{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":12.57,"endTime":14.61,"body":"Hello, and welcome to"},{"speaker":"Unknown","startTime":12.57,"endTime":14.61,"body":"another episode of the men's"},{"speaker":"Unknown","startTime":14.61,"endTime":18.39,"body":"wear style podcast. I'm your"},{"speaker":"Unknown","startTime":14.61,"endTime":18.39,"body":"host Pete broca. On this episode"},{"speaker":"Unknown","startTime":18.42,"endTime":21.66,"body":"I'm going to talk to jack Gove."},{"speaker":"Unknown","startTime":18.42,"endTime":21.66,"body":"He is the managing director of"},{"speaker":"Unknown","startTime":21.66,"endTime":25.65,"body":"basic rights. 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So"},{"speaker":"Unknown","startTime":36.39,"endTime":40.11,"body":"that interview of jack to come"},{"speaker":"Unknown","startTime":40.14,"endTime":42.93,"body":"and I really enjoyed it jack"},{"speaker":"Unknown","startTime":40.14,"endTime":42.93,"body":"stretches out into some"},{"speaker":"Unknown","startTime":42.93,"endTime":46.23,"body":"interesting areas about what he"},{"speaker":"Unknown","startTime":42.93,"endTime":46.23,"body":"predicts for the retail market"},{"speaker":"Unknown","startTime":46.23,"endTime":49.62,"body":"when it comes to COVID and how"},{"speaker":"Unknown","startTime":46.23,"endTime":49.62,"body":"he and the brand they've had to"},{"speaker":"Unknown","startTime":49.62,"endTime":52.41,"body":"adapt like many others, and I"},{"speaker":"Unknown","startTime":49.62,"endTime":52.41,"body":"think there'll be plenty to take"},{"speaker":"Unknown","startTime":52.41,"endTime":56.07,"body":"away from this chat. So that's"},{"speaker":"Unknown","startTime":52.41,"endTime":56.07,"body":"all to come before we get to"},{"speaker":"Unknown","startTime":56.07,"endTime":58.56,"body":"jack though. Don't forget to"},{"speaker":"Unknown","startTime":56.07,"endTime":58.56,"body":"check out the show notes at"},{"speaker":"Unknown","startTime":58.56,"endTime":62.16,"body":"menswear startup Koto, UK, and"},{"speaker":"Unknown","startTime":58.56,"endTime":62.16,"body":"on the social app menswear"},{"speaker":"Unknown","startTime":62.16,"endTime":62.76,"body":"style."},{"speaker":"Unknown","startTime":63.78,"endTime":66.75,"body":"All the latest fashion news"},{"speaker":"Unknown","startTime":63.78,"endTime":66.75,"body":"happening over there Ivan yassky"},{"speaker":"Unknown","startTime":66.9,"endTime":70.32,"body":"he's just written an article why"},{"speaker":"Unknown","startTime":66.9,"endTime":70.32,"body":"lever is making a comeback for"},{"speaker":"Unknown","startTime":70.32,"endTime":75.06,"body":"autumn winter. Wow. For decades."},{"speaker":"Unknown","startTime":70.32,"endTime":75.06,"body":"This is what Ivan's writing for"},{"speaker":"Unknown","startTime":75.06,"endTime":78.3,"body":"decades, the leather jacket has"},{"speaker":"Unknown","startTime":75.06,"endTime":78.3,"body":"served as the ultimate symbol of"},{"speaker":"Unknown","startTime":78.3,"endTime":81.75,"body":"rugged masculine he through"},{"speaker":"Unknown","startTime":78.3,"endTime":81.75,"body":"multiple lenses. Through one"},{"speaker":"Unknown","startTime":81.75,"endTime":85.11,"body":"perspective, you see a biker"},{"speaker":"Unknown","startTime":81.75,"endTime":85.11,"body":"perhaps for a crew or a lone"},{"speaker":"Unknown","startTime":85.11,"endTime":88.74,"body":"wolf who takes to the road with"},{"speaker":"Unknown","startTime":85.11,"endTime":88.74,"body":"no clear destination but full of"},{"speaker":"Unknown","startTime":88.74,"endTime":91.02,"body":"a sense of adventure and"},{"speaker":"Unknown","startTime":88.74,"endTime":91.02,"body":"exploration."},{"speaker":"Unknown","startTime":92.73,"endTime":96.48,"body":"Well, I'll be done and there's a"},{"speaker":"Unknown","startTime":92.73,"endTime":96.48,"body":"lot going on in that photo."},{"speaker":"Unknown","startTime":97.8,"endTime":101.16,"body":"That's basically a slap in the"},{"speaker":"Unknown","startTime":97.8,"endTime":101.16,"body":"face to vegans everywhere. 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This is a good"},{"speaker":"Unknown","startTime":117.27,"endTime":120.39,"body":"one and I hope you enjoy it."},{"speaker":"Unknown","startTime":120.39,"endTime":124.23,"body":"Here is that interview with jack"},{"speaker":"Unknown","startTime":120.39,"endTime":124.23,"body":"Gove, Managing Director of basic"},{"speaker":"Unknown","startTime":124.23,"endTime":124.74,"body":"rights."},{"speaker":"Unknown","startTime":128.88,"endTime":132.72,"body":"Okay, well it's my great"},{"speaker":"Unknown","startTime":128.88,"endTime":132.72,"body":"pleasure to introduce jack Gove,"},{"speaker":"Unknown","startTime":132.72,"endTime":135.72,"body":"Managing Director of basic"},{"speaker":"Unknown","startTime":132.72,"endTime":135.72,"body":"rights how it intraday jack."},{"speaker":"Unknown","startTime":136.23,"endTime":138.81,"body":"Great, yeah, really good. How"},{"speaker":"Unknown","startTime":136.23,"endTime":138.81,"body":"are you? Really good. Thanks,"},{"speaker":"Unknown","startTime":138.81,"endTime":141.33,"body":"mate, listen, jack, For the"},{"speaker":"Unknown","startTime":138.81,"endTime":141.33,"body":"uninitiated, perhaps you can"},{"speaker":"Unknown","startTime":141.33,"endTime":144.78,"body":"just give us a thumbnail sketch"},{"speaker":"Unknown","startTime":141.33,"endTime":144.78,"body":"of view and what it is you do at"},{"speaker":"Unknown","startTime":144.78,"endTime":150.81,"body":"basic rates. Sure. 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Nice. And so at what"},{"speaker":"Unknown","startTime":466.98,"endTime":472.11,"body":"point in your timeline, do you"},{"speaker":"Unknown","startTime":466.98,"endTime":472.11,"body":"now get involved with basic"},{"speaker":"Unknown","startTime":472.11,"endTime":475.56,"body":"rights? How did that come about?"},{"speaker":"Unknown","startTime":472.11,"endTime":475.56,"body":"Well, it was actually, it was"},{"speaker":"Unknown","startTime":475.56,"endTime":481.5,"body":"very soon after I finished my"},{"speaker":"Unknown","startTime":475.56,"endTime":481.5,"body":"MBA. And it was, I mean, kind"},{"speaker":"Unknown","startTime":481.5,"endTime":486.39,"body":"of, like many things, really, I"},{"speaker":"Unknown","startTime":481.5,"endTime":486.39,"body":"mean, it was it was through the"},{"speaker":"Unknown","startTime":486.66,"endTime":492.15,"body":"people in my life that it sort"},{"speaker":"Unknown","startTime":486.66,"endTime":492.15,"body":"of came up and my my best friend"},{"speaker":"Unknown","startTime":492.15,"endTime":496.77,"body":"from from university, he, he's"},{"speaker":"Unknown","startTime":492.15,"endTime":496.77,"body":"actually he's a screenwriter"},{"speaker":"Unknown","startTime":496.77,"endTime":501.54,"body":"now. And he had a he grew up"},{"speaker":"Unknown","startTime":496.77,"endTime":501.54,"body":"with this guy who was talking"},{"speaker":"Unknown","startTime":501.54,"endTime":504.24,"body":"about this friend of his who was"},{"speaker":"Unknown","startTime":501.54,"endTime":504.24,"body":"a guitarist who's in the"},{"speaker":"Unknown","startTime":504.24,"endTime":507.33,"body":"vaccines, and I'd heard of the"},{"speaker":"Unknown","startTime":504.24,"endTime":507.33,"body":"vaccines, periphery, I mean, I"},{"speaker":"Unknown","startTime":507.33,"endTime":510.93,"body":"kind of slightly more into, I"},{"speaker":"Unknown","startTime":507.33,"endTime":510.93,"body":"guess, electronic, and like soul"},{"speaker":"Unknown","startTime":510.93,"endTime":513.99,"body":"and stuff like that. But then,"},{"speaker":"Unknown","startTime":510.93,"endTime":513.99,"body":"you know, like, I kind of aware"},{"speaker":"Unknown","startTime":513.99,"endTime":515.73,"body":"of the things that are going on"},{"speaker":"Unknown","startTime":513.99,"endTime":515.73,"body":"in the indie world, so sort of"},{"speaker":"Unknown","startTime":515.73,"endTime":518.52,"body":"aware of them. And it was this"},{"speaker":"Unknown","startTime":515.73,"endTime":518.52,"body":"interesting thing that my mate"},{"speaker":"Unknown","startTime":518.52,"endTime":521.88,"body":"had this pad of mate had another"},{"speaker":"Unknown","startTime":518.52,"endTime":521.88,"body":"mate that was in this band. And"},{"speaker":"Unknown","startTime":521.88,"endTime":524.34,"body":"he said, he said that as the"},{"speaker":"Unknown","startTime":521.88,"endTime":524.34,"body":"sort of interest that I hadn't"},{"speaker":"Unknown","startTime":524.34,"endTime":526.2,"body":"fashioned sort of was"},{"speaker":"Unknown","startTime":524.34,"endTime":526.2,"body":"blossoming, and obviously, you"},{"speaker":"Unknown","startTime":526.2,"endTime":529.17,"body":"know, starting to make kind of"},{"speaker":"Unknown","startTime":526.2,"endTime":529.17,"body":"more moves into the, you know,"},{"speaker":"Unknown","startTime":529.17,"endTime":532.83,"body":"into into the industry. He said"},{"speaker":"Unknown","startTime":529.17,"endTime":532.83,"body":"that you guys should meet up and"},{"speaker":"Unknown","startTime":533.16,"endTime":535.59,"body":"chat because he's just launched"},{"speaker":"Unknown","startTime":533.16,"endTime":535.59,"body":"a label. And I think you'd be"},{"speaker":"Unknown","startTime":535.59,"endTime":537.78,"body":"interested in finding out you"},{"speaker":"Unknown","startTime":535.59,"endTime":537.78,"body":"know, your thoughts about it."},{"speaker":"Unknown","startTime":538.05,"endTime":540.84,"body":"And it really was, I mean, it"},{"speaker":"Unknown","startTime":538.05,"endTime":540.84,"body":"was a very, very, you know, kind"},{"speaker":"Unknown","startTime":540.84,"endTime":543.42,"body":"of nascent thing at that point."},{"speaker":"Unknown","startTime":540.84,"endTime":543.42,"body":"I mean, it had been going for,"},{"speaker":"Unknown","startTime":544.23,"endTime":547.56,"body":"for only a few months. So I,"},{"speaker":"Unknown","startTime":544.23,"endTime":547.56,"body":"although I wasn't there at the"},{"speaker":"Unknown","startTime":547.56,"endTime":551.55,"body":"launch, I was there very soon"},{"speaker":"Unknown","startTime":547.56,"endTime":551.55,"body":"after, and it's been, it's been"},{"speaker":"Unknown","startTime":551.55,"endTime":553.68,"body":"an amazing experience actually"},{"speaker":"Unknown","startTime":551.55,"endTime":553.68,"body":"helped him to kind of, you know,"},{"speaker":"Unknown","startTime":553.71,"endTime":556.41,"body":"to help shape it over the last"},{"speaker":"Unknown","startTime":553.71,"endTime":556.41,"body":"two years to sort of bring it to"},{"speaker":"Unknown","startTime":556.41,"endTime":559.47,"body":"what it is now. And what I'm"},{"speaker":"Unknown","startTime":556.41,"endTime":559.47,"body":"very excited, I think, is going"},{"speaker":"Unknown","startTime":559.47,"endTime":563.01,"body":"to be, you know, in the not too"},{"speaker":"Unknown","startTime":559.47,"endTime":563.01,"body":"distant future. So I guess,"},{"speaker":"Unknown","startTime":563.01,"endTime":566.25,"body":"yeah, that's probably in"},{"speaker":"Unknown","startTime":563.01,"endTime":566.25,"body":"summary. Great. And so how often"},{"speaker":"Unknown","startTime":566.25,"endTime":570.21,"body":"on a daily basis, do people ask"},{"speaker":"Unknown","startTime":566.25,"endTime":570.21,"body":"you for backstage passes for the"},{"speaker":"Unknown","startTime":570.21,"endTime":570.72,"body":"vaccine?"},{"speaker":"Unknown","startTime":572.31,"endTime":575.73,"body":"Well, the answer is, it's not"},{"speaker":"Unknown","startTime":572.31,"endTime":575.73,"body":"every day, but it does happen."},{"speaker":"Unknown","startTime":577.14,"endTime":582.69,"body":"And But yeah, I mean, it's sort"},{"speaker":"Unknown","startTime":577.14,"endTime":582.69,"body":"of it, it pops up actually, it's"},{"speaker":"Unknown","startTime":582.69,"endTime":586.68,"body":"a funny thing, actually sort of"},{"speaker":"Unknown","startTime":582.69,"endTime":586.68,"body":"this world because it's not it's"},{"speaker":"Unknown","startTime":586.68,"endTime":588.27,"body":"not just free. He's obviously"},{"speaker":"Unknown","startTime":586.68,"endTime":588.27,"body":"friends with lots of other"},{"speaker":"Unknown","startTime":588.27,"endTime":592.35,"body":"musicians that have like big"},{"speaker":"Unknown","startTime":588.27,"endTime":592.35,"body":"profiles and stuff. And so they"},{"speaker":"Unknown","startTime":592.35,"endTime":595.29,"body":"kind of, they sort of exist"},{"speaker":"Unknown","startTime":592.35,"endTime":595.29,"body":"within the the basic rights"},{"speaker":"Unknown","startTime":595.29,"endTime":597.75,"body":"universe. So you know, like,"},{"speaker":"Unknown","startTime":595.29,"endTime":597.75,"body":"whether we'd like shooting,"},{"speaker":"Unknown","startTime":597.99,"endTime":599.97,"body":"shooting them in our clothes and"},{"speaker":"Unknown","startTime":597.99,"endTime":599.97,"body":"we're interviewing and all that"},{"speaker":"Unknown","startTime":600.0,"endTime":602.43,"body":"kind of stuff. So these are"},{"speaker":"Unknown","startTime":600.0,"endTime":602.43,"body":"quite high profile rock stars"},{"speaker":"Unknown","startTime":602.43,"endTime":604.95,"body":"and are becoming, it's becoming"},{"speaker":"Unknown","startTime":602.43,"endTime":604.95,"body":"just a normal thing to be like"},{"speaker":"Unknown","startTime":604.95,"endTime":607.8,"body":"texting them and stuff like"},{"speaker":"Unknown","startTime":604.95,"endTime":607.8,"body":"that. And, and it's a, it's a"},{"speaker":"Unknown","startTime":607.8,"endTime":609.96,"body":"sort of funny thing, like the"},{"speaker":"Unknown","startTime":607.8,"endTime":609.96,"body":"older you are like"},{"speaker":"Unknown","startTime":611.34,"endTime":614.85,"body":"1015 years ago, that probably"},{"speaker":"Unknown","startTime":611.34,"endTime":614.85,"body":"would have been a, I don't know,"},{"speaker":"Unknown","startTime":614.85,"endTime":616.77,"body":"like a potentially debilitating"},{"speaker":"Unknown","startTime":614.85,"endTime":616.77,"body":"kind of thing. You know, I mean,"},{"speaker":"Unknown","startTime":616.77,"endTime":618.66,"body":"it's like, it's like people"},{"speaker":"Unknown","startTime":616.77,"endTime":618.66,"body":"freeze up, they see a famous"},{"speaker":"Unknown","startTime":618.66,"endTime":620.46,"body":"person kind of thing, whereas"},{"speaker":"Unknown","startTime":618.66,"endTime":620.46,"body":"now it's just like, well,"},{"speaker":"Unknown","startTime":620.46,"endTime":624.0,"body":"they're just people, and they"},{"speaker":"Unknown","startTime":620.46,"endTime":624.0,"body":"want free stuff as well. And"},{"speaker":"Unknown","startTime":626.52,"endTime":629.13,"body":"you know, they will kind of do"},{"speaker":"Unknown","startTime":626.52,"endTime":629.13,"body":"anything for it. And that's all"},{"speaker":"Unknown","startTime":629.73,"endTime":631.62,"body":"I've learned, it just becomes"},{"speaker":"Unknown","startTime":629.73,"endTime":631.62,"body":"normalised very quickly, I"},{"speaker":"Unknown","startTime":631.62,"endTime":632.58,"body":"guess, is what I'm trying to"},{"speaker":"Unknown","startTime":631.62,"endTime":632.58,"body":"say."