{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":12.75,"endTime":15.72,"body":"Hello and welcome to"},{"speaker":"Unknown","startTime":12.75,"endTime":15.72,"body":"another episode of the mens rea"},{"speaker":"Unknown","startTime":15.72,"endTime":19.32,"body":"style podcast. I'm your host"},{"speaker":"Unknown","startTime":15.72,"endTime":19.32,"body":"Pete broca. On this episode, I'm"},{"speaker":"Unknown","startTime":19.32,"endTime":23.01,"body":"going to talk to James Reed,"},{"speaker":"Unknown","startTime":19.32,"endTime":23.01,"body":"tanning expert and founder of"},{"speaker":"Unknown","startTime":23.01,"endTime":26.19,"body":"James Reed tan. And I'm going to"},{"speaker":"Unknown","startTime":23.01,"endTime":26.19,"body":"pull a short clip from the"},{"speaker":"Unknown","startTime":26.19,"endTime":30.81,"body":"website which you can find by"},{"speaker":"Unknown","startTime":26.19,"endTime":30.81,"body":"the way at WWW dot James read"},{"speaker":"Unknown","startTime":30.81,"endTime":35.61,"body":"ten.com James return is the only"},{"speaker":"Unknown","startTime":30.81,"endTime":35.61,"body":"tanning range formulated and"},{"speaker":"Unknown","startTime":35.61,"endTime":39.12,"body":"headed up by a leading tanning"},{"speaker":"Unknown","startTime":35.61,"endTime":39.12,"body":"expert with his unique take on"},{"speaker":"Unknown","startTime":39.12,"endTime":42.06,"body":"self tan James was the first"},{"speaker":"Unknown","startTime":39.12,"endTime":42.06,"body":"person to put skincare and"},{"speaker":"Unknown","startTime":42.06,"endTime":45.84,"body":"tanning into the spotlight."},{"speaker":"Unknown","startTime":42.06,"endTime":45.84,"body":"Every product within the range"},{"speaker":"Unknown","startTime":45.87,"endTime":49.71,"body":"is dreamt up by James himself,"},{"speaker":"Unknown","startTime":45.87,"endTime":49.71,"body":"resulting in a concise edit of"},{"speaker":"Unknown","startTime":49.71,"endTime":53.61,"body":"skincare rich, innovative"},{"speaker":"Unknown","startTime":49.71,"endTime":53.61,"body":"multipurpose tanning products,"},{"speaker":"Unknown","startTime":53.79,"endTime":57.54,"body":"which we like to call them"},{"speaker":"Unknown","startTime":53.79,"endTime":57.54,"body":"tanning hybrids to suit all skin"},{"speaker":"Unknown","startTime":57.54,"endTime":62.49,"body":"tones and types. So that"},{"speaker":"Unknown","startTime":57.54,"endTime":62.49,"body":"interview of James to come and I"},{"speaker":"Unknown","startTime":62.49,"endTime":66.48,"body":"really enjoyed it. James is a"},{"speaker":"Unknown","startTime":62.49,"endTime":66.48,"body":"great talker, which certainly"},{"speaker":"Unknown","startTime":66.48,"endTime":69.48,"body":"makes my job a lot easier. I"},{"speaker":"Unknown","startTime":66.48,"endTime":69.48,"body":"learned something about tanning"},{"speaker":"Unknown","startTime":69.48,"endTime":71.73,"body":"techniques and what the"},{"speaker":"Unknown","startTime":69.48,"endTime":71.73,"body":"misconceptions are about"},{"speaker":"Unknown","startTime":71.73,"endTime":74.97,"body":"tanning, a lot of takeaways for"},{"speaker":"Unknown","startTime":71.73,"endTime":74.97,"body":"me and hopefully they will be"},{"speaker":"Unknown","startTime":75.0,"endTime":78.87,"body":"for you. Also. Before we get to"},{"speaker":"Unknown","startTime":75.0,"endTime":78.87,"body":"James, don't forget to check out"},{"speaker":"Unknown","startTime":78.87,"endTime":82.08,"body":"the show notes at men's wear"},{"speaker":"Unknown","startTime":78.87,"endTime":82.08,"body":"style dot coat UK and on the"},{"speaker":"Unknown","startTime":82.08,"endTime":86.52,"body":"social app men's wear style. If"},{"speaker":"Unknown","startTime":82.08,"endTime":86.52,"body":"you want to tell us about your"},{"speaker":"Unknown","startTime":86.52,"endTime":90.21,"body":"brand, your journey come on the"},{"speaker":"Unknown","startTime":86.52,"endTime":90.21,"body":"show. You can email us here at"},{"speaker":"Unknown","startTime":90.27,"endTime":98.01,"body":"info at Men's westover.co.uk."},{"speaker":"Unknown","startTime":90.27,"endTime":98.01,"body":"Okay. Let's get to it. This is a"},{"speaker":"Unknown","startTime":98.01,"endTime":100.59,"body":"good one. I hope you enjoy it."},{"speaker":"Unknown","startTime":98.01,"endTime":100.59,"body":"Here is that interview with"},{"speaker":"Unknown","startTime":100.59,"endTime":109.2,"body":"James Reed tanning expert and"},{"speaker":"Unknown","startTime":100.59,"endTime":109.2,"body":"founder of James wheat. Okay,"},{"speaker":"Unknown","startTime":109.2,"endTime":112.38,"body":"well it's my great pleasure to"},{"speaker":"Unknown","startTime":109.2,"endTime":112.38,"body":"introduce James Reed tanning"},{"speaker":"Unknown","startTime":112.41,"endTime":115.89,"body":"expert and founder of James"},{"speaker":"Unknown","startTime":112.41,"endTime":115.89,"body":"return. Morning James How you"},{"speaker":"Unknown","startTime":115.89,"endTime":116.37,"body":"doing today?"},{"speaker":"Unknown","startTime":117.09,"endTime":119.19,"body":"I'm great. How are you? Yeah,"},{"speaker":"Unknown","startTime":117.09,"endTime":119.19,"body":"I'm slightly I was saying"},{"speaker":"Unknown","startTime":119.19,"endTime":122.7,"body":"earlier. I'm quite tired. So my"},{"speaker":"Unknown","startTime":119.19,"endTime":122.7,"body":"my my dog woke me up early. So"},{"speaker":"Unknown","startTime":122.76,"endTime":126.93,"body":"I've been on like, three coffees"},{"speaker":"Unknown","startTime":122.76,"endTime":126.93,"body":"this morning and already so I"},{"speaker":"Unknown","startTime":126.93,"endTime":130.53,"body":"probably sound really what's the"},{"speaker":"Unknown","startTime":126.93,"endTime":130.53,"body":"word enthusiastic and jump up"},{"speaker":"Unknown","startTime":130.53,"endTime":133.2,"body":"and down as I'm talking to you."},{"speaker":"Unknown","startTime":130.53,"endTime":133.2,"body":"But yeah, no, yeah. Thank you"},{"speaker":"Unknown","startTime":133.2,"endTime":133.74,"body":"for having me."},{"speaker":"Unknown","startTime":133.98,"endTime":136.98,"body":"You're more than welcome. Yeah,"},{"speaker":"Unknown","startTime":133.98,"endTime":136.98,"body":"I've got a dog as well. And he"},{"speaker":"Unknown","startTime":136.98,"endTime":140.55,"body":"likes to jump on the bed at"},{"speaker":"Unknown","startTime":136.98,"endTime":140.55,"body":"about 3am cause chaos around"},{"speaker":"Unknown","startTime":140.55,"endTime":143.58,"body":"about 6am. I run him around"},{"speaker":"Unknown","startTime":140.55,"endTime":143.58,"body":"about seven or eight and then"},{"speaker":"Unknown","startTime":143.58,"endTime":145.41,"body":"he's just out for the rest of"},{"speaker":"Unknown","startTime":143.58,"endTime":145.41,"body":"the morning. Like, right the day"},{"speaker":"Unknown","startTime":145.41,"endTime":146.97,"body":"is yours now like Great. Thanks."},{"speaker":"Unknown","startTime":147.54,"endTime":151.2,"body":"Yes, it's fun, isn't it? I like"},{"speaker":"Unknown","startTime":147.54,"endTime":151.2,"body":"you, because I when I'm asleep"},{"speaker":"Unknown","startTime":151.2,"endTime":155.52,"body":"if I actually make one like"},{"speaker":"Unknown","startTime":151.2,"endTime":155.52,"body":"movement, and Holly thinks I'm"},{"speaker":"Unknown","startTime":155.52,"endTime":160.11,"body":"awake. So he'll grab his toy and"},{"speaker":"Unknown","startTime":155.52,"endTime":160.11,"body":"then just start, like doing this"},{"speaker":"Unknown","startTime":160.11,"endTime":163.71,"body":"like, like, as if he's like"},{"speaker":"Unknown","startTime":160.11,"endTime":163.71,"body":"walking over me for about 10"},{"speaker":"Unknown","startTime":163.71,"endTime":168.42,"body":"minutes with his towel. waggon"},{"speaker":"Unknown","startTime":163.71,"endTime":168.42,"body":"It's like a kind of ritual. So I"},{"speaker":"Unknown","startTime":168.42,"endTime":171.63,"body":"try not to move in the bed."},{"speaker":"Unknown","startTime":168.42,"endTime":171.63,"body":"Sometimes. He thinks that's a"},{"speaker":"Unknown","startTime":171.63,"endTime":175.68,"body":"sign to sound awake. So it's"},{"speaker":"Unknown","startTime":171.63,"endTime":175.68,"body":"like sometimes he's like lying"},{"speaker":"Unknown","startTime":175.68,"endTime":178.44,"body":"there just looking at me. And as"},{"speaker":"Unknown","startTime":175.68,"endTime":178.44,"body":"open my eyes. He's like, just"},{"speaker":"Unknown","startTime":178.44,"endTime":183.12,"body":"waiting for me to wake up and"},{"speaker":"Unknown","startTime":178.44,"endTime":183.12,"body":"pounces. But yeah, it's good to"},{"speaker":"Unknown","startTime":183.12,"endTime":185.52,"body":"have a dog especially during"},{"speaker":"Unknown","startTime":183.12,"endTime":185.52,"body":"this time as well. Like kind of"},{"speaker":"Unknown","startTime":185.82,"endTime":190.08,"body":"is they good sort of spirit"},{"speaker":"Unknown","startTime":185.82,"endTime":190.08,"body":"lictors aren't they like make"},{"speaker":"Unknown","startTime":190.08,"endTime":193.23,"body":"you feel good move and make your"},{"speaker":"Unknown","startTime":190.08,"endTime":193.23,"body":"mood feel good? I think dogs"},{"speaker":"Unknown","startTime":193.77,"endTime":196.77,"body":"they are and they also get you"},{"speaker":"Unknown","startTime":193.77,"endTime":196.77,"body":"out of the house when perhaps"},{"speaker":"Unknown","startTime":196.77,"endTime":199.92,"body":"you I mean my girlfriend hates"},{"speaker":"Unknown","startTime":196.77,"endTime":199.92,"body":"the cold weather. Yeah, she she"},{"speaker":"Unknown","startTime":199.92,"endTime":202.35,"body":"spent about four days in the"},{"speaker":"Unknown","startTime":199.92,"endTime":202.35,"body":"flat not moving on the first"},{"speaker":"Unknown","startTime":202.35,"endTime":205.59,"body":"lockdown when we just go into."},{"speaker":"Unknown","startTime":202.35,"endTime":205.59,"body":"And I said like, at least for"},{"speaker":"Unknown","startTime":205.59,"endTime":208.47,"body":"the sake of the dog. You gotta"},{"speaker":"Unknown","startTime":205.59,"endTime":208.47,"body":"walk Roger. I mean, just yeah,"},{"speaker":"Unknown","startTime":208.47,"endTime":211.47,"body":"go around the block and get some"},{"speaker":"Unknown","startTime":208.47,"endTime":211.47,"body":"daylight woman. Yeah, she"},{"speaker":"Unknown","startTime":211.59,"endTime":212.85,"body":"eventually awkward."},{"speaker":"Unknown","startTime":213.57,"endTime":215.88,"body":"Where it's nice because I think"},{"speaker":"Unknown","startTime":213.57,"endTime":215.88,"body":"I love dog walking because she"},{"speaker":"Unknown","startTime":216.03,"endTime":219.36,"body":"actually is just, you wouldn't"},{"speaker":"Unknown","startTime":216.03,"endTime":219.36,"body":"normally go out for that amount"},{"speaker":"Unknown","startTime":219.36,"endTime":222.57,"body":"of walks during the day. But"},{"speaker":"Unknown","startTime":219.36,"endTime":222.57,"body":"actually, it's especially when"},{"speaker":"Unknown","startTime":222.57,"endTime":226.8,"body":"you're locked in there kind of"},{"speaker":"Unknown","startTime":222.57,"endTime":226.8,"body":"it's a it's a good way to sort"},{"speaker":"Unknown","startTime":226.8,"endTime":229.68,"body":"of release and actually a good"},{"speaker":"Unknown","startTime":226.8,"endTime":229.68,"body":"exercise really otherwise would"},{"speaker":"Unknown","startTime":229.68,"endTime":231.0,"body":"be the size of a house."},{"speaker":"Unknown","startTime":231.06,"endTime":234.54,"body":"Yeah, same here. I mean, I The"},{"speaker":"Unknown","startTime":231.06,"endTime":234.54,"body":"last thing at night I think is"},{"speaker":"Unknown","startTime":234.54,"endTime":237.48,"body":"the best thing. So I've got to"},{"speaker":"Unknown","startTime":234.54,"endTime":237.48,"body":"go taking that for a pee at the"},{"speaker":"Unknown","startTime":237.48,"endTime":240.36,"body":"last thing of night. But I would"},{"speaker":"Unknown","startTime":237.48,"endTime":240.36,"body":"never get up at half 10 or 11."},{"speaker":"Unknown","startTime":240.36,"endTime":242.73,"body":"Normally I would just go"},{"speaker":"Unknown","startTime":240.36,"endTime":242.73,"body":"straight into the horizontal"},{"speaker":"Unknown","startTime":242.73,"endTime":244.5,"body":"position. And just sleep Yeah,"},{"speaker":"Unknown","startTime":242.73,"endTime":244.5,"body":"no,"},{"speaker":"Unknown","startTime":245.58,"endTime":250.23,"body":"no. Yeah, no sorry. But no,"},{"speaker":"Unknown","startTime":245.58,"endTime":250.23,"body":"yeah, I'm all about the dog."},{"speaker":"Unknown","startTime":251.55,"endTime":255.57,"body":"Well, James, I could talk about"},{"speaker":"Unknown","startTime":251.55,"endTime":255.57,"body":"doodles for till the cows come"},{"speaker":"Unknown","startTime":255.57,"endTime":263.4,"body":"home but for the for perhaps the"},{"speaker":"Unknown","startTime":255.57,"endTime":263.4,"body":"the uninitiated, would you mind"},{"speaker":"Unknown","startTime":263.4,"endTime":266.55,"body":"giving us an intro to yourself"},{"speaker":"Unknown","startTime":263.4,"endTime":266.55,"body":"and how you came about James"},{"speaker":"Unknown","startTime":266.55,"endTime":267.09,"body":"return?"