{"version":"1.0.0","segments":[{"speaker":"PB","startTime":12.36,"endTime":15.0,"body":"Hello, welcome to another"},{"speaker":"PB","startTime":12.36,"endTime":15.0,"body":"episode of the menswear style"},{"speaker":"PB","startTime":15.0,"endTime":18.09,"body":"podcast. I'm your host Pete"},{"speaker":"PB","startTime":15.0,"endTime":18.09,"body":"Brooker. Today I am talking to"},{"speaker":"PB","startTime":18.09,"endTime":21.78,"body":"Eddie Lofthouse, founder at"},{"speaker":"PB","startTime":18.09,"endTime":21.78,"body":"Harbour brewing and high point"},{"speaker":"PB","startTime":21.78,"endTime":25.11,"body":"drinks and we're going to focus"},{"speaker":"PB","startTime":21.78,"endTime":25.11,"body":"on high point drinks today with"},{"speaker":"PB","startTime":25.11,"endTime":27.66,"body":"decades of experience and the"},{"speaker":"PB","startTime":25.11,"endTime":27.66,"body":"freedom to find unique"},{"speaker":"PB","startTime":27.66,"endTime":31.8,"body":"possibilities in fermentation."},{"speaker":"PB","startTime":27.66,"endTime":31.8,"body":"They have created layered and"},{"speaker":"PB","startTime":31.8,"endTime":36.54,"body":"complex non alcoholic drinks."},{"speaker":"PB","startTime":31.8,"endTime":36.54,"body":"High points. Premium fermented"},{"speaker":"PB","startTime":36.57,"endTime":40.14,"body":"non alcoholic aperitifs and"},{"speaker":"PB","startTime":36.57,"endTime":40.14,"body":"digestive are made the right way"},{"speaker":"PB","startTime":40.14,"endTime":43.62,"body":"with time heart and soul by"},{"speaker":"PB","startTime":40.14,"endTime":43.62,"body":"their expert team on the Cornish"},{"speaker":"PB","startTime":43.62,"endTime":46.98,"body":"coast. And here to talk about"},{"speaker":"PB","startTime":43.62,"endTime":46.98,"body":"high point drinks, in his own"},{"speaker":"PB","startTime":46.98,"endTime":49.17,"body":"words, is Eddie Lofthouse."},{"speaker":"Unknown","startTime":49.53,"endTime":54.42,"body":"So I'm Eddie, I started"},{"speaker":"Unknown","startTime":49.53,"endTime":54.42,"body":"high point, sort of the concept"},{"speaker":"Unknown","startTime":54.42,"endTime":58.59,"body":"about three years ago really,"},{"speaker":"Unknown","startTime":54.42,"endTime":58.59,"body":"just to clarify, like, I am not"},{"speaker":"Unknown","startTime":58.62,"endTime":62.13,"body":"a known out guy and you know, my"},{"speaker":"Unknown","startTime":58.62,"endTime":62.13,"body":"background is IT team brewing"},{"speaker":"Unknown","startTime":62.13,"endTime":65.73,"body":"beer, and I founded a brewery"},{"speaker":"Unknown","startTime":62.13,"endTime":65.73,"body":"that we we've done all right for"},{"speaker":"Unknown","startTime":65.73,"endTime":68.28,"body":"ourselves. So we space for the"},{"speaker":"Unknown","startTime":65.73,"endTime":68.28,"body":"best bars and restaurants around"},{"speaker":"Unknown","startTime":68.28,"endTime":71.94,"body":"the country. So the the"},{"speaker":"Unknown","startTime":68.28,"endTime":71.94,"body":"inspiration for the non hour was"},{"speaker":"Unknown","startTime":71.94,"endTime":76.53,"body":"really a drive to drink less"},{"speaker":"Unknown","startTime":71.94,"endTime":76.53,"body":"personally, really getting"},{"speaker":"Unknown","startTime":76.89,"endTime":80.07,"body":"basically getting winched up by"},{"speaker":"Unknown","startTime":76.89,"endTime":80.07,"body":"my wife for getting home after"},{"speaker":"Unknown","startTime":80.07,"endTime":83.76,"body":"work on a Monday, just that that"},{"speaker":"Unknown","startTime":80.07,"endTime":83.76,"body":"moment, when you get home, you"},{"speaker":"Unknown","startTime":83.76,"endTime":86.61,"body":"just like to switch off and just"},{"speaker":"Unknown","startTime":83.76,"endTime":86.61,"body":"go have a beer. Mike just won,"},{"speaker":"Unknown","startTime":86.61,"endTime":88.65,"body":"you know, it's not like I've got"},{"speaker":"Unknown","startTime":86.61,"endTime":88.65,"body":"this massive alcohol problem."},{"speaker":"Unknown","startTime":88.65,"endTime":92.76,"body":"It's just that that switch off"},{"speaker":"Unknown","startTime":88.65,"endTime":92.76,"body":"there at the end of the day. And"},{"speaker":"Unknown","startTime":92.76,"endTime":94.92,"body":"she was like, Oh, why don't you"},{"speaker":"Unknown","startTime":92.76,"endTime":94.92,"body":"just have, you know, a glass of"},{"speaker":"Unknown","startTime":94.92,"endTime":97.5,"body":"water or and it just didn't, it"},{"speaker":"Unknown","startTime":94.92,"endTime":97.5,"body":"just didn't give you that same"},{"speaker":"Unknown","startTime":97.5,"endTime":101.34,"body":"thing. So we started playing"},{"speaker":"Unknown","startTime":97.5,"endTime":101.34,"body":"around a lot around what could"},{"speaker":"Unknown","startTime":101.34,"endTime":106.47,"body":"we do within beer, whether it's"},{"speaker":"Unknown","startTime":101.34,"endTime":106.47,"body":"not our beer, and as yet, you"},{"speaker":"Unknown","startTime":106.47,"endTime":109.02,"body":"know, we were like, we've got"},{"speaker":"Unknown","startTime":106.47,"endTime":109.02,"body":"some amazing brewers at work for"},{"speaker":"Unknown","startTime":109.02,"endTime":111.36,"body":"us, I haven't found a beer that"},{"speaker":"Unknown","startTime":109.02,"endTime":111.36,"body":"really hits the mark for me yet."},{"speaker":"Unknown","startTime":111.36,"endTime":115.2,"body":"That's, that's not a less than"},{"speaker":"Unknown","startTime":111.36,"endTime":115.2,"body":"proposition. And the same with"},{"speaker":"Unknown","startTime":115.23,"endTime":118.17,"body":"with non spirits in many ways,"},{"speaker":"Unknown","startTime":115.23,"endTime":118.17,"body":"you know, you know, don't want"},{"speaker":"Unknown","startTime":118.17,"endTime":120.99,"body":"to talk about other people's"},{"speaker":"Unknown","startTime":118.17,"endTime":120.99,"body":"products. But I haven't found a"},{"speaker":"Unknown","startTime":120.99,"endTime":124.89,"body":"non agenda, it's as good as gin."},{"speaker":"Unknown","startTime":120.99,"endTime":124.89,"body":"Like, I haven't found a non elk"},{"speaker":"Unknown","startTime":125.22,"endTime":129.42,"body":"alternative, that is a mimic"},{"speaker":"Unknown","startTime":125.22,"endTime":129.42,"body":"product that is as yet as good"},{"speaker":"Unknown","startTime":129.42,"endTime":133.44,"body":"as the real thing. So when we"},{"speaker":"Unknown","startTime":129.42,"endTime":133.44,"body":"started out, it was never to"},{"speaker":"Unknown","startTime":133.44,"endTime":137.19,"body":"mimic a product that's already"},{"speaker":"Unknown","startTime":133.44,"endTime":137.19,"body":"out in the market. So it wasn't"},{"speaker":"Unknown","startTime":137.19,"endTime":139.89,"body":"making it not out there that"},{"speaker":"Unknown","startTime":137.19,"endTime":139.89,"body":"wasn't quite as good as a real"},{"speaker":"Unknown","startTime":139.89,"endTime":142.74,"body":"beer or it wasn't making a non"},{"speaker":"Unknown","startTime":139.89,"endTime":142.74,"body":"agenda. It wasn't quite up to a"},{"speaker":"Unknown","startTime":142.74,"endTime":145.83,"body":"real gym, we wanted to make a"},{"speaker":"Unknown","startTime":142.74,"endTime":145.83,"body":"product that, that we really"},{"speaker":"Unknown","startTime":145.83,"endTime":150.0,"body":"enjoyed that that just fit it in"},{"speaker":"Unknown","startTime":145.83,"endTime":150.0,"body":"a moment. And that after work"},{"speaker":"Unknown","startTime":150.0,"endTime":154.23,"body":"and we live you know, we I live"},{"speaker":"Unknown","startTime":150.0,"endTime":154.23,"body":"down by the beach so that"},{"speaker":"Unknown","startTime":154.26,"endTime":157.53,"body":"watching the sunset Monday"},{"speaker":"Unknown","startTime":154.26,"endTime":157.53,"body":"night. Yeah, can't