},{"speaker":"Unknown","startTime":634.02,"endTime":639.0,"body":"And how Front of House is ready"},{"speaker":"Unknown","startTime":634.02,"endTime":639.0,"body":"when it comes to the brand. So"},{"speaker":"Unknown","startTime":639.0,"endTime":642.3,"body":"I'm going to try and put some"},{"speaker":"Unknown","startTime":639.0,"endTime":642.3,"body":"balance to this, because I know,"},{"speaker":"Unknown","startTime":642.9,"endTime":645.42,"body":"I think people will try and draw"},{"speaker":"Unknown","startTime":642.9,"endTime":645.42,"body":"comparisons for other musicians"},{"speaker":"Unknown","startTime":645.42,"endTime":648.15,"body":"that have started their own"},{"speaker":"Unknown","startTime":645.42,"endTime":648.15,"body":"brands, over the years like Liam"},{"speaker":"Unknown","startTime":648.15,"endTime":651.63,"body":"Gallagher, that is pretty green,"},{"speaker":"Unknown","startTime":648.15,"endTime":651.63,"body":"who were launched real stars are"},{"speaker":"Unknown","startTime":651.63,"endTime":656.04,"body":"rare back in the day, that"},{"speaker":"Unknown","startTime":651.63,"endTime":656.04,"body":"didn't really take off as well"},{"speaker":"Unknown","startTime":656.04,"endTime":657.21,"body":"as I think he hoped. And"},{"speaker":"Unknown","startTime":658.35,"endTime":660.42,"body":"but he was actually when I met"},{"speaker":"Unknown","startTime":658.35,"endTime":660.42,"body":"Paul, well, he was actually very"},{"speaker":"Unknown","startTime":660.42,"endTime":662.88,"body":"modest about the brand, he would"},{"speaker":"Unknown","startTime":660.42,"endTime":662.88,"body":"turn up for launch day. But he"},{"speaker":"Unknown","startTime":662.88,"endTime":664.65,"body":"didn't want to do any modelling,"},{"speaker":"Unknown","startTime":662.88,"endTime":664.65,"body":"you don't want to be kind of on"},{"speaker":"Unknown","startTime":664.65,"endTime":667.47,"body":"the front of the website or"},{"speaker":"Unknown","startTime":664.65,"endTime":667.47,"body":"anything like that. So he had"},{"speaker":"Unknown","startTime":667.47,"endTime":670.89,"body":"like this very modest reverse"},{"speaker":"Unknown","startTime":667.47,"endTime":670.89,"body":"reserved approach to marketing"},{"speaker":"Unknown","startTime":670.89,"endTime":673.53,"body":"it. And I think Liam Gallagher"},{"speaker":"Unknown","startTime":670.89,"endTime":673.53,"body":"has a bit of that as well. You"},{"speaker":"Unknown","startTime":673.53,"endTime":676.32,"body":"don't see pretty green with Liam"},{"speaker":"Unknown","startTime":673.53,"endTime":676.32,"body":"Gallagher's face. Yeah, you're"},{"speaker":"Unknown","startTime":676.32,"endTime":679.74,"body":"right. Yeah. And I think these,"},{"speaker":"Unknown","startTime":676.32,"endTime":679.74,"body":"I think these guys are just"},{"speaker":"Unknown","startTime":679.74,"endTime":681.93,"body":"saying, Let's hope let's make"},{"speaker":"Unknown","startTime":679.74,"endTime":681.93,"body":"the clothes speak for"},{"speaker":"Unknown","startTime":681.93,"endTime":685.23,"body":"themselves. And if we have to do"},{"speaker":"Unknown","startTime":681.93,"endTime":685.23,"body":"a bit of a kind of a press day,"},{"speaker":"Unknown","startTime":685.23,"endTime":688.26,"body":"then maybe I'll turn up that"},{"speaker":"Unknown","startTime":685.23,"endTime":688.26,"body":"that sort of ethos, how is"},{"speaker":"Unknown","startTime":688.26,"endTime":693.12,"body":"Freddie's attitude towards basic"},{"speaker":"Unknown","startTime":688.26,"endTime":693.12,"body":"roads? Well, I think the answer"},{"speaker":"Unknown","startTime":693.12,"endTime":695.7,"body":"is very similar to the two"},{"speaker":"Unknown","startTime":693.12,"endTime":695.7,"body":"examples you just brought up. I"},{"speaker":"Unknown","startTime":695.7,"endTime":699.54,"body":"mean, you know, you're gonna"},{"speaker":"Unknown","startTime":695.7,"endTime":699.54,"body":"have you go on our website. And,"},{"speaker":"Unknown","startTime":699.96,"endTime":701.79,"body":"and I think at the moment,"},{"speaker":"Unknown","startTime":699.96,"endTime":701.79,"body":"there's not a single photo,"},{"speaker":"Unknown","startTime":701.79,"endTime":704.82,"body":"Freddie, I think I'm writing"},{"speaker":"Unknown","startTime":701.79,"endTime":704.82,"body":"that, except for No, there's"},{"speaker":"Unknown","startTime":704.82,"endTime":707.01,"body":"there's one journal entry where"},{"speaker":"Unknown","startTime":704.82,"endTime":707.01,"body":"there's photos of him, and it's"},{"speaker":"Unknown","startTime":707.01,"endTime":709.98,"body":"his own journal, and then that's"},{"speaker":"Unknown","startTime":707.01,"endTime":709.98,"body":"it. So, you know, we mentioned"},{"speaker":"Unknown","startTime":709.98,"endTime":714.21,"body":"him on the about us, but we like"},{"speaker":"Unknown","startTime":709.98,"endTime":714.21,"body":"the justice, you say like our"},{"speaker":"Unknown","startTime":714.21,"endTime":716.31,"body":"focus, we know that if we're"},{"speaker":"Unknown","startTime":714.21,"endTime":716.31,"body":"going to be if we're going to"},{"speaker":"Unknown","startTime":716.31,"endTime":719.49,"body":"build something that's going to"},{"speaker":"Unknown","startTime":716.31,"endTime":719.49,"body":"last, it's going to be on solid"},{"speaker":"Unknown","startTime":719.49,"endTime":721.56,"body":"foundations, most of the"},{"speaker":"Unknown","startTime":719.49,"endTime":721.56,"body":"foundations being a product"},{"speaker":"Unknown","startTime":721.56,"endTime":723.39,"body":"business is going to be our"},{"speaker":"Unknown","startTime":721.56,"endTime":723.39,"body":"product, and so we have to make"},{"speaker":"Unknown","startTime":723.39,"endTime":726.33,"body":"the best product possibly can"},{"speaker":"Unknown","startTime":723.39,"endTime":726.33,"body":"do. And we do that first. And"},{"speaker":"Unknown","startTime":726.33,"endTime":728.25,"body":"once we're happy with that, then"},{"speaker":"Unknown","startTime":726.33,"endTime":728.25,"body":"we can start to kind of stretch"},{"speaker":"Unknown","startTime":728.25,"endTime":730.8,"body":"the legs into other things, and,"},{"speaker":"Unknown","startTime":728.25,"endTime":730.8,"body":"you know, like, to the"},{"speaker":"Unknown","startTime":730.8,"endTime":733.17,"body":"storytelling to do with, you"},{"speaker":"Unknown","startTime":730.8,"endTime":733.17,"body":"know, all that kind of stuff,"},{"speaker":"Unknown","startTime":733.56,"endTime":735.51,"body":"then the other part of it, and"},{"speaker":"Unknown","startTime":733.56,"endTime":735.51,"body":"it's something that we talked"},{"speaker":"Unknown","startTime":735.51,"endTime":738.51,"body":"about, he and I talked quite"},{"speaker":"Unknown","startTime":735.51,"endTime":738.51,"body":"frankly, about is that he's just"},{"speaker":"Unknown","startTime":738.54,"endTime":742.5,"body":"I mean, you know, we're he"},{"speaker":"Unknown","startTime":738.54,"endTime":742.5,"body":"Drake, you know, if he had a,"},{"speaker":"Unknown","startTime":742.5,"endTime":744.9,"body":"you know, an audience that size,"},{"speaker":"Unknown","startTime":742.5,"endTime":744.9,"body":"and I think we probably would"},{"speaker":"Unknown","startTime":744.9,"endTime":746.37,"body":"have a slightly different"},{"speaker":"Unknown","startTime":744.9,"endTime":746.37,"body":"marketing strategy."},{"speaker":"Unknown","startTime":747.45,"endTime":752.16,"body":"But, but he, he isn't, it's,"},{"speaker":"Unknown","startTime":747.45,"endTime":752.16,"body":"it's just enough of an"},{"speaker":"Unknown","startTime":752.16,"endTime":756.03,"body":"interesting angle, and that"},{"speaker":"Unknown","startTime":752.16,"endTime":756.03,"body":"brings enough in it that's fresh"},{"speaker":"Unknown","startTime":756.03,"endTime":760.68,"body":"and new, that is kind of reason"},{"speaker":"Unknown","startTime":756.03,"endTime":760.68,"body":"enough to exist in the world,"},{"speaker":"Unknown","startTime":761.07,"endTime":763.29,"body":"that it's not just a kind of"},{"speaker":"Unknown","startTime":761.07,"endTime":763.29,"body":"prestige, or repeat, something's"},{"speaker":"Unknown","startTime":763.29,"endTime":767.49,"body":"gone before that, that we want"},{"speaker":"Unknown","startTime":763.29,"endTime":767.49,"body":"to really sort of focus it, like"},{"speaker":"Unknown","startTime":767.49,"endTime":771.09,"body":"I said, mostly on the clothes"},{"speaker":"Unknown","startTime":767.49,"endTime":771.09,"body":"and less on, you know, making it"},{"speaker":"Unknown","startTime":771.09,"endTime":775.98,"body":"about the label of, of a"},{"speaker":"Unknown","startTime":771.09,"endTime":775.98,"body":"musician that like has something"},{"speaker":"Unknown","startTime":775.98,"endTime":779.52,"body":"of a profile. So So yeah, I"},{"speaker":"Unknown","startTime":775.98,"endTime":779.52,"body":"think that's it. I mean, and the"},{"speaker":"Unknown","startTime":779.52,"endTime":783.66,"body":"truth is that is that Freddie is"},{"speaker":"Unknown","startTime":779.52,"endTime":783.66,"body":"very involved in, in, in almost"},{"speaker":"Unknown","startTime":783.66,"endTime":786.45,"body":"every aspect of the business."},{"speaker":"Unknown","startTime":783.66,"endTime":786.45,"body":"And it's a great thing because"},{"speaker":"Unknown","startTime":787.32,"endTime":791.22,"body":"he, you know, his, his day job"},{"speaker":"Unknown","startTime":787.32,"endTime":791.22,"body":"as a musician plays a guitar"},{"speaker":"Unknown","startTime":791.22,"endTime":794.91,"body":"band. And he hasn't trained at"},{"speaker":"Unknown","startTime":791.22,"endTime":794.91,"body":"this as a designer, either of"},{"speaker":"Unknown","startTime":794.91,"endTime":797.64,"body":"clothing, or graphic design, or"},{"speaker":"Unknown","startTime":794.91,"endTime":797.64,"body":"anything else that we might use."},{"speaker":"Unknown","startTime":798.51,"endTime":801.48,"body":"But he's got a superb eye and a"},{"speaker":"Unknown","startTime":798.51,"endTime":801.48,"body":"very clear sense of what it is"},{"speaker":"Unknown","startTime":801.48,"endTime":805.05,"body":"that he wants. And so my job in"},{"speaker":"Unknown","startTime":801.48,"endTime":805.05,"body":"many ways, I think, is to"},{"speaker":"Unknown","startTime":805.05,"endTime":807.81,"body":"provide him with tools that he"},{"speaker":"Unknown","startTime":805.05,"endTime":807.81,"body":"needs in order to kind of"},{"speaker":"Unknown","startTime":807.81,"endTime":810.84,"body":"realise, you know, whatever"},{"speaker":"Unknown","startTime":807.81,"endTime":810.84,"body":"visions he does have, and we're"},{"speaker":"Unknown","startTime":810.84,"endTime":814.5,"body":"very fortunate in that we work"},{"speaker":"Unknown","startTime":810.84,"endTime":814.5,"body":"with some some fantastically"},{"speaker":"Unknown","startTime":814.5,"endTime":817.38,"body":"talented people, and it's taken"},{"speaker":"Unknown","startTime":814.5,"endTime":817.38,"body":"some time to bring together the"},{"speaker":"Unknown","startTime":817.38,"endTime":820.62,"body":"right people, but act in many"},{"speaker":"Unknown","startTime":817.38,"endTime":820.62,"body":"ways, I guess, like his hands,"},{"speaker":"Unknown","startTime":820.62,"endTime":823.74,"body":"you know, and whether that's"},{"speaker":"Unknown","startTime":820.62,"endTime":823.74,"body":"designers or photographers, or"},{"speaker":"Unknown","startTime":823.77,"endTime":827.28,"body":"you know, or content creators,"},{"speaker":"Unknown","startTime":823.77,"endTime":827.28,"body":"writers, whoever, it's, you"},{"speaker":"Unknown","startTime":827.28,"endTime":829.65,"body":"know, all of these people are"},{"speaker":"Unknown","startTime":827.28,"endTime":829.65,"body":"kind of there to help to kind of"},{"speaker":"Unknown","startTime":829.65,"endTime":835.29,"body":"realise sort of central vision."