},{"speaker":"Unknown","startTime":267.809,"endTime":271.889,"body":"Yes, I've been in the industry"},{"speaker":"Unknown","startTime":267.809,"endTime":271.889,"body":"for God 19 years now. So I work"},{"speaker":"Unknown","startTime":271.889,"endTime":275.399,"body":"with loads of tanning brands."},{"speaker":"Unknown","startTime":271.889,"endTime":275.399,"body":"Through my career like as a"},{"speaker":"Unknown","startTime":275.399,"endTime":279.599,"body":"tanning expert, or like you"},{"speaker":"Unknown","startTime":275.399,"endTime":279.599,"body":"know, brands used to hire me to"},{"speaker":"Unknown","startTime":279.629,"endTime":284.819,"body":"launch their products come up"},{"speaker":"Unknown","startTime":279.629,"endTime":284.819,"body":"with ideas. And then I obviously"},{"speaker":"Unknown","startTime":284.819,"endTime":287.849,"body":"stand celebrities at the start"},{"speaker":"Unknown","startTime":284.819,"endTime":287.849,"body":"of a career so I sort of built"},{"speaker":"Unknown","startTime":287.849,"endTime":292.139,"body":"my name up. I first started out"},{"speaker":"Unknown","startTime":287.849,"endTime":292.139,"body":"as you can in in in Devon"},{"speaker":"Unknown","startTime":292.139,"endTime":294.329,"body":"absorption Street and it's like"},{"speaker":"Unknown","startTime":292.139,"endTime":294.329,"body":"little broom cupboard a bit like"},{"speaker":"Unknown","startTime":294.359,"endTime":298.499,"body":"an EP is back in the day then"},{"speaker":"Unknown","startTime":294.359,"endTime":298.499,"body":"with Philip Schofield where they"},{"speaker":"Unknown","startTime":298.499,"endTime":301.979,"body":"had the broom cupboard on PVC so"},{"speaker":"Unknown","startTime":298.499,"endTime":301.979,"body":"it was like a little broom"},{"speaker":"Unknown","startTime":301.979,"endTime":305.219,"body":"cupboard and it was always like"},{"speaker":"Unknown","startTime":301.979,"endTime":305.219,"body":"that. So when I was in like the"},{"speaker":"Unknown","startTime":305.579,"endTime":308.279,"body":"press wrote about like knee"},{"speaker":"Unknown","startTime":305.579,"endTime":308.279,"body":"tanning, they'd always write all"},{"speaker":"Unknown","startTime":308.279,"endTime":312.539,"body":"the chains in depth and absorb"},{"speaker":"Unknown","startTime":308.279,"endTime":312.539,"body":"strainers little cupboards but"},{"speaker":"Unknown","startTime":312.539,"endTime":314.939,"body":"people used to come in and get"},{"speaker":"Unknown","startTime":312.539,"endTime":314.939,"body":"tans and that's sort of built up"},{"speaker":"Unknown","startTime":315.659,"endTime":319.799,"body":"my reputation sort of doing that"},{"speaker":"Unknown","startTime":315.659,"endTime":319.799,"body":"doing tanning and then I"},{"speaker":"Unknown","startTime":319.799,"endTime":325.319,"body":"launched my brand like nine"},{"speaker":"Unknown","startTime":319.799,"endTime":325.319,"body":"years ago so people think oh,"},{"speaker":"Unknown","startTime":325.769,"endTime":329.789,"body":"you know, how easy is it to get"},{"speaker":"Unknown","startTime":325.769,"endTime":329.789,"body":"a brand but actually it's quite"},{"speaker":"Unknown","startTime":329.789,"endTime":332.909,"body":"hard I went through like lots of"},{"speaker":"Unknown","startTime":329.789,"endTime":332.909,"body":"disappointments to get to where"},{"speaker":"Unknown","startTime":332.909,"endTime":337.229,"body":"I am now to get the brand to get"},{"speaker":"Unknown","startTime":332.909,"endTime":337.229,"body":"an investor but yeah, and then"},{"speaker":"Unknown","startTime":337.289,"endTime":339.869,"body":"obviously with any brand like"},{"speaker":"Unknown","startTime":337.289,"endTime":339.869,"body":"nine years now for brands been"},{"speaker":"Unknown","startTime":339.869,"endTime":343.379,"body":"going so a brand is very much"},{"speaker":"Unknown","startTime":339.869,"endTime":343.379,"body":"like you you it's like a train"},{"speaker":"Unknown","startTime":343.379,"endTime":347.579,"body":"you kind of stop off and you go"},{"speaker":"Unknown","startTime":343.379,"endTime":347.579,"body":"up and down and but you kind of"},{"speaker":"Unknown","startTime":348.029,"endTime":351.059,"body":"you still you find your way"},{"speaker":"Unknown","startTime":348.029,"endTime":351.059,"body":"different because obviously the"},{"speaker":"Unknown","startTime":351.089,"endTime":354.569,"body":"industry changes you have to"},{"speaker":"Unknown","startTime":351.089,"endTime":354.569,"body":"move with the times also still"},{"speaker":"Unknown","startTime":354.569,"endTime":359.369,"body":"be current and still be in you"},{"speaker":"Unknown","startTime":354.569,"endTime":359.369,"body":"know Cray innovation and but"},{"speaker":"Unknown","startTime":359.369,"endTime":362.189,"body":"yeah, no I love I love what I do"},{"speaker":"Unknown","startTime":359.369,"endTime":362.189,"body":"and obviously a long time now,"},{"speaker":"Unknown","startTime":362.699,"endTime":365.459,"body":"but I think this lockdowns help"},{"speaker":"Unknown","startTime":362.699,"endTime":365.459,"body":"because obviously it's made me"},{"speaker":"Unknown","startTime":365.459,"endTime":369.689,"body":"more focused. So I'm more"},{"speaker":"Unknown","startTime":365.459,"endTime":369.689,"body":"focused on but I've got nothing"},{"speaker":"Unknown","startTime":369.689,"endTime":372.959,"body":"to escape I've got I can't go to"},{"speaker":"Unknown","startTime":369.689,"endTime":372.959,"body":"the shops or go shopping in"},{"speaker":"Unknown","startTime":372.959,"endTime":376.769,"body":"Kingston or go you know, go my"},{"speaker":"Unknown","startTime":372.959,"endTime":376.769,"body":"neighbours for a glass of wine"},{"speaker":"Unknown","startTime":376.769,"endTime":379.079,"body":"or anything like that. So it's"},{"speaker":"Unknown","startTime":376.769,"endTime":379.079,"body":"like very much like I'm stuck in"},{"speaker":"Unknown","startTime":379.079,"endTime":382.319,"body":"the house. I have to work I have"},{"speaker":"Unknown","startTime":379.079,"endTime":382.319,"body":"to focus so actually, I think"},{"speaker":"Unknown","startTime":382.319,"endTime":384.629,"body":"it's on that side. It's been a"},{"speaker":"Unknown","startTime":382.319,"endTime":384.629,"body":"positive good thing for me."},{"speaker":"Unknown","startTime":384.9,"endTime":388.62,"body":"Yeah. I think the lockdowns"},{"speaker":"Unknown","startTime":384.9,"endTime":388.62,"body":"worked well for a lot of people"},{"speaker":"Unknown","startTime":388.62,"endTime":392.37,"body":"it's kind of a deceiver 5050 I"},{"speaker":"Unknown","startTime":388.62,"endTime":392.37,"body":"found people have even picked up"},{"speaker":"Unknown","startTime":392.37,"endTime":395.4,"body":"a 20 day habit or they've just"},{"speaker":"Unknown","startTime":392.37,"endTime":395.4,"body":"come out with a six pack you"},{"speaker":"Unknown","startTime":395.4,"endTime":395.97,"body":"know it's"},{"speaker":"Unknown","startTime":396.27,"endTime":399.45,"body":"there's no demonstrate. Yes,"},{"speaker":"Unknown","startTime":396.27,"endTime":399.45,"body":"yeah. And I totally in it so"},{"speaker":"Unknown","startTime":399.45,"endTime":402.39,"body":"also I find myself cooking more"},{"speaker":"Unknown","startTime":399.45,"endTime":402.39,"body":"but the thing about being locked"},{"speaker":"Unknown","startTime":402.39,"endTime":404.94,"body":"down as well though you kind of"},{"speaker":"Unknown","startTime":402.39,"endTime":404.94,"body":"walk past the cupboard and my"},{"speaker":"Unknown","startTime":404.94,"endTime":409.62,"body":"cup is like full of like crisps"},{"speaker":"Unknown","startTime":404.94,"endTime":409.62,"body":"and chocolate and rubbish. He"},{"speaker":"Unknown","startTime":409.62,"endTime":412.74,"body":"just had another packet of"},{"speaker":"Unknown","startTime":409.62,"endTime":412.74,"body":"crisps so maybe just a one maybe"},{"speaker":"Unknown","startTime":412.74,"endTime":417.12,"body":"two bad glass of wine is it too"},{"speaker":"Unknown","startTime":412.74,"endTime":417.12,"body":"early? Anyone? I mean it's nine"},{"speaker":"Unknown","startTime":417.12,"endTime":417.93,"body":"o'clock in the morning"},{"speaker":"Unknown","startTime":418.68,"endTime":420.84,"body":"but I gotta get through this"},{"speaker":"Unknown","startTime":418.68,"endTime":420.84,"body":"podcast with this guy so"},{"speaker":"Unknown","startTime":423.21,"endTime":425.22,"body":"but you know the thing is that"},{"speaker":"Unknown","startTime":423.21,"endTime":425.22,"body":"one thing I miss about a lot"},{"speaker":"Unknown","startTime":425.22,"endTime":428.16,"body":"Dennis obviously tanning people"},{"speaker":"Unknown","startTime":425.22,"endTime":428.16,"body":"obviously I can't tan in the"},{"speaker":"Unknown","startTime":428.16,"endTime":432.51,"body":"moment um, and obviously shoots"},{"speaker":"Unknown","startTime":428.16,"endTime":432.51,"body":"and the interaction meeting"},{"speaker":"Unknown","startTime":432.51,"endTime":436.77,"body":"people and obviously talking"},{"speaker":"Unknown","startTime":432.51,"endTime":436.77,"body":"about my products but obviously"},{"speaker":"Unknown","startTime":436.77,"endTime":440.67,"body":"now that you've got the whole"},{"speaker":"Unknown","startTime":436.77,"endTime":440.67,"body":"thing with zoom, and as you"},{"speaker":"Unknown","startTime":440.67,"endTime":443.88,"body":"don't go now it's my job easier"},{"speaker":"Unknown","startTime":440.67,"endTime":443.88,"body":"the same as well."},{"speaker":"Unknown","startTime":449.31,"endTime":452.58,"body":"Sorry, but it's the only time he"},{"speaker":"Unknown","startTime":449.31,"endTime":452.58,"body":"barks at the doorbell."},{"speaker":"Unknown","startTime":453.33,"endTime":458.34,"body":"Yeah, no, um, my dogs are sick."},{"speaker":"Unknown","startTime":453.33,"endTime":458.34,"body":"Yeah, no, I think um, what was I"},{"speaker":"Unknown","startTime":458.34,"endTime":459.78,"body":"saying? I think the"},{"speaker":"Unknown","startTime":461.1,"endTime":464.07,"body":"I was gonna ask you about"},{"speaker":"Unknown","startTime":461.1,"endTime":464.07,"body":"lockdown life in June how it's"},{"speaker":"Unknown","startTime":464.07,"endTime":466.89,"body":"worked out for you in the"},{"speaker":"Unknown","startTime":464.07,"endTime":466.89,"body":"business has I mean people"},{"speaker":"Unknown","startTime":466.89,"endTime":470.79,"body":"aren't going on as many holidays"},{"speaker":"Unknown","startTime":466.89,"endTime":470.79,"body":"if any? Yeah, it's we're"},{"speaker":"Unknown","startTime":470.85,"endTime":474.03,"body":"encroaching on the middle of"},{"speaker":"Unknown","startTime":470.85,"endTime":474.03,"body":"winter now you know? Is this"},{"speaker":"Unknown","startTime":474.03,"endTime":478.17,"body":"like a peak time like a weird"},{"speaker":"Unknown","startTime":474.03,"endTime":478.17,"body":"convenient petri dish for you"},{"speaker":"Unknown","startTime":478.17,"endTime":481.08,"body":"and the brand I mean, I know the"},{"speaker":"Unknown","startTime":478.17,"endTime":481.08,"body":"world on fire and upside down so"},{"speaker":"Unknown","startTime":481.11,"endTime":485.19,"body":"yeah trendy to say the sort of"},{"speaker":"Unknown","startTime":481.11,"endTime":485.19,"body":"things but yeah, has it had an"},{"speaker":"Unknown","startTime":485.19,"endTime":486.15,"body":"effect on you that way?"