drink every"},{"speaker":"Unknown","startTime":157.53,"endTime":160.89,"body":"day. So what what is it that"},{"speaker":"Unknown","startTime":157.53,"endTime":160.89,"body":"that sort of Aperol moment that"},{"speaker":"Unknown","startTime":161.58,"endTime":164.88,"body":"gin and tonic that first drink"},{"speaker":"Unknown","startTime":161.58,"endTime":164.88,"body":"of the evening, like a spritzy"},{"speaker":"Unknown","startTime":164.88,"endTime":167.88,"body":"summer drink. And that's where"},{"speaker":"Unknown","startTime":164.88,"endTime":167.88,"body":"we came up with high point Ruby"},{"speaker":"Unknown","startTime":168.12,"endTime":173.04,"body":"sort of grapefruity really"},{"speaker":"Unknown","startTime":168.12,"endTime":173.04,"body":"better. It allows you to drink"},{"speaker":"Unknown","startTime":173.1,"endTime":175.77,"body":"at the same pace as an alcoholic"},{"speaker":"Unknown","startTime":173.1,"endTime":175.77,"body":"drink, which I think is really"},{"speaker":"Unknown","startTime":175.77,"endTime":179.46,"body":"important because a lot of soft"},{"speaker":"Unknown","startTime":175.77,"endTime":179.46,"body":"drinks are such, you just guzzle"},{"speaker":"Unknown","startTime":179.46,"endTime":182.01,"body":"them down, you know, I'm"},{"speaker":"Unknown","startTime":179.46,"endTime":182.01,"body":"drinking, I'm drinking a ginger"},{"speaker":"Unknown","startTime":182.07,"endTime":185.22,"body":"beer at the moment and you know,"},{"speaker":"Unknown","startTime":182.07,"endTime":185.22,"body":"that will be gone in two"},{"speaker":"Unknown","startTime":185.22,"endTime":189.09,"body":"minutes. And if I sugar content,"},{"speaker":"Unknown","startTime":185.22,"endTime":189.09,"body":"it's not particularly great for"},{"speaker":"Unknown","startTime":189.09,"endTime":193.14,"body":"you. So anyway, I sort of"},{"speaker":"Unknown","startTime":189.09,"endTime":193.14,"body":"digress but the sort of driver"},{"speaker":"Unknown","startTime":193.14,"endTime":198.63,"body":"for it was personal, wanting to"},{"speaker":"Unknown","startTime":193.14,"endTime":198.63,"body":"be better, you know, but at the"},{"speaker":"Unknown","startTime":198.63,"endTime":202.59,"body":"same time, not in a sort of way"},{"speaker":"Unknown","startTime":198.63,"endTime":202.59,"body":"that we want to preach about non"},{"speaker":"Unknown","startTime":202.59,"endTime":205.38,"body":"Alex the only way forward, we"},{"speaker":"Unknown","startTime":202.59,"endTime":205.38,"body":"make the majority of our money"},{"speaker":"Unknown","startTime":205.38,"endTime":208.8,"body":"from selling beer. So that was"},{"speaker":"Unknown","startTime":205.38,"endTime":208.8,"body":"wrong of us. But it's that that"},{"speaker":"Unknown","startTime":208.8,"endTime":212.34,"body":"moment where you're willing to,"},{"speaker":"Unknown","startTime":208.8,"endTime":212.34,"body":"to sort of compromise on you"},{"speaker":"Unknown","startTime":212.34,"endTime":215.52,"body":"know, we all know we should make"},{"speaker":"Unknown","startTime":212.34,"endTime":215.52,"body":"better choices, and it's about"},{"speaker":"Unknown","startTime":215.52,"endTime":218.88,"body":"making appropriate choices for"},{"speaker":"Unknown","startTime":215.52,"endTime":218.88,"body":"me. So I still go out to the pub"},{"speaker":"Unknown","startTime":218.91,"endTime":223.32,"body":"with my wife have a few drinks"},{"speaker":"Unknown","startTime":218.91,"endTime":223.32,"body":"still, you know, go watch footy"},{"speaker":"Unknown","startTime":223.35,"endTime":227.82,"body":"and have a couple of pints with"},{"speaker":"Unknown","startTime":223.35,"endTime":227.82,"body":"a glass of wine with dinner. But"},{"speaker":"Unknown","startTime":227.82,"endTime":230.04,"body":"you know, you know monday,"},{"speaker":"Unknown","startTime":227.82,"endTime":230.04,"body":"tuesday wednesday night when I"},{"speaker":"Unknown","startTime":230.04,"endTime":232.77,"body":"don't really need to have a"},{"speaker":"Unknown","startTime":230.04,"endTime":232.77,"body":"drink. It replaces that moment"},{"speaker":"Unknown","startTime":232.77,"endTime":237.24,"body":"for me. Yeah, you know, my wife"},{"speaker":"Unknown","startTime":232.77,"endTime":237.24,"body":"now she prefers it to to book to"},{"speaker":"Unknown","startTime":237.27,"endTime":239.97,"body":"sort of normal drinks that she"},{"speaker":"Unknown","startTime":237.27,"endTime":239.97,"body":"would have gone for in the past"},{"speaker":"Unknown","startTime":239.97,"endTime":244.14,"body":"so it's really replaced alcohol"},{"speaker":"Unknown","startTime":239.97,"endTime":244.14,"body":"for her. But for me, you know I"},{"speaker":"Unknown","startTime":244.14,"endTime":249.21,"body":"still enjoy a full fat there as"},{"speaker":"Unknown","startTime":244.14,"endTime":249.21,"body":"well as you know, one of our"},{"speaker":"Unknown","startTime":249.21,"endTime":250.26,"body":"other drinks that we produce."},{"speaker":"PB","startTime":250.74,"endTime":253.53,"body":"Yeah, it's interesting it is"},{"speaker":"PB","startTime":250.74,"endTime":253.53,"body":"sometimes it's more about"},{"speaker":"PB","startTime":253.53,"endTime":256.08,"body":"routine for guys and it like you"},{"speaker":"PB","startTime":253.53,"endTime":256.08,"body":"say you're finished work you're"},{"speaker":"PB","startTime":256.08,"endTime":260.52,"body":"almost on the clock. I mean, I"},{"speaker":"PB","startTime":256.08,"endTime":260.52,"body":"grew up my dad would come home"},{"speaker":"PB","startTime":260.52,"endTime":263.82,"body":"and that would be you know his"},{"speaker":"PB","startTime":260.52,"endTime":263.82,"body":"relief. He might even have one"},{"speaker":"PB","startTime":263.82,"endTime":268.23,"body":"or two in the in the lorry on"},{"speaker":"PB","startTime":263.82,"endTime":268.23,"body":"the way home that was. You know,"},{"speaker":"PB","startTime":268.68,"endTime":271.35,"body":"that things were like things"},{"speaker":"PB","startTime":268.68,"endTime":271.35,"body":"were done. You know how easy it"},{"speaker":"PB","startTime":271.38,"endTime":274.59,"body":"is your time, shall we say? But"},{"speaker":"PB","startTime":271.38,"endTime":274.59,"body":"it's kind of habit forming."},{"speaker":"PB","startTime":274.59,"endTime":280.35,"body":"Isn't it? Just that sitting down"},{"speaker":"PB","startTime":274.59,"endTime":280.35,"body":"switching off? So how do you"},{"speaker":"PB","startTime":280.35,"endTime":283.17,"body":"think it? Why do you think that"},{"speaker":"PB","startTime":280.35,"endTime":283.17,"body":"is personally as well as it"},{"speaker":"PB","startTime":283.98,"endTime":286.11,"body":"serves as a relief? Well,"},{"speaker":"Unknown","startTime":286.14,"endTime":288.75,"body":"I don't even think it I"},{"speaker":"Unknown","startTime":286.14,"endTime":288.75,"body":"really don't think I mean as an"},{"speaker":"Unknown","startTime":288.75,"endTime":294.12,"body":"ex smoker. I gave up smoking"},{"speaker":"Unknown","startTime":288.75,"endTime":294.12,"body":"really easily. I was I didn't"},{"speaker":"Unknown","startTime":294.15,"endTime":296.88,"body":"struggle but it was what do I"},{"speaker":"Unknown","startTime":294.15,"endTime":296.88,"body":"replace it with in that moment?"},{"speaker":"Unknown","startTime":297.84,"endTime":300.87,"body":"You know, get up in the morning."