},{"speaker":"Unknown","startTime":829.65,"endTime":835.29,"body":"So, yeah, I think I think the,"},{"speaker":"Unknown","startTime":835.35,"endTime":836.7,"body":"to answer your question"},{"speaker":"Unknown","startTime":837.87,"endTime":841.32,"body":"very little about kind of"},{"speaker":"Unknown","startTime":837.87,"endTime":841.32,"body":"tethering it to, you know, him"},{"speaker":"Unknown","startTime":841.32,"endTime":845.94,"body":"and whatever profile he has, and"},{"speaker":"Unknown","startTime":841.32,"endTime":845.94,"body":"very much the case of, of using"},{"speaker":"Unknown","startTime":845.94,"endTime":849.06,"body":"his individual perspective as"},{"speaker":"Unknown","startTime":845.94,"endTime":849.06,"body":"something that we, you know, can"},{"speaker":"Unknown","startTime":849.06,"endTime":851.97,"body":"really sort of give us a reason"},{"speaker":"Unknown","startTime":849.06,"endTime":851.97,"body":"to exist in many ways. So, yeah,"},{"speaker":"Unknown","startTime":852.3,"endTime":856.26,"body":"interesting. Yeah, it's talking"},{"speaker":"Unknown","startTime":852.3,"endTime":856.26,"body":"like this just reminds me of my"},{"speaker":"Unknown","startTime":856.26,"endTime":858.87,"body":"old days where when I was in a"},{"speaker":"Unknown","startTime":856.26,"endTime":858.87,"body":"band up and down the country"},{"speaker":"Unknown","startTime":858.87,"endTime":861.18,"body":"word, what I like to say Heron"},{"speaker":"Unknown","startTime":858.87,"endTime":861.18,"body":"hope,"},{"speaker":"Unknown","startTime":864.24,"endTime":865.32,"body":"which I haven't even"},{"speaker":"Unknown","startTime":867.54,"endTime":871.74,"body":"I do remember quite vividly with"},{"speaker":"Unknown","startTime":867.54,"endTime":871.74,"body":"discussions with management,"},{"speaker":"Unknown","startTime":872.01,"endTime":875.37,"body":"about how to dress when you're"},{"speaker":"Unknown","startTime":872.01,"endTime":875.37,"body":"on stage and how you're"},{"speaker":"Unknown","startTime":875.49,"endTime":879.0,"body":"communicating a message and"},{"speaker":"Unknown","startTime":875.49,"endTime":879.0,"body":"everyone needs to almost be"},{"speaker":"Unknown","startTime":879.0,"endTime":881.58,"body":"themselves but dress the same I"},{"speaker":"Unknown","startTime":879.0,"endTime":881.58,"body":"mean, that's why when you see"},{"speaker":"Unknown","startTime":881.58,"endTime":883.59,"body":"function bands are all dressed"},{"speaker":"Unknown","startTime":881.58,"endTime":883.59,"body":"in black, right, they're all"},{"speaker":"Unknown","startTime":883.59,"endTime":887.19,"body":"going to be kind of like the,"},{"speaker":"Unknown","startTime":883.59,"endTime":887.19,"body":"the sole numbers but no one's"},{"speaker":"Unknown","startTime":887.19,"endTime":889.65,"body":"going to be able to kind of"},{"speaker":"Unknown","startTime":887.19,"endTime":889.65,"body":"dress how they want in like"},{"speaker":"Unknown","startTime":889.65,"endTime":893.19,"body":"Flamingo shirt. So yeah, one's"},{"speaker":"Unknown","startTime":889.65,"endTime":893.19,"body":"gonna be wearing a peacock suit"},{"speaker":"Unknown","startTime":893.19,"endTime":895.62,"body":"over here, etc. And the other"},{"speaker":"Unknown","startTime":893.19,"endTime":895.62,"body":"guy is going to be wearing"},{"speaker":"Unknown","startTime":895.62,"endTime":898.5,"body":"Hawaiian Elvis shirts over"},{"speaker":"Unknown","startTime":895.62,"endTime":898.5,"body":"there. It's kind of the message"},{"speaker":"Unknown","startTime":898.5,"endTime":899.79,"body":"is got to be very"},{"speaker":"Unknown","startTime":900.0,"endTime":903.84,"body":"Clear, like this, I get from my"},{"speaker":"Unknown","startTime":900.0,"endTime":903.84,"body":"band, this is what I want, I can"},{"speaker":"Unknown","startTime":903.84,"endTime":906.69,"body":"relate to them. And not only can"},{"speaker":"Unknown","startTime":903.84,"endTime":906.69,"body":"I relate to their music, their"},{"speaker":"Unknown","startTime":906.69,"endTime":909.54,"body":"lyrics, but I can also relate to"},{"speaker":"Unknown","startTime":906.69,"endTime":909.54,"body":"them by what they're wearing and"},{"speaker":"Unknown","startTime":909.54,"endTime":912.84,"body":"what I'm seeing visually. Yeah,"},{"speaker":"Unknown","startTime":909.54,"endTime":912.84,"body":"totally. Yeah. So I didn't"},{"speaker":"Unknown","startTime":912.84,"endTime":913.83,"body":"really have a question at the"},{"speaker":"Unknown","startTime":912.84,"endTime":913.83,"body":"end. But"},{"speaker":"Unknown","startTime":915.45,"endTime":917.97,"body":"I think it's really interesting"},{"speaker":"Unknown","startTime":915.45,"endTime":917.97,"body":"point, I mean, because we like,"},{"speaker":"Unknown","startTime":918.0,"endTime":920.25,"body":"we're actually sort of like a"},{"speaker":"Unknown","startTime":918.0,"endTime":920.25,"body":"label, in many ways, the"},{"speaker":"Unknown","startTime":920.25,"endTime":923.79,"body":"creative of our label, kind of,"},{"speaker":"Unknown","startTime":920.25,"endTime":923.79,"body":"in some ways, existence of"},{"speaker":"Unknown","startTime":923.79,"endTime":926.79,"body":"dichotomy between those two,"},{"speaker":"Unknown","startTime":923.79,"endTime":926.79,"body":"those two pillars that I spoke"},{"speaker":"Unknown","startTime":926.79,"endTime":929.28,"body":"earlier, you know, if you're, if"},{"speaker":"Unknown","startTime":926.79,"endTime":929.28,"body":"you're a touring musician, then"},{"speaker":"Unknown","startTime":929.28,"endTime":932.73,"body":"you spend, like, you know, not"},{"speaker":"Unknown","startTime":929.28,"endTime":932.73,"body":"hard not, it's not like 5050 or"},{"speaker":"Unknown","startTime":932.73,"endTime":936.15,"body":"anything, but like, half of your"},{"speaker":"Unknown","startTime":932.73,"endTime":936.15,"body":"time is spent in you know, in"},{"speaker":"Unknown","startTime":936.33,"endTime":939.03,"body":"writing, recording music, and"},{"speaker":"Unknown","startTime":936.33,"endTime":939.03,"body":"then the other half is spent in"},{"speaker":"Unknown","startTime":939.03,"endTime":942.06,"body":"touring and performing that"},{"speaker":"Unknown","startTime":939.03,"endTime":942.06,"body":"music. And the truth is, is that"},{"speaker":"Unknown","startTime":942.06,"endTime":944.22,"body":"you sort of you're a bit Jekyll"},{"speaker":"Unknown","startTime":942.06,"endTime":944.22,"body":"and Hyde in a sense, you know,"},{"speaker":"Unknown","startTime":944.22,"endTime":948.42,"body":"because the, you know, the, the"},{"speaker":"Unknown","startTime":944.22,"endTime":948.42,"body":"uniform that you would go to,"},{"speaker":"Unknown","startTime":948.42,"endTime":953.19,"body":"to, for the creation part that"},{"speaker":"Unknown","startTime":948.42,"endTime":953.19,"body":"we spoke about, there is almost"},{"speaker":"Unknown","startTime":953.22,"endTime":956.4,"body":"always going to be a very"},{"speaker":"Unknown","startTime":953.22,"endTime":956.4,"body":"different thing from the, from"},{"speaker":"Unknown","startTime":956.4,"endTime":959.67,"body":"the, you know, the costume,"},{"speaker":"Unknown","startTime":956.4,"endTime":959.67,"body":"yeah, for the, for the"},{"speaker":"Unknown","startTime":960.33,"endTime":964.29,"body":"performance part, and we as a,"},{"speaker":"Unknown","startTime":960.33,"endTime":964.29,"body":"as a label have, I mean, we sort"},{"speaker":"Unknown","startTime":964.29,"endTime":967.02,"body":"of we broadly speaking, have a,"},{"speaker":"Unknown","startTime":964.29,"endTime":967.02,"body":"we have a few different kind of"},{"speaker":"Unknown","startTime":967.02,"endTime":969.42,"body":"like clothing categories that we"},{"speaker":"Unknown","startTime":967.02,"endTime":969.42,"body":"kind of work with, and of our"},{"speaker":"Unknown","startTime":969.42,"endTime":972.06,"body":"core collection, which is very"},{"speaker":"Unknown","startTime":969.42,"endTime":972.06,"body":"much tailored towards that first"},{"speaker":"Unknown","startTime":972.06,"endTime":974.43,"body":"category of clothing, you know,"},{"speaker":"Unknown","startTime":972.06,"endTime":974.43,"body":"so, this is the stuff that you"},{"speaker":"Unknown","startTime":974.43,"endTime":977.13,"body":"would just throw on that you can"},{"speaker":"Unknown","startTime":974.43,"endTime":977.13,"body":"then you know, it is one less"},{"speaker":"Unknown","startTime":977.13,"endTime":980.31,"body":"decision in your day. And, and"},{"speaker":"Unknown","startTime":977.13,"endTime":980.31,"body":"it is one less piece of"},{"speaker":"Unknown","startTime":980.31,"endTime":983.64,"body":"friction, which means that, you"},{"speaker":"Unknown","startTime":980.31,"endTime":983.64,"body":"know, you have just that slight"},{"speaker":"Unknown","startTime":983.64,"endTime":986.49,"body":"edge on, you know, what you can"},{"speaker":"Unknown","startTime":983.64,"endTime":986.49,"body":"bring to whatever, you know, is"},{"speaker":"Unknown","startTime":986.49,"endTime":990.18,"body":"required that day. But then the"},{"speaker":"Unknown","startTime":986.49,"endTime":990.18,"body":"other on the other hand, we've"},{"speaker":"Unknown","startTime":990.18,"endTime":992.79,"body":"got kind of a seasonal"},{"speaker":"Unknown","startTime":990.18,"endTime":992.79,"body":"collections that we do design,"},{"speaker":"Unknown","startTime":992.79,"endTime":996.51,"body":"and that kind of we we release"},{"speaker":"Unknown","startTime":992.79,"endTime":996.51,"body":"in line with a something that is"},{"speaker":"Unknown","startTime":996.54,"endTime":1000.11,"body":"looks quite like a normal"},{"speaker":"Unknown","startTime":996.54,"endTime":1000.11,"body":"fashion calendar, that does"},{"speaker":"Unknown","startTime":1000.11,"endTime":1003.32,"body":"definitely take in things that"},{"speaker":"Unknown","startTime":1000.11,"endTime":1003.32,"body":"could that would look more at"},{"speaker":"Unknown","startTime":1003.32,"endTime":1006.35,"body":"home on a stage rather than, you"},{"speaker":"Unknown","startTime":1003.32,"endTime":1006.35,"body":"know, in a studio, for example."},{"speaker":"Unknown","startTime":1006.35,"endTime":1009.26,"body":"So we do have these two"},{"speaker":"Unknown","startTime":1006.35,"endTime":1009.26,"body":"dichotomies. And you know, like"},{"speaker":"Unknown","startTime":1009.26,"endTime":1014.36,"body":"I said, My job is to, to sort of"},{"speaker":"Unknown","startTime":1009.26,"endTime":1014.36,"body":"get things out of the way for"},{"speaker":"Unknown","startTime":1014.36,"endTime":1016.88,"body":"Freddie so his vision can come"},{"speaker":"Unknown","startTime":1014.36,"endTime":1016.88,"body":"out, and those two things exists"},{"speaker":"Unknown","startTime":1016.88,"endTime":1019.7,"body":"within him. So I think it's an"},{"speaker":"Unknown","startTime":1016.88,"endTime":1019.7,"body":"interesting thing. And but I"},{"speaker":"Unknown","startTime":1019.7,"endTime":1023.06,"body":"completely agree with you, I"},{"speaker":"Unknown","startTime":1019.7,"endTime":1023.06,"body":"think that the the thought that"},{"speaker":"Unknown","startTime":1023.06,"endTime":1025.76,"body":"goes into that second category"},{"speaker":"Unknown","startTime":1023.06,"endTime":1025.76,"body":"of units of performance,"},{"speaker":"Unknown","startTime":1026.93,"endTime":1030.53,"body":"there has to be like, a lot of"},{"speaker":"Unknown","startTime":1026.93,"endTime":1030.53,"body":"thought has to go into that such"},{"speaker":"Unknown","startTime":1030.53,"endTime":1032.75,"body":"that there is a message that has"},{"speaker":"Unknown","startTime":1030.53,"endTime":1032.75,"body":"been communicated through what"},{"speaker":"Unknown","startTime":1032.75,"endTime":1036.17,"body":"you wear. So yeah, it's very"},{"speaker":"Unknown","startTime":1032.75,"endTime":1036.17,"body":"interesting thing. It's, yeah,"},{"speaker":"Unknown","startTime":1036.17,"endTime":1039.32,"body":"it's interesting, also, how"},{"speaker":"Unknown","startTime":1036.17,"endTime":1039.32,"body":"you're saying that when you go"},{"speaker":"Unknown","startTime":1039.32,"endTime":1041.72,"body":"to the studio is more or less"},{"speaker":"Unknown","startTime":1039.32,"endTime":1041.72,"body":"your kind of day to day almost"},{"speaker":"Unknown","startTime":1041.72,"endTime":1044.21,"body":"like a work uniform, you know,"},{"speaker":"Unknown","startTime":1041.72,"endTime":1044.21,"body":"you're not going to be seen by a"},{"speaker":"Unknown","startTime":1044.21,"endTime":1046.91,"body":"whole bunch of people is going"},{"speaker":"Unknown","startTime":1044.21,"endTime":1046.91,"body":"to be the sound engineer, a"},{"speaker":"Unknown","startTime":1046.91,"endTime":1048.23,"body":"couple of chicks lying around."},{"speaker":"Unknown","startTime":1049.46,"endTime":1049.88,"body":"A boy"},{"speaker":"Unknown","startTime":1051.08,"endTime":1055.43,"body":"who the artist is, exactly. And"},{"speaker":"Unknown","startTime":1051.08,"endTime":1055.43,"body":"so you don't really put as much"},{"speaker":"Unknown","startTime":1055.43,"endTime":1057.86,"body":"care and attention. And when you"},{"speaker":"Unknown","startTime":1055.43,"endTime":1057.86,"body":"do and it's stage night, always"},{"speaker":"Unknown","startTime":1057.86,"endTime":1061.07,"body":"Good night, obviously, there's a"},{"speaker":"Unknown","startTime":1057.86,"endTime":1061.07,"body":"there's that extra four that"},{"speaker":"Unknown","startTime":1061.07,"endTime":1063.8,"body":"goes into what you're wearing."},{"speaker":"Unknown","startTime":1061.07,"endTime":1063.8,"body":"But now with social media, and"},{"speaker":"Unknown","startTime":1063.8,"endTime":1067.67,"body":"like videos going around inside"},{"speaker":"Unknown","startTime":1063.8,"endTime":1067.67,"body":"the studio, you know, how much"},{"speaker":"Unknown","startTime":1067.67,"endTime":1071.12,"body":"of that line is now going to be"},{"speaker":"Unknown","startTime":1067.67,"endTime":1071.12,"body":"one side or the other. I mean,"},{"speaker":"Unknown","startTime":1071.45,"endTime":1075.26,"body":"you know, you can't just put on"},{"speaker":"Unknown","startTime":1071.45,"endTime":1075.26,"body":"your joggers and use your"},{"speaker":"Unknown","startTime":1075.26,"endTime":1077.87,"body":"sweatshirt, when you're playing"},{"speaker":"Unknown","startTime":1075.26,"endTime":1077.87,"body":"guitar and laying down a track."