},{"speaker":"Unknown","startTime":487.11,"endTime":490.68,"body":"Um, well at first I was worried"},{"speaker":"Unknown","startTime":487.11,"endTime":490.68,"body":"obviously I was worried about"},{"speaker":"Unknown","startTime":490.71,"endTime":493.71,"body":"like you know, family members"},{"speaker":"Unknown","startTime":490.71,"endTime":493.71,"body":"and stuff with Corona thing"},{"speaker":"Unknown","startTime":493.71,"endTime":496.56,"body":"before work because I think gone"},{"speaker":"Unknown","startTime":493.71,"endTime":496.56,"body":"and the days obviously I put"},{"speaker":"Unknown","startTime":496.56,"endTime":498.96,"body":"work first I think about"},{"speaker":"Unknown","startTime":496.56,"endTime":498.96,"body":"obviously more put my personal"},{"speaker":"Unknown","startTime":498.96,"endTime":503.28,"body":"life but I think the work I was"},{"speaker":"Unknown","startTime":498.96,"endTime":503.28,"body":"like worried whether you know"},{"speaker":"Unknown","startTime":503.28,"endTime":505.44,"body":"how the brand's going to do in"},{"speaker":"Unknown","startTime":503.28,"endTime":505.44,"body":"this times and stuff but"},{"speaker":"Unknown","startTime":505.44,"endTime":508.68,"body":"actually we've been we've been"},{"speaker":"Unknown","startTime":505.44,"endTime":508.68,"body":"up as in on sales because"},{"speaker":"Unknown","startTime":508.68,"endTime":511.65,"body":"obviously people want to people"},{"speaker":"Unknown","startTime":508.68,"endTime":511.65,"body":"it's all been about that kind of"},{"speaker":"Unknown","startTime":511.86,"endTime":514.8,"body":"self care at home and looking"},{"speaker":"Unknown","startTime":511.86,"endTime":514.8,"body":"after your skin looking after"},{"speaker":"Unknown","startTime":514.8,"endTime":518.19,"body":"how you look and obviously the"},{"speaker":"Unknown","startTime":514.8,"endTime":518.19,"body":"resumes there's you know,"},{"speaker":"Unknown","startTime":518.91,"endTime":523.35,"body":"FaceTime and everyone's on you"},{"speaker":"Unknown","startTime":518.91,"endTime":523.35,"body":"know, Instagram and stuff. So I"},{"speaker":"Unknown","startTime":523.35,"endTime":525.96,"body":"think people are much more"},{"speaker":"Unknown","startTime":523.35,"endTime":525.96,"body":"conscious about you know, how"},{"speaker":"Unknown","startTime":525.96,"endTime":528.42,"body":"they look and they want to look"},{"speaker":"Unknown","startTime":525.96,"endTime":528.42,"body":"good and even if they're at"},{"speaker":"Unknown","startTime":528.42,"endTime":531.63,"body":"home, they're fitted down. First"},{"speaker":"Unknown","startTime":528.42,"endTime":531.63,"body":"thing you do is you put a mask"},{"speaker":"Unknown","startTime":531.63,"endTime":534.57,"body":"on or you you put some"},{"speaker":"Unknown","startTime":531.63,"endTime":534.57,"body":"moisturiser on or you you put"},{"speaker":"Unknown","startTime":534.57,"endTime":537.18,"body":"some self tan on because it just"},{"speaker":"Unknown","startTime":534.57,"endTime":537.18,"body":"lifts your spirit and lifts"},{"speaker":"Unknown","startTime":537.18,"endTime":542.04,"body":"you're not spirit but your mood"},{"speaker":"Unknown","startTime":537.18,"endTime":542.04,"body":"your makes you feel good. And I"},{"speaker":"Unknown","startTime":542.04,"endTime":546.45,"body":"think that actually people have"},{"speaker":"Unknown","startTime":542.04,"endTime":546.45,"body":"always used self tan the self"},{"speaker":"Unknown","startTime":546.45,"endTime":552.45,"body":"tan just used to be a Christmas"},{"speaker":"Unknown","startTime":546.45,"endTime":552.45,"body":"Christmas for summer. And I"},{"speaker":"Unknown","startTime":552.45,"endTime":555.69,"body":"think now tanning the centres"},{"speaker":"Unknown","startTime":552.45,"endTime":555.69,"body":"and all around thing because"},{"speaker":"Unknown","startTime":555.69,"endTime":558.51,"body":"people want to be tanned all the"},{"speaker":"Unknown","startTime":555.69,"endTime":558.51,"body":"time because it you know if you"},{"speaker":"Unknown","startTime":558.51,"endTime":562.53,"body":"feel tired or you You look"},{"speaker":"Unknown","startTime":558.51,"endTime":562.53,"body":"tired, if you've got self tan on"},{"speaker":"Unknown","startTime":562.65,"endTime":565.86,"body":"it just lifts it lifts your how"},{"speaker":"Unknown","startTime":562.65,"endTime":565.86,"body":"you look so if you look good,"},{"speaker":"Unknown","startTime":565.86,"endTime":569.73,"body":"you feel good, I think and I use"},{"speaker":"Unknown","startTime":565.86,"endTime":569.73,"body":"tan all the time like I put it"},{"speaker":"Unknown","startTime":569.73,"endTime":573.21,"body":"on last night and I just do it"},{"speaker":"Unknown","startTime":569.73,"endTime":573.21,"body":"just to make myself feel good."},{"speaker":"Unknown","startTime":574.44,"endTime":579.24,"body":"And I think that's really"},{"speaker":"Unknown","startTime":574.44,"endTime":579.24,"body":"important. For like for how you"},{"speaker":"Unknown","startTime":579.24,"endTime":582.57,"body":"feel and really wants you and I"},{"speaker":"Unknown","startTime":579.24,"endTime":582.57,"body":"think you're all beauty products"},{"speaker":"Unknown","startTime":582.57,"endTime":583.44,"body":"do that for you."},{"speaker":"Unknown","startTime":583.8,"endTime":587.16,"body":"Yeah, I was going to ask for"},{"speaker":"Unknown","startTime":583.8,"endTime":587.16,"body":"someone that doesn't tan"},{"speaker":"Unknown","startTime":587.16,"endTime":590.22,"body":"personally if I wanted to get"},{"speaker":"Unknown","startTime":587.16,"endTime":590.22,"body":"into self tanning and using your"},{"speaker":"Unknown","startTime":590.22,"endTime":593.97,"body":"products. What are the what are"},{"speaker":"Unknown","startTime":590.22,"endTime":593.97,"body":"the baby steps for me How would"},{"speaker":"Unknown","startTime":593.97,"endTime":595.05,"body":"I go about doing"},{"speaker":"Unknown","startTime":595.98,"endTime":600.66,"body":"I would say like start off with"},{"speaker":"Unknown","startTime":595.98,"endTime":600.66,"body":"like a gradual tan by Especially"},{"speaker":"Unknown","startTime":600.66,"endTime":607.8,"body":"guys like guys love. mists like"},{"speaker":"Unknown","startTime":600.66,"endTime":607.8,"body":"water mists so like, I've got a"},{"speaker":"Unknown","startTime":607.8,"endTime":611.97,"body":"product called rose glow h2o tan"},{"speaker":"Unknown","startTime":607.8,"endTime":611.97,"body":"mist, he just missed it on the"},{"speaker":"Unknown","startTime":611.97,"endTime":615.75,"body":"faces that could clear water."},{"speaker":"Unknown","startTime":611.97,"endTime":615.75,"body":"Also like an instant bronzer"},{"speaker":"Unknown","startTime":615.75,"endTime":620.34,"body":"mist, she just spray on the"},{"speaker":"Unknown","startTime":615.75,"endTime":620.34,"body":"face, the arms, so guys are much"},{"speaker":"Unknown","startTime":620.34,"endTime":624.15,"body":"more into like mistakes and"},{"speaker":"Unknown","startTime":620.34,"endTime":624.15,"body":"things that are very quick and"},{"speaker":"Unknown","startTime":624.15,"endTime":628.86,"body":"easy. They don't want hassle,"},{"speaker":"Unknown","startTime":624.15,"endTime":628.86,"body":"they don't want to be hanging"},{"speaker":"Unknown","startTime":628.86,"endTime":633.69,"body":"around for hours on end waiting"},{"speaker":"Unknown","startTime":628.86,"endTime":633.69,"body":"for a tan to develop or even"},{"speaker":"Unknown","startTime":633.72,"endTime":637.02,"body":"even even having something that"},{"speaker":"Unknown","startTime":633.72,"endTime":637.02,"body":"they can kind of they can't get"},{"speaker":"Unknown","startTime":637.02,"endTime":640.47,"body":"dressed straightaway on they"},{"speaker":"Unknown","startTime":637.02,"endTime":640.47,"body":"want like very a lot of actors."},{"speaker":"Unknown","startTime":640.95,"endTime":644.67,"body":"We just sent some brahmsian Miss"},{"speaker":"Unknown","startTime":640.95,"endTime":644.67,"body":"to like Ryan Reynolds for his"},{"speaker":"Unknown","startTime":644.67,"endTime":648.39,"body":"new film is filming. It's just"},{"speaker":"Unknown","startTime":644.67,"endTime":648.39,"body":"done two films. So we sent him"},{"speaker":"Unknown","startTime":648.39,"endTime":652.95,"body":"like 10 bronzy Miss and he uses"},{"speaker":"Unknown","startTime":648.39,"endTime":652.95,"body":"it all the time. Um, and you"},{"speaker":"Unknown","startTime":652.95,"endTime":655.83,"body":"know, a lot of actors love the"},{"speaker":"Unknown","startTime":652.95,"endTime":655.83,"body":"product because you just missed"},{"speaker":"Unknown","startTime":655.83,"endTime":658.5,"body":"it on. You put your makeup over"},{"speaker":"Unknown","startTime":655.83,"endTime":658.5,"body":"the top when they're doing the"},{"speaker":"Unknown","startTime":658.5,"endTime":662.37,"body":"film and then they just go"},{"speaker":"Unknown","startTime":658.5,"endTime":662.37,"body":"straight, straight on set. And I"},{"speaker":"Unknown","startTime":662.37,"endTime":666.0,"body":"think like you say tanning now"},{"speaker":"Unknown","startTime":662.37,"endTime":666.0,"body":"is much more less about orange"},{"speaker":"Unknown","startTime":666.0,"endTime":668.88,"body":"and looking unnatural. And you"},{"speaker":"Unknown","startTime":666.0,"endTime":668.88,"body":"see you've got your graduate"},{"speaker":"Unknown","startTime":668.88,"endTime":672.0,"body":"tans for your stuff, people that"},{"speaker":"Unknown","startTime":668.88,"endTime":672.0,"body":"start up with self tan or you've"},{"speaker":"Unknown","startTime":672.0,"endTime":676.65,"body":"got you go into your self tans a"},{"speaker":"Unknown","startTime":672.0,"endTime":676.65,"body":"bunch of a darker that people"},{"speaker":"Unknown","startTime":676.65,"endTime":680.4,"body":"are much more competent in using"},{"speaker":"Unknown","startTime":676.65,"endTime":680.4,"body":"and then personalised tannins"},{"speaker":"Unknown","startTime":680.4,"endTime":683.46,"body":"much more in at the moment. So"},{"speaker":"Unknown","startTime":680.4,"endTime":683.46,"body":"obviously like adding tanning"},{"speaker":"Unknown","startTime":683.46,"endTime":687.15,"body":"drops to like moisturiser and"},{"speaker":"Unknown","startTime":683.46,"endTime":687.15,"body":"mixing it in your moisturiser"},{"speaker":"Unknown","startTime":687.15,"endTime":690.6,"body":"and putting on the face so"},{"speaker":"Unknown","startTime":687.15,"endTime":690.6,"body":"people can then decide how dark"},{"speaker":"Unknown","startTime":690.6,"endTime":693.3,"body":"they want to go. So that people"},{"speaker":"Unknown","startTime":690.6,"endTime":693.3,"body":"don't have to worry about"},{"speaker":"Unknown","startTime":693.3,"endTime":695.73,"body":"looking too dark. So if you want"},{"speaker":"Unknown","startTime":693.3,"endTime":695.73,"body":"to start off light, you just add"},{"speaker":"Unknown","startTime":695.73,"endTime":699.69,"body":"like two or three drops if you"},{"speaker":"Unknown","startTime":695.73,"endTime":699.69,"body":"go darker, you go more drops."},{"speaker":"Unknown","startTime":699.96,"endTime":702.75,"body":"And it's I think it's about like"},{"speaker":"Unknown","startTime":699.96,"endTime":702.75,"body":"that personalised look that you"},{"speaker":"Unknown","startTime":702.75,"endTime":707.19,"body":"want to achieve yourself without"},{"speaker":"Unknown","startTime":702.75,"endTime":707.19,"body":"looking so obviously tanned"},{"speaker":"Unknown","startTime":707.19,"endTime":710.52,"body":"where people just notice that"},{"speaker":"Unknown","startTime":707.19,"endTime":710.52,"body":"straight away I think them days"},{"speaker":"Unknown","startTime":710.52,"endTime":712.95,"body":"are kind of gone. And you want"},{"speaker":"Unknown","startTime":710.52,"endTime":712.95,"body":"someone to say you look well,"},{"speaker":"Unknown","startTime":712.95,"endTime":716.16,"body":"you look healthy, not oh my god"},{"speaker":"Unknown","startTime":712.95,"endTime":716.16,"body":"to yourself. Yeah, who"},{"speaker":"Unknown","startTime":716.16,"endTime":717.03,"body":"are you wearing? Is"},{"speaker":"Unknown","startTime":717.69,"endTime":720.9,"body":"that who you were? Yeah,"},{"speaker":"Unknown","startTime":717.69,"endTime":720.9,"body":"sometimes a dead giveaway. And I"},{"speaker":"Unknown","startTime":720.9,"endTime":724.2,"body":"think I like the more subtle"},{"speaker":"Unknown","startTime":720.9,"endTime":724.2,"body":"look. So when I've tan"},{"speaker":"Unknown","startTime":724.2,"endTime":727.56,"body":"celebrities, when I did what"},{"speaker":"Unknown","startTime":724.2,"endTime":727.56,"body":"obviously I'd kind of really"},{"speaker":"Unknown","startTime":727.56,"endTime":731.7,"body":"well since this whole thing but"},{"speaker":"Unknown","startTime":727.56,"endTime":731.7,"body":"I something some of them always"},{"speaker":"Unknown","startTime":731.7,"endTime":734.52,"body":"used to say can you go a bit"},{"speaker":"Unknown","startTime":731.7,"endTime":734.52,"body":"darker and was like No, because"},{"speaker":"Unknown","startTime":734.94,"endTime":737.76,"body":"if I go too dark with you, like"},{"speaker":"Unknown","startTime":734.94,"endTime":737.76,"body":"if you go down that red carpet,"},{"speaker":"Unknown","startTime":737.76,"endTime":741.36,"body":"the first thing someone comments"},{"speaker":"Unknown","startTime":737.76,"endTime":741.36,"body":"on the article is Oh my god, did"},{"speaker":"Unknown","startTime":741.36,"endTime":744.18,"body":"you see that? tan? Yeah. Oh, and"},{"speaker":"Unknown","startTime":741.36,"endTime":744.18,"body":"what you want is you want the"},{"speaker":"Unknown","startTime":744.18,"endTime":747.06,"body":"tan to work as a background"},{"speaker":"Unknown","startTime":744.18,"endTime":747.06,"body":"colour, like with your outfit"},{"speaker":"Unknown","startTime":747.06,"endTime":749.22,"body":"and your hair and your makeup"},{"speaker":"Unknown","startTime":747.06,"endTime":749.22,"body":"but you don't want it to"},{"speaker":"Unknown","startTime":749.22,"endTime":752.16,"body":"overpower your whole look."},{"speaker":"Unknown","startTime":749.22,"endTime":752.16,"body":"Because it's the first thing"},{"speaker":"Unknown","startTime":752.16,"endTime":755.31,"body":"someone will write about it with"},{"speaker":"Unknown","startTime":752.16,"endTime":755.31,"body":"oh my god so and so was orange"},{"speaker":"Unknown","startTime":755.31,"endTime":758.94,"body":"or so and so had the elbows or"},{"speaker":"Unknown","startTime":755.31,"endTime":758.94,"body":"dirty feet or judgey hands with"},{"speaker":"Unknown","startTime":758.94,"endTime":763.38,"body":"the weather tans applied"},{"speaker":"Unknown","startTime":758.94,"endTime":763.38,"body":"properly. So I'm all about"},{"speaker":"Unknown","startTime":763.38,"endTime":766.17,"body":"subtle talents. Really, that's"},{"speaker":"Unknown","startTime":763.38,"endTime":766.17,"body":"my range is all about very"},{"speaker":"Unknown","startTime":766.17,"endTime":769.53,"body":"natural looking glows rather"},{"speaker":"Unknown","startTime":766.17,"endTime":769.53,"body":"than by full on self hands."