},{"speaker":"Unknown","startTime":297.84,"endTime":300.87,"body":"Is that with coffee and a"},{"speaker":"Unknown","startTime":300.87,"endTime":304.98,"body":"cigarette, and the cigarette was"},{"speaker":"Unknown","startTime":300.87,"endTime":304.98,"body":"just a habit, but But I remember"},{"speaker":"Unknown","startTime":304.98,"endTime":307.92,"body":"when they stopped, it was sort"},{"speaker":"Unknown","startTime":304.98,"endTime":307.92,"body":"of like, Alright, what do I"},{"speaker":"Unknown","startTime":307.92,"endTime":311.76,"body":"replace that with? And it wasn't"},{"speaker":"Unknown","startTime":307.92,"endTime":311.76,"body":"that I needed the nicotine, it"},{"speaker":"Unknown","startTime":311.76,"endTime":314.67,"body":"was simply the habit part. I"},{"speaker":"Unknown","startTime":311.76,"endTime":314.67,"body":"think having that drink that"},{"speaker":"Unknown","startTime":314.67,"endTime":317.13,"body":"switch off moment for a lot of"},{"speaker":"Unknown","startTime":314.67,"endTime":317.13,"body":"us, you know, you get to the end"},{"speaker":"Unknown","startTime":317.13,"endTime":319.92,"body":"of a long day, get home or"},{"speaker":"Unknown","startTime":317.13,"endTime":319.92,"body":"whatever time it is of six,"},{"speaker":"Unknown","startTime":319.92,"endTime":324.15,"body":"seven o'clock. How do I now"},{"speaker":"Unknown","startTime":319.92,"endTime":324.15,"body":"switch from work mode to switch"},{"speaker":"Unknown","startTime":324.15,"endTime":326.73,"body":"off mode and I don't think it's"},{"speaker":"Unknown","startTime":324.15,"endTime":326.73,"body":"about the alcohol I think it's"},{"speaker":"Unknown","startTime":326.73,"endTime":330.39,"body":"simply is the habit that we've a"},{"speaker":"Unknown","startTime":326.73,"endTime":330.39,"body":"lot of us have gone into in our,"},{"speaker":"Unknown","startTime":330.51,"endTime":333.57,"body":"you know, pre dinner, drink,"},{"speaker":"Unknown","startTime":330.51,"endTime":333.57,"body":"whatever it is, you go around to"},{"speaker":"Unknown","startTime":333.57,"endTime":336.54,"body":"friends houses, it's that, oh,"},{"speaker":"Unknown","startTime":333.57,"endTime":336.54,"body":"let's have a drink. So, you"},{"speaker":"Unknown","startTime":336.54,"endTime":340.29,"body":"know, alcohol, I don't think is"},{"speaker":"Unknown","startTime":336.54,"endTime":340.29,"body":"the issue. It's the what do we"},{"speaker":"Unknown","startTime":340.29,"endTime":343.8,"body":"replace the alcohol with that"},{"speaker":"Unknown","startTime":340.29,"endTime":343.8,"body":"allows us to still be creatures"},{"speaker":"Unknown","startTime":343.8,"endTime":347.04,"body":"of habit, because that's what we"},{"speaker":"Unknown","startTime":343.8,"endTime":347.04,"body":"are generally in life, and still"},{"speaker":"Unknown","startTime":347.04,"endTime":350.79,"body":"enjoy that. And it not feel like"},{"speaker":"Unknown","startTime":347.04,"endTime":350.79,"body":"a less than proposition or an in"},{"speaker":"Unknown","startTime":350.79,"endTime":354.6,"body":"theory replacement for"},{"speaker":"Unknown","startTime":350.79,"endTime":354.6,"body":"something. So having a having a"},{"speaker":"Unknown","startTime":354.6,"endTime":357.21,"body":"beverage that you drink at about"},{"speaker":"Unknown","startTime":354.6,"endTime":357.21,"body":"the same pace, because a lot of"},{"speaker":"Unknown","startTime":357.21,"endTime":360.06,"body":"soft drinks, you know, you"},{"speaker":"Unknown","startTime":357.21,"endTime":360.06,"body":"Ghazal if you go to the pub, and"},{"speaker":"Unknown","startTime":360.09,"endTime":362.4,"body":"your friends are all drinking"},{"speaker":"Unknown","startTime":360.09,"endTime":362.4,"body":"pints, and you're drinking Coke,"},{"speaker":"Unknown","startTime":362.7,"endTime":367.05,"body":"you'll finish your coke so"},{"speaker":"Unknown","startTime":362.7,"endTime":367.05,"body":"quickly. And so it's about you"},{"speaker":"Unknown","startTime":367.05,"endTime":371.31,"body":"know, for me, a lot of it's"},{"speaker":"Unknown","startTime":367.05,"endTime":371.31,"body":"about the moderation of and"},{"speaker":"Unknown","startTime":371.67,"endTime":374.52,"body":"moderation of liquid intake"},{"speaker":"Unknown","startTime":371.67,"endTime":374.52,"body":"almost because you can't sit in"},{"speaker":"Unknown","startTime":374.52,"endTime":377.85,"body":"there and drink, let's replace"},{"speaker":"Unknown","startTime":374.52,"endTime":377.85,"body":"an apple moment. You don't net"},{"speaker":"Unknown","startTime":377.85,"endTime":381.78,"body":"an apple into mobile, you might"},{"speaker":"Unknown","startTime":377.85,"endTime":381.78,"body":"connect. Generally one doesn't"},{"speaker":"Unknown","startTime":381.78,"endTime":382.05,"body":"use"},{"speaker":"PB","startTime":382.35,"endTime":384.54,"body":"it, my girlfriend says she"},{"speaker":"PB","startTime":382.35,"endTime":384.54,"body":"will do"},{"speaker":"Unknown","startTime":386.19,"endTime":389.94,"body":"you know about finding"},{"speaker":"Unknown","startTime":386.19,"endTime":389.94,"body":"finding a drink that can replace"},{"speaker":"Unknown","startTime":389.94,"endTime":392.55,"body":"that moment and replace the"},{"speaker":"Unknown","startTime":389.94,"endTime":392.55,"body":"speed observe that they"},{"speaker":"Unknown","startTime":392.55,"endTime":395.76,"body":"experience that feeling"},{"speaker":"Unknown","startTime":392.55,"endTime":395.76,"body":"something's something special as"},{"speaker":"Unknown","startTime":395.76,"endTime":398.04,"body":"well, if you make it a drink at"},{"speaker":"Unknown","startTime":395.76,"endTime":398.04,"body":"home, whether it's a gin and"},{"speaker":"Unknown","startTime":398.04,"endTime":401.22,"body":"tonic or Apple or opening a"},{"speaker":"Unknown","startTime":398.04,"endTime":401.22,"body":"beer, important glass and you"},{"speaker":"Unknown","startTime":401.22,"endTime":404.34,"body":"get a nice head or whatever it"},{"speaker":"Unknown","startTime":401.22,"endTime":404.34,"body":"is, is part of the habit of"},{"speaker":"Unknown","startTime":404.37,"endTime":408.09,"body":"preparing a beverage for that"},{"speaker":"Unknown","startTime":404.37,"endTime":408.09,"body":"moment as well. Even if it's"},{"speaker":"Unknown","startTime":408.09,"endTime":411.36,"body":"just you know that when you open"},{"speaker":"Unknown","startTime":408.09,"endTime":411.36,"body":"a beer and you get that's, you"},{"speaker":"Unknown","startTime":411.36,"endTime":414.36,"body":"know, when you open the it's"},{"speaker":"Unknown","startTime":411.36,"endTime":414.36,"body":"part of that it's all about the"},{"speaker":"Unknown","startTime":414.36,"endTime":418.02,"body":"sensory thing. It's not just"},{"speaker":"Unknown","startTime":414.36,"endTime":418.02,"body":"around the drink, and certainly"},{"speaker":"Unknown","startTime":418.02,"endTime":421.83,"body":"not the alcohol. So it's finding"},{"speaker":"Unknown","startTime":418.02,"endTime":421.83,"body":"those those moments where you"},{"speaker":"Unknown","startTime":421.83,"endTime":425.46,"body":"know, ours is ours is generally"},{"speaker":"Unknown","startTime":421.83,"endTime":425.46,"body":"mixed with tonic the Ruby. So"},{"speaker":"Unknown","startTime":425.49,"endTime":431.16,"body":"you know, it's that 50 mils, ice"},{"speaker":"Unknown","startTime":425.49,"endTime":431.16,"body":"slice, and then tonic water. And"},{"speaker":"Unknown","startTime":431.16,"endTime":434.28,"body":"it you know, it allows you to"},{"speaker":"Unknown","startTime":431.16,"endTime":434.28,"body":"carry on those habits that a lot"},{"speaker":"Unknown","startTime":434.28,"endTime":439.29,"body":"of us have formed over years and"},{"speaker":"Unknown","startTime":434.28,"endTime":439.29,"body":"years of consumption. Yeah. And,"},{"speaker":"Unknown","startTime":439.53,"endTime":442.2,"body":"and still have a memorable drink"},{"speaker":"Unknown","startTime":439.53,"endTime":442.2,"body":"that makes you feel special"},{"speaker":"Unknown","startTime":442.2,"endTime":442.74,"body":"basically."},{"speaker":"PB","startTime":443.82,"endTime":446.64,"body":"Yeah, I It's interesting."