our content compared with not taking action because you don't have the support and resources. This is something accelerate the business of ergonomics that you can get started with right now with professional expertise involved to help you get there faster. Okay. Now back to this episode. So after you establish your online presence, the second thing that you wanna do is start building your email list from day one. This is huge. This is something that many ergonomics consultants wish they started on day one, not five years, when they realize, oh my gosh, I need to be marketing to someone. I have nobody that I've saved over the years. Every person you meet at a networking event. Every company you do a lunch and learn for every contact you reconnect with. Get their permission to add them to your email list. Create a simple lead magnet, maybe a one page guide on five signs or workplace needs and ergonomic assessment, or maybe a checklist for setting up a home office, whoever your ideal client avatar is. This is how you design a lead magnet. Something small but genuinely useful. This is the start of your passive pipeline. The next thing you wanna do is pick one content platform and start showing up consistently, not everywhere, not omnipresent. Where your ideal client likes to hang out. For most ergonomics practitioners, LinkedIn is gonna be the right choice because that's where safety managers, HR directors, and occupational health professionals live post once or twice a week. At first. The main thing here is to be consistent. And you wanna share practical tips, talk about real problems you've solved without revealing client information. Of course, you can share industry insights. The goal here isn't to go viral. The goal is that when someone you've met at a networking event looks you up, they see a professional who clearly knows their stuff and is actively engaged in the field. That's social proof, and it reinforces every active outreach effort your making. So for the pro tip side here, the big thing that I love with sharing content is leveraging your content. So with one piece of content, how many iterations of a post can you make on LinkedIn? How many angles can you approach this problem with? That way you're not reinventing the wheel with every new social media post. You're leveraging your expertise, and that's huge because I feel it takes a lot of the stress away from what's necessary to begin away but in the big picture, do you see how. The two work together. Your active outreach puts you in the room. Your passive outreach makes sure that when people look you up afterward, they're impressed and they stay connected. One without the other is only half as effective, all so let's say. You've been doing this for like a year. You've landed some clients, which is awesome. You've got revenue coming in and it's pretty repeatable, which is amazing. You built some relationships. Now what this is the growth phase. This is where the balance starts to shift in this phase your ratio. Moves to roughly 50 50 active and passive outreach. Let me explain why and what changes. In the growth phase, your active outreach becomes more strategic and less scattered. Instead of networking everywhere you are networking in the rooms that have proven to be most productive. Instead of cold calling blindly, you are targeting companies that match your ideal client profile. Based on real data from your first year of experience, your value ladder presentations are more polished and you're getting referred into companies rather than approaching cold. That's a huge shift. Here's what else changes your past clients become your most powerful active outreach tool. You should be systematically asking forward referrals and testimonials. After every successful engagement, you should have a process for asking the client. Two things. Will you be willing to share a brief testimonial about our work together and. Who else do you know who could benefit from this? If you're doing great work, people want to refer you, but most practitioners never ask, don't leave referrals to chance. Build it into your process. You should also be presenting at local and regional conferences at this stage, not just attending, presenting, submitting abstracts to safety professionals, HR conferences, workers' compensation conferences. This is still active outreach because you're taking the initiative, but it has a multiplier effect because you're getting in front of 50 or a hundred people at once. And they're probably the decision makers in various companies, all of whom are your potential buyers. So the opportunity to scale this is huge at this point. In the growth phase, this is where active outreach starts to get really exciting. Your email list is growing. You're ready to build out a proper warm outreach email sequence. Lemme describe what I mean by this. When someone joins your email list, whether they downloaded your lead magnet. Attended a webinar or met you at an event, they should be automatically enrolled in a nurture sequence. This is a series of emails, typically five to eight emails spread out over two to four weeks. It's pretty vague here. How you wanna spread this out that gradually. Builds trust and positions you as the obvious choice. When they're ready to hire an agonist, the first email delivers whatever they stand up for and introduces you the second share is a relevant case study or success story. The third provides educational value, a practical tip they can implement immediately. The fourth might address common objections or misconceptions about ergonomics services, and the final email offers a clear next step, a free consultation call, an assessment, whatever your entry point offer is, and that's totally up to you. What you know will really highlight your expertise and something that you are totally confident in delivering. Whether that's a consultation call, like I mentioned, a discovery call, you know. You go and you do your thing. This sequence runs on autopilot. Once you build it, it works for you. 24 7. Every new lead that enters your world gets nurtured without you lifting a finger. That's the power of passive systems. Your content. Should also become more strategic in this phase instead of just posting tips on LinkedIn, you are creating content specifically designed to attract your ideal client. Think about the questions they're asking. What problems? Keep them up at night? Right to that. If your ideal client is a safety manager at a manufacturing facility, create content about reducing MSDS on the production floor. About how to make the business case for an ergonomics program about what a successful ergonomics committee looks like. This content does double duty, if you know what I'm saying. It attracts new people into your world and it gives you assets that you