},{"speaker":"Unknown","startTime":770.04,"endTime":773.01,"body":"Nice. Yeah, it's a it's"},{"speaker":"Unknown","startTime":770.04,"endTime":773.01,"body":"definitely something that you"},{"speaker":"Unknown","startTime":773.01,"endTime":778.98,"body":"pick up on if it's a job gone"},{"speaker":"Unknown","startTime":773.01,"endTime":778.98,"body":"wrong. My girlfriend picks it"},{"speaker":"Unknown","startTime":779.01,"endTime":781.5,"body":"out every time we watch a bit of"},{"speaker":"Unknown","startTime":779.01,"endTime":781.5,"body":"Telly, you know if a guy's there"},{"speaker":"Unknown","startTime":781.5,"endTime":784.8,"body":"and he's obviously got a bit of"},{"speaker":"Unknown","startTime":781.5,"endTime":784.8,"body":"a block choice not he's just on"},{"speaker":"Unknown","startTime":784.8,"endTime":787.35,"body":"the face and the kind of"},{"speaker":"Unknown","startTime":784.8,"endTime":787.35,"body":"neckline is showing. Then she"},{"speaker":"Unknown","startTime":787.35,"endTime":790.35,"body":"goes out just take a look at"},{"speaker":"Unknown","startTime":787.35,"endTime":790.35,"body":"that. And at some for someone"},{"speaker":"Unknown","startTime":790.35,"endTime":793.02,"body":"that I wasn't even tuned into"},{"speaker":"Unknown","startTime":790.35,"endTime":793.02,"body":"that I'm now recognised. Yeah."},{"speaker":"Unknown","startTime":793.08,"endTime":795.33,"body":"And it's and it's just so"},{"speaker":"Unknown","startTime":793.08,"endTime":795.33,"body":"glaring, isn't it when it's"},{"speaker":"Unknown","startTime":795.33,"endTime":798.33,"body":"going wrong. So it's almost like"},{"speaker":"Unknown","startTime":795.33,"endTime":798.33,"body":"it's almost like a good nose"},{"speaker":"Unknown","startTime":798.33,"endTime":800.46,"body":"job. You want to you want to"},{"speaker":"Unknown","startTime":798.33,"endTime":800.46,"body":"know that someone's had a nose"},{"speaker":"Unknown","startTime":800.46,"endTime":803.58,"body":"job, but you don't want to have"},{"speaker":"Unknown","startTime":800.46,"endTime":803.58,"body":"it completely in your face."},{"speaker":"Unknown","startTime":803.61,"endTime":808.26,"body":"Yes. Basically, it's about like,"},{"speaker":"Unknown","startTime":803.61,"endTime":808.26,"body":"you know, you look at like some"},{"speaker":"Unknown","startTime":808.26,"endTime":810.57,"body":"actors or actresses You know,"},{"speaker":"Unknown","startTime":808.26,"endTime":810.57,"body":"when they've had like,"},{"speaker":"Unknown","startTime":810.6,"endTime":813.78,"body":"especially acted like Hollywood"},{"speaker":"Unknown","startTime":810.6,"endTime":813.78,"body":"actors like you, you kind of"},{"speaker":"Unknown","startTime":813.78,"endTime":816.96,"body":"look on the new sailor they had"},{"speaker":"Unknown","startTime":813.78,"endTime":816.96,"body":"anything. They look younger that"},{"speaker":"Unknown","startTime":816.96,"endTime":820.8,"body":"they've if they've obviously had"},{"speaker":"Unknown","startTime":816.96,"endTime":820.8,"body":"something done, but it's it's"},{"speaker":"Unknown","startTime":820.83,"endTime":823.68,"body":"it's been done so subtle, you"},{"speaker":"Unknown","startTime":820.83,"endTime":823.68,"body":"wouldn't know And yeah, I think"},{"speaker":"Unknown","startTime":823.68,"endTime":826.44,"body":"that's the same as a tan you"},{"speaker":"Unknown","startTime":823.68,"endTime":826.44,"body":"want it to look subtle. You want"},{"speaker":"Unknown","startTime":826.44,"endTime":830.01,"body":"no one to guess. But But you"},{"speaker":"Unknown","startTime":826.44,"endTime":830.01,"body":"still want to look healthy and"},{"speaker":"Unknown","startTime":830.01,"endTime":833.46,"body":"still want to look good at the"},{"speaker":"Unknown","startTime":830.01,"endTime":833.46,"body":"same time. So I think it's it"},{"speaker":"Unknown","startTime":833.49,"endTime":836.31,"body":"you can either be overly tan and"},{"speaker":"Unknown","startTime":833.49,"endTime":836.31,"body":"like you said if you especially"},{"speaker":"Unknown","startTime":836.31,"endTime":839.01,"body":"with guys, if they overdo it,"},{"speaker":"Unknown","startTime":836.31,"endTime":839.01,"body":"it's going to look ginger on the"},{"speaker":"Unknown","startTime":839.01,"endTime":842.79,"body":"beard, it's going to go into the"},{"speaker":"Unknown","startTime":839.01,"endTime":842.79,"body":"around the neckline and it's"},{"speaker":"Unknown","startTime":842.79,"endTime":846.27,"body":"going to be build up. And I"},{"speaker":"Unknown","startTime":842.79,"endTime":846.27,"body":"think that Miss bronzer Miss and"},{"speaker":"Unknown","startTime":846.27,"endTime":849.78,"body":"water Miss are great because you"},{"speaker":"Unknown","startTime":846.27,"endTime":849.78,"body":"just missed it on you do like a"},{"speaker":"Unknown","startTime":849.78,"endTime":852.24,"body":"light layer, we're going to get"},{"speaker":"Unknown","startTime":849.78,"endTime":852.24,"body":"a really nice glow, but you're"},{"speaker":"Unknown","startTime":852.27,"endTime":855.63,"body":"not gonna cling to your hair."},{"speaker":"Unknown","startTime":852.27,"endTime":855.63,"body":"It's not gonna make you look"},{"speaker":"Unknown","startTime":855.69,"endTime":858.33,"body":"unnatural. You're just gonna"},{"speaker":"Unknown","startTime":855.69,"endTime":858.33,"body":"look healthy. And I think that's"},{"speaker":"Unknown","startTime":858.39,"endTime":861.03,"body":"I think that's the way the"},{"speaker":"Unknown","startTime":858.39,"endTime":861.03,"body":"world's going. It's like, people"},{"speaker":"Unknown","startTime":861.03,"endTime":864.06,"body":"want to look good. They don't"},{"speaker":"Unknown","startTime":861.03,"endTime":864.06,"body":"want to look to the point where"},{"speaker":"Unknown","startTime":864.24,"endTime":866.55,"body":"people get what they've got what"},{"speaker":"Unknown","startTime":864.24,"endTime":866.55,"body":"they've had done that, you know."},{"speaker":"Unknown","startTime":867.06,"endTime":871.68,"body":"Yeah. And I was gonna ask you,"},{"speaker":"Unknown","startTime":867.06,"endTime":871.68,"body":"James maybe just dialling back"},{"speaker":"Unknown","startTime":871.68,"endTime":874.38,"body":"to the very beginning of your"},{"speaker":"Unknown","startTime":871.68,"endTime":874.38,"body":"career when you first got the"},{"speaker":"Unknown","startTime":874.38,"endTime":876.57,"body":"products in your hand. So you've"},{"speaker":"Unknown","startTime":874.38,"endTime":876.57,"body":"been in the business I think,"},{"speaker":"Unknown","startTime":876.57,"endTime":881.46,"body":"say 16 years, but 19 Yeah, 19"},{"speaker":"Unknown","startTime":876.57,"endTime":881.46,"body":"getting old."},{"speaker":"Unknown","startTime":882.57,"endTime":891.0,"body":"But if anyone else is doing it,"},{"speaker":"Unknown","startTime":882.57,"endTime":891.0,"body":"how old are you? 20. Very, very"},{"speaker":"Unknown","startTime":891.0,"endTime":894.33,"body":"young. Age slightly in the face,"},{"speaker":"Unknown","startTime":891.0,"endTime":894.33,"body":"but that's it."},{"speaker":"Unknown","startTime":894.36,"endTime":897.09,"body":"It's because the products"},{"speaker":"Unknown","startTime":894.36,"endTime":897.09,"body":"moisturise and tan, that's"},{"speaker":"Unknown","startTime":897.3,"endTime":899.97,"body":"exactly what skin and good to"},{"speaker":"Unknown","startTime":897.3,"endTime":899.97,"body":"me."},{"speaker":"Unknown","startTime":900.0,"endTime":900.87,"body":"Go out and enter."},{"speaker":"Unknown","startTime":901.74,"endTime":906.0,"body":"But along the journey, when you"},{"speaker":"Unknown","startTime":901.74,"endTime":906.0,"body":"did introduce James returned to"},{"speaker":"Unknown","startTime":906.0,"endTime":908.7,"body":"the market. Yeah. Can you"},{"speaker":"Unknown","startTime":906.0,"endTime":908.7,"body":"remember what those feelings"},{"speaker":"Unknown","startTime":908.7,"endTime":911.88,"body":"were like? And how much the"},{"speaker":"Unknown","startTime":908.7,"endTime":911.88,"body":"games the game has changed since"},{"speaker":"Unknown","startTime":911.88,"endTime":913.17,"body":"then for male 10?"},{"speaker":"Unknown","startTime":914.16,"endTime":917.7,"body":"Yeah, I think I was like the"},{"speaker":"Unknown","startTime":914.16,"endTime":917.7,"body":"first ever time in the world by"},{"speaker":"Unknown","startTime":917.7,"endTime":922.23,"body":"person, by 10, an expert. And we"},{"speaker":"Unknown","startTime":917.7,"endTime":922.23,"body":"were the first ever brand that"},{"speaker":"Unknown","startTime":922.23,"endTime":926.88,"body":"introduce skincare and self tan"},{"speaker":"Unknown","startTime":922.23,"endTime":926.88,"body":"as a category in in self tan,"},{"speaker":"Unknown","startTime":926.88,"endTime":929.58,"body":"and the first ever brand to"},{"speaker":"Unknown","startTime":926.88,"endTime":929.58,"body":"introduce the whole translucent"},{"speaker":"Unknown","startTime":929.58,"endTime":933.21,"body":"tanning with my sleep miles,"},{"speaker":"Unknown","startTime":929.58,"endTime":933.21,"body":"which was like, at the time"},{"speaker":"Unknown","startTime":933.21,"endTime":937.2,"body":"quite revolutionary. And I was"},{"speaker":"Unknown","startTime":933.21,"endTime":937.2,"body":"sort of a bit snobbish when I"},{"speaker":"Unknown","startTime":937.2,"endTime":940.41,"body":"say that, if I'm not saying in a"},{"speaker":"Unknown","startTime":937.2,"endTime":940.41,"body":"real, like an arrogant kind of"},{"speaker":"Unknown","startTime":940.41,"endTime":945.9,"body":"way, so not meant to be. And"},{"speaker":"Unknown","startTime":940.41,"endTime":945.9,"body":"then, like the water tans were"},{"speaker":"Unknown","startTime":945.9,"endTime":950.1,"body":"the first brand to do that. So"},{"speaker":"Unknown","startTime":945.9,"endTime":950.1,"body":"it kind of people were, it was"},{"speaker":"Unknown","startTime":950.1,"endTime":952.23,"body":"like, everywhere, I remember"},{"speaker":"Unknown","startTime":950.1,"endTime":952.23,"body":"when it first launched, and it"},{"speaker":"Unknown","startTime":952.23,"endTime":955.05,"body":"was like, you know, in the first"},{"speaker":"Unknown","startTime":952.23,"endTime":955.05,"body":"year, and we've been in like"},{"speaker":"Unknown","startTime":955.05,"endTime":958.77,"body":"three times in UK bowgun in"},{"speaker":"Unknown","startTime":955.05,"endTime":958.77,"body":"American Vogue and loads of"},{"speaker":"Unknown","startTime":958.77,"endTime":963.48,"body":"magazines, and I was overwhelmed"},{"speaker":"Unknown","startTime":958.77,"endTime":963.48,"body":"by it. I was quite very young."},{"speaker":"Unknown","startTime":963.69,"endTime":969.51,"body":"Yeah, it was very exciting. And"},{"speaker":"Unknown","startTime":963.69,"endTime":969.51,"body":"it was a great time. And I think"},{"speaker":"Unknown","startTime":969.51,"endTime":972.54,"body":"as, as the years have gone on"},{"speaker":"Unknown","startTime":969.51,"endTime":972.54,"body":"brands have come out, they've,"},{"speaker":"Unknown","startTime":973.23,"endTime":976.17,"body":"they will now do the same thing,"},{"speaker":"Unknown","startTime":973.23,"endTime":976.17,"body":"which is the skincare they now"},{"speaker":"Unknown","startTime":976.2,"endTime":981.39,"body":"do the water tans, they now do"},{"speaker":"Unknown","startTime":976.2,"endTime":981.39,"body":"overnight tan so it's then"},{"speaker":"Unknown","startTime":981.39,"endTime":986.04,"body":"thinking about the next step,"},{"speaker":"Unknown","startTime":981.39,"endTime":986.04,"body":"how to recreate the brand and"},{"speaker":"Unknown","startTime":986.07,"endTime":990.3,"body":"reinvent yourself is like I"},{"speaker":"Unknown","startTime":986.07,"endTime":990.3,"body":"always see it as like, like a"},{"speaker":"Unknown","startTime":990.36,"endTime":994.08,"body":"pop star having like an album."},{"speaker":"Unknown","startTime":990.36,"endTime":994.08,"body":"And they've had like a really"},{"speaker":"Unknown","startTime":994.08,"endTime":996.51,"body":"good couple of albums, and then"},{"speaker":"Unknown","startTime":994.08,"endTime":996.51,"body":"they've had a really shipped"},{"speaker":"Unknown","startTime":996.51,"endTime":1000.74,"body":"one. So that's my grand shit."