Episode 3: Demystifying DRTV

Are you getting questions from leadership about whether or not you could make TV work for your organization?  Or maybe you think now is the time to take the leap but you don't have puppies, kittens, or millions of dollars to invest so you think it's off the table?

I'm joined by Adrian White Slagle of Full Hearts who shares her extensive experience in the channel and demystifies some of the less visible aspects of a successful TV program.  We talk about audiences, investments, creative and how changes in media delivery might make taking the leap more possible now than ever before.

Resources:

IAB (Interactive Advertising Bureau). Their mission is to empower the media and marketing industries to thrive in the digital economy.  This is an important resource for performance-based marketers to find info and "keep up" with the evolution of marketing:

https://www.iab.com/ 

 iSpot.tv is a great resources for exploring what kind of creative is out there. There are DR and brand advertising spots as well as PSAs. 

https://www.ispot.tv/browse 

Full Hearts was founded in September 2019 and is made up of a team of professionals with an average of 20 years experience, each. With direct marketing and brand advertising backgrounds on both the nonprofit and commercial side, this hybrid agency structure brings the best of two worlds to clients to meet their individual needs: a focused, dedicated core team plus expansive agency resources through partnerships.

http://withfullhearts.com/