},{"speaker":"PB","startTime":443.82,"endTime":446.64,"body":"You mentioned the kind of the"},{"speaker":"PB","startTime":446.64,"endTime":450.33,"body":"sound of just opening a beer,"},{"speaker":"PB","startTime":446.64,"endTime":450.33,"body":"but also, I related that to"},{"speaker":"PB","startTime":450.33,"endTime":453.84,"body":"smoking when I used to smoke the"},{"speaker":"PB","startTime":450.33,"endTime":453.84,"body":"I would always hate other people"},{"speaker":"PB","startTime":453.84,"endTime":457.17,"body":"liking my cigarettes, because"},{"speaker":"PB","startTime":453.84,"endTime":457.17,"body":"you would you have that. And I"},{"speaker":"PB","startTime":457.17,"endTime":460.23,"body":"think it's kind of there is"},{"speaker":"PB","startTime":457.17,"endTime":460.23,"body":"something psycho analytical"},{"speaker":"PB","startTime":460.23,"endTime":463.02,"body":"about it, when you hear the"},{"speaker":"PB","startTime":460.23,"endTime":463.02,"body":"sound of that, and the feel of"},{"speaker":"PB","startTime":463.02,"endTime":465.51,"body":"the Zippo and the connection"},{"speaker":"PB","startTime":463.02,"endTime":465.51,"body":"that you have with all that it"},{"speaker":"PB","startTime":465.51,"endTime":469.83,"body":"all kind of infuses the"},{"speaker":"PB","startTime":465.51,"endTime":469.83,"body":"experience and the same of"},{"speaker":"PB","startTime":469.83,"endTime":474.06,"body":"drink. 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But you know,"},{"speaker":"Unknown","startTime":542.07,"endTime":544.98,"body":"then I've got a 20 minute drive"},{"speaker":"Unknown","startTime":544.98,"endTime":547.92,"body":"back home. So you know what, I"},{"speaker":"Unknown","startTime":544.98,"endTime":547.92,"body":"won't be able to drink or"},{"speaker":"Unknown","startTime":547.92,"endTime":550.59,"body":"wherever I point but it allows"},{"speaker":"Unknown","startTime":547.92,"endTime":550.59,"body":"me that moment where I'm like,"},{"speaker":"Unknown","startTime":550.62,"endTime":554.52,"body":"Cool. I'm in the bar. Yeah,"},{"speaker":"Unknown","startTime":550.62,"endTime":554.52,"body":"having a drink. I don't feel"},{"speaker":"Unknown","startTime":554.52,"endTime":556.89,"body":"like I'm having something less"},{"speaker":"Unknown","startTime":554.52,"endTime":556.89,"body":"than everyone else. I feel like"},{"speaker":"Unknown","startTime":556.89,"endTime":561.12,"body":"I'm part of that. And yeah, it's"},{"speaker":"Unknown","startTime":556.89,"endTime":561.12,"body":"hugely important."},{"speaker":"PB","startTime":561.96,"endTime":564.81,"body":"And how healthier is it? I"},{"speaker":"PB","startTime":561.96,"endTime":564.81,"body":"always thought this when I was"},{"speaker":"PB","startTime":564.81,"endTime":567.9,"body":"at the bar, not drinking, how"},{"speaker":"PB","startTime":564.81,"endTime":567.9,"body":"healthier is it to have like a"},{"speaker":"PB","startTime":567.9,"endTime":570.45,"body":"coke? Or like you're having a"},{"speaker":"PB","startTime":567.9,"endTime":570.45,"body":"ginger ale there. 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So as I"},{"speaker":"Unknown","startTime":605.76,"endTime":609.99,"body":"say, you know, I'll drink most"},{"speaker":"Unknown","startTime":609.99,"endTime":613.11,"body":"of the way through this ginger"},{"speaker":"Unknown","startTime":609.99,"endTime":613.11,"body":"beer now, and I actually have no"},{"speaker":"Unknown","startTime":613.11,"endTime":617.73,"body":"idea what the sugar content is,"},{"speaker":"Unknown","startTime":613.11,"endTime":617.73,"body":"but it will be a lot. Yeah. So"},{"speaker":"Unknown","startTime":617.73,"endTime":618.21,"body":"but,"},{"speaker":"PB","startTime":618.93,"endTime":621.63,"body":"but it's never the, it's"},{"speaker":"PB","startTime":618.93,"endTime":621.63,"body":"never the healthy alternative. 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Where quite often, you"},{"speaker":"Unknown","startTime":848.52,"endTime":851.67,"body":"know, if you've had a hard day,"},{"speaker":"Unknown","startTime":848.52,"endTime":851.67,"body":"that beer or that that drink"},{"speaker":"Unknown","startTime":851.67,"endTime":855.18,"body":"that when you get home is the"},{"speaker":"Unknown","startTime":851.67,"endTime":855.18,"body":"high point of your day so far."},{"speaker":"Unknown","startTime":855.18,"endTime":858.27,"body":"And that's the moment we were"},{"speaker":"Unknown","startTime":855.18,"endTime":858.27,"body":"looking to replace. So it's sort"},{"speaker":"Unknown","startTime":858.27,"endTime":861.75,"body":"of fitted, and when we were"},{"speaker":"Unknown","startTime":858.27,"endTime":861.75,"body":"chatting about it, I was walking"},{"speaker":"Unknown","startTime":861.75,"endTime":866.88,"body":"up that hill a lot. So it just"},{"speaker":"Unknown","startTime":861.75,"endTime":866.88,"body":"it just seemed to work."},{"speaker":"PB","startTime":867.48,"endTime":870.75,"body":"And so I you released this"},{"speaker":"PB","startTime":867.48,"endTime":870.75,"body":"last year. Is that right"},{"speaker":"Unknown","startTime":870.81,"endTime":874.2,"body":"back in? Yeah. So we"},{"speaker":"Unknown","startTime":870.81,"endTime":874.2,"body":"were sort of late. Late summer"},{"speaker":"Unknown","startTime":874.2,"endTime":877.41,"body":"last year. We served it in our"},{"speaker":"Unknown","startTime":874.2,"endTime":877.41,"body":"own bars last summer, and it"},{"speaker":"Unknown","startTime":877.41,"endTime":880.59,"body":"went really well. We were due to"},{"speaker":"Unknown","startTime":877.41,"endTime":880.59,"body":"launch the product itself in"},{"speaker":"Unknown","startTime":880.59,"endTime":885.84,"body":"June last year but because of"},{"speaker":"Unknown","startTime":880.59,"endTime":885.84,"body":"COVID and supply issues like"},{"speaker":"Unknown","startTime":885.84,"endTime":889.71,"body":"bottles didn't arrive till"},{"speaker":"Unknown","startTime":885.84,"endTime":889.71,"body":"September. So it's August or"},{"speaker":"Unknown","startTime":889.71,"endTime":894.6,"body":"September. And then yeah, then"},{"speaker":"Unknown","startTime":889.71,"endTime":894.6,"body":"we sort of got the product into"},{"speaker":"Unknown","startTime":894.6,"endTime":897.93,"body":"market and we've we've sort of"},{"speaker":"Unknown","startTime":894.6,"endTime":897.93,"body":"we've picked up we've got some"},{"speaker":"Unknown","startTime":897.93,"endTime":900.72,"body":"amazing accounts. We're in some"},{"speaker":"Unknown","startTime":897.93,"endTime":900.72,"body":"of the best bars and restaurants"},{"speaker":"Unknown","startTime":900.72,"endTime":904.02,"body":"in in London and Cornwall where"},{"speaker":"Unknown","startTime":900.72,"endTime":904.02,"body":"we've sort of tried to hit"},{"speaker":"Unknown","startTime":904.8,"endTime":908.13,"body":"first. And it's going really"},{"speaker":"Unknown","startTime":904.8,"endTime":908.13,"body":"well. Yeah, people are people"},{"speaker":"Unknown","startTime":908.13,"endTime":911.55,"body":"are loving it, there's, there's,"},{"speaker":"Unknown","startTime":908.13,"endTime":911.55,"body":"it's, it's, it's a product with"},{"speaker":"Unknown","startTime":911.55,"endTime":916.56,"body":"lots of flavour. It's not and"},{"speaker":"Unknown","startTime":911.55,"endTime":916.56,"body":"it's slightly different. So, you"},{"speaker":"Unknown","startTime":916.56,"endTime":919.41,"body":"know, we would definitely"},{"speaker":"Unknown","startTime":916.56,"endTime":919.41,"body":"polarisers especially the amber"},{"speaker":"Unknown","startTime":919.41,"endTime":922.17,"body":"which is really smoky so we"},{"speaker":"Unknown","startTime":919.41,"endTime":922.17,"body":"actually smoke some of