{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":15.75,"endTime":16.38,"body":"Hello,"},{"speaker":"Unknown","startTime":16.379,"endTime":19.499,"body":"and welcome to another episode"},{"speaker":"Unknown","startTime":16.379,"endTime":19.499,"body":"of the men's wear style podcast."},{"speaker":"Unknown","startTime":19.589,"endTime":22.619,"body":"I'm Pete Brooker and on this"},{"speaker":"Unknown","startTime":19.589,"endTime":22.619,"body":"episode I'm going to talk to"},{"speaker":"Unknown","startTime":22.619,"endTime":27.869,"body":"Simon Whittaker, CEO of master"},{"speaker":"Unknown","startTime":22.619,"endTime":27.869,"body":"debonair, and master debonair is"},{"speaker":"Unknown","startTime":27.869,"endTime":30.899,"body":"about being effortlessly"},{"speaker":"Unknown","startTime":27.869,"endTime":30.899,"body":"stylish, bringing together a"},{"speaker":"Unknown","startTime":30.899,"endTime":33.299,"body":"collection of clothes and"},{"speaker":"Unknown","startTime":30.899,"endTime":33.299,"body":"accessories for the modern"},{"speaker":"Unknown","startTime":33.299,"endTime":36.539,"body":"British gentlemen. They are a"},{"speaker":"Unknown","startTime":33.299,"endTime":36.539,"body":"family independent menswear"},{"speaker":"Unknown","startTime":36.539,"endTime":40.469,"body":"clothing retailer with classic"},{"speaker":"Unknown","startTime":36.539,"endTime":40.469,"body":"values, great service, quality"},{"speaker":"Unknown","startTime":40.469,"endTime":44.429,"body":"clothing and exceptional"},{"speaker":"Unknown","startTime":40.469,"endTime":44.429,"body":"customers. Master debonair"},{"speaker":"Unknown","startTime":44.459,"endTime":47.369,"body":"originated in the northeast of"},{"speaker":"Unknown","startTime":44.459,"endTime":47.369,"body":"England and was born of people"},{"speaker":"Unknown","startTime":47.369,"endTime":51.059,"body":"who wanted styles with a little"},{"speaker":"Unknown","startTime":47.369,"endTime":51.059,"body":"twist, something a little"},{"speaker":"Unknown","startTime":51.059,"endTime":53.969,"body":"different from their high street"},{"speaker":"Unknown","startTime":51.059,"endTime":53.969,"body":"mass produced styles. And you"},{"speaker":"Unknown","startTime":53.969,"endTime":57.179,"body":"can find out more about the"},{"speaker":"Unknown","startTime":53.969,"endTime":57.179,"body":"brand and also shop the look"},{"speaker":"Unknown","startTime":57.179,"endTime":61.289,"body":"through the website app Master"},{"speaker":"Unknown","startTime":57.179,"endTime":61.289,"body":"debonair.com. And here is Simon"},{"speaker":"Unknown","startTime":61.349,"endTime":63.419,"body":"to tell the story of master"},{"speaker":"Unknown","startTime":61.349,"endTime":63.419,"body":"debonair."},{"speaker":"Unknown","startTime":65.22,"endTime":73.83,"body":"Well, as my dad used to say,"},{"speaker":"Unknown","startTime":65.22,"endTime":73.83,"body":"long story short, because I've"},{"speaker":"Unknown","startTime":73.83,"endTime":77.7,"body":"worn on to how sort of masters"},{"speaker":"Unknown","startTime":73.83,"endTime":77.7,"body":"debonair came about, I lost I've"},{"speaker":"Unknown","startTime":77.7,"endTime":83.79,"body":"just mentioned my dad, I lost my"},{"speaker":"Unknown","startTime":77.7,"endTime":83.79,"body":"dad in November 2015. Quite"},{"speaker":"Unknown","startTime":83.79,"endTime":88.83,"body":"suddenly, it was only 64 it was"},{"speaker":"Unknown","startTime":83.79,"endTime":88.83,"body":"a very dapper chap, independent"},{"speaker":"Unknown","startTime":88.83,"endTime":91.92,"body":"financial adviser, he always"},{"speaker":"Unknown","startTime":88.83,"endTime":91.92,"body":"going to work, he'd always have"},{"speaker":"Unknown","startTime":91.92,"endTime":96.87,"body":"a three piece suit on. So really"},{"speaker":"Unknown","startTime":91.92,"endTime":96.87,"body":"always looks like a style and"},{"speaker":"Unknown","startTime":96.87,"endTime":99.51,"body":"when I look back at your"},{"speaker":"Unknown","startTime":96.87,"endTime":99.51,"body":"photographs when I was when I"},{"speaker":"Unknown","startTime":99.51,"endTime":103.89,"body":"was younger as well, when he"},{"speaker":"Unknown","startTime":99.51,"endTime":103.89,"body":"always dressed really well. 