Beefing Up the Pastoral Supply Chain: Results from the BeefLinks Backgrounding Project

WMG EO Nathan Craig interviews WMG’s Beef Industry Development Officer Erin O’Brien on her BeefLinks Backgrounding project. This episode explores the findings of the project, and what’s in store for the future.  

The project is part of a more extensive BeefLinks Program, funded by Meat & Livestock Australia through the Donor company and University of Western Australia. This program is a four-year research partnership that aims to drive an integrated and complementary R&D program for northern and southern production systems across WA to achieve profitable, consistent and sustainable beef yields matched to consumer expectations. 

Today’s episode covers: 

• Insights from the project's findings
• What the data collected revealed about cattle performance through the supply chain
• The role backgrounding plays in the supply chain
• Key tools that producers now have to make more informed decisions
• Key steps to move forward and improve management styles
• How WMG plans to continue to work and support producers moving forward

 We hope you enjoy this episode, if you have any questions or would like to get in touch with the West Midlands Group please email admin@wmgroup.org.au or call 9651 4008