},{"speaker":"Unknown","startTime":996.51,"endTime":1000.74,"body":"But it's like, well, they've had"},{"speaker":"Unknown","startTime":1000.74,"endTime":1003.89,"body":"one that wasn't the best. And"},{"speaker":"Unknown","startTime":1000.74,"endTime":1003.89,"body":"then all of a sudden night, you"},{"speaker":"Unknown","startTime":1003.89,"endTime":1006.38,"body":"know, you think of people"},{"speaker":"Unknown","startTime":1003.89,"endTime":1006.38,"body":"written them off, you know,"},{"speaker":"Unknown","startTime":1006.38,"endTime":1009.41,"body":"they're gonna come back. And"},{"speaker":"Unknown","startTime":1006.38,"endTime":1009.41,"body":"then all of a sudden, you kind"},{"speaker":"Unknown","startTime":1009.41,"endTime":1012.89,"body":"of like, they bring out a new"},{"speaker":"Unknown","startTime":1009.41,"endTime":1012.89,"body":"album, it's like everywhere. And"},{"speaker":"Unknown","startTime":1012.89,"endTime":1015.5,"body":"they always said they read"},{"speaker":"Unknown","startTime":1012.89,"endTime":1015.5,"body":"rebirth themselves. And it's"},{"speaker":"Unknown","startTime":1015.5,"endTime":1019.22,"body":"like, I see that as like, my"},{"speaker":"Unknown","startTime":1015.5,"endTime":1019.22,"body":"brand like that. It's like"},{"speaker":"Unknown","startTime":1019.22,"endTime":1021.8,"body":"coming up with a new album,"},{"speaker":"Unknown","startTime":1019.22,"endTime":1021.8,"body":"that's going to be like the"},{"speaker":"Unknown","startTime":1021.8,"endTime":1024.08,"body":"talking point that everyone's"},{"speaker":"Unknown","startTime":1021.8,"endTime":1024.08,"body":"going to want and everyone's"},{"speaker":"Unknown","startTime":1024.08,"endTime":1027.62,"body":"going to want to buy. And then"},{"speaker":"Unknown","startTime":1024.08,"endTime":1027.62,"body":"you have to mark it that album"},{"speaker":"Unknown","startTime":1027.62,"endTime":1031.13,"body":"to the point where it's like, I"},{"speaker":"Unknown","startTime":1027.62,"endTime":1031.13,"body":"see like, I was doing something"},{"speaker":"Unknown","startTime":1031.13,"endTime":1036.44,"body":"the other day like with ideas."},{"speaker":"Unknown","startTime":1031.13,"endTime":1036.44,"body":"And I see it as like, it's like"},{"speaker":"Unknown","startTime":1036.53,"endTime":1039.92,"body":"the best marketing tool was"},{"speaker":"Unknown","startTime":1036.53,"endTime":1039.92,"body":"probably the 19th like Spice"},{"speaker":"Unknown","startTime":1039.92,"endTime":1043.31,"body":"Girls like Simon Fuller. But"},{"speaker":"Unknown","startTime":1039.92,"endTime":1043.31,"body":"with the band how he did it was"},{"speaker":"Unknown","startTime":1043.31,"endTime":1046.79,"body":"he created individual"},{"speaker":"Unknown","startTime":1043.31,"endTime":1046.79,"body":"characters, like Posh Spice,"},{"speaker":"Unknown","startTime":1046.79,"endTime":1051.26,"body":"baby spice, ginger, spice, Scary"},{"speaker":"Unknown","startTime":1046.79,"endTime":1051.26,"body":"Spice and Sporty Spice, but each"},{"speaker":"Unknown","startTime":1051.29,"endTime":1055.34,"body":"person that a fan bought into"},{"speaker":"Unknown","startTime":1051.29,"endTime":1055.34,"body":"each individual character, but"},{"speaker":"Unknown","startTime":1055.34,"endTime":1058.79,"body":"they changed each time a lot."},{"speaker":"Unknown","startTime":1055.34,"endTime":1058.79,"body":"Oh, this time I like partial,"},{"speaker":"Unknown","startTime":1058.79,"endTime":1062.78,"body":"I'm going back to genius spice."},{"speaker":"Unknown","startTime":1058.79,"endTime":1062.78,"body":"But the best marketing thing"},{"speaker":"Unknown","startTime":1062.78,"endTime":1066.38,"body":"about that was the fact is that"},{"speaker":"Unknown","startTime":1062.78,"endTime":1066.38,"body":"every person, the fan loved the"},{"speaker":"Unknown","startTime":1066.38,"endTime":1069.68,"body":"whole band as a whole. So they"},{"speaker":"Unknown","startTime":1066.38,"endTime":1069.68,"body":"still loved individual"},{"speaker":"Unknown","startTime":1069.83,"endTime":1072.8,"body":"characters in the band, but they"},{"speaker":"Unknown","startTime":1069.83,"endTime":1072.8,"body":"still like the band. So it's"},{"speaker":"Unknown","startTime":1072.8,"endTime":1075.62,"body":"like a brand you want someone to"},{"speaker":"Unknown","startTime":1072.8,"endTime":1075.62,"body":"buy into your whole brand, but"},{"speaker":"Unknown","startTime":1075.62,"endTime":1078.8,"body":"you have to introduce them with"},{"speaker":"Unknown","startTime":1075.62,"endTime":1078.8,"body":"a character first. So it's like"},{"speaker":"Unknown","startTime":1078.8,"endTime":1082.25,"body":"you bring one product that ties"},{"speaker":"Unknown","startTime":1078.8,"endTime":1082.25,"body":"them into that character. Like"},{"speaker":"Unknown","startTime":1082.25,"endTime":1086.09,"body":"if you're, if you're on the go"},{"speaker":"Unknown","startTime":1082.25,"endTime":1086.09,"body":"Tanner, or you're at hometown,"},{"speaker":"Unknown","startTime":1086.09,"endTime":1089.21,"body":"or you're overnight Tanner, see"},{"speaker":"Unknown","startTime":1086.09,"endTime":1089.21,"body":"it's like a character and then"},{"speaker":"Unknown","startTime":1089.21,"endTime":1093.59,"body":"you then you're then creating,"},{"speaker":"Unknown","startTime":1089.21,"endTime":1093.59,"body":"like, ideally, they then buy"},{"speaker":"Unknown","startTime":1093.59,"endTime":1098.75,"body":"into your band. So it is yeah,"},{"speaker":"Unknown","startTime":1093.59,"endTime":1098.75,"body":"it's about like now obviously"},{"speaker":"Unknown","startTime":1098.75,"endTime":1102.5,"body":"Instagram. And obviously these"},{"speaker":"Unknown","startTime":1098.75,"endTime":1102.5,"body":"changed since I was obviously"},{"speaker":"Unknown","startTime":1102.5,"endTime":1105.44,"body":"started out because when I was"},{"speaker":"Unknown","startTime":1102.5,"endTime":1105.44,"body":"out if your brand, your brand"},{"speaker":"Unknown","startTime":1105.44,"endTime":1108.71,"body":"was in a magazine, it was like"},{"speaker":"Unknown","startTime":1105.44,"endTime":1108.71,"body":"it's sold for a magazine and no"},{"speaker":"Unknown","startTime":1108.71,"endTime":1111.83,"body":"one knew about your brand unless"},{"speaker":"Unknown","startTime":1108.71,"endTime":1111.83,"body":"they picked up the magazine or a"},{"speaker":"Unknown","startTime":1111.83,"endTime":1115.04,"body":"newspaper. But now it's like"},{"speaker":"Unknown","startTime":1111.83,"endTime":1115.04,"body":"social media, you have to"},{"speaker":"Unknown","startTime":1115.04,"endTime":1118.4,"body":"promote yourself and social"},{"speaker":"Unknown","startTime":1115.04,"endTime":1118.4,"body":"media have to you have to, you"},{"speaker":"Unknown","startTime":1118.4,"endTime":1121.22,"body":"know, get out there and I'm"},{"speaker":"Unknown","startTime":1118.4,"endTime":1121.22,"body":"quite like people to think"},{"speaker":"Unknown","startTime":1121.22,"endTime":1123.92,"body":"always talking rubbish. I'm"},{"speaker":"Unknown","startTime":1121.22,"endTime":1123.92,"body":"quite shy personally, as I've"},{"speaker":"Unknown","startTime":1123.92,"endTime":1128.06,"body":"got older, you become more shy,"},{"speaker":"Unknown","startTime":1123.92,"endTime":1128.06,"body":"but when you have to obviously"},{"speaker":"Unknown","startTime":1128.09,"endTime":1130.79,"body":"do what you have to do. And it's"},{"speaker":"Unknown","startTime":1128.09,"endTime":1130.79,"body":"especially with Instagram, you"},{"speaker":"Unknown","startTime":1130.79,"endTime":1135.35,"body":"have to be much more out there."},{"speaker":"Unknown","startTime":1130.79,"endTime":1135.35,"body":"Yeah, um, whereas before you"},{"speaker":"Unknown","startTime":1135.38,"endTime":1139.22,"body":"meet a magazine editor, and you"},{"speaker":"Unknown","startTime":1135.38,"endTime":1139.22,"body":"do like 20 death sides in a day"},{"speaker":"Unknown","startTime":1139.22,"endTime":1142.22,"body":"and you you know, that was it,"},{"speaker":"Unknown","startTime":1139.22,"endTime":1142.22,"body":"and that was it. And then, you"},{"speaker":"Unknown","startTime":1142.22,"endTime":1144.38,"body":"know, next month, it'd be in a"},{"speaker":"Unknown","startTime":1142.22,"endTime":1144.38,"body":"newspaper, and next month, it'd"},{"speaker":"Unknown","startTime":1144.38,"endTime":1149.24,"body":"be in a magazine. And it was I"},{"speaker":"Unknown","startTime":1144.38,"endTime":1149.24,"body":"enjoyed that. And I love the"},{"speaker":"Unknown","startTime":1149.24,"endTime":1152.27,"body":"fact I met so many people in the"},{"speaker":"Unknown","startTime":1149.24,"endTime":1152.27,"body":"outdoor industry people that"},{"speaker":"Unknown","startTime":1152.27,"endTime":1155.87,"body":"award ceremonies for magazine"},{"speaker":"Unknown","startTime":1152.27,"endTime":1155.87,"body":"awards, and that's all changed"},{"speaker":"Unknown","startTime":1155.87,"endTime":1159.53,"body":"you don't have that now. So it's"},{"speaker":"Unknown","startTime":1155.87,"endTime":1159.53,"body":"I missed that but it's much more"},{"speaker":"Unknown","startTime":1159.53,"endTime":1164.0,"body":"about social media and so it's"},{"speaker":"Unknown","startTime":1159.53,"endTime":1164.0,"body":"moving with the times and"},{"speaker":"Unknown","startTime":1164.0,"endTime":1167.75,"body":"obviously having to adapt and"},{"speaker":"Unknown","startTime":1164.0,"endTime":1167.75,"body":"obviously having to change your"},{"speaker":"Unknown","startTime":1167.75,"endTime":1171.65,"body":"brand slightly and appeal to"},{"speaker":"Unknown","startTime":1167.75,"endTime":1171.65,"body":"because obviously, it was only"},{"speaker":"Unknown","startTime":1171.65,"endTime":1174.5,"body":"youngsters that use Instagram,"},{"speaker":"Unknown","startTime":1171.65,"endTime":1174.5,"body":"but now everyone uses Instagram."},{"speaker":"Unknown","startTime":1174.5,"endTime":1178.22,"body":"So it's, you've got like follows"},{"speaker":"Unknown","startTime":1174.5,"endTime":1178.22,"body":"for different great age groups"},{"speaker":"Unknown","startTime":1178.22,"endTime":1182.84,"body":"and people. So I think yeah,"},{"speaker":"Unknown","startTime":1178.22,"endTime":1182.84,"body":"it's about adapting and making"},{"speaker":"Unknown","startTime":1182.84,"endTime":1187.55,"body":"my brand move with the times but"},{"speaker":"Unknown","startTime":1182.84,"endTime":1187.55,"body":"also still being current on and"},{"speaker":"Unknown","startTime":1187.55,"endTime":1188.63,"body":"bringing out a new album"},{"speaker":"Unknown","startTime":1189.59,"endTime":1191.81,"body":"is gonna say only as good as"},{"speaker":"Unknown","startTime":1189.59,"endTime":1191.81,"body":"your last album."},{"speaker":"Unknown","startTime":1192.29,"endTime":1196.58,"body":"Exactly, exactly. Yeah, so that"},{"speaker":"Unknown","startTime":1192.29,"endTime":1196.58,"body":"is true. So it's like you're"},{"speaker":"Unknown","startTime":1196.58,"endTime":1199.82,"body":"only as good as your last time"},{"speaker":"Unknown","startTime":1196.58,"endTime":1199.82,"body":"if you tend to look dodgy, you"},{"speaker":"Unknown","startTime":1199.82,"endTime":1205.28,"body":"know? Do tanning. Yeah. So I, I"},{"speaker":"Unknown","startTime":1199.82,"endTime":1205.28,"body":"look at it like that. It's about"},{"speaker":"Unknown","startTime":1205.28,"endTime":1208.4,"body":"how you market yourself and how"},{"speaker":"Unknown","startTime":1205.28,"endTime":1208.4,"body":"you market your brand. And just"},{"speaker":"Unknown","startTime":1208.4,"endTime":1211.76,"body":"little I just noticed, and I'm"},{"speaker":"Unknown","startTime":1208.4,"endTime":1211.76,"body":"probably people that work on my"},{"speaker":"Unknown","startTime":1211.76,"endTime":1216.11,"body":"brand, but we find it a little"},{"speaker":"Unknown","startTime":1211.76,"endTime":1216.11,"body":"bit too attention to detail"},{"speaker":"Unknown","startTime":1216.11,"endTime":1219.77,"body":"because I know it's every single"},{"speaker":"Unknown","startTime":1216.11,"endTime":1219.77,"body":"thing. And I'm, well if you"},{"speaker":"Unknown","startTime":1219.77,"endTime":1222.8,"body":"don't be quite irritated, yeah,"},{"speaker":"Unknown","startTime":1219.77,"endTime":1222.8,"body":"no, I mean, some people would"},{"speaker":"Unknown","startTime":1222.8,"endTime":1226.25,"body":"just sell, that's fine. But to"},{"speaker":"Unknown","startTime":1222.8,"endTime":1226.25,"body":"me, it's about, like how you get"},{"speaker":"Unknown","startTime":1226.25,"endTime":1230.84,"body":"a wow factor how you get the"},{"speaker":"Unknown","startTime":1226.25,"endTime":1230.84,"body":"people to talk about it. Um, and"},{"speaker":"Unknown","startTime":1231.32,"endTime":1234.47,"body":"unless it's new, and it's"},{"speaker":"Unknown","startTime":1231.32,"endTime":1234.47,"body":"different, I always think I"},{"speaker":"Unknown","startTime":1234.5,"endTime":1236.96,"body":"would never bring out a product"},{"speaker":"Unknown","startTime":1234.5,"endTime":1236.96,"body":"of a journalist would never put"},{"speaker":"Unknown","startTime":1236.96,"endTime":1239.48,"body":"in a magazine, if they're not"},{"speaker":"Unknown","startTime":1236.96,"endTime":1239.48,"body":"going to write about it, then"},{"speaker":"Unknown","startTime":1239.48,"endTime":1241.73,"body":"it's not worth bringing out"},{"speaker":"Unknown","startTime":1239.48,"endTime":1241.73,"body":"because it's just boring if"},{"speaker":"Unknown","startTime":1241.73,"endTime":1244.58,"body":"you're, if you're copying the"},{"speaker":"Unknown","startTime":1241.73,"endTime":1244.58,"body":"same as other brands, and you"},{"speaker":"Unknown","startTime":1244.58,"endTime":1247.16,"body":"think I was so and so said in"},{"speaker":"Unknown","startTime":1244.58,"endTime":1247.16,"body":"the best of this, so I'm going"},{"speaker":"Unknown","startTime":1247.16,"endTime":1250.64,"body":"to bring out the same product."},{"speaker":"Unknown","startTime":1247.16,"endTime":1250.64,"body":"And yeah, but no one's gonna,"},{"speaker":"Unknown","startTime":1250.7,"endTime":1254.27,"body":"you're kind of not being"},{"speaker":"Unknown","startTime":1250.7,"endTime":1254.27,"body":"yourself, you're following what"},{"speaker":"Unknown","startTime":1254.27,"endTime":1255.14,"body":"else is doing? Really?"