Official British Touring Car Championship Podcasts & Interviews

Adam Weaver - PM1 Junior prototype car launch - Thruxton 25th July 2026

BARC TOCA LTD / CRE8MEDIA LTD

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 2:59
Steve Taylor

Adam Sunshine and the big crowd welcomes the launch of the PM Junior.

Adam Weaver

Um smart looking car. Are you pleased with the launch? Yeah, very it was really nice to see how many people have come down to have a look at and um wait for us to actually unveil it. So yeah, it's been nice. Um it's uh getting a lot of attraction, a lot of attention.

Steve Taylor

There's no sponsorship really on it yet, apart from the PM name, but it's got plenty of opportunity for sponsorship, hasn't it? And it's uh it's a good package that you're gonna be offering.

Adam Weaver

Yeah, we obviously we we're running cars that we're always trying to get sponsorship for, so we've actually tried to build that into the design to make sure there are areas on the car that you can get plenty of sponsorship on because you know, without that, unless you come from a very wealthy family, it's very difficult to go racing. So um we you know we want to try and make it as easy as possible for for people to get into motorsport. You know, it's not an entry-level series, it's on the premium kind of package in in British motorsport, so it's not going to be the cheapest, but what we can do is make sure that it's it's as cost effective as it can be.

Steve Taylor

Obviously, you're going to want to get people signed up as soon as possible so you can put plans in place. Are there any incentives or or opportunities for people to engage early?

Adam Weaver

Yeah, so the the headline price of the car, we've actually got a deal with PowerMax, which is our business, that we're effectively going to sponsor the first ten people with £5,000 worth of sponsorship, which will be applied to the car as such, and you'll get a discount off the first 10 cars.

Steve Taylor

Absolutely.

Adam Weaver

And and it's going to run with the toker package, is that right? Yeah, that's correct. It's uh the plan is for it to follow um the entire season and do all 10 rounds of the the BTCC. So you know, plenty of eyeballs that you know we're here on a very sunny Saturday at Thruxton, and and the the place is absolutely packed for a Saturday, it's fantastic.

Steve Taylor

You can walk round, and I was watching before some of the younger uh fans who were here, and you could see in their eyes thinking I could see myself behind the wheel of that.

Adam Weaver

Yeah, good, and uh hopefully they come and talk to us today and uh and and try and get behind the wheel of this.

Steve Taylor

How much interest have you had so far? I mean, I know that people have been contacting you either by telephone or on the website. Has the the conversations you've been having they've been encouraging?

Adam Weaver

Yeah, I would say we've got probably 30 teams, and I'd say qualified teams, you know, good people that we know of that have been quiet and and are interested, and then the same again with sort of drivers and their their families. And when I say qualified, these are people that are racing in something else already, they're racing in karting, they've already got a race licence. Um, you know, we've had a lot more general inquiries of people that aren't in motorsport at all yet. Um, and this possibly isn't the right first step, but you know, we've we've we've had a very good number of people.

Steve Taylor

Where can people get in touch with everyone if they want more information or in fact to throw their hat in the ring?

Adam Weaver

So you'll find a lot of news content on btcc.net with links to our website, and also you can go directly to paramaxracing.com. You'll be able to find PM Junior on social media, Facebook. You'll find us if you if type in anything Paramax Paramax Racing, you'll find us. Fantastic. And you must be well connected, Adam, because you brought the sun out today for the launch. Yeah, yeah. Uh God is on my side for once.