},{"speaker":"Unknown","startTime":1078.29,"endTime":1080.99,"body":"If the sound engineer is now"},{"speaker":"Unknown","startTime":1078.29,"endTime":1080.99,"body":"doing the behind the scenes"},{"speaker":"Unknown","startTime":1080.99,"endTime":1084.38,"body":"video of you, you know, and"},{"speaker":"Unknown","startTime":1080.99,"endTime":1084.38,"body":"that's true, yeah, got to be"},{"speaker":"Unknown","startTime":1084.5,"endTime":1089.78,"body":"representing that image on"},{"speaker":"Unknown","startTime":1084.5,"endTime":1089.78,"body":"stage, almost ever now. 100%."},{"speaker":"Unknown","startTime":1089.78,"endTime":1092.78,"body":"And so that kind of goes back to"},{"speaker":"Unknown","startTime":1089.78,"endTime":1092.78,"body":"this point about when you know,"},{"speaker":"Unknown","startTime":1092.78,"endTime":1096.44,"body":"the sort of this this idea that"},{"speaker":"Unknown","startTime":1092.78,"endTime":1096.44,"body":"Freddie had, which was that if"},{"speaker":"Unknown","startTime":1096.44,"endTime":1098.96,"body":"you wanted to sort of take a"},{"speaker":"Unknown","startTime":1096.44,"endTime":1098.96,"body":"thinking element as what you're"},{"speaker":"Unknown","startTime":1098.96,"endTime":1102.44,"body":"gonna be wearing that day,"},{"speaker":"Unknown","startTime":1098.96,"endTime":1102.44,"body":"you've got a choice. Either, you"},{"speaker":"Unknown","startTime":1102.44,"endTime":1106.22,"body":"have to stop caring about your"},{"speaker":"Unknown","startTime":1102.44,"endTime":1106.22,"body":"appearance, which is something"},{"speaker":"Unknown","startTime":1106.22,"endTime":1107.96,"body":"that Pete you know, it's a"},{"speaker":"Unknown","startTime":1106.22,"endTime":1107.96,"body":"choice that some people make,"},{"speaker":"Unknown","startTime":1107.96,"endTime":1111.2,"body":"and frankly, I'm you know, I'm"},{"speaker":"Unknown","startTime":1107.96,"endTime":1111.2,"body":"all about individuals make"},{"speaker":"Unknown","startTime":1111.2,"endTime":1113.45,"body":"whatever choices makes sense for"},{"speaker":"Unknown","startTime":1111.2,"endTime":1113.45,"body":"them. So power to anybody that"},{"speaker":"Unknown","startTime":1113.45,"endTime":1116.24,"body":"wants to do that doesn't care"},{"speaker":"Unknown","startTime":1113.45,"endTime":1116.24,"body":"how they look. And often that"},{"speaker":"Unknown","startTime":1116.24,"endTime":1119.63,"body":"is, you know, like, that's a"},{"speaker":"Unknown","startTime":1116.24,"endTime":1119.63,"body":"sign of true style. But then"},{"speaker":"Unknown","startTime":1119.63,"endTime":1122.99,"body":"there's, you know, if you then"},{"speaker":"Unknown","startTime":1119.63,"endTime":1122.99,"body":"the other choices, you have to"},{"speaker":"Unknown","startTime":1122.99,"endTime":1127.49,"body":"build, you know, something that"},{"speaker":"Unknown","startTime":1122.99,"endTime":1127.49,"body":"you that takes the decision out"},{"speaker":"Unknown","startTime":1127.49,"endTime":1130.67,"body":"of the question, and really that"},{"speaker":"Unknown","startTime":1127.49,"endTime":1130.67,"body":"will that what that is down to"},{"speaker":"Unknown","startTime":1130.67,"endTime":1133.61,"body":"is sort of the foundations of a"},{"speaker":"Unknown","startTime":1130.67,"endTime":1133.61,"body":"strong wardrobe. You know, so"},{"speaker":"Unknown","startTime":1133.61,"endTime":1136.01,"body":"like, so for us, it's sort of,"},{"speaker":"Unknown","startTime":1133.61,"endTime":1136.01,"body":"you know, what we've done is"},{"speaker":"Unknown","startTime":1136.01,"endTime":1138.14,"body":"we've sort of decided we're kind"},{"speaker":"Unknown","startTime":1136.01,"endTime":1138.14,"body":"of constantly tweaking and"},{"speaker":"Unknown","startTime":1138.14,"endTime":1140.54,"body":"distilling what what our current"},{"speaker":"Unknown","startTime":1138.14,"endTime":1140.54,"body":"vision is of what those"},{"speaker":"Unknown","startTime":1140.54,"endTime":1143.78,"body":"foundations are going to be. So"},{"speaker":"Unknown","startTime":1140.54,"endTime":1143.78,"body":"yeah, I think that, you know, to"},{"speaker":"Unknown","startTime":1143.78,"endTime":1146.87,"body":"your point, it's like, if you"},{"speaker":"Unknown","startTime":1143.78,"endTime":1146.87,"body":"choose that second route that I"},{"speaker":"Unknown","startTime":1146.87,"endTime":1150.17,"body":"just described, then, you know,"},{"speaker":"Unknown","startTime":1146.87,"endTime":1150.17,"body":"if, like, behind the scenes"},{"speaker":"Unknown","startTime":1150.17,"endTime":1152.9,"body":"stuff is being taken, you know,"},{"speaker":"Unknown","startTime":1150.17,"endTime":1152.9,"body":"in the context of recording"},{"speaker":"Unknown","startTime":1152.9,"endTime":1155.63,"body":"musicians, for example, but this"},{"speaker":"Unknown","startTime":1152.9,"endTime":1155.63,"body":"could be any, any avenue of life"},{"speaker":"Unknown","startTime":1155.63,"endTime":1159.89,"body":"in which somebody thinks they're"},{"speaker":"Unknown","startTime":1155.63,"endTime":1159.89,"body":"off duty. Is that you've, you"},{"speaker":"Unknown","startTime":1159.89,"endTime":1163.88,"body":"know, that you're, you're kind"},{"speaker":"Unknown","startTime":1159.89,"endTime":1163.88,"body":"of covered, I guess, yeah, I'm"},{"speaker":"Unknown","startTime":1163.88,"endTime":1166.19,"body":"trying to say, Yeah, you're not"},{"speaker":"Unknown","startTime":1163.88,"endTime":1166.19,"body":"gonna be running around asking"},{"speaker":"Unknown","startTime":1166.19,"endTime":1168.17,"body":"people to delete photos. No."},{"speaker":"Unknown","startTime":1170.03,"endTime":1172.67,"body":"Well, I guess I'm kind of air"},{"speaker":"Unknown","startTime":1170.03,"endTime":1172.67,"body":"stewardess thing."},{"speaker":"Unknown","startTime":1174.08,"endTime":1177.41,"body":"I know where that came in. I get"},{"speaker":"Unknown","startTime":1174.08,"endTime":1177.41,"body":"I'm, I was catching a flight"},{"speaker":"Unknown","startTime":1177.41,"endTime":1181.1,"body":"once and someone was recording"},{"speaker":"Unknown","startTime":1177.41,"endTime":1181.1,"body":"the air stewardess or the cabin"},{"speaker":"Unknown","startTime":1181.1,"endTime":1183.62,"body":"crew, I think is probably the"},{"speaker":"Unknown","startTime":1181.1,"endTime":1183.62,"body":"right term nowadays. They were"},{"speaker":"Unknown","startTime":1183.62,"endTime":1187.13,"body":"filming her doing the kind of"},{"speaker":"Unknown","startTime":1183.62,"endTime":1187.13,"body":"life jackets on DSC you know, as"},{"speaker":"Unknown","startTime":1187.13,"endTime":1189.65,"body":"fire exits over here, blah,"},{"speaker":"Unknown","startTime":1187.13,"endTime":1189.65,"body":"blah. And I this guy in front of"},{"speaker":"Unknown","startTime":1189.65,"endTime":1192.32,"body":"me was just filming. And then"},{"speaker":"Unknown","startTime":1189.65,"endTime":1192.32,"body":"after she was done, she goes"},{"speaker":"Unknown","startTime":1192.32,"endTime":1194.69,"body":"right now you need to delete"},{"speaker":"Unknown","startTime":1192.32,"endTime":1194.69,"body":"that off your phone. And you"},{"speaker":"Unknown","startTime":1194.81,"endTime":1197.66,"body":"know, she deletes it. She goes"},{"speaker":"Unknown","startTime":1194.81,"endTime":1197.66,"body":"now you need to go to your"},{"speaker":"Unknown","startTime":1197.66,"endTime":1199.97,"body":"deleted files, your empty bin"},{"speaker":"Unknown","startTime":1197.66,"endTime":1199.97,"body":"and empty"},{"speaker":"Unknown","startTime":1200.0,"endTime":1203.72,"body":"trashing that, and oh my god, it"},{"speaker":"Unknown","startTime":1200.0,"endTime":1203.72,"body":"was hilarious. Oh, I really"},{"speaker":"Unknown","startTime":1203.72,"endTime":1206.48,"body":"loved it. I mean, seemed like a"},{"speaker":"Unknown","startTime":1203.72,"endTime":1206.48,"body":"grown man being brought back."},{"speaker":"Unknown","startTime":1208.73,"endTime":1210.98,"body":"About right, you shouldn't do"},{"speaker":"Unknown","startTime":1208.73,"endTime":1210.98,"body":"that sounds great cameras in"},{"speaker":"Unknown","startTime":1210.98,"endTime":1215.33,"body":"people's faces. I mean, what?"},{"speaker":"Unknown","startTime":1210.98,"endTime":1215.33,"body":"Exactly, exactly? Yeah, that's"},{"speaker":"Unknown","startTime":1215.33,"endTime":1215.66,"body":"funny."},{"speaker":"Unknown","startTime":1216.8,"endTime":1218.6,"body":"Sorry, I digress massively."},{"speaker":"Unknown","startTime":1219.65,"endTime":1223.25,"body":"I didn't really want to bring it"},{"speaker":"Unknown","startTime":1219.65,"endTime":1223.25,"body":"up. I suppose I have to COVID."},{"speaker":"Unknown","startTime":1223.76,"endTime":1228.95,"body":"Yeah. What is the deal with"},{"speaker":"Unknown","startTime":1223.76,"endTime":1228.95,"body":"COVID? And how have you reacted"},{"speaker":"Unknown","startTime":1228.95,"endTime":1233.12,"body":"to it as a brand? Wow. So that's"},{"speaker":"Unknown","startTime":1228.95,"endTime":1233.12,"body":"the loss in that"},{"speaker":"Unknown","startTime":1234.26,"endTime":1239.24,"body":"as there is for everybody? And"},{"speaker":"Unknown","startTime":1234.26,"endTime":1239.24,"body":"the answer. I mean, can I go? So"},{"speaker":"Unknown","startTime":1239.39,"endTime":1242.36,"body":"I mean, on one hand, we are"},{"speaker":"Unknown","startTime":1239.39,"endTime":1242.36,"body":"like, well, COVID changed"},{"speaker":"Unknown","startTime":1242.36,"endTime":1243.23,"body":"everything, obviously."},{"speaker":"Unknown","startTime":1244.61,"endTime":1247.58,"body":"And it's the within return"},{"speaker":"Unknown","startTime":1244.61,"endTime":1247.58,"body":"within fashion, the most"},{"speaker":"Unknown","startTime":1247.58,"endTime":1250.16,"body":"dramatic and immediate change,"},{"speaker":"Unknown","startTime":1247.58,"endTime":1250.16,"body":"of course, has been those who"},{"speaker":"Unknown","startTime":1250.19,"endTime":1253.76,"body":"who have physical stores. So"},{"speaker":"Unknown","startTime":1250.19,"endTime":1253.76,"body":"when they were shocked for"},{"speaker":"Unknown","startTime":1253.79,"endTime":1257.24,"body":"months on end, and that, you"},{"speaker":"Unknown","startTime":1253.79,"endTime":1257.24,"body":"know, revenue stream went to"},{"speaker":"Unknown","startTime":1257.24,"endTime":1260.36,"body":"zero, that put a lot of people"},{"speaker":"Unknown","startTime":1257.24,"endTime":1260.36,"body":"out of business, but a lot of"},{"speaker":"Unknown","startTime":1260.39,"endTime":1262.67,"body":"broke brands and financial"},{"speaker":"Unknown","startTime":1260.39,"endTime":1262.67,"body":"distress, and all of these kinds"},{"speaker":"Unknown","startTime":1262.67,"endTime":1265.58,"body":"of things. And luckily, we don't"},{"speaker":"Unknown","startTime":1262.67,"endTime":1265.58,"body":"have any stores we just started"},{"speaker":"Unknown","startTime":1265.58,"endTime":1268.1,"body":"consuming, we just sell through"},{"speaker":"Unknown","startTime":1265.58,"endTime":1268.1,"body":"our website. So we weren't hit"},{"speaker":"Unknown","startTime":1268.1,"endTime":1272.36,"body":"in that same way. The next thing"},{"speaker":"Unknown","startTime":1268.1,"endTime":1272.36,"body":"is that it also had enormous"},{"speaker":"Unknown","startTime":1272.36,"endTime":1274.79,"body":"impact on the wholesale"},{"speaker":"Unknown","startTime":1272.36,"endTime":1274.79,"body":"business, and the wholesale"},{"speaker":"Unknown","startTime":1274.79,"endTime":1278.12,"body":"business, which has been, I"},{"speaker":"Unknown","startTime":1274.79,"endTime":1278.12,"body":"mean, it's been pretty rickety"},{"speaker":"Unknown","startTime":1278.12,"endTime":1281.96,"body":"for quite some time. There's all"},{"speaker":"Unknown","startTime":1278.12,"endTime":1281.96,"body":"kinds of issues with it. The"},{"speaker":"Unknown","startTime":1281.96,"endTime":1284.93,"body":"power dynamics between brands"},{"speaker":"Unknown","startTime":1281.96,"endTime":1284.93,"body":"and retailers are not where they"},{"speaker":"Unknown","startTime":1284.96,"endTime":1289.28,"body":"should be. The the buying cycle"},{"speaker":"Unknown","startTime":1284.96,"endTime":1289.28,"body":"is doesn't make any sense. It's"},{"speaker":"Unknown","startTime":1289.28,"endTime":1294.8,"body":"insane. The margins don't make"},{"speaker":"Unknown","startTime":1289.28,"endTime":1294.8,"body":"sense. All of these things about"},{"speaker":"Unknown","startTime":1294.8,"endTime":1297.2,"body":"wholesale don't make much sense,"},{"speaker":"Unknown","startTime":1294.8,"endTime":1297.2,"body":"which is sort of one of the"},{"speaker":"Unknown","startTime":1297.26,"endTime":1300.2,"body":"reasons why razor direct"},{"speaker":"Unknown","startTime":1297.26,"endTime":1300.2,"body":"consumers been so kind of, I"},{"speaker":"Unknown","startTime":1300.2,"endTime":1305.72,"body":"guess, you know, so, so"},{"speaker":"Unknown","startTime":1300.2,"endTime":1305.72,"body":"pronounced. And, and so that was"},{"speaker":"Unknown","startTime":1305.72,"endTime":1308.06,"body":"also hit very hard to brands"},{"speaker":"Unknown","startTime":1305.72,"endTime":1308.06,"body":"that were very exposed and how"},{"speaker":"Unknown","startTime":1308.06,"endTime":1311.15,"body":"big wholesale businesses took a"},{"speaker":"Unknown","startTime":1308.06,"endTime":1311.15,"body":"big hit, we weren't one of them."