Paddock Chat

Why Are Authentic Stories from Real People in Agriculture Important?

April 12, 2022 The West Midlands Group Episode 48
Paddock Chat
Why Are Authentic Stories from Real People in Agriculture Important?
Show Notes

Amelia Nolan, Program Manager at The Livestock Collective (TLC) joins the podcast to talk with us about the importance of developing widespread knowledge of the ins and outs of the Australian livestock and broader agricultural industries.  

WMG Beef Industry Development Officer Erin O’Brien chats with Amelia about her story, role at TLC and her wealth of knowledge concerning social license and the importance of the community getting access to information that is real and authentic, from all along the agriculture supply chains, from the people actually involved in the industry. 

This edition of Paddock Chat is a companion episode to our Seasonal Updates Festival and Amelia’s dynamic and informative presentation can still be viewed right here (Beginning at 29:50). 

Resources: 

https://www.goodmeat.com.au/ - MLA: Australian Good Meat 

https://www.thelivestockcollective.com.au/ - The Livestock Collective  

https://www.redmeatgreenfacts.com.au/# - Red Meat Green Facts 

https://www.learnaboutwool.com/ - AWI: Learn About Wool 

https://livecorp.com.au/ - Livecorp: For industry who want to see consumer feedback 

Support the show