What do you do when the rules that are written and the established protocols do not work for you?
In this episode, Amy interviews Monica Smith, CEO and founder of Marketsmith, Inc. They talk about reinventing and writing your own playbook when the playbook that is written does not work for you. They also discuss some of the things that she has done in order to be able to generate success in a time where you just have to throw away the old playbook and generate a new one.
Monica founded Marketsmith, Inc. in 1999, on the idea that technology and humanity are inextricably linked when it comes to creating successful consumer-centric marketing. Her mission then, as now, was to provide clients with the most advanced tools to build powerful marketing models that mitigate risk, maximize ROI, and drive growth.
She drove Marketsmith, Inc. to be one of the largest women-owned and operated independent media and marketing agencies in the country. She is considered one of the strongest active CEO’s in media today—especially in omnichannel media strategy that drives retail success.
With the 2015 purchase of industry-leading creative agency Brushfire, the engine of creative, analytics, media, and data management was complete. Powered by diverse subject matter experts who share Monica’s growth mindset, Marketsmith has become one of the premier martech agencies in the U.S. With a collection of patents and awards to boot.