},{"speaker":"Unknown","startTime":1255.409,"endTime":1258.919,"body":"Yeah, that's interesting, you've"},{"speaker":"Unknown","startTime":1255.409,"endTime":1258.919,"body":"got to it's, you're imagining"},{"speaker":"Unknown","startTime":1258.919,"endTime":1262.669,"body":"how you're going to be received"},{"speaker":"Unknown","startTime":1258.919,"endTime":1262.669,"body":"critically, like you were, at"},{"speaker":"Unknown","startTime":1262.669,"endTime":1265.609,"body":"the time when journalism was,"},{"speaker":"Unknown","startTime":1262.669,"endTime":1265.609,"body":"you know, probably really,"},{"speaker":"Unknown","startTime":1265.609,"endTime":1267.949,"body":"really want to get it into"},{"speaker":"Unknown","startTime":1265.609,"endTime":1267.949,"body":"magazine. So that's kind of at"},{"speaker":"Unknown","startTime":1267.949,"endTime":1270.919,"body":"your forefront of your mind,"},{"speaker":"Unknown","startTime":1267.949,"endTime":1270.919,"body":"rather than going, I need to be"},{"speaker":"Unknown","startTime":1270.919,"endTime":1274.459,"body":"current, and I need to be out"},{"speaker":"Unknown","startTime":1270.919,"endTime":1274.459,"body":"there in a very saturated"},{"speaker":"Unknown","startTime":1274.459,"endTime":1277.039,"body":"market. So I'm just going to put"},{"speaker":"Unknown","startTime":1274.459,"endTime":1277.039,"body":"it out, even if it's not going"},{"speaker":"Unknown","startTime":1277.039,"endTime":1279.979,"body":"to be, you know, ripping out"},{"speaker":"Unknown","startTime":1277.039,"endTime":1279.979,"body":"trees, I'm just going to have to"},{"speaker":"Unknown","startTime":1280.009,"endTime":1283.339,"body":"bring it out so that I can be"},{"speaker":"Unknown","startTime":1280.009,"endTime":1283.339,"body":"new and in the market. Whereas"},{"speaker":"Unknown","startTime":1283.339,"endTime":1286.099,"body":"Yeah, you're thinking of stuff"},{"speaker":"Unknown","startTime":1283.339,"endTime":1286.099,"body":"that would actually just be"},{"speaker":"Unknown","startTime":1286.669,"endTime":1289.039,"body":"critically received that someone"},{"speaker":"Unknown","startTime":1286.669,"endTime":1289.039,"body":"would pick it up and go,"},{"speaker":"Unknown","startTime":1289.039,"endTime":1291.049,"body":"actually, I need to do something"},{"speaker":"Unknown","startTime":1289.039,"endTime":1291.049,"body":"with this and put it on the"},{"speaker":"Unknown","startTime":1291.049,"endTime":1291.859,"body":"cover of something."},{"speaker":"Unknown","startTime":1292.49,"endTime":1296.48,"body":"Yeah. And also, like, Yeah, and"},{"speaker":"Unknown","startTime":1292.49,"endTime":1296.48,"body":"it's like, I think like with any"},{"speaker":"Unknown","startTime":1296.48,"endTime":1299.66,"body":"business or any, like, Whatever"},{"speaker":"Unknown","startTime":1296.48,"endTime":1299.66,"body":"you do, like, you never look to"},{"speaker":"Unknown","startTime":1299.66,"endTime":1302.15,"body":"the left, you never look to the"},{"speaker":"Unknown","startTime":1299.66,"endTime":1302.15,"body":"right, you always move, walk"},{"speaker":"Unknown","startTime":1302.15,"endTime":1304.79,"body":"straight ahead. Because"},{"speaker":"Unknown","startTime":1302.15,"endTime":1304.79,"body":"actually, if you focus on what's"},{"speaker":"Unknown","startTime":1304.79,"endTime":1306.89,"body":"going on the left and what's"},{"speaker":"Unknown","startTime":1304.79,"endTime":1306.89,"body":"going on the right, you're never"},{"speaker":"Unknown","startTime":1306.89,"endTime":1310.01,"body":"gonna find your own niche, your"},{"speaker":"Unknown","startTime":1306.89,"endTime":1310.01,"body":"own market, because technically,"},{"speaker":"Unknown","startTime":1310.01,"endTime":1313.67,"body":"you're too You're too obsessed"},{"speaker":"Unknown","startTime":1310.01,"endTime":1313.67,"body":"with what everyone else is"},{"speaker":"Unknown","startTime":1313.67,"endTime":1315.44,"body":"doing, you're actually just"},{"speaker":"Unknown","startTime":1313.67,"endTime":1315.44,"body":"copying them, you're not"},{"speaker":"Unknown","startTime":1315.44,"endTime":1319.7,"body":"actually creating your own"},{"speaker":"Unknown","startTime":1315.44,"endTime":1319.7,"body":"unique selling point your"},{"speaker":"Unknown","startTime":1319.7,"endTime":1323.81,"body":"innovation. So I try and like,"},{"speaker":"Unknown","startTime":1319.7,"endTime":1323.81,"body":"you know, I'll see someone do"},{"speaker":"Unknown","startTime":1323.81,"endTime":1325.7,"body":"something then obviously,"},{"speaker":"Unknown","startTime":1323.81,"endTime":1325.7,"body":"because you have to see what"},{"speaker":"Unknown","startTime":1325.7,"endTime":1329.78,"body":"competitors do. But then I'll"},{"speaker":"Unknown","startTime":1325.7,"endTime":1329.78,"body":"think how can I do something"},{"speaker":"Unknown","startTime":1330.44,"endTime":1334.13,"body":"like that, that you with a"},{"speaker":"Unknown","startTime":1330.44,"endTime":1334.13,"body":"totally different spin. So if"},{"speaker":"Unknown","startTime":1334.13,"endTime":1337.55,"body":"you're if you've got 10 products"},{"speaker":"Unknown","startTime":1334.13,"endTime":1337.55,"body":"on a shelf, and you think all of"},{"speaker":"Unknown","startTime":1337.55,"endTime":1341.12,"body":"them are the same product, but"},{"speaker":"Unknown","startTime":1337.55,"endTime":1341.12,"body":"one's totally different in a"},{"speaker":"Unknown","startTime":1341.12,"endTime":1345.08,"body":"different way, how does your"},{"speaker":"Unknown","startTime":1341.12,"endTime":1345.08,"body":"stands out the most, because"},{"speaker":"Unknown","startTime":1345.08,"endTime":1347.87,"body":"technically, all of them are the"},{"speaker":"Unknown","startTime":1345.08,"endTime":1347.87,"body":"same, but yours is the same but"},{"speaker":"Unknown","startTime":1347.87,"endTime":1350.51,"body":"not the same. You see what I"},{"speaker":"Unknown","startTime":1347.87,"endTime":1350.51,"body":"mean? So it's got a totally"},{"speaker":"Unknown","startTime":1350.51,"endTime":1354.26,"body":"different spin on it. Um, so"},{"speaker":"Unknown","startTime":1350.51,"endTime":1354.26,"body":"it's trying to do stuff like"},{"speaker":"Unknown","startTime":1354.26,"endTime":1358.46,"body":"that. Also trying to think of"},{"speaker":"Unknown","startTime":1354.26,"endTime":1358.46,"body":"things. I try and do the unknown"},{"speaker":"Unknown","startTime":1358.46,"endTime":1361.34,"body":"with self tan, but sometimes it"},{"speaker":"Unknown","startTime":1358.46,"endTime":1361.34,"body":"works. And sometimes it doesn't."},{"speaker":"Unknown","startTime":1361.34,"endTime":1364.34,"body":"But I think you've got to take"},{"speaker":"Unknown","startTime":1361.34,"endTime":1364.34,"body":"the risk or not. If you don't"},{"speaker":"Unknown","startTime":1364.34,"endTime":1366.98,"body":"take risks in life, you'd like"},{"speaker":"Unknown","startTime":1364.34,"endTime":1366.98,"body":"you kind of you'd be looking"},{"speaker":"Unknown","startTime":1366.98,"endTime":1370.04,"body":"back in years to come thinking,"},{"speaker":"Unknown","startTime":1366.98,"endTime":1370.04,"body":"oh my god, I wish I'd done that"},{"speaker":"Unknown","startTime":1370.16,"endTime":1374.3,"body":"wish I wish I'd made that"},{"speaker":"Unknown","startTime":1370.16,"endTime":1374.3,"body":"decision rather than actually. I"},{"speaker":"Unknown","startTime":1374.3,"endTime":1378.77,"body":"just do it and and, you know, I,"},{"speaker":"Unknown","startTime":1374.3,"endTime":1378.77,"body":"I act for put I think I've"},{"speaker":"Unknown","startTime":1378.77,"endTime":1382.7,"body":"always been like that. I speak"},{"speaker":"Unknown","startTime":1378.77,"endTime":1382.7,"body":"before I think even when I used"},{"speaker":"Unknown","startTime":1382.7,"endTime":1386.21,"body":"to be working for like, when I"},{"speaker":"Unknown","startTime":1382.7,"endTime":1386.21,"body":"worked for like retail jobs, I"},{"speaker":"Unknown","startTime":1386.21,"endTime":1391.4,"body":"was always the mouthy one that"},{"speaker":"Unknown","startTime":1386.21,"endTime":1391.4,"body":"was always in trouble. Like even"},{"speaker":"Unknown","startTime":1391.4,"endTime":1394.31,"body":"at school, they always the one"},{"speaker":"Unknown","startTime":1391.4,"endTime":1394.31,"body":"that the like call to the office"},{"speaker":"Unknown","startTime":1394.31,"endTime":1399.26,"body":"or be told up. But yeah, no, I"},{"speaker":"Unknown","startTime":1394.31,"endTime":1399.26,"body":"think I just had that newness"},{"speaker":"Unknown","startTime":1399.26,"endTime":1399.92,"body":"about the,"},{"speaker":"Unknown","startTime":1400.669,"endTime":1402.649,"body":"how big is the team now then"},{"speaker":"Unknown","startTime":1400.669,"endTime":1402.649,"body":"James?"},{"speaker":"Unknown","startTime":1404.3,"endTime":1407.42,"body":"God is see, they're my best that"},{"speaker":"Unknown","startTime":1404.3,"endTime":1407.42,"body":"they he owns quite a lot of"},{"speaker":"Unknown","startTime":1407.42,"endTime":1413.06,"body":"brands. So the company is quite"},{"speaker":"Unknown","startTime":1407.42,"endTime":1413.06,"body":"big that as a manufacturing"},{"speaker":"Unknown","startTime":1413.06,"endTime":1417.77,"body":"company, but who works on my"},{"speaker":"Unknown","startTime":1413.06,"endTime":1417.77,"body":"brand? I've got I think I've got"},{"speaker":"Unknown","startTime":1417.77,"endTime":1422.81,"body":"like, eight people work on the"},{"speaker":"Unknown","startTime":1417.77,"endTime":1422.81,"body":"brand. And then obviously, the"},{"speaker":"Unknown","startTime":1422.81,"endTime":1429.05,"body":"company have a whole there's 207"},{"speaker":"Unknown","startTime":1422.81,"endTime":1429.05,"body":"people. But the it's good"},{"speaker":"Unknown","startTime":1429.05,"endTime":1433.91,"body":"because the team are great. They"},{"speaker":"Unknown","startTime":1429.05,"endTime":1433.91,"body":"really understand the industry."},{"speaker":"Unknown","startTime":1433.91,"endTime":1437.66,"body":"And I think it's good to like"},{"speaker":"Unknown","startTime":1433.91,"endTime":1437.66,"body":"have people you can bounce ideas"},{"speaker":"Unknown","startTime":1437.66,"endTime":1440.99,"body":"off of. But also I think I like"},{"speaker":"Unknown","startTime":1437.66,"endTime":1440.99,"body":"someone to say that you're"},{"speaker":"Unknown","startTime":1440.99,"endTime":1443.69,"body":"wrong, or I think sometimes"},{"speaker":"Unknown","startTime":1440.99,"endTime":1443.69,"body":"you're not no one's always"},{"speaker":"Unknown","startTime":1443.69,"endTime":1448.58,"body":"right. And actually, sometimes I"},{"speaker":"Unknown","startTime":1443.69,"endTime":1448.58,"body":"can think something's good. But"},{"speaker":"Unknown","startTime":1448.58,"endTime":1450.95,"body":"actually, if you look back and"},{"speaker":"Unknown","startTime":1448.58,"endTime":1450.95,"body":"you think actually maybe it's"},{"speaker":"Unknown","startTime":1450.95,"endTime":1455.48,"body":"not. And if someone highlights"},{"speaker":"Unknown","startTime":1450.95,"endTime":1455.48,"body":"that, I need someone to explain"},{"speaker":"Unknown","startTime":1455.48,"endTime":1458.69,"body":"it to me and make me see it"},{"speaker":"Unknown","startTime":1455.48,"endTime":1458.69,"body":"actually from someone else's"},{"speaker":"Unknown","startTime":1458.69,"endTime":1460.73,"body":"perspective, rather than"},{"speaker":"Unknown","startTime":1458.69,"endTime":1460.73,"body":"actually thinking oh, no, I"},{"speaker":"Unknown","startTime":1460.73,"endTime":1463.46,"body":"think that's right. Yeah. And I"},{"speaker":"Unknown","startTime":1460.73,"endTime":1463.46,"body":"think at the start, it was"},{"speaker":"Unknown","startTime":1463.46,"endTime":1466.04,"body":"always like you beginning I was"},{"speaker":"Unknown","startTime":1463.46,"endTime":1466.04,"body":"like, No, no, no, it has to be"},{"speaker":"Unknown","startTime":1466.04,"endTime":1469.73,"body":"this way. I am one of those"},{"speaker":"Unknown","startTime":1466.04,"endTime":1469.73,"body":"obsessive people where I will"},{"speaker":"Unknown","startTime":1469.73,"endTime":1474.35,"body":"ring like someone like 20 times"},{"speaker":"Unknown","startTime":1469.73,"endTime":1474.35,"body":"to get something done. If they"},{"speaker":"Unknown","startTime":1474.35,"endTime":1476.69,"body":"say no, at the beginning, I will"},{"speaker":"Unknown","startTime":1474.35,"endTime":1476.69,"body":"ring and ring and ring and ring"},{"speaker":"Unknown","startTime":1476.69,"endTime":1480.47,"body":"until they end up saying yes. If"},{"speaker":"Unknown","startTime":1476.69,"endTime":1480.47,"body":"I believe this guy away from"},{"speaker":"Unknown","startTime":1480.47,"endTime":1482.0,"body":"me just say yes and get him but"},{"speaker":"Unknown","startTime":1482.33,"endTime":1486.26,"body":"I have to do it. If I believe in"},{"speaker":"Unknown","startTime":1482.33,"endTime":1486.26,"body":"something, I kind of just do"},{"speaker":"Unknown","startTime":1486.26,"endTime":1489.05,"body":"what I have to do to get that to"},{"speaker":"Unknown","startTime":1486.26,"endTime":1489.05,"body":"happen. And I think that's"},{"speaker":"Unknown","startTime":1489.05,"endTime":1493.76,"body":"sometimes always, you know,"},{"speaker":"Unknown","startTime":1489.05,"endTime":1493.76,"body":"80 70% paid off a lot of times"},{"speaker":"Unknown","startTime":1493.76,"endTime":1496.73,"body":"and sometimes there's some"},{"speaker":"Unknown","startTime":1493.76,"endTime":1496.73,"body":"products that have never done as"},{"speaker":"Unknown","startTime":1496.73,"endTime":1500.81,"body":"well as or one of them to be but"},{"speaker":"Unknown","startTime":1496.73,"endTime":1500.81,"body":"I think that was just my The"},{"speaker":"Unknown","startTime":1500.81,"endTime":1504.35,"body":"time your learning curve and how"},{"speaker":"Unknown","startTime":1500.81,"endTime":1504.35,"body":"you go, and how you develop as a"},{"speaker":"Unknown","startTime":1504.35,"endTime":1506.99,"body":"person, but also as a, your own"},{"speaker":"Unknown","startTime":1504.35,"endTime":1506.99,"body":"creativity,"},{"speaker":"Unknown","startTime":1507.32,"endTime":1512.09,"body":"because the end result is"},{"speaker":"Unknown","startTime":1507.32,"endTime":1512.09,"body":"probably one. So I will turn it"},{"speaker":"Unknown","startTime":1512.12,"endTime":1513.65,"body":"up I didn't quite hear, but I'll"},{"speaker":"Unknown","startTime":1512.12,"endTime":1513.65,"body":"turn it up."