the"},{"speaker":"Unknown","startTime":922.17,"endTime":925.71,"body":"ingredients in their sparkling"},{"speaker":"Unknown","startTime":922.17,"endTime":925.71,"body":"liquid eyes. Right, you know,"},{"speaker":"Unknown","startTime":925.71,"endTime":929.1,"body":"it's different and because of"},{"speaker":"Unknown","startTime":925.71,"endTime":929.1,"body":"that, you know, it is slightly"},{"speaker":"Unknown","startTime":929.1,"endTime":931.83,"body":"polarising. People really love"},{"speaker":"Unknown","startTime":929.1,"endTime":931.83,"body":"it or really hate it. And I'm"},{"speaker":"Unknown","startTime":931.83,"endTime":934.23,"body":"cool with that, you know, I"},{"speaker":"Unknown","startTime":931.83,"endTime":934.23,"body":"think we make a product that"},{"speaker":"Unknown","startTime":934.32,"endTime":936.45,"body":"it's just all right, and it sits"},{"speaker":"Unknown","startTime":934.32,"endTime":936.45,"body":"in the middle and no one really"},{"speaker":"Unknown","startTime":936.45,"endTime":941.16,"body":"cares. It doesn't fill anyone"},{"speaker":"Unknown","startTime":936.45,"endTime":941.16,"body":"with any passion. So I'd much"},{"speaker":"Unknown","startTime":941.16,"endTime":944.31,"body":"prefer to be a product that you"},{"speaker":"Unknown","startTime":941.16,"endTime":944.31,"body":"love or you know, I mean, hates"},{"speaker":"Unknown","startTime":944.31,"endTime":946.74,"body":"a strong word, but you know, you"},{"speaker":"Unknown","startTime":944.31,"endTime":946.74,"body":"can really get behind or it's"},{"speaker":"Unknown","startTime":946.83,"endTime":952.05,"body":"really not for you, I think just"},{"speaker":"Unknown","startTime":946.83,"endTime":952.05,"body":"bland in the middle. You know,"},{"speaker":"Unknown","startTime":952.05,"endTime":955.32,"body":"we we get we get our reviews are"},{"speaker":"Unknown","startTime":952.05,"endTime":955.32,"body":"like, Oh, this is the best thing"},{"speaker":"Unknown","startTime":955.32,"endTime":959.58,"body":"I've ever tried. Well, this"},{"speaker":"Unknown","startTime":955.32,"endTime":959.58,"body":"really isn't for me. That's,"},{"speaker":"Unknown","startTime":959.61,"endTime":963.15,"body":"that's cool. You know, the joy"},{"speaker":"Unknown","startTime":959.61,"endTime":963.15,"body":"is that we're getting like 75%"},{"speaker":"Unknown","startTime":963.15,"endTime":967.17,"body":"People really love it and 25 out"},{"speaker":"Unknown","startTime":963.15,"endTime":967.17,"body":"and it obviously was the other"},{"speaker":"Unknown","startTime":967.17,"endTime":967.68,"body":"way around. We"},{"speaker":"PB","startTime":968.85,"endTime":972.12,"body":"wouldn't be commercially"},{"speaker":"PB","startTime":968.85,"endTime":972.12,"body":"viable. But what would you say?"},{"speaker":"PB","startTime":972.15,"endTime":975.6,"body":"It's a bit like maybe peated"},{"speaker":"PB","startTime":972.15,"endTime":975.6,"body":"whiskey in it. It's a device."},{"speaker":"Unknown","startTime":976.049,"endTime":978.419,"body":"But it's it's not it's"},{"speaker":"Unknown","startTime":976.049,"endTime":978.419,"body":"not trying to sit in a whiskey"},{"speaker":"Unknown","startTime":978.419,"endTime":983.429,"body":"space, but we're finding people"},{"speaker":"Unknown","startTime":978.419,"endTime":983.429,"body":"use it instead of the Amur"},{"speaker":"Unknown","startTime":983.429,"endTime":986.399,"body":"especially, it's bartenders are"},{"speaker":"Unknown","startTime":983.429,"endTime":986.399,"body":"absolutely loving it as an"},{"speaker":"Unknown","startTime":986.399,"endTime":991.079,"body":"ingredient. Alcoholic non"},{"speaker":"Unknown","startTime":986.399,"endTime":991.079,"body":"alcoholic drinks. I think a lot"},{"speaker":"Unknown","startTime":991.079,"endTime":994.049,"body":"of non Alex aren't very punchy,"},{"speaker":"Unknown","startTime":991.079,"endTime":994.049,"body":"they're not. They're not like in"},{"speaker":"Unknown","startTime":994.049,"endTime":998.279,"body":"your face big flavours. So when"},{"speaker":"Unknown","startTime":994.049,"endTime":998.279,"body":"you mix them into cup knockout"},{"speaker":"Unknown","startTime":998.279,"endTime":1000.559,"body":"cocktails, you're not really"},{"speaker":"Unknown","startTime":998.279,"endTime":1000.559,"body":"getting the benefit of the"},{"speaker":"Unknown","startTime":1000.589,"endTime":1004.819,"body":"drink, but as a big punchy,"},{"speaker":"Unknown","startTime":1000.589,"endTime":1004.819,"body":"vibrant flavours, so when"},{"speaker":"Unknown","startTime":1004.819,"endTime":1008.449,"body":"they're mixing them, they're"},{"speaker":"Unknown","startTime":1004.819,"endTime":1008.449,"body":"able to mix them into into big"},{"speaker":"Unknown","startTime":1008.449,"endTime":1012.859,"body":"full flavoured drinks. And we've"},{"speaker":"Unknown","startTime":1008.449,"endTime":1012.859,"body":"got everything from Collins is"},{"speaker":"Unknown","startTime":1012.859,"endTime":1017.749,"body":"to Nick RONIS. And that you"},{"speaker":"Unknown","startTime":1012.859,"endTime":1017.749,"body":"know, people are replacing"},{"speaker":"Unknown","startTime":1017.869,"endTime":1021.889,"body":"really big tequila like smoke"},{"speaker":"Unknown","startTime":1017.869,"endTime":1021.889,"body":"tequilas big smoky whiskies,"},{"speaker":"Unknown","startTime":1021.889,"endTime":1024.919,"body":"with the Amber said that all"},{"speaker":"Unknown","startTime":1021.889,"endTime":1024.919,"body":"sorts when it comes down to"},{"speaker":"Unknown","startTime":1024.919,"endTime":1028.399,"body":"those big punchy flavours that"},{"speaker":"Unknown","startTime":1024.919,"endTime":1028.399,"body":"are great for people to sort of"},{"speaker":"Unknown","startTime":1028.789,"endTime":1029.749,"body":"hang their hat on."},{"speaker":"PB","startTime":1029.93,"endTime":1034.73,"body":"Yeah, I'm always curious"},{"speaker":"PB","startTime":1029.93,"endTime":1034.73,"body":"with non alcoholic drinks or,"},{"speaker":"PB","startTime":1034.97,"endTime":1038.69,"body":"or, say a brewery company that's"},{"speaker":"PB","startTime":1034.97,"endTime":1038.69,"body":"already got an established"},{"speaker":"PB","startTime":1038.69,"endTime":1043.94,"body":"product and then branching out."},{"speaker":"PB","startTime":1038.69,"endTime":1043.94,"body":"I actually went to the Isle of I"},{"speaker":"PB","startTime":1043.94,"endTime":1047.63,"body":"lay some years back and the"},{"speaker":"PB","startTime":1043.94,"endTime":1047.63,"body":"brook Vladik distillery there,"},{"speaker":"PB","startTime":1048.08,"endTime":1050.96,"body":"they started to just do gin in"},{"speaker":"PB","startTime":1048.08,"endTime":1050.96,"body":"the last couple of years"},{"speaker":"PB","startTime":1050.96,"endTime":1052.67,"body":"alongside their whiskey. But"},{"speaker":"PB","startTime":1050.96,"endTime":1052.67,"body":"they said that they could"},{"speaker":"PB","startTime":1052.67,"endTime":1055.49,"body":"actually, it was a faster"},{"speaker":"PB","startTime":1052.67,"endTime":1055.49,"body":"turnover, because they had all"},{"speaker":"PB","startTime":1055.49,"endTime":1057.86,"body":"the botanicals on the island"},{"speaker":"PB","startTime":1055.49,"endTime":1057.86,"body":"anyway to make the gin and of"},{"speaker":"PB","startTime":1057.86,"endTime":1062.09,"body":"course, you don't need gin to"},{"speaker":"PB","startTime":1057.86,"endTime":1062.09,"body":"ferment for as long as whiskey."