can share when you're doing active outreach. Someone asks you about your approach, send them the article you just wrote. It's a credibility booster. You should also consider starting a simple webinar or workshop series in this phase, monthly, or quarterly. Offer a free education session on a specific topic. This serves as both a lead generation tool and a value ladder entry point. People who attend your webinar are pre-qualified leads. They've already invested time with you. They already trust your expertise, and when you follow up, it's a warm conversation, not a cold pitch, which is awesome. Now let's look what a mature outreach system looks like. This is where the magic really happens. In a mature practice, your ratio has flipped to roughly 30% active and 70% passive. You and your active outreach looks completely different from where you started In the mature phase, active outreach is mostly relationship maintenance and strategic partnership development. You're not cold calling anybody anymore. You're having coffee with long standing referral partners. You're speaking at national conferences because you've built a reputation. You're being invited to present at companies. Rather than asking for the opportunity, your active outreach is less about generating new leads and more about deepening existing relationships and opening doors to bigger opportunities. Your passive systems. On the other hand are doing the heavy lifting. Your content has been compounding. You have a library of articles, videos, case studies, and your market searches for ergonomics assessment or workplace injury prevention. And when someone in your market searches for ergonomics assessment or workplace injury prevention, your name comes up, your email list is substantial, and your nurture sequences are converting consistently. Your referral system is generating study. Predictable new businesses from satisfied clients. Your webinar funnel is filling your pipeline without you having to hustle for every client. Here's what I want you to understand about this face. It feels easy compared to the bootstrapping face, but it's easy because of the work that you did in year one through three. Every blog post you wrote, every email sequence you built, every relationship you nurtured. It all compounds. The practitioners who struggle at year five are the ones who never invested in passive systems. They're still hustling for every client, still cold calling, still trading time for leads. That's the exhausting part of this, and it's not scalable the practitioners who thrive at year five are the ones who built both engines. They did the hard active outreach work in the early days to generate revenue and build relationships, and they're simultaneously invested a large portion of their time building passive systems that now carry most of the load. That's what a prosperous ergonomics business looks like. Before we wrap up, I want to drive home one critical point. Active and passive outreach don't just coexist. They multiply each other. Let me give you some concrete examples. You do the value ladder presentation around a company, right? That's the one I love that I strongly encourage you to take action on. So that's an active outreach. But when you write a LinkedIn post about a key insight from that presentation without naming the client, that's passive content generated from active work. Someone sees that post visits your website, downloads your lead magnet. And enters your email sequence. Three weeks later, they book a call with you. That client came from a passive outreach that was fueled by an active outreach or flip it. Okay, we're gonna flip it and reverse it. Someone finds your blog post through a Google search that's passive. They join your email list and start receiving your nurture sequence at the same time. You happen to meet their colleague at a networking event and mention your work. That colleague says, oh, my coworker just was telling me about your emails. Now, your active and passive outreach have converged on the same organization from two different angles. It is possible and it is incredibly powerful. The point here is that these approaches create a synergistic system. Active outreach generates stories and relationships and credibility that fuel passive content. Passive content generates awareness, trust, and warm leads that make your active outreach more effective. Each one makes the other stronger. And that's why you need both, and that's why the balance between the matters at each stage of your business too. So let me leave you with some action steps. If you're in the bootstrap phase, here's what I want you to do this week. So make your list of existing contacts and reach out to five of them. Identify three companies you could offer a value ladder presentation to, and set up a basic email list. Even if it's like a spreadsheet for now that you can reach out to with your Google, you don't need like a CRM. You just need something. If you're in the growth phase, I want you to build out your first email nurture sequence this month. Map out five emails that take a new lead from introduction to consultation request and formalize your referral Ask and if you're in the mature phase, audit your passive systems. Are they actually working? Are leads coming in while you sleep? If not, figure out what's broken and fix it. If you want help with any of this, if you want frameworks and templates and a community of ergonomics practitioners who are all building businesses together, come and join us in the Accelerate Program. We dig in to all of this at a much deeper level with hands-on support and accountability. You can find all the details@ergonomicshelp.com slash biz. That's ergonomics help.com/biz, and you'll also find that link in the show notes. So that's it for today. Thanks so much for listening. If this episode was helpful, share it with a colleague who's thinking of starting their own practice. And I'll see you in the next episode of The Business of Ergonomics podcast.

39:23

Accelerate the business of ergonomics helps healthcare professionals building their own thriving ergonomic service business, and it's opening for enrollment soon. You can register now just by going to ergonomics help.com/biz to be the first notified once we open up the doors to accelerate so that you too can tap into the strategies to build, attract customers, and raise your income with your own ergonomic services. Join the notification list to get the processes, the resources, and your future members you'll work with inside the program. You'll be the first to know about any brand new free training that I release, and you'll be the first in line when we open up the doors to accelerate the business of ergonomics. Next, all you gotta do is head to ergonomics help.com/biz to get started now.