},{"speaker":"Unknown","startTime":1513.89,"endTime":1518.48,"body":"I think I did like a really"},{"speaker":"Unknown","startTime":1513.89,"endTime":1518.48,"body":"silent one. Oh, my God, I blame"},{"speaker":"Unknown","startTime":1518.48,"endTime":1519.02,"body":"it on the dog."},{"speaker":"Unknown","startTime":1520.61,"endTime":1521.42,"body":"Holly?"},{"speaker":"Unknown","startTime":1522.5,"endTime":1528.65,"body":"Yeah, I was gonna ask Oscar also"},{"speaker":"Unknown","startTime":1522.5,"endTime":1528.65,"body":"about the celebrity factor. And"},{"speaker":"Unknown","startTime":1528.83,"endTime":1532.01,"body":"I imagine and, and don't let me"},{"speaker":"Unknown","startTime":1528.83,"endTime":1532.01,"body":"put words in your mouth. But it"},{"speaker":"Unknown","startTime":1532.01,"endTime":1534.83,"body":"must be something similar to"},{"speaker":"Unknown","startTime":1532.01,"endTime":1534.83,"body":"being a tailor where you can't"},{"speaker":"Unknown","startTime":1534.89,"endTime":1538.4,"body":"always boast about your"},{"speaker":"Unknown","startTime":1534.89,"endTime":1538.4,"body":"clientele. But as soon as it"},{"speaker":"Unknown","startTime":1538.4,"endTime":1541.49,"body":"becomes public domain that, you"},{"speaker":"Unknown","startTime":1538.4,"endTime":1541.49,"body":"know, so such and so are using"},{"speaker":"Unknown","startTime":1541.49,"endTime":1545.45,"body":"your products, then it's okay"},{"speaker":"Unknown","startTime":1541.49,"endTime":1545.45,"body":"for you to talk about it. And"},{"speaker":"Unknown","startTime":1545.48,"endTime":1549.62,"body":"maybe you can walk me through"},{"speaker":"Unknown","startTime":1545.48,"endTime":1549.62,"body":"that process. Yeah, I mean, I'm"},{"speaker":"Unknown","startTime":1550.1,"endTime":1553.01,"body":"mentioning names of celebrities"},{"speaker":"Unknown","startTime":1550.1,"endTime":1553.01,"body":"that use your brand,"},{"speaker":"Unknown","startTime":1553.52,"endTime":1555.77,"body":"as it was a lot of the time"},{"speaker":"Unknown","startTime":1553.52,"endTime":1555.77,"body":"like, because obviously,"},{"speaker":"Unknown","startTime":1555.77,"endTime":1558.17,"body":"starting my career, I started"},{"speaker":"Unknown","startTime":1555.77,"endTime":1558.17,"body":"working a lot of celebrities"},{"speaker":"Unknown","startTime":1558.17,"endTime":1561.74,"body":"that kind of just starting in"},{"speaker":"Unknown","startTime":1558.17,"endTime":1561.74,"body":"their own career, like Lady"},{"speaker":"Unknown","startTime":1561.74,"endTime":1566.99,"body":"Gaga, and Rosie Huntington"},{"speaker":"Unknown","startTime":1561.74,"endTime":1566.99,"body":"Whiteley. And any golden and ca"},{"speaker":"Unknown","startTime":1566.99,"endTime":1570.74,"body":"was kind of like you follow the"},{"speaker":"Unknown","startTime":1566.99,"endTime":1570.74,"body":"journey with them. So you're"},{"speaker":"Unknown","startTime":1570.74,"endTime":1575.24,"body":"obviously developing as a as a"},{"speaker":"Unknown","startTime":1570.74,"endTime":1575.24,"body":"Italian expert, I'm developing"},{"speaker":"Unknown","startTime":1575.24,"endTime":1577.76,"body":"this Italian Expo, it's in my"},{"speaker":"Unknown","startTime":1575.24,"endTime":1577.76,"body":"own industry, and they're"},{"speaker":"Unknown","startTime":1577.76,"endTime":1582.14,"body":"developing in their pop careers"},{"speaker":"Unknown","startTime":1577.76,"endTime":1582.14,"body":"and modelling and acting and,"},{"speaker":"Unknown","startTime":1582.62,"endTime":1586.61,"body":"um, but then I, you know, sort"},{"speaker":"Unknown","startTime":1582.62,"endTime":1586.61,"body":"of fast forward to my brand and"},{"speaker":"Unknown","startTime":1586.61,"endTime":1589.97,"body":"stuff. When I hear that"},{"speaker":"Unknown","startTime":1586.61,"endTime":1589.97,"body":"celebrities use the product, or"},{"speaker":"Unknown","startTime":1591.59,"endTime":1594.8,"body":"it does, it does feel good. It's"},{"speaker":"Unknown","startTime":1591.59,"endTime":1594.8,"body":"like that feeling as if to say,"},{"speaker":"Unknown","startTime":1596.15,"endTime":1598.85,"body":"you know, great, obviously,"},{"speaker":"Unknown","startTime":1596.15,"endTime":1598.85,"body":"someone loves the product, and"},{"speaker":"Unknown","startTime":1598.88,"endTime":1603.26,"body":"people are using it. And also,"},{"speaker":"Unknown","startTime":1598.88,"endTime":1603.26,"body":"it's like a nice feeling to know"},{"speaker":"Unknown","startTime":1603.26,"endTime":1605.36,"body":"that we've not sent it and that"},{"speaker":"Unknown","startTime":1603.26,"endTime":1605.36,"body":"someone's actually gone out and"},{"speaker":"Unknown","startTime":1605.36,"endTime":1609.17,"body":"bought it, right. Which is"},{"speaker":"Unknown","startTime":1605.36,"endTime":1609.17,"body":"another good thing. And it's"},{"speaker":"Unknown","startTime":1609.17,"endTime":1611.87,"body":"nice when actually the best"},{"speaker":"Unknown","startTime":1609.17,"endTime":1611.87,"body":"thing is like when you see like"},{"speaker":"Unknown","startTime":1611.87,"endTime":1614.57,"body":"celebrity on the TV, or they're"},{"speaker":"Unknown","startTime":1611.87,"endTime":1614.57,"body":"in an interview or something,"},{"speaker":"Unknown","startTime":1614.57,"endTime":1616.7,"body":"they mentioned that they love"},{"speaker":"Unknown","startTime":1614.57,"endTime":1616.7,"body":"the product, or they use the"},{"speaker":"Unknown","startTime":1616.7,"endTime":1620.21,"body":"product. So to me, it's like"},{"speaker":"Unknown","startTime":1616.7,"endTime":1620.21,"body":"trying to create things that"},{"speaker":"Unknown","startTime":1620.51,"endTime":1624.17,"body":"that everyone would use, but"},{"speaker":"Unknown","startTime":1620.51,"endTime":1624.17,"body":"also a celebrity with celebrity"},{"speaker":"Unknown","startTime":1624.17,"endTime":1627.83,"body":"with love. And it is about like,"},{"speaker":"Unknown","startTime":1624.17,"endTime":1627.83,"body":"you know, likewise, Chanel has"},{"speaker":"Unknown","startTime":1627.83,"endTime":1630.68,"body":"always been so popular as a"},{"speaker":"Unknown","startTime":1627.83,"endTime":1630.68,"body":"brand. And because of that I'm"},{"speaker":"Unknown","startTime":1630.68,"endTime":1634.88,"body":"saying my brand Chanel, but"},{"speaker":"Unknown","startTime":1630.68,"endTime":1634.88,"body":"always aspire to be like Tom"},{"speaker":"Unknown","startTime":1634.88,"endTime":1637.64,"body":"foods and Chanel, because I"},{"speaker":"Unknown","startTime":1634.88,"endTime":1637.64,"body":"think like Chanel was very much"},{"speaker":"Unknown","startTime":1637.64,"endTime":1642.26,"body":"like, you know, when you see"},{"speaker":"Unknown","startTime":1637.64,"endTime":1642.26,"body":"someone on the tube when people"},{"speaker":"Unknown","startTime":1642.26,"endTime":1646.58,"body":"become cheap, and someone would"},{"speaker":"Unknown","startTime":1642.26,"endTime":1646.58,"body":"get a compact out or like a"},{"speaker":"Unknown","startTime":1646.64,"endTime":1650.48,"body":"lipstick, and it'll be Chanel."},{"speaker":"Unknown","startTime":1646.64,"endTime":1650.48,"body":"And actually, they feel they had"},{"speaker":"Unknown","startTime":1650.48,"endTime":1655.55,"body":"that kind of zip that that it"},{"speaker":"Unknown","startTime":1650.48,"endTime":1655.55,"body":"made them feel good to know that"},{"speaker":"Unknown","startTime":1655.55,"endTime":1659.24,"body":"they were using Chanel, and I"},{"speaker":"Unknown","startTime":1655.55,"endTime":1659.24,"body":"think with every brand wants to"},{"speaker":"Unknown","startTime":1659.24,"endTime":1662.9,"body":"have that. But when people were"},{"speaker":"Unknown","startTime":1659.24,"endTime":1662.9,"body":"much more about independent"},{"speaker":"Unknown","startTime":1662.93,"endTime":1666.98,"body":"coffee shops, which I like more"},{"speaker":"Unknown","startTime":1662.93,"endTime":1666.98,"body":"so Starbucks was very much like"},{"speaker":"Unknown","startTime":1667.01,"endTime":1670.04,"body":"when it first came out, people"},{"speaker":"Unknown","startTime":1667.01,"endTime":1670.04,"body":"used to walk down the road with"},{"speaker":"Unknown","startTime":1670.04,"endTime":1673.28,"body":"a Starbucks cup as if they've"},{"speaker":"Unknown","startTime":1670.04,"endTime":1673.28,"body":"achieved something. Yeah. And it"},{"speaker":"Unknown","startTime":1673.28,"endTime":1677.36,"body":"was like it was a status thing."},{"speaker":"Unknown","startTime":1673.28,"endTime":1677.36,"body":"And same as Chanel stainless."},{"speaker":"Unknown","startTime":1677.57,"endTime":1680.78,"body":"See, you know, you could be any"},{"speaker":"Unknown","startTime":1677.57,"endTime":1680.78,"body":"walks of life that you could go"},{"speaker":"Unknown","startTime":1680.78,"endTime":1683.48,"body":"and buy Chanel compact, or you"},{"speaker":"Unknown","startTime":1680.78,"endTime":1683.48,"body":"could buy Chanel lipstick, and"},{"speaker":"Unknown","startTime":1683.48,"endTime":1686.45,"body":"it would make you feel like"},{"speaker":"Unknown","startTime":1683.48,"endTime":1686.45,"body":"you're you're part of Chanel and"},{"speaker":"Unknown","startTime":1686.45,"endTime":1690.95,"body":"you're to it just I think you"},{"speaker":"Unknown","startTime":1686.45,"endTime":1690.95,"body":"one yeah, and you want someone"},{"speaker":"Unknown","startTime":1690.95,"endTime":1694.28,"body":"to have your product in their"},{"speaker":"Unknown","startTime":1690.95,"endTime":1694.28,"body":"bathroom, and to feel proud that"},{"speaker":"Unknown","startTime":1694.28,"endTime":1696.44,"body":"when their friends go into the"},{"speaker":"Unknown","startTime":1694.28,"endTime":1696.44,"body":"bar for me, so I didn't know you"},{"speaker":"Unknown","startTime":1696.44,"endTime":1701.27,"body":"use seven. So how is it is it is"},{"speaker":"Unknown","startTime":1696.44,"endTime":1701.27,"body":"it good? And I think that's"},{"speaker":"Unknown","startTime":1701.27,"endTime":1704.15,"body":"where you aspire to you aspire"},{"speaker":"Unknown","startTime":1701.27,"endTime":1704.15,"body":"for someone to think your brand"},{"speaker":"Unknown","startTime":1704.15,"endTime":1708.17,"body":"is great. And actually, they're"},{"speaker":"Unknown","startTime":1704.15,"endTime":1708.17,"body":"proud to have it on their bar"},{"speaker":"Unknown","startTime":1708.17,"endTime":1710.63,"body":"for themselves show rather than"},{"speaker":"Unknown","startTime":1708.17,"endTime":1710.63,"body":"throwing it under the sink."},{"speaker":"Unknown","startTime":1712.16,"endTime":1716.93,"body":"crashing me under the seat."},{"speaker":"Unknown","startTime":1712.16,"endTime":1716.93,"body":"flannel,"},{"speaker":"Unknown","startTime":1717.26,"endTime":1719.63,"body":"the in laws are coming around."},{"speaker":"Unknown","startTime":1717.26,"endTime":1719.63,"body":"Get rid of that James Reed."},{"speaker":"Unknown","startTime":1719.63,"endTime":1719.99,"body":"Yeah,"},{"speaker":"Unknown","startTime":1720.02,"endTime":1725.3,"body":"get rid of that bad. Yeah. You"},{"speaker":"Unknown","startTime":1720.02,"endTime":1725.3,"body":"know, yeah, I think it's, it's,"},{"speaker":"Unknown","startTime":1725.33,"endTime":1728.93,"body":"um, I think duty is about like"},{"speaker":"Unknown","startTime":1725.33,"endTime":1728.93,"body":"how it makes you feel. And I"},{"speaker":"Unknown","startTime":1728.93,"endTime":1732.47,"body":"think it's, but also with"},{"speaker":"Unknown","startTime":1728.93,"endTime":1732.47,"body":"celebrities, they all want to"},{"speaker":"Unknown","startTime":1732.47,"endTime":1735.32,"body":"look good. People, you know,"},{"speaker":"Unknown","startTime":1732.47,"endTime":1735.32,"body":"celebrities have human beings in"},{"speaker":"Unknown","startTime":1735.32,"endTime":1738.95,"body":"the same that, you know, they're"},{"speaker":"Unknown","startTime":1735.32,"endTime":1738.95,"body":"just doing a job. They still use"},{"speaker":"Unknown","startTime":1738.95,"endTime":1742.07,"body":"beauty products, they still want"},{"speaker":"Unknown","startTime":1738.95,"endTime":1742.07,"body":"to look glowy and they still"},{"speaker":"Unknown","startTime":1742.07,"endTime":1747.17,"body":"want to, you know, get their"},{"speaker":"Unknown","startTime":1742.07,"endTime":1747.17,"body":"hair done. So it's tanning for"},{"speaker":"Unknown","startTime":1747.17,"endTime":1748.07,"body":"everyone I say."