},{"speaker":"PB","startTime":1062.42,"endTime":1067.31,"body":"So I'm transmitting that over to"},{"speaker":"PB","startTime":1062.42,"endTime":1067.31,"body":"you. There's the the non"},{"speaker":"PB","startTime":1067.31,"endTime":1070.13,"body":"alcoholic version of a drink,"},{"speaker":"PB","startTime":1067.31,"endTime":1070.13,"body":"does that take longer to put"},{"speaker":"PB","startTime":1070.13,"endTime":1071.93,"body":"together then maybe brewing"},{"speaker":"Unknown","startTime":1072.38,"endTime":1074.81,"body":"a beer instead? I mean,"},{"speaker":"Unknown","startTime":1072.38,"endTime":1074.81,"body":"I think well, let's talk about"},{"speaker":"Unknown","startTime":1074.81,"endTime":1077.6,"body":"normal non out. As far as I'm"},{"speaker":"Unknown","startTime":1074.81,"endTime":1077.6,"body":"aware, there's not many people"},{"speaker":"Unknown","startTime":1077.6,"endTime":1080.45,"body":"really making not out in the"},{"speaker":"Unknown","startTime":1077.6,"endTime":1080.45,"body":"market. So there's a lot of"},{"speaker":"Unknown","startTime":1080.45,"endTime":1084.05,"body":"smoke and mirrors around what is"},{"speaker":"Unknown","startTime":1080.45,"endTime":1084.05,"body":"actually going on in the"},{"speaker":"Unknown","startTime":1084.05,"endTime":1086.63,"body":"industry. And I think people are"},{"speaker":"Unknown","startTime":1084.05,"endTime":1086.63,"body":"conscious of that when they're"},{"speaker":"Unknown","startTime":1086.63,"endTime":1089.6,"body":"paying, you know, 20 pounds for"},{"speaker":"Unknown","startTime":1086.63,"endTime":1089.6,"body":"a bottle going well, what am I"},{"speaker":"Unknown","startTime":1089.6,"endTime":1093.98,"body":"really paying for? What we do,"},{"speaker":"Unknown","startTime":1089.6,"endTime":1093.98,"body":"and I can I can actually show"},{"speaker":"Unknown","startTime":1093.98,"endTime":1097.01,"body":"you, the facility, where we make"},{"speaker":"Unknown","startTime":1093.98,"endTime":1097.01,"body":"it is we basically make a base"},{"speaker":"Unknown","startTime":1097.01,"endTime":1099.77,"body":"liquor which is fermented takes"},{"speaker":"Unknown","startTime":1097.01,"endTime":1099.77,"body":"around three weeks to ferment."},{"speaker":"Unknown","startTime":1100.94,"endTime":1104.03,"body":"So a beer takes about two weeks."},{"speaker":"Unknown","startTime":1100.94,"endTime":1104.03,"body":"So already it's a longer process"},{"speaker":"Unknown","startTime":1104.03,"endTime":1109.58,"body":"than than then making beer. So"},{"speaker":"Unknown","startTime":1104.03,"endTime":1109.58,"body":"we make this base liquor, and"},{"speaker":"Unknown","startTime":1109.58,"endTime":1111.83,"body":"then we age it on different"},{"speaker":"Unknown","startTime":1109.58,"endTime":1111.83,"body":"things. So we take one big"},{"speaker":"Unknown","startTime":1111.83,"endTime":1114.71,"body":"batch, and then we'll age it on"},{"speaker":"Unknown","startTime":1111.83,"endTime":1114.71,"body":"all sorts of different"},{"speaker":"Unknown","startTime":1114.74,"endTime":1119.48,"body":"botanicals. Like we've got oak"},{"speaker":"Unknown","startTime":1114.74,"endTime":1119.48,"body":"in there, we've got different"},{"speaker":"Unknown","startTime":1119.48,"endTime":1122.45,"body":"zests. So we've got great, for"},{"speaker":"Unknown","startTime":1119.48,"endTime":1122.45,"body":"example, the orange, and then"},{"speaker":"Unknown","startTime":1122.48,"endTime":1124.61,"body":"and then we get together all of"},{"speaker":"Unknown","startTime":1122.48,"endTime":1124.61,"body":"those things at the end, and"},{"speaker":"Unknown","startTime":1124.61,"endTime":1126.86,"body":"they all age and infuse for"},{"speaker":"Unknown","startTime":1124.61,"endTime":1126.86,"body":"different amounts of time. And"},{"speaker":"Unknown","startTime":1126.86,"endTime":1130.46,"body":"then we blend those back into"},{"speaker":"Unknown","startTime":1126.86,"endTime":1130.46,"body":"the base liquids. So we make two"},{"speaker":"Unknown","startTime":1130.46,"endTime":1134.42,"body":"or three different base liquids"},{"speaker":"Unknown","startTime":1130.46,"endTime":1134.42,"body":"at one different infusions. And"},{"speaker":"Unknown","startTime":1134.42,"endTime":1137.36,"body":"then so yeah, our prostate is"},{"speaker":"Unknown","startTime":1134.42,"endTime":1137.36,"body":"between, you know, at the"},{"speaker":"Unknown","startTime":1137.36,"endTime":1139.88,"body":"quickest three weeks for some of"},{"speaker":"Unknown","startTime":1137.36,"endTime":1139.88,"body":"the infusions right up to sort"},{"speaker":"Unknown","startTime":1139.88,"endTime":1143.18,"body":"of eight weeks for others. And"},{"speaker":"Unknown","startTime":1139.88,"endTime":1143.18,"body":"we've got barrel aged version."},{"speaker":"Unknown","startTime":1143.18,"endTime":1146.09,"body":"So as we're talking about how we"},{"speaker":"Unknown","startTime":1143.18,"endTime":1146.09,"body":"do it, I'll take you through"},{"speaker":"Unknown","startTime":1146.12,"endTime":1146.81,"body":"magic door."},{"speaker":"PB","startTime":1147.14,"endTime":1149.99,"body":"Yeah, this will be fun,"},{"speaker":"PB","startTime":1147.14,"endTime":1149.99,"body":"actually. So yeah, whilst you're"},{"speaker":"PB","startTime":1150.05,"endTime":1152.69,"body":"walking through the doors,"},{"speaker":"PB","startTime":1150.05,"endTime":1152.69,"body":"Eddie's going to show us a few"},{"speaker":"PB","startTime":1152.69,"endTime":1155.66,"body":"batches if you're on the YouTube"},{"speaker":"PB","startTime":1152.69,"endTime":1155.66,"body":"people, we can show you this"},{"speaker":"PB","startTime":1155.66,"endTime":1157.85,"body":"clip on the YouTube head over to"},{"speaker":"PB","startTime":1155.66,"endTime":1157.85,"body":"menswear style."},{"speaker":"Unknown","startTime":1157.85,"endTime":1160.25,"body":"This is Darling sir"},{"speaker":"Unknown","startTime":1157.85,"endTime":1160.25,"body":"facility. We got a big window"},{"speaker":"Unknown","startTime":1160.25,"endTime":1164.15,"body":"behind me here, which is why"},{"speaker":"Unknown","startTime":1160.25,"endTime":1164.15,"body":"it's all a bit nice. Yeah. So"},{"speaker":"Unknown","startTime":1164.15,"endTime":1166.34,"body":"this is where we make the base"},{"speaker":"Unknown","startTime":1164.15,"endTime":1166.34,"body":"liquor. It's a little little"},{"speaker":"Unknown","startTime":1166.34,"endTime":1171.17,"body":"brewery. So we make basically"},{"speaker":"Unknown","startTime":1166.34,"endTime":1171.17,"body":"make a tea base using all sorts"},{"speaker":"Unknown","startTime":1171.17,"endTime":1174.35,"body":"of different teas, green teas,"},{"speaker":"Unknown","startTime":1171.17,"endTime":1174.35,"body":"black teas. Lapsang goes into"},{"speaker":"Unknown","startTime":1174.35,"endTime":1177.65,"body":"the ambo. So we've got all the"},{"speaker":"Unknown","startTime":1174.35,"endTime":1177.65,"body":"smokiness that you get from that"},{"speaker":"Unknown","startTime":1177.65,"endTime":1180.38,"body":"thing. Then we ferment in a few"},{"speaker":"Unknown","startTime":1177.65,"endTime":1180.38,"body":"of these different vessels so"},{"speaker":"Unknown","startTime":1180.38,"endTime":1184.7,"body":"you can open up vessels. We will"},{"speaker":"Unknown","startTime":1180.38,"endTime":1184.7,"body":"do aerobic fermentations. We do"},{"speaker":"Unknown","startTime":1184.7,"endTime":1187.19,"body":"anaerobic fermentation as we"},{"speaker":"Unknown","startTime":1184.7,"endTime":1187.19,"body":"switch between the two so we get"},{"speaker":"Unknown","startTime":1187.19,"endTime":1189.92,"body":"a bit geeky with all the"},{"speaker":"Unknown","startTime":1187.19,"endTime":1189.92,"body":"different bacteria. We've got"},{"speaker":"Unknown","startTime":1189.92,"endTime":1193.28,"body":"product ageing in barrels, if"},{"speaker":"Unknown","startTime":1189.92,"endTime":1193.28,"body":"you look at those giant 3000"},{"speaker":"Unknown","startTime":1193.28,"endTime":1195.47,"body":"litre barrels back there, we've"},{"speaker":"Unknown","startTime":1193.28,"endTime":1195.47,"body":"got different products