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So pocket"},{"speaker":"Unknown","startTime":123.51,"endTime":128.49,"body":"square, tie clips, lapel pin,"},{"speaker":"Unknown","startTime":123.51,"endTime":128.49,"body":"that kind of thing. And so I"},{"speaker":"Unknown","startTime":128.49,"endTime":132.09,"body":"went all over and and I went"},{"speaker":"Unknown","startTime":128.49,"endTime":132.09,"body":"over to Newcastle, where"},{"speaker":"Unknown","startTime":132.09,"endTime":135.84,"body":"basically based in April, we"},{"speaker":"Unknown","startTime":132.09,"endTime":135.84,"body":"live in work in a form. And I"},{"speaker":"Unknown","startTime":135.84,"endTime":138.06,"body":"went over to Newcastle I"},{"speaker":"Unknown","startTime":135.84,"endTime":138.06,"body":"couldn't find anything."},{"speaker":"Unknown","startTime":138.96,"endTime":142.11,"body":"Eventually I went into one of"},{"speaker":"Unknown","startTime":138.96,"endTime":142.11,"body":"the big brands and I've still"},{"speaker":"Unknown","startTime":142.11,"endTime":145.08,"body":"got the pocket square, the tie"},{"speaker":"Unknown","startTime":142.11,"endTime":145.08,"body":"clip and the pedal pin there."},{"speaker":"Unknown","startTime":145.29,"endTime":149.76,"body":"But it just didn't really I was"},{"speaker":"Unknown","startTime":145.29,"endTime":149.76,"body":"a bit disappointed. And I just"},{"speaker":"Unknown","startTime":149.76,"endTime":153.48,"body":"really wanted to add some pieces"},{"speaker":"Unknown","startTime":149.76,"endTime":153.48,"body":"for external. And I've always"},{"speaker":"Unknown","startTime":153.48,"endTime":158.76,"body":"wanted I talked I talked for"},{"speaker":"Unknown","startTime":153.48,"endTime":158.76,"body":"many years about setting my own"},{"speaker":"Unknown","startTime":158.76,"endTime":162.87,"body":"business. I worked in a number"},{"speaker":"Unknown","startTime":158.76,"endTime":162.87,"body":"of companies over the years in"},{"speaker":"Unknown","startTime":162.87,"endTime":166.71,"body":"sales and marketing and so have"},{"speaker":"Unknown","startTime":162.87,"endTime":166.71,"body":"quite a successful career in"},{"speaker":"Unknown","startTime":166.71,"endTime":170.07,"body":"sales and marketing and sales"},{"speaker":"Unknown","startTime":166.71,"endTime":170.07,"body":"director in my previous"},{"speaker":"Unknown","startTime":170.07,"endTime":173.4,"body":"business, which was a huge"},{"speaker":"Unknown","startTime":170.07,"endTime":173.4,"body":"organisation global business"},{"speaker":"Unknown","startTime":173.7,"endTime":178.77,"body":"turned over 400 million pounds."},{"speaker":"Unknown","startTime":173.7,"endTime":178.77,"body":"So really good, good career, but"},{"speaker":"Unknown","startTime":178.77,"endTime":184.56,"body":"I always wanted to do something"},{"speaker":"Unknown","startTime":178.77,"endTime":184.56,"body":"like myself. And I kind of asked"},{"speaker":"Unknown","startTime":184.56,"endTime":188.91,"body":"my wife said you know, how about"},{"speaker":"Unknown","startTime":184.56,"endTime":188.91,"body":"how about sell the business and"},{"speaker":"Unknown","startTime":188.91,"endTime":192.75,"body":"and we were sure some some tie"},{"speaker":"Unknown","startTime":188.91,"endTime":192.75,"body":"clips, lapel pins, pocket"},{"speaker":"Unknown","startTime":192.75,"endTime":196.41,"body":"squares, that kind of thing."