},{"speaker":"Unknown","startTime":1748.73,"endTime":1751.34,"body":"But especially as we've all"},{"speaker":"Unknown","startTime":1748.73,"endTime":1751.34,"body":"become a mini celebrity in our"},{"speaker":"Unknown","startTime":1751.34,"endTime":1753.74,"body":"own right in our own little"},{"speaker":"Unknown","startTime":1751.34,"endTime":1753.74,"body":"bubbles. I mean, we all create"},{"speaker":"Unknown","startTime":1753.74,"endTime":1757.25,"body":"our own platforms, whether it's"},{"speaker":"Unknown","startTime":1753.74,"endTime":1757.25,"body":"a podcast, an Instagram channel,"},{"speaker":"Unknown","startTime":1757.25,"endTime":1760.7,"body":"or YouTube channel. Yeah. So"},{"speaker":"Unknown","startTime":1757.25,"endTime":1760.7,"body":"we've all got like this image of"},{"speaker":"Unknown","startTime":1760.7,"endTime":1763.67,"body":"ourselves that we want to"},{"speaker":"Unknown","startTime":1760.7,"endTime":1763.67,"body":"project. And we own in a way"},{"speaker":"Unknown","startTime":1763.67,"endTime":1766.73,"body":"we're all our own brand, aren't"},{"speaker":"Unknown","startTime":1763.67,"endTime":1766.73,"body":"we? No. Yeah. So that way so"},{"speaker":"Unknown","startTime":1766.76,"endTime":1771.56,"body":"that's john kind of round this"},{"speaker":"Unknown","startTime":1766.76,"endTime":1771.56,"body":"very off, but we are all our own"},{"speaker":"Unknown","startTime":1771.56,"endTime":1774.95,"body":"little celebrities, or at least"},{"speaker":"Unknown","startTime":1771.56,"endTime":1774.95,"body":"we think we are so Louis is like"},{"speaker":"Unknown","startTime":1774.95,"endTime":1777.26,"body":"if you even if you look at"},{"speaker":"Unknown","startTime":1774.95,"endTime":1777.26,"body":"Instagram, it's like you see"},{"speaker":"Unknown","startTime":1777.26,"endTime":1778.76,"body":"people posting stuff and"},{"speaker":"Unknown","startTime":1779.27,"endTime":1783.8,"body":"everyone's proud to what they"},{"speaker":"Unknown","startTime":1779.27,"endTime":1783.8,"body":"post and they're proud to, to"},{"speaker":"Unknown","startTime":1783.95,"endTime":1786.56,"body":"look good and feel good. And"},{"speaker":"Unknown","startTime":1783.95,"endTime":1786.56,"body":"we're much more about like it"},{"speaker":"Unknown","startTime":1786.56,"endTime":1791.51,"body":"doesn't matter. You know, people"},{"speaker":"Unknown","startTime":1786.56,"endTime":1791.51,"body":"are to be accepted for who they"},{"speaker":"Unknown","startTime":1791.51,"endTime":1797.66,"body":"are and and like, like you say,"},{"speaker":"Unknown","startTime":1791.51,"endTime":1797.66,"body":"it's like everyone's escapism to"},{"speaker":"Unknown","startTime":1797.69,"endTime":1801.92,"body":"do a podcast to do to go in"},{"speaker":"Unknown","startTime":1797.69,"endTime":1801.92,"body":"Instagram to post pictures to."},{"speaker":"Unknown","startTime":1802.4,"endTime":1806.36,"body":"It's their way of making them"},{"speaker":"Unknown","startTime":1802.4,"endTime":1806.36,"body":"feel good. And I think that"},{"speaker":"Unknown","startTime":1806.42,"endTime":1809.51,"body":"actually, also they should feel"},{"speaker":"Unknown","startTime":1806.42,"endTime":1809.51,"body":"good in themselves, but I think"},{"speaker":"Unknown","startTime":1809.51,"endTime":1813.62,"body":"it's a good it's a good mood"},{"speaker":"Unknown","startTime":1809.51,"endTime":1813.62,"body":"lifter, I think. Um, and it's"},{"speaker":"Unknown","startTime":1813.62,"endTime":1815.78,"body":"like everyone's like you say"},{"speaker":"Unknown","startTime":1813.62,"endTime":1815.78,"body":"everyone can do their own"},{"speaker":"Unknown","startTime":1815.78,"endTime":1820.22,"body":"business on Instagram. It's much"},{"speaker":"Unknown","startTime":1815.78,"endTime":1820.22,"body":"more you know, about like you"},{"speaker":"Unknown","startTime":1820.22,"endTime":1823.04,"body":"said, being your own celebrity."},{"speaker":"Unknown","startTime":1820.22,"endTime":1823.04,"body":"You create your own celebrity in"},{"speaker":"Unknown","startTime":1823.04,"endTime":1825.95,"body":"your own little with your"},{"speaker":"Unknown","startTime":1823.04,"endTime":1825.95,"body":"friends and your family. You are"},{"speaker":"Unknown","startTime":1826.52,"endTime":1826.88,"body":"a dog."},{"speaker":"Unknown","startTime":1827.75,"endTime":1833.15,"body":"Like a dog. And by osmosis, my"},{"speaker":"Unknown","startTime":1827.75,"endTime":1833.15,"body":"dogs now more famous than I am,"},{"speaker":"Unknown","startTime":1833.15,"endTime":1834.44,"body":"he's got more fun. Well, I"},{"speaker":"Unknown","startTime":1834.44,"endTime":1838.46,"body":"need to do one for Harley, then."},{"speaker":"Unknown","startTime":1834.44,"endTime":1838.46,"body":"Oh, yeah, definitely gonna get"},{"speaker":"Unknown","startTime":1838.46,"endTime":1842.15,"body":"Harley. He's such a clever boy,"},{"speaker":"Unknown","startTime":1838.46,"endTime":1842.15,"body":"though Harley's. Like, I was"},{"speaker":"Unknown","startTime":1842.15,"endTime":1844.79,"body":"saying to you earlier, he was in"},{"speaker":"Unknown","startTime":1842.15,"endTime":1844.79,"body":"a sad state at the vet for a"},{"speaker":"Unknown","startTime":1844.79,"endTime":1847.4,"body":"couple of days. Because he"},{"speaker":"Unknown","startTime":1844.79,"endTime":1847.4,"body":"wasn't well, we had a tummy bug,"},{"speaker":"Unknown","startTime":1847.4,"endTime":1851.0,"body":"but we really missed him. Like,"},{"speaker":"Unknown","startTime":1847.4,"endTime":1851.0,"body":"it just shows how much you love"},{"speaker":"Unknown","startTime":1851.0,"endTime":1853.97,"body":"your dog and how much you miss"},{"speaker":"Unknown","startTime":1851.0,"endTime":1853.97,"body":"them being around. But he's,"},{"speaker":"Unknown","startTime":1854.33,"endTime":1857.09,"body":"he's just such a character. He's"},{"speaker":"Unknown","startTime":1854.33,"endTime":1857.09,"body":"like, the stuff he does. It's"},{"speaker":"Unknown","startTime":1857.09,"endTime":1860.99,"body":"like, he wants to be human. And"},{"speaker":"Unknown","startTime":1857.09,"endTime":1860.99,"body":"actually, he acts like a human"},{"speaker":"Unknown","startTime":1860.99,"endTime":1864.89,"body":"that he's no, but like, when"},{"speaker":"Unknown","startTime":1860.99,"endTime":1864.89,"body":"we're out and like we go to the"},{"speaker":"Unknown","startTime":1864.89,"endTime":1867.47,"body":"pub, he like, wants to have some"},{"speaker":"Unknown","startTime":1864.89,"endTime":1867.47,"body":"of the beer and like know how to"},{"speaker":"Unknown","startTime":1867.47,"endTime":1872.15,"body":"you can't have any beer. So it's"},{"speaker":"Unknown","startTime":1867.47,"endTime":1872.15,"body":"like, he wants to do like he'll"},{"speaker":"Unknown","startTime":1872.15,"endTime":1874.91,"body":"sit in the pub, and there'd be"},{"speaker":"Unknown","startTime":1872.15,"endTime":1874.91,"body":"like a pain on the floor. it'll"},{"speaker":"Unknown","startTime":1874.91,"endTime":1877.67,"body":"sit. We sometimes put them on"},{"speaker":"Unknown","startTime":1874.91,"endTime":1877.67,"body":"our laps, which we shouldn't"},{"speaker":"Unknown","startTime":1877.67,"endTime":1880.34,"body":"really do in a pub. But it was"},{"speaker":"Unknown","startTime":1877.67,"endTime":1880.34,"body":"sitting on the floor and like"},{"speaker":"Unknown","startTime":1880.34,"endTime":1883.04,"body":"cry for like an hour pointing"},{"speaker":"Unknown","startTime":1880.34,"endTime":1883.04,"body":"that pain up that's on the"},{"speaker":"Unknown","startTime":1883.04,"endTime":1887.63,"body":"floor. Yeah. Um, so yeah. So um,"},{"speaker":"Unknown","startTime":1883.04,"endTime":1887.63,"body":"yeah, I think I love I love"},{"speaker":"Unknown","startTime":1887.63,"endTime":1890.51,"body":"dogs. And I never thought I'd"},{"speaker":"Unknown","startTime":1887.63,"endTime":1890.51,"body":"dealt with the laptop. So yeah,"},{"speaker":"Unknown","startTime":1890.63,"endTime":1894.95,"body":"I haven't gotten into tanning"},{"speaker":"Unknown","startTime":1890.63,"endTime":1894.95,"body":"yet. So he's not into black"},{"speaker":"Unknown","startTime":1894.95,"endTime":1897.89,"body":"hair. It's got black hair. So I"},{"speaker":"Unknown","startTime":1894.95,"endTime":1897.89,"body":"don't think tanning would really"},{"speaker":"Unknown","startTime":1897.92,"endTime":1900.14,"body":"work well with him. And"},{"speaker":"Unknown","startTime":1897.92,"endTime":1900.14,"body":"actually, probably I'd be done"},{"speaker":"Unknown","startTime":1900.14,"endTime":1903.77,"body":"for if I put tan on dogs."},{"speaker":"Unknown","startTime":1900.14,"endTime":1903.77,"body":"Anyway, I can see"},{"speaker":"Unknown","startTime":1903.77,"endTime":1905.75,"body":"that being a fall from grace, a"},{"speaker":"Unknown","startTime":1903.77,"endTime":1905.75,"body":"slippery slope."},{"speaker":"Unknown","startTime":1905.9,"endTime":1909.32,"body":"Yeah, I definitely think so."},{"speaker":"Unknown","startTime":1905.9,"endTime":1909.32,"body":"Yeah. Oh, James, thanks"},{"speaker":"Unknown","startTime":1909.32,"endTime":1911.63,"body":"so much for taking time out your"},{"speaker":"Unknown","startTime":1909.32,"endTime":1911.63,"body":"day. It's been a real pleasure."},{"speaker":"Unknown","startTime":1911.9,"endTime":1913.1,"body":"Thank you for having me."},{"speaker":"Unknown","startTime":1913.25,"endTime":1916.52,"body":"Thanks for coming on. I do wish"},{"speaker":"Unknown","startTime":1913.25,"endTime":1916.52,"body":"Harley a steady road to"},{"speaker":"Unknown","startTime":1916.52,"endTime":1918.95,"body":"recovery. And for people that"},{"speaker":"Unknown","startTime":1916.52,"endTime":1918.95,"body":"want to check out the brand."},{"speaker":"Unknown","startTime":1918.95,"endTime":1922.49,"body":"It's James return.com. You can"},{"speaker":"Unknown","startTime":1918.95,"endTime":1922.49,"body":"find out all about James and the"},{"speaker":"Unknown","startTime":1922.49,"endTime":1925.46,"body":"story. And also some great"},{"speaker":"Unknown","startTime":1922.49,"endTime":1925.46,"body":"tutorials for men that haven't"},{"speaker":"Unknown","startTime":1925.46,"endTime":1928.58,"body":"really embraced tanning is yet"},{"speaker":"Unknown","startTime":1925.46,"endTime":1928.58,"body":"but want to get into it. And"},{"speaker":"Unknown","startTime":1928.58,"endTime":1932.0,"body":"also the Instagram app, James"},{"speaker":"Unknown","startTime":1928.58,"endTime":1932.0,"body":"310. You can go there and follow"},{"speaker":"Unknown","startTime":1932.0,"endTime":1933.95,"body":"your journey. Thanks again,"},{"speaker":"Unknown","startTime":1932.0,"endTime":1933.95,"body":"James."},{"speaker":"Unknown","startTime":1934.46,"endTime":1937.52,"body":"No worries. Have a nice"},{"speaker":"Unknown","startTime":1934.46,"endTime":1937.52,"body":"afternoon or morning and day."},{"speaker":"Unknown","startTime":1937.52,"endTime":1940.43,"body":"Yeah, I'll see you soon. Take"},{"speaker":"Unknown","startTime":1937.52,"endTime":1940.43,"body":"care. Bye."},{"speaker":"Unknown","startTime":1948.41,"endTime":1950.96,"body":"Well, how about that, as you"},{"speaker":"Unknown","startTime":1948.41,"endTime":1950.96,"body":"might have guessed, I could have"},{"speaker":"Unknown","startTime":1950.96,"endTime":1954.74,"body":"talked to James for hours about"},{"speaker":"Unknown","startTime":1950.96,"endTime":1954.74,"body":"posting photos about dogs on"},{"speaker":"Unknown","startTime":1954.74,"endTime":1958.73,"body":"Instagram, and then captioning"},{"speaker":"Unknown","startTime":1954.74,"endTime":1958.73,"body":"them in the first person. But"},{"speaker":"Unknown","startTime":1958.94,"endTime":1962.21,"body":"another time another place. In"},{"speaker":"Unknown","startTime":1958.94,"endTime":1962.21,"body":"the meantime, make sure you're"},{"speaker":"Unknown","startTime":1962.21,"endTime":1965.54,"body":"supporting the good guys and"},{"speaker":"Unknown","startTime":1962.21,"endTime":1965.54,"body":"head over to James Reed tan calm"},{"speaker":"Unknown","startTime":1966.05,"endTime":1970.04,"body":"and treat yourself or your loved"},{"speaker":"Unknown","startTime":1966.05,"endTime":1970.04,"body":"one to some quality tanning"},{"speaker":"Unknown","startTime":1970.34,"endTime":1975.14,"body":"products. There we go. smacking"},{"speaker":"Unknown","startTime":1970.34,"endTime":1975.14,"body":"the table. But well that's it"},{"speaker":"Unknown","startTime":1975.14,"endTime":1978.35,"body":"for my end. Thanks for tuning"},{"speaker":"Unknown","startTime":1975.14,"endTime":1978.35,"body":"in. If you like what you're"},{"speaker":"Unknown","startTime":1978.35,"endTime":1982.61,"body":"hearing, leave a review. It does"},{"speaker":"Unknown","startTime":1978.35,"endTime":1982.61,"body":"help our egos and until next"},{"speaker":"Unknown","startTime":1982.61,"endTime":1982.94,"body":"time"}]}