},{"speaker":"Unknown","startTime":1311.15,"endTime":1317.15,"body":"So we we were insulated from"},{"speaker":"Unknown","startTime":1311.15,"endTime":1317.15,"body":"that somewhat. However, the the"},{"speaker":"Unknown","startTime":1317.18,"endTime":1319.58,"body":"like, that doesn't mean that we"},{"speaker":"Unknown","startTime":1317.18,"endTime":1319.58,"body":"weren't hurt at all, because"},{"speaker":"Unknown","startTime":1319.58,"endTime":1323.27,"body":"although the first three months"},{"speaker":"Unknown","startTime":1319.58,"endTime":1323.27,"body":"of lockdown, so the month of"},{"speaker":"Unknown","startTime":1323.27,"endTime":1327.77,"body":"March through to May, there was"},{"speaker":"Unknown","startTime":1323.27,"endTime":1327.77,"body":"within e commerce as a whole. So"},{"speaker":"Unknown","startTime":1327.8,"endTime":1332.21,"body":"everything that is sold over"},{"speaker":"Unknown","startTime":1327.8,"endTime":1332.21,"body":"online, not just clothing, there"},{"speaker":"Unknown","startTime":1332.21,"endTime":1336.08,"body":"was it's reported that there was"},{"speaker":"Unknown","startTime":1332.21,"endTime":1336.08,"body":"the same amount of growth in"},{"speaker":"Unknown","startTime":1336.08,"endTime":1339.44,"body":"that three month period for the"},{"speaker":"Unknown","startTime":1336.08,"endTime":1339.44,"body":"e commerce industry as there was"},{"speaker":"Unknown","startTime":1339.44,"endTime":1342.44,"body":"in the 10 years that led up to"},{"speaker":"Unknown","startTime":1339.44,"endTime":1342.44,"body":"it. So essentially, what it"},{"speaker":"Unknown","startTime":1342.44,"endTime":1344.6,"body":"means is that if you're talking"},{"speaker":"Unknown","startTime":1342.44,"endTime":1344.6,"body":"about a quarter of a quarter of"},{"speaker":"Unknown","startTime":1344.6,"endTime":1347.93,"body":"years period, seeing 10 years"},{"speaker":"Unknown","startTime":1344.6,"endTime":1347.93,"body":"worth of growth than that, then"},{"speaker":"Unknown","startTime":1347.93,"endTime":1350.9,"body":"the rate of growth increased by"},{"speaker":"Unknown","startTime":1347.93,"endTime":1350.9,"body":"40 times over that period. So"},{"speaker":"Unknown","startTime":1350.9,"endTime":1354.14,"body":"there was just this massive"},{"speaker":"Unknown","startTime":1350.9,"endTime":1354.14,"body":"movement towards e commerce,"},{"speaker":"Unknown","startTime":1354.14,"endTime":1358.1,"body":"which, of course, you know,"},{"speaker":"Unknown","startTime":1354.14,"endTime":1358.1,"body":"like, helped all of these huge"},{"speaker":"Unknown","startTime":1358.1,"endTime":1361.01,"body":"ecommerce players, the sort of"},{"speaker":"Unknown","startTime":1358.1,"endTime":1361.01,"body":"big generalists, you know, these"},{"speaker":"Unknown","startTime":1361.01,"endTime":1365.18,"body":"massive giants of Amazons and"},{"speaker":"Unknown","startTime":1361.01,"endTime":1365.18,"body":"Walmart's and Asia JD and"},{"speaker":"Unknown","startTime":1365.21,"endTime":1370.46,"body":"Alibaba and, and you know, these"},{"speaker":"Unknown","startTime":1365.21,"endTime":1370.46,"body":"companies, the thing is, is that"},{"speaker":"Unknown","startTime":1370.46,"endTime":1374.99,"body":"the all that growth that was"},{"speaker":"Unknown","startTime":1370.46,"endTime":1374.99,"body":"seen was people buying yoga mats"},{"speaker":"Unknown","startTime":1375.05,"endTime":1378.92,"body":"and houseplants and"},{"speaker":"Unknown","startTime":1375.05,"endTime":1378.92,"body":"PlayStations. It wasn't people"},{"speaker":"Unknown","startTime":1378.92,"endTime":1382.4,"body":"buying tailored trousers, or,"},{"speaker":"Unknown","startTime":1378.92,"endTime":1382.4,"body":"you know, goods like that. And"},{"speaker":"Unknown","startTime":1382.4,"endTime":1384.38,"body":"in fact, the data that I've"},{"speaker":"Unknown","startTime":1382.4,"endTime":1384.38,"body":"seen, the market research that"},{"speaker":"Unknown","startTime":1384.38,"endTime":1388.19,"body":"I've seen so far today puts"},{"speaker":"Unknown","startTime":1384.38,"endTime":1388.19,"body":"ecommerce, fashion sales,"},{"speaker":"Unknown","startTime":1388.43,"endTime":1390.2,"body":"particularly menswear, which is"},{"speaker":"Unknown","startTime":1388.43,"endTime":1390.2,"body":"the thing that's kind of"},{"speaker":"Unknown","startTime":1390.2,"endTime":1392.54,"body":"anchoring down the, you know,"},{"speaker":"Unknown","startTime":1390.2,"endTime":1392.54,"body":"all of the different subcategory"},{"speaker":"Unknown","startTime":1392.54,"endTime":1394.13,"body":"of women's wear, kids wear etc."},{"speaker":"Unknown","startTime":1395.3,"endTime":1398.96,"body":"was for long periods of the year"},{"speaker":"Unknown","startTime":1395.3,"endTime":1398.96,"body":"down 50% on the year before. So"},{"speaker":"Unknown","startTime":1398.96,"endTime":1402.65,"body":"although we saw a huge growth in"},{"speaker":"Unknown","startTime":1398.96,"endTime":1402.65,"body":"e commerce as a whole, there was"},{"speaker":"Unknown","startTime":1402.65,"endTime":1407.21,"body":"a huge hit in terms of in terms"},{"speaker":"Unknown","startTime":1402.65,"endTime":1407.21,"body":"of fashion, e commerce, it was"},{"speaker":"Unknown","startTime":1407.21,"endTime":1409.61,"body":"one of the, you know,"},{"speaker":"Unknown","startTime":1407.21,"endTime":1409.61,"body":"subcategories of e commerce that"},{"speaker":"Unknown","startTime":1409.61,"endTime":1413.66,"body":"did not do well. So, you know,"},{"speaker":"Unknown","startTime":1409.61,"endTime":1413.66,"body":"we weren't immune to that we,"},{"speaker":"Unknown","startTime":1413.69,"endTime":1414.2,"body":"we,"},{"speaker":"Unknown","startTime":1415.37,"endTime":1418.31,"body":"although we were able to"},{"speaker":"Unknown","startTime":1415.37,"endTime":1418.31,"body":"continue serving our customers"},{"speaker":"Unknown","startTime":1418.31,"endTime":1422.12,"body":"and getting orders out and we"},{"speaker":"Unknown","startTime":1418.31,"endTime":1422.12,"body":"kept the lights on, this was"},{"speaker":"Unknown","startTime":1422.12,"endTime":1425.18,"body":"going to be a very big year for"},{"speaker":"Unknown","startTime":1422.12,"endTime":1425.18,"body":"us in terms of growth, and we"},{"speaker":"Unknown","startTime":1425.18,"endTime":1427.19,"body":"and you know, all of the"},{"speaker":"Unknown","startTime":1425.18,"endTime":1427.19,"body":"activities that we have kind of"},{"speaker":"Unknown","startTime":1427.19,"endTime":1430.49,"body":"planned to support that we had"},{"speaker":"Unknown","startTime":1427.19,"endTime":1430.49,"body":"some really exciting things"},{"speaker":"Unknown","startTime":1430.49,"endTime":1433.37,"body":"planned. And we had, we frankly,"},{"speaker":"Unknown","startTime":1430.49,"endTime":1433.37,"body":"just had to put all those things"},{"speaker":"Unknown","startTime":1433.37,"endTime":1436.01,"body":"on ice, you know, it was like"},{"speaker":"Unknown","startTime":1433.37,"endTime":1436.01,"body":"many people, it was sort of, you"},{"speaker":"Unknown","startTime":1436.01,"endTime":1438.23,"body":"know, pulling up the drawbridge"},{"speaker":"Unknown","startTime":1436.01,"endTime":1438.23,"body":"and making sure that we were"},{"speaker":"Unknown","startTime":1438.23,"endTime":1440.72,"body":"kind of in some ways going into,"},{"speaker":"Unknown","startTime":1438.23,"endTime":1440.72,"body":"you know, into kind of"},{"speaker":"Unknown","startTime":1440.72,"endTime":1443.21,"body":"protectionist mode to make sure"},{"speaker":"Unknown","startTime":1440.72,"endTime":1443.21,"body":"that we could ride this one out."},{"speaker":"Unknown","startTime":1443.51,"endTime":1448.22,"body":"But we knew that if we did that,"},{"speaker":"Unknown","startTime":1443.51,"endTime":1448.22,"body":"then and continue to invest in"},{"speaker":"Unknown","startTime":1448.25,"endTime":1450.77,"body":"product development, making sure"},{"speaker":"Unknown","startTime":1448.25,"endTime":1450.77,"body":"that we continue to put our"},{"speaker":"Unknown","startTime":1450.77,"endTime":1453.14,"body":"resources into making our"},{"speaker":"Unknown","startTime":1450.77,"endTime":1453.14,"body":"product as strong as it could be"},{"speaker":"Unknown","startTime":1453.38,"endTime":1455.78,"body":"continuing our sourcing efforts"},{"speaker":"Unknown","startTime":1453.38,"endTime":1455.78,"body":"to make sure that we're sourcing"},{"speaker":"Unknown","startTime":1455.78,"endTime":1459.2,"body":"the best materials that we"},{"speaker":"Unknown","startTime":1455.78,"endTime":1459.2,"body":"could, and that we were, you"},{"speaker":"Unknown","startTime":1459.2,"endTime":1461.18,"body":"know, communicating with our"},{"speaker":"Unknown","startTime":1459.2,"endTime":1461.18,"body":"consumers in a way that was like"},{"speaker":"Unknown","startTime":1461.18,"endTime":1467.36,"body":"direct and you know, and, and,"},{"speaker":"Unknown","startTime":1461.18,"endTime":1467.36,"body":"like, honest and open, then we"},{"speaker":"Unknown","startTime":1467.36,"endTime":1470.45,"body":"would be you know, positioning"},{"speaker":"Unknown","startTime":1467.36,"endTime":1470.45,"body":"ourselves properly to come out"},{"speaker":"Unknown","startTime":1470.45,"endTime":1474.05,"body":"to this the other end. And now,"},{"speaker":"Unknown","startTime":1470.45,"endTime":1474.05,"body":"the other there was another"},{"speaker":"Unknown","startTime":1474.05,"endTime":1477.47,"body":"thing that so that that's kind"},{"speaker":"Unknown","startTime":1474.05,"endTime":1477.47,"body":"of like what our response was,"},{"speaker":"Unknown","startTime":1477.47,"endTime":1479.12,"body":"in many ways it was a real"},{"speaker":"Unknown","startTime":1477.47,"endTime":1479.12,"body":"success because actually the"},{"speaker":"Unknown","startTime":1479.12,"endTime":1481.67,"body":"kind of new product that we've"},{"speaker":"Unknown","startTime":1479.12,"endTime":1481.67,"body":"been releasing recently has been"},{"speaker":"Unknown","startTime":1481.67,"endTime":1485.66,"body":"doing fantastically well. And"},{"speaker":"Unknown","startTime":1481.67,"endTime":1485.66,"body":"you know, I had expected it to"},{"speaker":"Unknown","startTime":1485.66,"endTime":1488.21,"body":"because of what we put into it"},{"speaker":"Unknown","startTime":1485.66,"endTime":1488.21,"body":"and the people that were working"},{"speaker":"Unknown","startTime":1488.21,"endTime":1492.92,"body":"on it and just how good you know"},{"speaker":"Unknown","startTime":1488.21,"endTime":1492.92,"body":"they are they do but the what"},{"speaker":"Unknown","startTime":1492.92,"endTime":1498.41,"body":"we've seen recently is that"},{"speaker":"Unknown","startTime":1492.92,"endTime":1498.41,"body":"there has been essentially when"},{"speaker":"Unknown","startTime":1498.44,"endTime":1499.88,"body":"when lockdown started"},{"speaker":"Unknown","startTime":1500.24,"endTime":1504.89,"body":"All of the stock that brands had"},{"speaker":"Unknown","startTime":1500.24,"endTime":1504.89,"body":"couldn't go anywhere. So it"},{"speaker":"Unknown","startTime":1504.89,"endTime":1508.97,"body":"couldn't go anywhere. The"},{"speaker":"Unknown","startTime":1504.89,"endTime":1508.97,"body":"accumulated, you know, it was"},{"speaker":"Unknown","startTime":1508.97,"endTime":1510.71,"body":"just sitting on their balance"},{"speaker":"Unknown","startTime":1508.97,"endTime":1510.71,"body":"sheets, which is sitting in"},{"speaker":"Unknown","startTime":1510.71,"endTime":1514.25,"body":"their warehouses and the brands"},{"speaker":"Unknown","startTime":1510.71,"endTime":1514.25,"body":"need, they needed to get rid of"},{"speaker":"Unknown","startTime":1514.25,"endTime":1516.62,"body":"it and liquidate that stock. So"},{"speaker":"Unknown","startTime":1514.25,"endTime":1516.62,"body":"they can make way for the stuff"},{"speaker":"Unknown","startTime":1516.62,"endTime":1520.4,"body":"that has been coming in too late"},{"speaker":"Unknown","startTime":1516.62,"endTime":1520.4,"body":"to cancel. So what they did, so"},{"speaker":"Unknown","startTime":1520.43,"endTime":1523.46,"body":"the summer sales, which normally"},{"speaker":"Unknown","startTime":1520.43,"endTime":1523.46,"body":"followed a fairly standard"},{"speaker":"Unknown","startTime":1523.46,"endTime":1527.66,"body":"pattern is, you know, starting"},{"speaker":"Unknown","startTime":1523.46,"endTime":1527.66,"body":"sometime kind of early mid June"},{"speaker":"Unknown","startTime":1527.66,"endTime":1530.36,"body":"and finishing kind of early, mid"},{"speaker":"Unknown","startTime":1527.66,"endTime":1530.36,"body":"July, which by this, by the way"},{"speaker":"Unknown","startTime":1530.36,"endTime":1533.63,"body":"is insane. Like anyway, but"},{"speaker":"Unknown","startTime":1530.36,"endTime":1533.63,"body":"that's when it happens. Because"},{"speaker":"Unknown","startTime":1533.63,"endTime":1536.36,"body":"you're you're marking down"},{"speaker":"Unknown","startTime":1533.63,"endTime":1536.36,"body":"summer product, when there's"},{"speaker":"Unknown","startTime":1536.36,"endTime":1538.4,"body":"still two and a half months of"},{"speaker":"Unknown","startTime":1536.36,"endTime":1538.4,"body":"sunshine left doesn't make any"},{"speaker":"Unknown","startTime":1538.4,"endTime":1543.65,"body":"sense. But the bat normally"},{"speaker":"Unknown","startTime":1538.4,"endTime":1543.65,"body":"lasts for a month. And I've been"},{"speaker":"Unknown","startTime":1543.65,"endTime":1547.43,"body":"tracking our complexity of other"},{"speaker":"Unknown","startTime":1543.65,"endTime":1547.43,"body":"brands within the space and"},{"speaker":"Unknown","startTime":1547.43,"endTime":1551.15,"body":"whether or not they're still on"},{"speaker":"Unknown","startTime":1547.43,"endTime":1551.15,"body":"sale. And about 40% of the"},{"speaker":"Unknown","startTime":1551.15,"endTime":1554.78,"body":"brands that I check out on a"},{"speaker":"Unknown","startTime":1551.15,"endTime":1554.78,"body":"regular basis is still in the"},{"speaker":"Unknown","startTime":1554.78,"endTime":1558.38,"body":"second week of October on this"},{"speaker":"Unknown","startTime":1554.78,"endTime":1558.38,"body":"Summer Sale In in one form or"},{"speaker":"Unknown","startTime":1558.38,"endTime":1561.02,"body":"another, it's almost half of the"},{"speaker":"Unknown","startTime":1558.38,"endTime":1561.02,"body":"brands that are on that now,"},{"speaker":"Unknown","startTime":1561.29,"endTime":1565.1,"body":"that has an impact. Market wide,"},{"speaker":"Unknown","startTime":1561.29,"endTime":1565.1,"body":"you know, if they're if"},{"speaker":"Unknown","startTime":1565.1,"endTime":1569.63,"body":"everybody's on discount, then it"},{"speaker":"Unknown","startTime":1565.1,"endTime":1569.63,"body":"encourages