},{"speaker":"Unknown","startTime":192.75,"endTime":196.41,"body":"Like I mentioned before, a lot"},{"speaker":"Unknown","startTime":196.41,"endTime":199.47,"body":"of experience in sales and"},{"speaker":"Unknown","startTime":196.41,"endTime":199.47,"body":"marketing but never run my own"},{"speaker":"Unknown","startTime":199.47,"endTime":203.76,"body":"business. Always look clothes."},{"speaker":"Unknown","startTime":199.47,"endTime":203.76,"body":"always wore three t shirts at"},{"speaker":"Unknown","startTime":203.76,"endTime":206.85,"body":"work. If it was dressed down"},{"speaker":"Unknown","startTime":203.76,"endTime":206.85,"body":"there, my dress down there was,"},{"speaker":"Unknown","startTime":207.15,"endTime":210.39,"body":"you know, a waist cord blazer"},{"speaker":"Unknown","startTime":207.15,"endTime":210.39,"body":"shirt and tie with a pair of"},{"speaker":"Unknown","startTime":210.39,"endTime":214.14,"body":"jeans. That was kind of my my"},{"speaker":"Unknown","startTime":210.39,"endTime":214.14,"body":"dress down. And that's how I"},{"speaker":"Unknown","startTime":214.14,"endTime":217.44,"body":"really started it was because"},{"speaker":"Unknown","startTime":214.14,"endTime":217.44,"body":"there wasn't anything out there"},{"speaker":"Unknown","startTime":217.44,"endTime":219.72,"body":"in the marketplace that I just"},{"speaker":"Unknown","startTime":217.44,"endTime":219.72,"body":"thought was a little bit"},{"speaker":"Unknown","startTime":219.72,"endTime":225.66,"body":"different. So I sourced those"},{"speaker":"Unknown","startTime":219.72,"endTime":225.66,"body":"things from accessories. And it"},{"speaker":"Unknown","startTime":225.66,"endTime":229.5,"body":"kind of snowballed from there. I"},{"speaker":"Unknown","startTime":225.66,"endTime":229.5,"body":"ended up building a website,"},{"speaker":"Unknown","startTime":229.89,"endTime":232.68,"body":"which I've never built a website"},{"speaker":"Unknown","startTime":229.89,"endTime":232.68,"body":"before. So I built it from"},{"speaker":"Unknown","startTime":232.68,"endTime":237.36,"body":"scratch. And we found a supplier"},{"speaker":"Unknown","startTime":232.68,"endTime":237.36,"body":"we ended up going and mortar"},{"speaker":"Unknown","startTime":237.36,"endTime":241.71,"body":"which which was the old trade"},{"speaker":"Unknown","startTime":237.36,"endTime":241.71,"body":"show in Birmingham, which is no"},{"speaker":"Unknown","startTime":241.71,"endTime":248.34,"body":"longer is no longer gone now. So"},{"speaker":"Unknown","startTime":241.71,"endTime":248.34,"body":"this was in early 2016. And"},{"speaker":"Unknown","startTime":248.7,"endTime":253.41,"body":"found a couple of suppliers for"},{"speaker":"Unknown","startTime":248.7,"endTime":253.41,"body":"for Suits, Shirts, and choose"},{"speaker":"Unknown","startTime":253.47,"endTime":257.61,"body":"and it kind of snowballs. That"},{"speaker":"Unknown","startTime":253.47,"endTime":257.61,"body":"was a kind of a build a website."},{"speaker":"Unknown","startTime":257.97,"endTime":260.88,"body":"I went to the bank, I went with"},{"speaker":"Unknown","startTime":257.97,"endTime":260.88,"body":"a business plan and then I don't"},{"speaker":"Unknown","startTime":260.88,"endTime":265.11,"body":"think I've ever seen such a"},{"speaker":"Unknown","startTime":260.88,"endTime":265.11,"body":"comprehensive business plan that"},{"speaker":"Unknown","startTime":265.11,"endTime":269.4,"body":"I've put forward for sales is"},{"speaker":"Unknown","startTime":265.11,"endTime":269.4,"body":"10,000 pounds a year that I