ageing"},{"speaker":"Unknown","startTime":1195.47,"endTime":1198.56,"body":"and those right down to some of"},{"speaker":"Unknown","startTime":1195.47,"endTime":1198.56,"body":"the more obscure infusions where"},{"speaker":"Unknown","startTime":1198.56,"endTime":1202.04,"body":"you got these big vats on the"},{"speaker":"Unknown","startTime":1198.56,"endTime":1202.04,"body":"For a while, you've got all"},{"speaker":"Unknown","startTime":1202.04,"endTime":1204.02,"body":"sorts of different bits that are"},{"speaker":"Unknown","startTime":1202.04,"endTime":1204.02,"body":"just ageing at different"},{"speaker":"Unknown","startTime":1204.11,"endTime":1206.96,"body":"different levels. And then we"},{"speaker":"Unknown","startTime":1204.11,"endTime":1206.96,"body":"get, what we do is we take all"},{"speaker":"Unknown","startTime":1206.96,"endTime":1210.05,"body":"of those different component"},{"speaker":"Unknown","startTime":1206.96,"endTime":1210.05,"body":"parts and blend them back to"},{"speaker":"Unknown","startTime":1210.05,"endTime":1215.48,"body":"give us the sort of the dream"},{"speaker":"Unknown","startTime":1210.05,"endTime":1215.48,"body":"sort of liquid at the end. So"},{"speaker":"Unknown","startTime":1215.66,"endTime":1218.66,"body":"amazing. It's a natural product,"},{"speaker":"Unknown","startTime":1215.66,"endTime":1218.66,"body":"it's fermented with both yeast"},{"speaker":"Unknown","startTime":1218.66,"endTime":1221.69,"body":"and bacteria. It takes time. And"},{"speaker":"Unknown","startTime":1218.66,"endTime":1221.69,"body":"I think people get what it's"},{"speaker":"Unknown","startTime":1221.69,"endTime":1223.88,"body":"about, and yet they understand"},{"speaker":"Unknown","startTime":1221.69,"endTime":1223.88,"body":"why they're paying, you know,"},{"speaker":"Unknown","startTime":1224.15,"endTime":1226.7,"body":"takes us weeks to make this"},{"speaker":"Unknown","startTime":1224.15,"endTime":1226.7,"body":"product and I think people"},{"speaker":"Unknown","startTime":1227.12,"endTime":1231.53,"body":"therefore can appreciate it. And"},{"speaker":"Unknown","startTime":1227.12,"endTime":1231.53,"body":"you know, we are craftsmen are"},{"speaker":"Unknown","startTime":1231.53,"endTime":1231.71,"body":"so"},{"speaker":"PB","startTime":1232.429,"endTime":1235.819,"body":"fascinating. Well, any I"},{"speaker":"PB","startTime":1232.429,"endTime":1235.819,"body":"think you might attend"},{"speaker":"Unknown","startTime":1235.82,"endTime":1237.92,"body":"in some flavour profile"},{"speaker":"Unknown","startTime":1235.82,"endTime":1237.92,"body":"lab."},{"speaker":"PB","startTime":1238.759,"endTime":1241.729,"body":"Could you tell us just a"},{"speaker":"PB","startTime":1238.759,"endTime":1241.729,"body":"wrap up the people that might be"},{"speaker":"PB","startTime":1241.729,"endTime":1246.349,"body":"buying some high point drinks,"},{"speaker":"PB","startTime":1241.729,"endTime":1246.349,"body":"what the best signature serves"},{"speaker":"PB","startTime":1246.349,"endTime":1248.929,"body":"might be maybe a two or three"},{"speaker":"PB","startTime":1246.349,"endTime":1248.929,"body":"signature serves that you"},{"speaker":"PB","startTime":1248.929,"endTime":1251.869,"body":"recommend or some that you've"},{"speaker":"PB","startTime":1248.929,"endTime":1251.869,"body":"already gotten on your go?"},{"speaker":"Unknown","startTime":1251.959,"endTime":1253.759,"body":"I mean, the high point"},{"speaker":"Unknown","startTime":1251.959,"endTime":1253.759,"body":"which I'll just grab a bottle of"},{"speaker":"PB","startTime":1255.2,"endTime":1261.98,"body":"Yeah. A quick look at these."},{"speaker":"PB","startTime":1255.2,"endTime":1261.98,"body":"Eddie's just gone to the top"},{"speaker":"PB","startTime":1261.98,"endTime":1262.64,"body":"shelf."},{"speaker":"Unknown","startTime":1264.02,"endTime":1267.59,"body":"back, come back, I do."},{"speaker":"Unknown","startTime":1264.02,"endTime":1267.59,"body":"That's right. Here we go. Really"},{"speaker":"Unknown","startTime":1267.68,"endTime":1272.72,"body":"big red. It's Ruby coloured."},{"speaker":"Unknown","startTime":1267.68,"endTime":1272.72,"body":"It's beautiful red, sort of"},{"speaker":"Unknown","startTime":1272.72,"endTime":1277.04,"body":"Campari coloured drink. We that"},{"speaker":"Unknown","startTime":1272.72,"endTime":1277.04,"body":"you know, signature seven that"},{"speaker":"Unknown","startTime":1277.04,"endTime":1281.36,"body":"was super simple, just with"},{"speaker":"Unknown","startTime":1277.04,"endTime":1281.36,"body":"tonic 50 mils, of tonic of, of"},{"speaker":"Unknown","startTime":1281.36,"endTime":1284.27,"body":"high point with a standard"},{"speaker":"Unknown","startTime":1281.36,"endTime":1284.27,"body":"bottle of tonic water to seven"},{"speaker":"Unknown","startTime":1284.27,"endTime":1288.92,"body":"five bottle over ice slice of"},{"speaker":"Unknown","startTime":1284.27,"endTime":1288.92,"body":"grapefruit. Just perfect. You"},{"speaker":"Unknown","startTime":1288.92,"endTime":1292.88,"body":"know, really sunny day bear"},{"speaker":"Unknown","startTime":1288.92,"endTime":1292.88,"body":"sunny day drink that you can"},{"speaker":"Unknown","startTime":1293.03,"endTime":1295.58,"body":"just get the iron and sipping"},{"speaker":"Unknown","startTime":1293.03,"endTime":1295.58,"body":"the sun and that's sort of where"},{"speaker":"Unknown","startTime":1295.58,"endTime":1300.74,"body":"it all started. And then Amber,"},{"speaker":"Unknown","startTime":1295.58,"endTime":1300.74,"body":"really, you know, us our serve"},{"speaker":"Unknown","startTime":1300.89,"endTime":1303.86,"body":"with this one. I mean, people"},{"speaker":"Unknown","startTime":1300.89,"endTime":1303.86,"body":"get crazy. We got people making"},{"speaker":"Unknown","startTime":1303.89,"endTime":1306.77,"body":"all sorts of different drinks."},{"speaker":"Unknown","startTime":1303.89,"endTime":1306.77,"body":"But you know, just standard 50"},{"speaker":"Unknown","startTime":1306.77,"endTime":1311.69,"body":"mil with a ginger beer over eyes"},{"speaker":"Unknown","startTime":1306.77,"endTime":1311.69,"body":"works great. Right click, you"},{"speaker":"Unknown","startTime":1311.69,"endTime":1315.98,"body":"know, I was drinking this the"},{"speaker":"Unknown","startTime":1311.69,"endTime":1315.98,"body":"other day with vinto old school."},{"speaker":"Unknown","startTime":1316.88,"endTime":1320.51,"body":"Old school, I have a northern I"},{"speaker":"Unknown","startTime":1316.88,"endTime":1320.51,"body":"said, you know, having vimto we"},{"speaker":"Unknown","startTime":1320.51,"endTime":1322.82,"body":"just had to around and someone"},{"speaker":"Unknown","startTime":1320.51,"endTime":1322.82,"body":"said you should try that too,"},{"speaker":"Unknown","startTime":1322.82,"endTime":1326.6,"body":"just with lime and Pinto. It was"},{"speaker":"Unknown","startTime":1322.82,"endTime":1326.6,"body":"next level. Honestly, it was"},{"speaker":"Unknown","startTime":1326.6,"endTime":1331.4,"body":"amazing. Smoke, like stearic"},{"speaker":"Unknown","startTime":1326.6,"endTime":1331.4,"body":"took what his kids drink to, to"},{"speaker":"Unknown","startTime":1331.4,"endTime":1334.73,"body":"just a whole nother level it"},{"speaker":"Unknown","startTime":1331.4,"endTime":1334.73,"body":"brings fermentation what what"},{"speaker":"Unknown","startTime":1334.73,"endTime":1338.09,"body":"fermentation does, it brings, it"},{"speaker":"Unknown","startTime":1334.73,"endTime":1338.09,"body":"brings complexity to products."