Firstly, it trains"},{"speaker":"Unknown","startTime":1569.63,"endTime":1572.78,"body":"the consumer to just look for"},{"speaker":"Unknown","startTime":1569.63,"endTime":1572.78,"body":"discounts and look for sales and"},{"speaker":"Unknown","startTime":1572.78,"endTime":1576.65,"body":"shopping sale. And that has an"},{"speaker":"Unknown","startTime":1572.78,"endTime":1576.65,"body":"impact on you know, that has an"},{"speaker":"Unknown","startTime":1576.65,"endTime":1578.96,"body":"impact on brands has an impact"},{"speaker":"Unknown","startTime":1580.64,"endTime":1585.26,"body":"on the whole value chain,"},{"speaker":"Unknown","startTime":1580.64,"endTime":1585.26,"body":"actually. But it also it's it's"},{"speaker":"Unknown","startTime":1585.26,"endTime":1587.63,"body":"a bit like the the thing that"},{"speaker":"Unknown","startTime":1585.26,"endTime":1587.63,"body":"they talked about in retail,"},{"speaker":"Unknown","startTime":1587.63,"endTime":1589.79,"body":"when when talking about"},{"speaker":"Unknown","startTime":1587.63,"endTime":1589.79,"body":"discounting is it's bit like"},{"speaker":"Unknown","startTime":1589.79,"endTime":1594.41,"body":"taking a drug, in that you get a"},{"speaker":"Unknown","startTime":1589.79,"endTime":1594.41,"body":"kind of short term fix a short"},{"speaker":"Unknown","startTime":1594.41,"endTime":1597.77,"body":"term hit that ultimately"},{"speaker":"Unknown","startTime":1594.41,"endTime":1597.77,"body":"compromises the long term health"},{"speaker":"Unknown","startTime":1597.77,"endTime":1602.57,"body":"of the body in which is in which"},{"speaker":"Unknown","startTime":1597.77,"endTime":1602.57,"body":"is being delivered. And that is"},{"speaker":"Unknown","startTime":1602.6,"endTime":1605.75,"body":"weak, like so I would expect to"},{"speaker":"Unknown","startTime":1602.6,"endTime":1605.75,"body":"see is that now lots of brands"},{"speaker":"Unknown","startTime":1605.75,"endTime":1609.08,"body":"are getting hooked on this drug"},{"speaker":"Unknown","startTime":1605.75,"endTime":1609.08,"body":"of discounting is I think that's"},{"speaker":"Unknown","startTime":1609.08,"endTime":1611.24,"body":"going to with there's gonna be"},{"speaker":"Unknown","startTime":1609.08,"endTime":1611.24,"body":"second order effect that we'll"},{"speaker":"Unknown","startTime":1611.24,"endTime":1614.03,"body":"see into next year in terms of"},{"speaker":"Unknown","startTime":1611.24,"endTime":1614.03,"body":"like brands, brands and"},{"speaker":"Unknown","startTime":1614.03,"endTime":1617.18,"body":"retailers going into distress"},{"speaker":"Unknown","startTime":1614.03,"endTime":1617.18,"body":"and struggling to keep up with"},{"speaker":"Unknown","startTime":1617.18,"endTime":1619.28,"body":"things because they've relied"},{"speaker":"Unknown","startTime":1617.18,"endTime":1619.28,"body":"too much on the discounting."},{"speaker":"Unknown","startTime":1619.28,"endTime":1622.04,"body":"Because ultimately, it's it's an"},{"speaker":"Unknown","startTime":1619.28,"endTime":1622.04,"body":"unsustainable way of doing"},{"speaker":"Unknown","startTime":1622.04,"endTime":1626.0,"body":"business. And so, you know,"},{"speaker":"Unknown","startTime":1622.04,"endTime":1626.0,"body":"we're kind of our way out of"},{"speaker":"Unknown","startTime":1626.0,"endTime":1629.51,"body":"that is, is the same as it was"},{"speaker":"Unknown","startTime":1626.0,"endTime":1629.51,"body":"six months ago or nine months"},{"speaker":"Unknown","startTime":1629.51,"endTime":1631.67,"body":"ago, you know, when when we were"},{"speaker":"Unknown","startTime":1629.51,"endTime":1631.67,"body":"responding to this, which is"},{"speaker":"Unknown","startTime":1631.67,"endTime":1634.22,"body":"that we need to continue to"},{"speaker":"Unknown","startTime":1631.67,"endTime":1634.22,"body":"invest in the thing we know to"},{"speaker":"Unknown","startTime":1634.22,"endTime":1636.29,"body":"be true, which is that if we"},{"speaker":"Unknown","startTime":1634.22,"endTime":1636.29,"body":"make the best product, we"},{"speaker":"Unknown","startTime":1636.29,"endTime":1639.83,"body":"possibly can do it our price"},{"speaker":"Unknown","startTime":1636.29,"endTime":1639.83,"body":"point, then we know that it's"},{"speaker":"Unknown","startTime":1639.83,"endTime":1642.29,"body":"going to be the thing that will"},{"speaker":"Unknown","startTime":1639.83,"endTime":1642.29,"body":"get us through it ultimately. So"},{"speaker":"Unknown","startTime":1642.56,"endTime":1646.25,"body":"our response is to is to pair"},{"speaker":"Unknown","startTime":1642.56,"endTime":1646.25,"body":"everything into product. And so"},{"speaker":"Unknown","startTime":1646.25,"endTime":1649.4,"body":"we continue to develop, we"},{"speaker":"Unknown","startTime":1646.25,"endTime":1649.4,"body":"continue to you know, get be"},{"speaker":"Unknown","startTime":1649.4,"endTime":1652.58,"body":"very busy in terms of our"},{"speaker":"Unknown","startTime":1649.4,"endTime":1652.58,"body":"sourcing. And we continue to try"},{"speaker":"Unknown","startTime":1652.58,"endTime":1655.4,"body":"and innovate on those, you know,"},{"speaker":"Unknown","startTime":1652.58,"endTime":1655.4,"body":"on like when it comes to that"},{"speaker":"Unknown","startTime":1655.4,"endTime":1659.75,"body":"and in small way in like small"},{"speaker":"Unknown","startTime":1655.4,"endTime":1659.75,"body":"ways as well as big. And so I"},{"speaker":"Unknown","startTime":1659.75,"endTime":1662.63,"body":"mean, that's kind of it in a"},{"speaker":"Unknown","startTime":1659.75,"endTime":1662.63,"body":"nutshell. I could I could talk"},{"speaker":"Unknown","startTime":1662.63,"endTime":1664.31,"body":"for hours about COVID."},{"speaker":"Unknown","startTime":1669.95,"endTime":1675.17,"body":"Yeah, it's I know, I, whilst you"},{"speaker":"Unknown","startTime":1669.95,"endTime":1675.17,"body":"were talking there about sales"},{"speaker":"Unknown","startTime":1675.17,"endTime":1678.98,"body":"and price reductions and stuff"},{"speaker":"Unknown","startTime":1675.17,"endTime":1678.98,"body":"as a, it feels like last chance"},{"speaker":"Unknown","startTime":1678.98,"endTime":1681.62,"body":"saloon, sometimes when you're a"},{"speaker":"Unknown","startTime":1678.98,"endTime":1681.62,"body":"brand doing this, when I was"},{"speaker":"Unknown","startTime":1681.62,"endTime":1684.32,"body":"running an independent fashion"},{"speaker":"Unknown","startTime":1681.62,"endTime":1684.32,"body":"shop just outside of Cambridge,"},{"speaker":"Unknown","startTime":1684.32,"endTime":1687.89,"body":"a few years ago, we did what was"},{"speaker":"Unknown","startTime":1684.32,"endTime":1687.89,"body":"called a free for two, and we"},{"speaker":"Unknown","startTime":1687.89,"endTime":1690.65,"body":"would text our database, we're"},{"speaker":"Unknown","startTime":1687.89,"endTime":1690.65,"body":"not we do about once a month, if"},{"speaker":"Unknown","startTime":1690.65,"endTime":1693.98,"body":"we had a couple of bad weekends"},{"speaker":"Unknown","startTime":1690.65,"endTime":1693.98,"body":"in a row, we try and throw them"},{"speaker":"Unknown","startTime":1693.98,"endTime":1697.55,"body":"up back in, you know, do a"},{"speaker":"Unknown","startTime":1693.98,"endTime":1697.55,"body":"really good sale, and it would"},{"speaker":"Unknown","startTime":1697.55,"endTime":1699.77,"body":"prove very good. And we're"},{"speaker":"Unknown","startTime":1697.55,"endTime":1699.77,"body":"banging the test out the night"},{"speaker":"Unknown","startTime":1699.77,"endTime":1702.65,"body":"before. And we'd see a very good"},{"speaker":"Unknown","startTime":1699.77,"endTime":1702.65,"body":"day, the next day, the trouble"},{"speaker":"Unknown","startTime":1702.65,"endTime":1705.35,"body":"is, people would get very wise"},{"speaker":"Unknown","startTime":1702.65,"endTime":1705.35,"body":"to that. And they wouldn't come"},{"speaker":"Unknown","startTime":1705.35,"endTime":1708.71,"body":"in during the month, they were"},{"speaker":"Unknown","startTime":1705.35,"endTime":1708.71,"body":"just wasting subtext. And so"},{"speaker":"Unknown","startTime":1709.13,"endTime":1712.7,"body":"once once people have had a"},{"speaker":"Unknown","startTime":1709.13,"endTime":1712.7,"body":"taste for this discount, and"},{"speaker":"Unknown","startTime":1712.7,"endTime":1715.01,"body":"like you say it's both for the"},{"speaker":"Unknown","startTime":1712.7,"endTime":1715.01,"body":"consumer and for the brand, you"},{"speaker":"Unknown","startTime":1715.01,"endTime":1720.05,"body":"get that fixation, you You"},{"speaker":"Unknown","startTime":1715.01,"endTime":1720.05,"body":"almost can't find a better idea"},{"speaker":"Unknown","startTime":1720.05,"endTime":1722.39,"body":"of cutting your prices in half."},{"speaker":"Unknown","startTime":1720.05,"endTime":1722.39,"body":"There's no there's not a better"},{"speaker":"Unknown","startTime":1722.39,"endTime":1724.61,"body":"idea for the current though,"},{"speaker":"Unknown","startTime":1722.39,"endTime":1724.61,"body":"that's for sure exactly the"},{"speaker":"Unknown","startTime":1725.18,"endTime":1727.73,"body":"exam. And I think it's one of"},{"speaker":"Unknown","startTime":1725.18,"endTime":1727.73,"body":"the reasons why a lot of the"},{"speaker":"Unknown","startTime":1727.73,"endTime":1730.31,"body":"designer brands things like"},{"speaker":"Unknown","startTime":1727.73,"endTime":1730.31,"body":"Gucci never goes into sale or"},{"speaker":"Unknown","startTime":1730.34,"endTime":1734.3,"body":"Yeah, one of the heavy hitters."},{"speaker":"Unknown","startTime":1730.34,"endTime":1734.3,"body":"And they they kind of stick true"},{"speaker":"Unknown","startTime":1734.3,"endTime":1736.97,"body":"to this model that, you know,"},{"speaker":"Unknown","startTime":1734.3,"endTime":1736.97,"body":"you may as well sit on your"},{"speaker":"Unknown","startTime":1736.97,"endTime":1741.35,"body":"stock, perhaps, I don't know,"},{"speaker":"Unknown","startTime":1736.97,"endTime":1741.35,"body":"what would you say to these big"},{"speaker":"Unknown","startTime":1741.35,"endTime":1743.33,"body":"companies, and I mean, I'm"},{"speaker":"Unknown","startTime":1741.35,"endTime":1743.33,"body":"guessing that you have a short"},{"speaker":"Unknown","startTime":1743.33,"endTime":1746.78,"body":"production run, so it's not so"},{"speaker":"Unknown","startTime":1743.33,"endTime":1746.78,"body":"bad for you to sit on, perhaps"},{"speaker":"Unknown","startTime":1746.78,"endTime":1749.69,"body":"stock that might be, you know,"},{"speaker":"Unknown","startTime":1746.78,"endTime":1749.69,"body":"harder to churn out. But when"},{"speaker":"Unknown","startTime":1749.69,"endTime":1752.18,"body":"these guys that have invested so"},{"speaker":"Unknown","startTime":1749.69,"endTime":1752.18,"body":"heavily and have so much of it,"},{"speaker":"Unknown","startTime":1752.33,"endTime":1755.03,"body":"you know, what are these guys"},{"speaker":"Unknown","startTime":1752.33,"endTime":1755.03,"body":"gonna be doing? Well, I mean,"},{"speaker":"Unknown","startTime":1755.03,"endTime":1758.66,"body":"it's very difficult to say, I"},{"speaker":"Unknown","startTime":1755.03,"endTime":1758.66,"body":"mean, I think that the because"},{"speaker":"Unknown","startTime":1758.96,"endTime":1761.9,"body":"the thing is, is that the thing"},{"speaker":"Unknown","startTime":1758.96,"endTime":1761.9,"body":"that makes it particularly"},{"speaker":"Unknown","startTime":1761.9,"endTime":1764.6,"body":"difficult is no brand exists in"},{"speaker":"Unknown","startTime":1761.9,"endTime":1764.6,"body":"a vacuum. You know, like"},{"speaker":"Unknown","startTime":1764.6,"endTime":1767.78,"body":"whatever choice you make, you"},{"speaker":"Unknown","startTime":1764.6,"endTime":1767.78,"body":"have to be aware of the fact"},{"speaker":"Unknown","startTime":1767.78,"endTime":1771.17,"body":"there are 30 other people also"},{"speaker":"Unknown","startTime":1767.78,"endTime":1771.17,"body":"making a choice, and that if"},{"speaker":"Unknown","startTime":1771.23,"endTime":1774.77,"body":"somebody goes there, then then"},{"speaker":"Unknown","startTime":1771.23,"endTime":1774.77,"body":"that's where consumers are gonna"},{"speaker":"Unknown","startTime":1774.77,"endTime":1777.83,"body":"go and then you know, it's like"},{"speaker":"Unknown","startTime":1774.77,"endTime":1777.83,"body":"it's a bit you know, you know,"},{"speaker":"Unknown","startTime":1777.83,"endTime":1781.01,"body":"like you see this thing about I"},{"speaker":"Unknown","startTime":1777.83,"endTime":1781.01,"body":"just had this image in my head"},{"speaker":"Unknown","startTime":1781.01,"endTime":1783.05,"body":"of you know, the antelope at the"},{"speaker":"Unknown","startTime":1781.01,"endTime":1783.05,"body":"side of a river when there's"},{"speaker":"Unknown","startTime":1783.05,"endTime":1786.41,"body":"like a crocodile kind of thing,"},{"speaker":"Unknown","startTime":1783.05,"endTime":1786.41,"body":"you know, it's like, and they"},{"speaker":"Unknown","startTime":1786.44,"endTime":1789.41,"body":"they they need criss cross the"},{"speaker":"Unknown","startTime":1786.44,"endTime":1789.41,"body":"river. But yet there's like"},{"speaker":"Unknown","startTime":1789.41,"endTime":1791.69,"body":"nobody wants to go there."