was"},{"speaker":"Unknown","startTime":269.46,"endTime":274.95,"body":"I was forecasting. Think because"},{"speaker":"Unknown","startTime":269.46,"endTime":274.95,"body":"of my experience of putting"},{"speaker":"Unknown","startTime":275.19,"endTime":277.92,"body":"together a sales budget of 20"},{"speaker":"Unknown","startTime":275.19,"endTime":277.92,"body":"million it was easy to put"},{"speaker":"Unknown","startTime":277.98,"endTime":281.94,"body":"together that kind of sales"},{"speaker":"Unknown","startTime":277.98,"endTime":281.94,"body":"budget, borrowed some money. And"},{"speaker":"Unknown","startTime":281.97,"endTime":286.83,"body":"we went the website went live"},{"speaker":"Unknown","startTime":281.97,"endTime":286.83,"body":"late, I think pretty much the"},{"speaker":"Unknown","startTime":286.83,"endTime":294.27,"body":"last day of February 2016. And"},{"speaker":"Unknown","startTime":286.83,"endTime":294.27,"body":"we just instantly saw saw sales."},{"speaker":"Unknown","startTime":295.62,"endTime":301.44,"body":"Both the we knew social media"},{"speaker":"Unknown","startTime":295.62,"endTime":301.44,"body":"was going to play A big part in"},{"speaker":"Unknown","startTime":301.5,"endTime":304.89,"body":"in Moscow. So we've built up"},{"speaker":"Unknown","startTime":301.5,"endTime":304.89,"body":"some some great traction on"},{"speaker":"Unknown","startTime":304.89,"endTime":309.24,"body":"social media with the brand"},{"speaker":"Unknown","startTime":304.89,"endTime":309.24,"body":"already. So we launched, we"},{"speaker":"Unknown","startTime":309.24,"endTime":312.57,"body":"launched massive m\u0026a on social"},{"speaker":"Unknown","startTime":309.24,"endTime":312.57,"body":"media around about the December"},{"speaker":"Unknown","startTime":312.57,"endTime":317.28,"body":"2015. Time, and just really pour"},{"speaker":"Unknown","startTime":312.57,"endTime":317.28,"body":"some some looks that we really"},{"speaker":"Unknown","startTime":317.28,"endTime":320.79,"body":"liked. And it just went, it just"},{"speaker":"Unknown","startTime":317.28,"endTime":320.79,"body":"went crazy. You know, we just"},{"speaker":"Unknown","startTime":320.79,"endTime":324.72,"body":"got a relatively big following"},{"speaker":"Unknown","startTime":320.79,"endTime":324.72,"body":"about 5000 likes on Facebook"},{"speaker":"Unknown","startTime":324.72,"endTime":329.1,"body":"pretty much straight away. And"},{"speaker":"Unknown","startTime":324.72,"endTime":329.1,"body":"that's how build up the launch"},{"speaker":"Unknown","startTime":329.1,"endTime":334.71,"body":"to the website. So that that was"},{"speaker":"Unknown","startTime":329.1,"endTime":334.71,"body":"that that was from Day Zero to"},{"speaker":"Unknown","startTime":334.74,"endTime":338.61,"body":"them to launch day in February."},{"speaker":"Unknown","startTime":334.74,"endTime":338.61,"body":"So very quickly from my dad's"},{"speaker":"Unknown","startTime":338.91,"endTime":345.24,"body":"dying in November 2015. To"},{"speaker":"Unknown","startTime":338.91,"endTime":345.24,"body":"launch in in in February 2016."},{"speaker":"Unknown","startTime":345.6,"endTime":350.04,"body":"Wow. Okay, great. And the stores"},{"speaker":"Unknown","startTime":345.6,"endTime":350.04,"body":"so we have two stores open"},{"speaker":"Unknown","startTime":350.04,"endTime":352.56,"body":"currently, when did the brick"},{"speaker":"Unknown","startTime":350.04,"endTime":352.56,"body":"and mortar start to come along?"},{"speaker":"Unknown","startTime":352.98,"endTime":353.55,"body":"Yeah, well,"},{"speaker":"Unknown","startTime":354.9,"endTime":357.69,"body":"like I mentioned before, I'd"},{"speaker":"Unknown","startTime":354.9,"endTime":357.69,"body":"always wanted to set a business"},{"speaker":"Unknown","startTime":357.69,"endTime":363.06,"body":"up. And I always wanted a shot."