},{"speaker":"Unknown","startTime":1338.45,"endTime":1341.48,"body":"And so you're getting really"},{"speaker":"Unknown","startTime":1338.45,"endTime":1341.48,"body":"complex, layered flavours from"},{"speaker":"Unknown","startTime":1341.48,"endTime":1345.29,"body":"these things. And, and you just"},{"speaker":"Unknown","startTime":1341.48,"endTime":1345.29,"body":"don't get that you just don't"},{"speaker":"Unknown","startTime":1345.29,"endTime":1348.5,"body":"get it from any other technique"},{"speaker":"Unknown","startTime":1345.29,"endTime":1348.5,"body":"of liquid production in my view."},{"speaker":"Unknown","startTime":1348.5,"endTime":1351.41,"body":"So what they allow, you know,"},{"speaker":"Unknown","startTime":1348.5,"endTime":1351.41,"body":"the album, but definitely, you"},{"speaker":"Unknown","startTime":1351.41,"endTime":1355.85,"body":"know, get get hold of it, play"},{"speaker":"Unknown","startTime":1351.41,"endTime":1355.85,"body":"with it, you know, it's not bad,"},{"speaker":"Unknown","startTime":1355.85,"endTime":1359.69,"body":"don't drink it neat. Like it"},{"speaker":"Unknown","startTime":1355.85,"endTime":1359.69,"body":"just doesn't taste great. Mix it"},{"speaker":"Unknown","startTime":1359.69,"endTime":1364.13,"body":"mix it into ginger beer as a"},{"speaker":"Unknown","startTime":1359.69,"endTime":1364.13,"body":"standard serve or ginger ale or"},{"speaker":"Unknown","startTime":1364.13,"endTime":1367.79,"body":"really get creative. And then"},{"speaker":"Unknown","startTime":1364.13,"endTime":1367.79,"body":"the Amber's. So the room is"},{"speaker":"Unknown","startTime":1367.79,"endTime":1371.09,"body":"totally different, just for the"},{"speaker":"Unknown","startTime":1367.79,"endTime":1371.09,"body":"tonic water. And it makes a"},{"speaker":"Unknown","startTime":1371.09,"endTime":1372.2,"body":"really great laundry."},{"speaker":"PB","startTime":1372.71,"endTime":1375.5,"body":"And it will be a nice"},{"speaker":"PB","startTime":1372.71,"endTime":1375.5,"body":"surprise for the guests. I think"},{"speaker":"PB","startTime":1375.5,"endTime":1379.01,"body":"so now that we're opening up a"},{"speaker":"PB","startTime":1375.5,"endTime":1379.01,"body":"bit and we're suns coming out a"},{"speaker":"PB","startTime":1379.01,"endTime":1381.59,"body":"few more Garden Parties, this"},{"speaker":"PB","startTime":1379.01,"endTime":1381.59,"body":"will be something different for"},{"speaker":"PB","startTime":1381.59,"endTime":1385.19,"body":"people to get involved with as"},{"speaker":"PB","startTime":1381.59,"endTime":1385.19,"body":"well and be conversations"},{"speaker":"PB","startTime":1385.19,"endTime":1386.93,"body":"stimulated around the barbecue."},{"speaker":"PB","startTime":1385.19,"endTime":1386.93,"body":"And"},{"speaker":"Unknown","startTime":1388.13,"endTime":1391.31,"body":"I think it people are"},{"speaker":"Unknown","startTime":1388.13,"endTime":1391.31,"body":"really surprised me some of the"},{"speaker":"Unknown","startTime":1391.31,"endTime":1395.6,"body":"ingredients and now that you're"},{"speaker":"Unknown","startTime":1391.31,"endTime":1395.6,"body":"really only getting alcohol. So"},{"speaker":"Unknown","startTime":1395.6,"endTime":1400.13,"body":"things like Wormwood people"},{"speaker":"Unknown","startTime":1395.6,"endTime":1400.13,"body":"don't have that flavour normally"},{"speaker":"Unknown","startTime":1400.13,"endTime":1402.44,"body":"in their lives. But the places"},{"speaker":"Unknown","startTime":1400.13,"endTime":1402.44,"body":"you would have had it before"},{"speaker":"Unknown","startTime":1402.44,"endTime":1405.35,"body":"it's upset and it's in quite a"},{"speaker":"Unknown","startTime":1402.44,"endTime":1405.35,"body":"lot of alcoholic drinks. So"},{"speaker":"Unknown","startTime":1405.35,"endTime":1407.24,"body":"that's in both of these"},{"speaker":"Unknown","startTime":1405.35,"endTime":1407.24,"body":"products. And when you drink it"},{"speaker":"Unknown","startTime":1407.24,"endTime":1409.7,"body":"people get it has got alcohol in"},{"speaker":"Unknown","startTime":1407.24,"endTime":1409.7,"body":"it can taste the alcohol, it"},{"speaker":"Unknown","startTime":1409.7,"endTime":1412.82,"body":"really doesn't have alcohol in"},{"speaker":"Unknown","startTime":1409.7,"endTime":1412.82,"body":"there. And that plays some"},{"speaker":"Unknown","startTime":1412.82,"endTime":1415.52,"body":"tricks to the mind, which is"},{"speaker":"Unknown","startTime":1412.82,"endTime":1415.52,"body":"great. And it just gets people"},{"speaker":"Unknown","startTime":1415.52,"endTime":1419.0,"body":"thinking and talking and and"},{"speaker":"Unknown","startTime":1415.52,"endTime":1419.0,"body":"that's what quite often, you"},{"speaker":"Unknown","startTime":1419.0,"endTime":1421.1,"body":"know, those situations where we"},{"speaker":"Unknown","startTime":1419.0,"endTime":1421.1,"body":"are drinking alcohol"},{"speaker":"Unknown","startTime":1421.1,"endTime":1424.16,"body":"traditionally, are about their"},{"speaker":"Unknown","startTime":1421.1,"endTime":1424.16,"body":"social situations. So, you know,"},{"speaker":"Unknown","startTime":1424.61,"endTime":1428.57,"body":"they do a lot of the things by"},{"speaker":"Unknown","startTime":1424.61,"endTime":1428.57,"body":"date, they open things up. It's"},{"speaker":"Unknown","startTime":1428.57,"endTime":1431.66,"body":"conversation piece, and it gets"},{"speaker":"Unknown","startTime":1428.57,"endTime":1431.66,"body":"people talking and communicating"},{"speaker":"Unknown","startTime":1431.66,"endTime":1432.83,"body":"and enjoying an evening."},{"speaker":"PB","startTime":1433.34,"endTime":1436.61,"body":"I'm all involved with that."},{"speaker":"PB","startTime":1433.34,"endTime":1436.61,"body":"I can't wait to get my get my"},{"speaker":"PB","startTime":1436.61,"endTime":1438.68,"body":"hands on a bottle of that."},{"speaker":"PB","startTime":1436.61,"endTime":1438.68,"body":"Definitely the ammo that I'm"},{"speaker":"PB","startTime":1438.68,"endTime":1442.19,"body":"going for first but there,"},{"speaker":"PB","startTime":1438.68,"endTime":1442.19,"body":"Eddie, I appreciate you got a"},{"speaker":"PB","startTime":1442.19,"endTime":1444.92,"body":"bit of a hard out you got a"},{"speaker":"PB","startTime":1442.19,"endTime":1444.92,"body":"beach to get to. I've got a dog"},{"speaker":"PB","startTime":1444.92,"endTime":1448.25,"body":"to pick up from the vets. I"},{"speaker":"PB","startTime":1444.92,"endTime":1448.25,"body":"could talk to you for hours, but"},{"speaker":"PB","startTime":1448.49,"endTime":1450.89,"body":"maybe another time. Thanks so"},{"speaker":"PB","startTime":1448.49,"endTime":1450.89,"body":"much for walking us through and"},{"speaker":"PB","startTime":1450.89,"endTime":1457.52,"body":"showing us behind the scenes and"},{"speaker":"PB","startTime":1450.89,"endTime":1457.52,"body":"continued success mate. Thanks"},{"speaker":"PB","startTime":1457.52,"endTime":1458.0,"body":"very much"},{"speaker":"PB","startTime":1464.06,"endTime":1467.6,"body":"you've been listening to the"},{"speaker":"PB","startTime":1464.06,"endTime":1467.6,"body":"menswear style podcast be sure"},{"speaker":"PB","startTime":1467.6,"endTime":1471.11,"body":"to head over to menswear"},{"speaker":"PB","startTime":1467.6,"endTime":1471.11,"body":"style.co.uk For more menswear"},{"speaker":"PB","startTime":1471.11,"endTime":1475.73,"body":"content and email info at"},{"speaker":"PB","startTime":1471.11,"endTime":1475.73,"body":"menswear style dot code at UK if"},{"speaker":"PB","startTime":1475.73,"endTime":1479.54,"body":"you'd like to be a future guest"},{"speaker":"PB","startTime":1475.73,"endTime":1479.54,"body":"on the show. Finally, please"},{"speaker":"PB","startTime":1479.57,"endTime":1483.68,"body":"help support the show by leaving"},{"speaker":"PB","startTime":1479.57,"endTime":1483.68,"body":"a review on iTunes or wherever"},{"speaker":"PB","startTime":1483.68,"endTime":1486.29,"body":"you're listening to this"},{"speaker":"PB","startTime":1483.68,"endTime":1486.29,"body":"podcast. Until next time"}]}