},{"speaker":"Unknown","startTime":1789.41,"endTime":1791.69,"body":"There's some I mean, it's not"},{"speaker":"Unknown","startTime":1791.69,"endTime":1795.02,"body":"perfect metaphor actually. In"},{"speaker":"Unknown","startTime":1791.69,"endTime":1795.02,"body":"fact, I might scrap the metaphor"},{"speaker":"Unknown","startTime":1795.02,"endTime":1798.29,"body":"but you can get some this idea"},{"speaker":"Unknown","startTime":1795.02,"endTime":1798.29,"body":"of herd mentality the wild hog"},{"speaker":"Unknown","startTime":1800.0,"endTime":1803.87,"body":"As well, the reason why this was"},{"speaker":"Unknown","startTime":1800.0,"endTime":1803.87,"body":"thinking about it is that is"},{"speaker":"Unknown","startTime":1803.87,"endTime":1807.62,"body":"that, you know, like that there"},{"speaker":"Unknown","startTime":1803.87,"endTime":1807.62,"body":"is a herd mentality going on,"},{"speaker":"Unknown","startTime":1807.62,"endTime":1810.35,"body":"which is that like, all of these"},{"speaker":"Unknown","startTime":1807.62,"endTime":1810.35,"body":"brands and retailers know that"},{"speaker":"Unknown","startTime":1810.35,"endTime":1816.59,"body":"they need to, that they would do"},{"speaker":"Unknown","startTime":1810.35,"endTime":1816.59,"body":"themselves more long term value,"},{"speaker":"Unknown","startTime":1816.59,"endTime":1819.08,"body":"or they would protect more long"},{"speaker":"Unknown","startTime":1816.59,"endTime":1819.08,"body":"term value if they don't resort"},{"speaker":"Unknown","startTime":1819.08,"endTime":1823.67,"body":"to tactics like that. However,"},{"speaker":"Unknown","startTime":1819.08,"endTime":1823.67,"body":"if everybody else is doing it,"},{"speaker":"Unknown","startTime":1824.0,"endTime":1827.27,"body":"and your cash reserves are so"},{"speaker":"Unknown","startTime":1824.0,"endTime":1827.27,"body":"large to get you through, you"},{"speaker":"Unknown","startTime":1827.27,"endTime":1830.24,"body":"know, X amount of months, and"},{"speaker":"Unknown","startTime":1827.27,"endTime":1830.24,"body":"you're forecasting that this, if"},{"speaker":"Unknown","startTime":1830.24,"endTime":1833.54,"body":"it happens, is going to last x"},{"speaker":"Unknown","startTime":1830.24,"endTime":1833.54,"body":"times to, you know, number of"},{"speaker":"Unknown","startTime":1833.54,"endTime":1837.02,"body":"months, then, you know, that you"},{"speaker":"Unknown","startTime":1833.54,"endTime":1837.02,"body":"have to in order to survive. So,"},{"speaker":"Unknown","startTime":1837.23,"endTime":1840.05,"body":"like I think the answer is, is"},{"speaker":"Unknown","startTime":1837.23,"endTime":1840.05,"body":"that every brand has to has to"},{"speaker":"Unknown","startTime":1840.05,"endTime":1842.78,"body":"make a choice according to what"},{"speaker":"Unknown","startTime":1840.05,"endTime":1842.78,"body":"makes sense for them in terms of"},{"speaker":"Unknown","startTime":1843.02,"endTime":1845.27,"body":"their financials, their stock"},{"speaker":"Unknown","startTime":1843.02,"endTime":1845.27,"body":"position, all of these things"},{"speaker":"Unknown","startTime":1845.27,"endTime":1850.28,"body":"and, but that I think that that"},{"speaker":"Unknown","startTime":1845.27,"endTime":1850.28,"body":"is a very sensible strategy is"},{"speaker":"Unknown","startTime":1850.28,"endTime":1852.2,"body":"that crises like this"},{"speaker":"Unknown","startTime":1853.82,"endTime":1856.82,"body":"are a good opportunity to sort"},{"speaker":"Unknown","startTime":1853.82,"endTime":1856.82,"body":"of trim a lot of unnecessary"},{"speaker":"Unknown","startTime":1856.82,"endTime":1858.8,"body":"things that you know, brands and"},{"speaker":"Unknown","startTime":1856.82,"endTime":1858.8,"body":"companies will be spending their"},{"speaker":"Unknown","startTime":1858.8,"endTime":1862.85,"body":"money on. And instead focus on"},{"speaker":"Unknown","startTime":1858.8,"endTime":1862.85,"body":"the fundamentals and your core,"},{"speaker":"Unknown","startTime":1862.88,"endTime":1865.91,"body":"you know, business and for us,"},{"speaker":"Unknown","startTime":1862.88,"endTime":1865.91,"body":"that's, you know, that is this,"},{"speaker":"Unknown","startTime":1865.91,"endTime":1868.58,"body":"this uniform piece of these,"},{"speaker":"Unknown","startTime":1865.91,"endTime":1868.58,"body":"like these timeless pieces that"},{"speaker":"Unknown","startTime":1868.58,"endTime":1872.6,"body":"we want to make sure that that"},{"speaker":"Unknown","startTime":1868.58,"endTime":1872.6,"body":"that serve our customer in a way"},{"speaker":"Unknown","startTime":1872.6,"endTime":1876.68,"body":"that makes sense. And that like,"},{"speaker":"Unknown","startTime":1872.6,"endTime":1876.68,"body":"ultimately, it's all about if"},{"speaker":"Unknown","startTime":1876.68,"endTime":1878.09,"body":"you think about the consumer,"},{"speaker":"Unknown","startTime":1876.68,"endTime":1878.09,"body":"it's all about engineering"},{"speaker":"Unknown","startTime":1878.09,"endTime":1880.88,"body":"value. So like, if you have the"},{"speaker":"Unknown","startTime":1878.09,"endTime":1880.88,"body":"example of like the text message"},{"speaker":"Unknown","startTime":1880.88,"endTime":1883.28,"body":"you sent to your database three"},{"speaker":"Unknown","startTime":1880.88,"endTime":1883.28,"body":"for two thing, like what what"},{"speaker":"Unknown","startTime":1883.28,"endTime":1886.1,"body":"are you doing there, you're,"},{"speaker":"Unknown","startTime":1883.28,"endTime":1886.1,"body":"you're offering value in the"},{"speaker":"Unknown","startTime":1886.1,"endTime":1889.04,"body":"value you're offering is it is"},{"speaker":"Unknown","startTime":1886.1,"endTime":1889.04,"body":"money saved against a full"},{"speaker":"Unknown","startTime":1889.04,"endTime":1892.73,"body":"ticket price. Now, that's one"},{"speaker":"Unknown","startTime":1889.04,"endTime":1892.73,"body":"way of offering value. But there"},{"speaker":"Unknown","startTime":1892.73,"endTime":1895.1,"body":"are other ways of offering"},{"speaker":"Unknown","startTime":1892.73,"endTime":1895.1,"body":"value. And the one that like I"},{"speaker":"Unknown","startTime":1895.1,"endTime":1896.81,"body":"said, that we're quite"},{"speaker":"Unknown","startTime":1895.1,"endTime":1896.81,"body":"relentlessly focused on is"},{"speaker":"Unknown","startTime":1896.81,"endTime":1899.81,"body":"making sure that we can engineer"},{"speaker":"Unknown","startTime":1896.81,"endTime":1899.81,"body":"a product that we're very"},{"speaker":"Unknown","startTime":1899.81,"endTime":1903.08,"body":"confident punches well above its"},{"speaker":"Unknown","startTime":1899.81,"endTime":1903.08,"body":"weight in terms of price"},{"speaker":"Unknown","startTime":1903.08,"endTime":1906.89,"body":"already. So and the thing is, is"},{"speaker":"Unknown","startTime":1903.08,"endTime":1906.89,"body":"that is that's something that is"},{"speaker":"Unknown","startTime":1906.89,"endTime":1911.06,"body":"reflected in what we see we have"},{"speaker":"Unknown","startTime":1906.89,"endTime":1911.06,"body":"a we've got an excellent repeat"},{"speaker":"Unknown","startTime":1911.06,"endTime":1916.25,"body":"customer rate people and have an"},{"speaker":"Unknown","startTime":1911.06,"endTime":1916.25,"body":"excellent returns rate. industry"},{"speaker":"Unknown","startTime":1916.25,"endTime":1919.04,"body":"standard is anywhere sort of"},{"speaker":"Unknown","startTime":1916.25,"endTime":1919.04,"body":"like you know, anywhere between"},{"speaker":"Unknown","startTime":1919.04,"endTime":1922.19,"body":"20 and 40%, in our part of the"},{"speaker":"Unknown","startTime":1919.04,"endTime":1922.19,"body":"market, and it's sort of if"},{"speaker":"Unknown","startTime":1922.19,"endTime":1924.41,"body":"you're, you know, the fast"},{"speaker":"Unknown","startTime":1922.19,"endTime":1924.41,"body":"fashion past market, it can be"},{"speaker":"Unknown","startTime":1924.41,"endTime":1926.81,"body":"as high as available. So you"},{"speaker":"Unknown","startTime":1924.41,"endTime":1926.81,"body":"can, your customer can be as"},{"speaker":"Unknown","startTime":1926.81,"endTime":1930.56,"body":"high as 70%. Now, we're kind of,"},{"speaker":"Unknown","startTime":1926.81,"endTime":1930.56,"body":"you know, between some 10 to"},{"speaker":"Unknown","startTime":1930.56,"endTime":1934.07,"body":"12%. So we've got an excellent"},{"speaker":"Unknown","startTime":1930.56,"endTime":1934.07,"body":"return rate. And we put that"},{"speaker":"Unknown","startTime":1934.07,"endTime":1936.92,"body":"down to the fact that our"},{"speaker":"Unknown","startTime":1934.07,"endTime":1936.92,"body":"product, it punches well above"},{"speaker":"Unknown","startTime":1936.92,"endTime":1940.85,"body":"its weight in terms of the"},{"speaker":"Unknown","startTime":1936.92,"endTime":1940.85,"body":"quality to price ratio, the way"},{"speaker":"Unknown","startTime":1940.85,"endTime":1943.91,"body":"that we're able to do that is"},{"speaker":"Unknown","startTime":1940.85,"endTime":1943.91,"body":"that and the solution we've got"},{"speaker":"Unknown","startTime":1943.91,"endTime":1946.58,"body":"that makes a lot of sense for us"},{"speaker":"Unknown","startTime":1943.91,"endTime":1946.58,"body":"at this point in our brand's"},{"speaker":"Unknown","startTime":1946.58,"endTime":1951.92,"body":"life is that we, you know, we"},{"speaker":"Unknown","startTime":1946.58,"endTime":1951.92,"body":"talk a little bit about this on"},{"speaker":"Unknown","startTime":1951.95,"endTime":1954.74,"body":"our site, but actually most of"},{"speaker":"Unknown","startTime":1951.95,"endTime":1954.74,"body":"the work has been doing and most"},{"speaker":"Unknown","startTime":1954.74,"endTime":1957.29,"body":"of the work to date has been"},{"speaker":"Unknown","startTime":1954.74,"endTime":1957.29,"body":"doing it and less about talking"},{"speaker":"Unknown","startTime":1957.29,"endTime":1959.51,"body":"about it. And we're now going to"},{"speaker":"Unknown","startTime":1957.29,"endTime":1959.51,"body":"focus more attention on"},{"speaker":"Unknown","startTime":1959.66,"endTime":1962.9,"body":"educating consumers and talking"},{"speaker":"Unknown","startTime":1959.66,"endTime":1962.9,"body":"about it is we work a lot with"},{"speaker":"Unknown","startTime":1962.9,"endTime":1967.22,"body":"deadstock fabrics and surplus is"},{"speaker":"Unknown","startTime":1962.9,"endTime":1967.22,"body":"a rubbish collection. Yeah,"},{"speaker":"Unknown","startTime":1967.25,"endTime":1969.56,"body":"yeah, it is. But it's actually"},{"speaker":"Unknown","startTime":1967.25,"endTime":1969.56,"body":"more products than just the"},{"speaker":"Unknown","startTime":1969.56,"endTime":1972.89,"body":"rubbish collection that we do."},{"speaker":"Unknown","startTime":1969.56,"endTime":1972.89,"body":"So we so what deadstock for, for"},{"speaker":"Unknown","startTime":1972.89,"endTime":1975.92,"body":"anybody that hasn't heard that"},{"speaker":"Unknown","startTime":1972.89,"endTime":1975.92,"body":"term before means is"},{"speaker":"Unknown","startTime":1976.19,"endTime":1980.84,"body":"essentially, it is the surplus"},{"speaker":"Unknown","startTime":1976.19,"endTime":1980.84,"body":"meterage that happens in any"},{"speaker":"Unknown","startTime":1980.93,"endTime":1984.26,"body":"fabric production run within"},{"speaker":"Unknown","startTime":1980.93,"endTime":1984.26,"body":"within a meal that then ends up"},{"speaker":"Unknown","startTime":1984.26,"endTime":1990.35,"body":"not getting bought. So a large"},{"speaker":"Unknown","startTime":1984.26,"endTime":1990.35,"body":"brand will order say 2000 metres"},{"speaker":"Unknown","startTime":1990.35,"endTime":1993.59,"body":"of fabric to make a pair of"},{"speaker":"Unknown","startTime":1990.35,"endTime":1993.59,"body":"trousers or shirt or shirt style"},{"speaker":"Unknown","startTime":1993.59,"endTime":1997.76,"body":"or something like that. And"},{"speaker":"Unknown","startTime":1993.59,"endTime":1997.76,"body":"after a series of cancellations"},{"speaker":"Unknown","startTime":1997.76,"endTime":2000.73,"body":"or last minute changes, changes"},{"speaker":"Unknown","startTime":1997.76,"endTime":2000.73,"body":"apart, they may decide that"},{"speaker":"Unknown","startTime":2000.73,"endTime":2003.76,"body":"rather than having 2000 metres"},{"speaker":"Unknown","startTime":2000.73,"endTime":2003.76,"body":"of this fabric, they want 1900"},{"speaker":"Unknown","startTime":2003.76,"endTime":2007.66,"body":"metres this fabric and so the"},{"speaker":"Unknown","startTime":2003.76,"endTime":2007.66,"body":"mill is left with a with a"},{"speaker":"Unknown","startTime":2007.66,"endTime":2011.41,"body":"surplus of 100 metres of fabric."