},{"speaker":"Unknown","startTime":357.69,"endTime":363.06,"body":"My background in marketing was"},{"speaker":"Unknown","startTime":363.06,"endTime":367.68,"body":"more digital marketing. 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And, and I kind of wanted"},{"speaker":"Unknown","startTime":394.29,"endTime":398.46,"body":"a coffee shop, you know, if"},{"speaker":"Unknown","startTime":398.46,"endTime":401.4,"body":"anybody follows me on social"},{"speaker":"Unknown","startTime":398.46,"endTime":401.4,"body":"media, I don't talk about"},{"speaker":"Unknown","startTime":401.94,"endTime":405.93,"body":"anything else other than close"},{"speaker":"Unknown","startTime":401.94,"endTime":405.93,"body":"coffee and my dogs, my three"},{"speaker":"Unknown","startTime":405.93,"endTime":409.41,"body":"Rottweilers, my family"},{"speaker":"Unknown","startTime":405.93,"endTime":409.41,"body":"unfortunately, even though a lot"},{"speaker":"Unknown","startTime":409.41,"endTime":412.77,"body":"of them don't get a lock in."},{"speaker":"Unknown","startTime":409.41,"endTime":412.77,"body":"It's those things that I always"},{"speaker":"Unknown","startTime":412.77,"endTime":415.68,"body":"wanted to show up. 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And so when"},{"speaker":"Unknown","startTime":445.17,"endTime":447.81,"body":"you're in a little village, Why"},{"speaker":"Unknown","startTime":445.17,"endTime":447.81,"body":"will we sell it to you as a"},{"speaker":"Unknown","startTime":447.81,"endTime":454.53,"body":"retailer? Anyway, we found a"},{"speaker":"Unknown","startTime":447.81,"endTime":454.53,"body":"shop and again, no history is a"},{"speaker":"Unknown","startTime":454.53,"endTime":459.09,"body":"shop designer shop fit. And with"},{"speaker":"Unknown","startTime":454.53,"endTime":459.09,"body":"my wife, she's she's kind of the"},{"speaker":"Unknown","startTime":459.09,"endTime":463.05,"body":"creative arm of the business. 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But it was so busy on the"},{"speaker":"Unknown","startTime":520.86,"endTime":525.3,"body":"first weekend. You know, we"},{"speaker":"Unknown","startTime":525.3,"endTime":528.72,"body":"couldn't believe that people"},{"speaker":"Unknown","startTime":525.3,"endTime":528.72,"body":"were travelling from London and"},{"speaker":"Unknown","startTime":528.72,"endTime":532.5,"body":"Scotland and all over the place"},{"speaker":"Unknown","startTime":528.72,"endTime":532.5,"body":"because the wanted to come to"},{"speaker":"Unknown","startTime":532.5,"endTime":540.21,"body":"the shop. And and it was just"},{"speaker":"Unknown","startTime":532.5,"endTime":540.21,"body":"crazy. And this I'll go through"},{"speaker":"Unknown","startTime":540.21,"endTime":544.44,"body":"the shops Chesterfield, we, we"},{"speaker":"Unknown","startTime":540.21,"endTime":544.44,"body":"we we actually move into"},{"speaker":"Unknown","startTime":544.44,"endTime":548.82,"body":"Chesterfield, not long before"},{"speaker":"Unknown","startTime":544.44,"endTime":548.82,"body":"COVID Hey actually, so we moved"},{"speaker":"Unknown","startTime":548.82,"endTime":554.64,"body":"in there. November 2019. We did"},{"speaker":"Unknown","startTime":548.82,"endTime":554.64,"body":"have a shop in Spitalfields book"},{"speaker":"Unknown","startTime":554.64,"endTime":558.24,"body":"COVID we had a close up because"},{"speaker":"Unknown","startTime":554.64,"endTime":558.24,"body":"the city was was just pretty"},{"speaker":"Unknown","startTime":558.24,"endTime":562.32,"body":"much dead. 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We've"},{"speaker":"Unknown","startTime":598.8,"endTime":602.01,"body":"now got we You've now got a"},{"speaker":"Unknown","startTime":598.8,"endTime":602.01,"body":"three story building, which I'm"},{"speaker":"Unknown","startTime":602.01,"endTime":605.28,"body":"setting now. And we knock"},{"speaker":"Unknown","startTime":602.01,"endTime":605.28,"body":"through from the original shop."},{"speaker":"Unknown","startTime":605.28,"endTime":609.18,"body":"So two terraced houses. So we've"},{"speaker":"Unknown","startTime":605.28,"endTime":609.18,"body":"got two terraced houses now so"},{"speaker":"Unknown","startTime":609.18,"endTime":614.85,"body":"it's kind of evolved from there."},{"speaker":"Unknown","startTime":609.18,"endTime":614.85,"body":"So we really started off we were"},{"speaker":"Unknown","startTime":614.85,"endTime":619.53,"body":"really known as, as the suit"},{"speaker":"Unknown","startTime":614.85,"endTime":619.53,"body":"shop. But there's much more"},{"speaker":"Unknown","startTime":619.53,"endTime":621.0,"body":"that's come along in the last"},{"speaker":"Unknown","startTime":619.53,"endTime":621.0,"body":"five years."},{"speaker":"Unknown","startTime":621.51,"endTime":625.65,"body":"And where do you source the"},{"speaker":"Unknown","startTime":621.51,"endTime":625.65,"body":"fabrics and who does the"},{"speaker":"Unknown","startTime":625.65,"endTime":627.87,"body":"designs? Maybe you can talk a"},{"speaker":"Unknown","startTime":625.65,"endTime":627.87,"body":"little bit about the clothes"},{"speaker":"Unknown","startTime":627.87,"endTime":628.2,"body":"Yeah,"},{"speaker":"Unknown","startTime":628.2,"endTime":632.97,"body":"we don't we did. We, we did"},{"speaker":"Unknown","startTime":628.2,"endTime":632.97,"body":"launch our own brands in in"},{"speaker":"Unknown","startTime":632.97,"endTime":639.51,"body":"terms of formal wear, just just"},{"speaker":"Unknown","startTime":632.97,"endTime":639.51,"body":"before COVID which was probably"},{"speaker":"Unknown","startTime":639.51,"endTime":642.24,"body":"wasn't wasn't a good time. But"},{"speaker":"Unknown","startTime":639.51,"endTime":642.24,"body":"again, you know, we were"},{"speaker":"Unknown","startTime":642.24,"endTime":647.85,"body":"sourcing fabrics. 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See, I"},{"speaker":"Unknown","startTime":668.01,"endTime":671.07,"body":"actually went to a Peaky"},{"speaker":"Unknown","startTime":671.07,"endTime":675.09,"body":"Blinders charity night and I had"},{"speaker":"Unknown","startTime":671.07,"endTime":675.09,"body":"a Google search how they"},{"speaker":"Unknown","startTime":675.09,"endTime":676.83,"body":"dressed. And I was like, all"},{"speaker":"Unknown","startTime":675.09,"endTime":676.83,"body":"right, okay, I say the"},{"speaker":"Unknown","startTime":676.83,"endTime":683.28,"body":"comparison now. So it kinda,"},{"speaker":"Unknown","startTime":676.83,"endTime":683.28,"body":"we've posed like that 100"},{"speaker":"Unknown","startTime":683.28,"endTime":687.69,"body":"distinctness look. So it was"},{"speaker":"Unknown","startTime":683.28,"endTime":687.69,"body":"more about sourcing, existing"},{"speaker":"Unknown","startTime":687.69,"endTime":691.47,"body":"brands, to be honest, less well"},{"speaker":"Unknown","startTime":687.69,"endTime":691.47,"body":"known brands that will probably"},{"speaker":"Unknown","startTime":691.47,"endTime":694.8,"body":"very well known now in the"},{"speaker":"Unknown","startTime":691.47,"endTime":694.8,"body":"independent independent retail"},{"speaker":"Unknown","startTime":694.8,"endTime":699.48,"body":"channel. So we've gone from sort"},{"speaker":"Unknown","startTime":694.8,"endTime":699.48,"body":"of stuck in, stuck in existing"},{"speaker":"Unknown","startTime":699.48,"endTime":703.83,"body":"brands more into our own brand."