},{"speaker":"Unknown","startTime":2007.66,"endTime":2011.41,"body":"And yet there's very little in"},{"speaker":"Unknown","startTime":2011.41,"endTime":2014.11,"body":"the way of a marketplace to move"},{"speaker":"Unknown","startTime":2011.41,"endTime":2014.11,"body":"this fabric on, it's already"},{"speaker":"Unknown","startTime":2014.11,"endTime":2016.75,"body":"been made, but they don't you"},{"speaker":"Unknown","startTime":2014.11,"endTime":2016.75,"body":"know, the brand does want to cut"},{"speaker":"Unknown","startTime":2016.75,"endTime":2020.62,"body":"it and lose even more money"},{"speaker":"Unknown","startTime":2016.75,"endTime":2020.62,"body":"there. So it's just left. Now"},{"speaker":"Unknown","startTime":2020.62,"endTime":2025.18,"body":"what we do is we go through, we"},{"speaker":"Unknown","startTime":2020.62,"endTime":2025.18,"body":"go to Mills directly and we go"},{"speaker":"Unknown","startTime":2025.18,"endTime":2027.97,"body":"to marketplaces that we can find"},{"speaker":"Unknown","startTime":2025.18,"endTime":2027.97,"body":"that sell it and there's a few"},{"speaker":"Unknown","startTime":2027.97,"endTime":2030.94,"body":"interviews with people that we"},{"speaker":"Unknown","startTime":2027.97,"endTime":2030.94,"body":"work with to help us here is we"},{"speaker":"Unknown","startTime":2030.94,"endTime":2034.93,"body":"buy up this fabric normally from"},{"speaker":"Unknown","startTime":2030.94,"endTime":2034.93,"body":"luxury brands and luxury Mills"},{"speaker":"Unknown","startTime":2035.65,"endTime":2039.79,"body":"that, that that essentially for"},{"speaker":"Unknown","startTime":2035.65,"endTime":2039.79,"body":"pennies on the pound, and then"},{"speaker":"Unknown","startTime":2039.79,"endTime":2044.14,"body":"use it to engineer into our"},{"speaker":"Unknown","startTime":2039.79,"endTime":2044.14,"body":"products. Initially, it was our"},{"speaker":"Unknown","startTime":2044.14,"endTime":2046.21,"body":"core product range. There's"},{"speaker":"Unknown","startTime":2044.14,"endTime":2046.21,"body":"still a lot of our core product"},{"speaker":"Unknown","startTime":2046.21,"endTime":2048.43,"body":"management product ranges made"},{"speaker":"Unknown","startTime":2046.21,"endTime":2048.43,"body":"use of that stuff. But yeah, as"},{"speaker":"Unknown","startTime":2048.43,"endTime":2050.71,"body":"you say is it's a collection"},{"speaker":"Unknown","startTime":2048.43,"endTime":2050.71,"body":"that we call the rubbish"},{"speaker":"Unknown","startTime":2050.71,"endTime":2053.32,"body":"collection. And the reason why"},{"speaker":"Unknown","startTime":2050.71,"endTime":2053.32,"body":"we call it rubbish collection is"},{"speaker":"Unknown","startTime":2053.32,"endTime":2055.6,"body":"that if we didn't buy it, it"},{"speaker":"Unknown","startTime":2053.32,"endTime":2055.6,"body":"would otherwise make its way to"},{"speaker":"Unknown","startTime":2055.6,"endTime":2059.89,"body":"landfill or the furnace actually"},{"speaker":"Unknown","startTime":2055.6,"endTime":2059.89,"body":"and so this like beaut what's"},{"speaker":"Unknown","startTime":2059.89,"endTime":2063.97,"body":"often beautiful fabric is you"},{"speaker":"Unknown","startTime":2059.89,"endTime":2063.97,"body":"know, is either sitting in a"},{"speaker":"Unknown","startTime":2063.97,"endTime":2067.15,"body":"warehouse for you know, an"},{"speaker":"Unknown","startTime":2063.97,"endTime":2067.15,"body":"ungodly amount of time, only to"},{"speaker":"Unknown","startTime":2067.15,"endTime":2069.25,"body":"sort of end up making its way to"},{"speaker":"Unknown","startTime":2067.15,"endTime":2069.25,"body":"landfill or it goes to the"},{"speaker":"Unknown","startTime":2069.25,"endTime":2071.92,"body":"furnace. So we buy it for"},{"speaker":"Unknown","startTime":2069.25,"endTime":2071.92,"body":"pennies on the pound. And then"},{"speaker":"Unknown","startTime":2071.92,"endTime":2074.53,"body":"what we can do is we can both"},{"speaker":"Unknown","startTime":2071.92,"endTime":2074.53,"body":"save it from the landfill on the"},{"speaker":"Unknown","startTime":2074.53,"endTime":2076.27,"body":"furnace, we can avoid"},{"speaker":"Unknown","startTime":2077.71,"endTime":2082.06,"body":"developing fabrics, which is the"},{"speaker":"Unknown","startTime":2077.71,"endTime":2082.06,"body":"single most damaging part of the"},{"speaker":"Unknown","startTime":2082.06,"endTime":2084.64,"body":"value chain because of all the"},{"speaker":"Unknown","startTime":2082.06,"endTime":2084.64,"body":"pollutants and things like that,"},{"speaker":"Unknown","startTime":2084.64,"endTime":2087.31,"body":"that get pumped into water"},{"speaker":"Unknown","startTime":2084.64,"endTime":2087.31,"body":"supplies and all the other"},{"speaker":"Unknown","startTime":2087.31,"endTime":2091.15,"body":"things that go on during the"},{"speaker":"Unknown","startTime":2087.31,"endTime":2091.15,"body":"fabric production process. But"},{"speaker":"Unknown","startTime":2091.15,"endTime":2094.48,"body":"we can also like it is as I say"},{"speaker":"Unknown","startTime":2091.15,"endTime":2094.48,"body":"because we can we're buying it"},{"speaker":"Unknown","startTime":2094.51,"endTime":2097.63,"body":"off people that don't really"},{"speaker":"Unknown","startTime":2094.51,"endTime":2097.63,"body":"have anybody else so we can then"},{"speaker":"Unknown","startTime":2097.87,"endTime":2099.97,"body":"put it into a product and then"},{"speaker":"Unknown","startTime":2097.87,"endTime":2099.97,"body":"maintain"},{"speaker":"Unknown","startTime":2100.0,"endTime":2103.33,"body":"A healthy, healthy margin for"},{"speaker":"Unknown","startTime":2100.0,"endTime":2103.33,"body":"our business, which is"},{"speaker":"Unknown","startTime":2103.36,"endTime":2106.0,"body":"ultimately direct to consumer."},{"speaker":"Unknown","startTime":2103.36,"endTime":2106.0,"body":"So it's already cutting out a"},{"speaker":"Unknown","startTime":2106.0,"endTime":2109.12,"body":"middleman. And it means that we"},{"speaker":"Unknown","startTime":2106.0,"endTime":2109.12,"body":"can create a kind of luxury"},{"speaker":"Unknown","startTime":2109.12,"endTime":2112.87,"body":"quality product, price, that"},{"speaker":"Unknown","startTime":2109.12,"endTime":2112.87,"body":"sort of accessible premium price"},{"speaker":"Unknown","startTime":2112.87,"endTime":2116.5,"body":"point. And I was actually"},{"speaker":"Unknown","startTime":2112.87,"endTime":2116.5,"body":"speaking to somebody today, only"},{"speaker":"Unknown","startTime":2116.5,"endTime":2119.89,"body":"about half an hour an hour"},{"speaker":"Unknown","startTime":2116.5,"endTime":2119.89,"body":"before we started talking. That"},{"speaker":"Unknown","startTime":2119.89,"endTime":2122.92,"body":"was, that's reviewing some of"},{"speaker":"Unknown","startTime":2119.89,"endTime":2122.92,"body":"our products at the moment. And"},{"speaker":"Unknown","startTime":2122.92,"endTime":2126.31,"body":"he was I mean, and he was really"},{"speaker":"Unknown","startTime":2122.92,"endTime":2126.31,"body":"gratified cool, because he was"},{"speaker":"Unknown","startTime":2126.31,"endTime":2129.82,"body":"saying, just how, you know,"},{"speaker":"Unknown","startTime":2126.31,"endTime":2129.82,"body":"surprised he was at the quality"},{"speaker":"Unknown","startTime":2129.82,"endTime":2132.52,"body":"level for the price point. And"},{"speaker":"Unknown","startTime":2129.82,"endTime":2132.52,"body":"that he was thinking that the"},{"speaker":"Unknown","startTime":2132.52,"endTime":2134.56,"body":"only other thing in his"},{"speaker":"Unknown","startTime":2132.52,"endTime":2134.56,"body":"wardrobe, you can compare this"},{"speaker":"Unknown","startTime":2134.59,"endTime":2137.71,"body":"against a high waisted trousers,"},{"speaker":"Unknown","startTime":2134.59,"endTime":2137.71,"body":"which is a core staple of ours"},{"speaker":"Unknown","startTime":2138.01,"endTime":2141.85,"body":"was a pair of custom made tailor"},{"speaker":"Unknown","startTime":2138.01,"endTime":2141.85,"body":"trousers that he had made, I"},{"speaker":"Unknown","startTime":2141.85,"endTime":2146.62,"body":"think the price was around 450"},{"speaker":"Unknown","startTime":2141.85,"endTime":2146.62,"body":"quid now also at 100. And to me"},{"speaker":"Unknown","startTime":2146.62,"endTime":2149.5,"body":"that sounds about what we're"},{"speaker":"Unknown","startTime":2146.62,"endTime":2149.5,"body":"aiming for, we're trying to,"},{"speaker":"Unknown","startTime":2149.71,"endTime":2154.18,"body":"we're trying to offer that level"},{"speaker":"Unknown","startTime":2149.71,"endTime":2154.18,"body":"of differential. So back to your"},{"speaker":"Unknown","startTime":2154.18,"endTime":2158.11,"body":"question about other brands and"},{"speaker":"Unknown","startTime":2154.18,"endTime":2158.11,"body":"discounting the the answer for"},{"speaker":"Unknown","startTime":2158.11,"endTime":2160.66,"body":"me is that if you can find other"},{"speaker":"Unknown","startTime":2158.11,"endTime":2160.66,"body":"ways to offer value, I think"},{"speaker":"Unknown","startTime":2160.66,"endTime":2162.64,"body":"that's going to be thing gets"},{"speaker":"Unknown","startTime":2160.66,"endTime":2162.64,"body":"you through. And so for us, it's"},{"speaker":"Unknown","startTime":2162.64,"endTime":2166.06,"body":"at the level of the product, and"},{"speaker":"Unknown","startTime":2162.64,"endTime":2166.06,"body":"always will be nice. Well, thank"},{"speaker":"Unknown","startTime":2166.06,"endTime":2169.0,"body":"you and feels like we've got an"},{"speaker":"Unknown","startTime":2166.06,"endTime":2169.0,"body":"upbeat and note"},{"speaker":"Unknown","startTime":2170.08,"endTime":2172.93,"body":"to the conversation. JACK, I"},{"speaker":"Unknown","startTime":2170.08,"endTime":2172.93,"body":"want to be respectful of your"},{"speaker":"Unknown","startTime":2172.93,"endTime":2176.77,"body":"time. Thanks so much for jumping"},{"speaker":"Unknown","startTime":2172.93,"endTime":2176.77,"body":"on. basic rights calm is place"},{"speaker":"Unknown","startTime":2176.77,"endTime":2180.31,"body":"to go. And people can find those"},{"speaker":"Unknown","startTime":2176.77,"endTime":2180.31,"body":"great value products. I"},{"speaker":"Unknown","startTime":2180.31,"endTime":2183.19,"body":"recommend not just the rubbish"},{"speaker":"Unknown","startTime":2180.31,"endTime":2183.19,"body":"collection. But look at all the"},{"speaker":"Unknown","startTime":2183.19,"endTime":2186.76,"body":"garments. I particularly like"},{"speaker":"Unknown","startTime":2183.19,"endTime":2186.76,"body":"the giving tees selection. I"},{"speaker":"Unknown","startTime":2186.76,"endTime":2189.64,"body":"wonder if that was a play on The"},{"speaker":"Unknown","startTime":2186.76,"endTime":2189.64,"body":"Giving Tree verse. exactly"},{"speaker":"Unknown","startTime":2189.7,"endTime":2190.57,"body":"exactly what it"},{"speaker":"Unknown","startTime":2194.08,"endTime":2197.5,"body":"was. It's only about 10 pages."},{"speaker":"Unknown","startTime":2194.08,"endTime":2197.5,"body":"Exactly. Yeah. I mean, that's"},{"speaker":"Unknown","startTime":2197.5,"endTime":2198.97,"body":"also the reason why I like it,"},{"speaker":"Unknown","startTime":2197.5,"endTime":2198.97,"body":"but"},{"speaker":"Unknown","startTime":2200.2,"endTime":2203.98,"body":"it was mainly drawings. And I"},{"speaker":"Unknown","startTime":2200.2,"endTime":2203.98,"body":"guess Oh, well, one last"},{"speaker":"Unknown","startTime":2203.98,"endTime":2207.58,"body":"question. And then you must get"},{"speaker":"Unknown","startTime":2203.98,"endTime":2207.58,"body":"asked constantly, if you want"},{"speaker":"Unknown","startTime":2207.58,"endTime":2209.41,"body":"to, or post breakup sex?"},{"speaker":"Unknown","startTime":2210.49,"endTime":2210.94,"body":"Which one?"},{"speaker":"Unknown","startTime":2212.2,"endTime":2215.26,"body":"You'll have? To be honest, I"},{"speaker":"Unknown","startTime":2212.2,"endTime":2215.26,"body":"actually think post breakup sex"},{"speaker":"Unknown","startTime":2215.26,"endTime":2217.6,"body":"is my favourite again, they're"},{"speaker":"Unknown","startTime":2215.26,"endTime":2217.6,"body":"bigger. Their biggest song is"},{"speaker":"Unknown","startTime":2217.6,"endTime":2220.96,"body":"actually if you want to lay this"},{"speaker":"Unknown","startTime":2217.6,"endTime":2220.96,"body":"down as issues. But I think"},{"speaker":"Unknown","startTime":2220.96,"endTime":2223.12,"body":"there's something about the"},{"speaker":"Unknown","startTime":2220.96,"endTime":2223.12,"body":"attitude of post breakup sex and"},{"speaker":"Unknown","startTime":2223.12,"endTime":2226.42,"body":"I think is, is very true to the"},{"speaker":"Unknown","startTime":2223.12,"endTime":2226.42,"body":"kind of indeed that there is a"},{"speaker":"Unknown","startTime":2226.42,"endTime":2230.17,"body":"band where, you know, we're very"},{"speaker":"Unknown","startTime":2226.42,"endTime":2230.17,"body":"much very much all about in that"},{"speaker":"Unknown","startTime":2230.17,"endTime":2233.41,"body":"and that first album, so for me,"},{"speaker":"Unknown","startTime":2230.17,"endTime":2233.41,"body":"that's that's it hands down. I"},{"speaker":"Unknown","startTime":2233.41,"endTime":2235.39,"body":"wish I had some kind of tick"},{"speaker":"Unknown","startTime":2233.41,"endTime":2235.39,"body":"correct button."},{"speaker":"Unknown","startTime":2236.68,"endTime":2239.71,"body":"I like to put it in post. But"},{"speaker":"Unknown","startTime":2236.68,"endTime":2239.71,"body":"yeah, I have a video too. That"},{"speaker":"Unknown","startTime":2239.95,"endTime":2242.71,"body":"just reminds me of every dingy"},{"speaker":"Unknown","startTime":2239.95,"endTime":2242.71,"body":"house share. Exactly."},{"speaker":"Unknown","startTime":2243.85,"endTime":2249.64,"body":"1819 isn't ham. Thanks again."},{"speaker":"Unknown","startTime":2243.85,"endTime":2249.64,"body":"And people that basic rights.com"},{"speaker":"Unknown","startTime":2249.64,"endTime":2252.79,"body":"is the place to go and, and I"},{"speaker":"Unknown","startTime":2249.64,"endTime":2252.79,"body":"hope to catch up with you soon."},{"speaker":"Unknown","startTime":2253.15,"endTime":2255.28,"body":"Take care. Thank you so much."},{"speaker":"Unknown","startTime":2253.15,"endTime":2255.28,"body":"It's been a lot of fun. Thank"},{"speaker":"Unknown","startTime":2255.28,"endTime":2256.12,"body":"you. Thank you."},{"speaker":"Unknown","startTime":2259.63,"endTime":2262.9,"body":"Well, how about that? How many"},{"speaker":"Unknown","startTime":2259.63,"endTime":2262.9,"body":"times will I get to mention Shel"},{"speaker":"Unknown","startTime":2262.9,"endTime":2266.83,"body":"Silverstein on a podcast? The"},{"speaker":"Unknown","startTime":2262.9,"endTime":2266.83,"body":"giving treato really is the best"},{"speaker":"Unknown","startTime":2266.83,"endTime":2269.89,"body":"book ever written. And I defy"},{"speaker":"Unknown","startTime":2266.83,"endTime":2269.89,"body":"anyone to tell me otherwise."},{"speaker":"Unknown","startTime":2270.43,"endTime":2272.53,"body":"Anywho make sure you're"},{"speaker":"Unknown","startTime":2270.43,"endTime":2272.53,"body":"supporting the good guys and"},{"speaker":"Unknown","startTime":2272.53,"endTime":2275.89,"body":"head over to basic rights calm"},{"speaker":"Unknown","startTime":2272.53,"endTime":2275.89,"body":"and treat yourself or your loved"},{"speaker":"Unknown","startTime":2275.89,"endTime":2279.1,"body":"one. In the meantime, thanks for"},{"speaker":"Unknown","startTime":2275.89,"endTime":2279.1,"body":"tuning in everyone. And if you"},{"speaker":"Unknown","startTime":2279.1,"endTime":2281.68,"body":"like what you're hearing, leave"},{"speaker":"Unknown","startTime":2279.1,"endTime":2281.68,"body":"a review on your smartphone"},{"speaker":"Unknown","startTime":2281.68,"endTime":2285.01,"body":"there. It does help. How are you"},{"speaker":"Unknown","startTime":2281.68,"endTime":2285.01,"body":"guys and until next time"}]}