},{"speaker":"Unknown","startTime":699.48,"endTime":703.83,"body":"And then we've gone back to,"},{"speaker":"Unknown","startTime":704.07,"endTime":706.95,"body":"we've gone back to existing"},{"speaker":"Unknown","startTime":704.07,"endTime":706.95,"body":"brands, again, purely because of"},{"speaker":"Unknown","startTime":706.95,"endTime":711.99,"body":"COVID. But we again, we've got a"},{"speaker":"Unknown","startTime":706.95,"endTime":711.99,"body":"very distinct look, if anybody"},{"speaker":"Unknown","startTime":711.99,"endTime":715.59,"body":"comes along for a clean, so we"},{"speaker":"Unknown","startTime":711.99,"endTime":715.59,"body":"haven't got clean suits, but we"},{"speaker":"Unknown","startTime":715.59,"endTime":719.94,"body":"do tend to send them off to the"},{"speaker":"Unknown","startTime":715.59,"endTime":719.94,"body":"likes of other retailers who"},{"speaker":"Unknown","startTime":719.94,"endTime":724.62,"body":"will when we talk about being"},{"speaker":"Unknown","startTime":719.94,"endTime":724.62,"body":"differentiated by detail, our"},{"speaker":"Unknown","startTime":724.62,"endTime":729.9,"body":"product has to have detail. 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And June"},{"speaker":"Unknown","startTime":748.95,"endTime":753.99,"body":"2020, in 2021. No and so and"},{"speaker":"Unknown","startTime":748.95,"endTime":753.99,"body":"we've done very well with that."},{"speaker":"Unknown","startTime":753.99,"endTime":757.89,"body":"So guys coming in choosing the"},{"speaker":"Unknown","startTime":753.99,"endTime":757.89,"body":"fabrics, choosing the fits,"},{"speaker":"Unknown","startTime":757.89,"endTime":761.1,"body":"choosing the finishing. 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Because one"},{"speaker":"Unknown","startTime":782.01,"endTime":786.99,"body":"thing that unrecognised when we"},{"speaker":"Unknown","startTime":782.01,"endTime":786.99,"body":"were when we set the business up"},{"speaker":"Unknown","startTime":786.99,"endTime":790.2,"body":"and very early on that there was"},{"speaker":"Unknown","startTime":786.99,"endTime":790.2,"body":"a lot of guys coming to us who,"},{"speaker":"Unknown","startTime":790.41,"endTime":793.95,"body":"you know, we always get to do"},{"speaker":"Unknown","startTime":790.41,"endTime":793.95,"body":"anything for the big guys. And"},{"speaker":"Unknown","startTime":793.95,"endTime":797.55,"body":"actually they're not big, it's"},{"speaker":"Unknown","startTime":793.95,"endTime":797.55,"body":"average sizes. 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So we got some"},{"speaker":"Unknown","startTime":817.38,"endTime":822.45,"body":"phenomenal tailors in house. But"},{"speaker":"Unknown","startTime":817.38,"endTime":822.45,"body":"yes, we've also got our custom"},{"speaker":"Unknown","startTime":822.45,"endTime":823.11,"body":"tailoring service."},{"speaker":"Unknown","startTime":823.38,"endTime":826.38,"body":"Interesting. And then the"},{"speaker":"Unknown","startTime":823.38,"endTime":826.38,"body":"tailoring in houses that provide"},{"speaker":"Unknown","startTime":826.44,"endTime":828.75,"body":"a bespoke service. So you've got"},{"speaker":"Unknown","startTime":826.44,"endTime":828.75,"body":"cousins"},{"speaker":"Unknown","startTime":829.08,"endTime":834.3,"body":"in the can Northey certainly can"},{"speaker":"Unknown","startTime":829.08,"endTime":834.3,"body":"could make a full suit but we"},{"speaker":"Unknown","startTime":834.3,"endTime":839.13,"body":"outsource that. 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It was myself, my"},{"speaker":"Unknown","startTime":883.47,"endTime":887.67,"body":"wife and a couple of members of"},{"speaker":"Unknown","startTime":887.67,"endTime":892.08,"body":"part time staff who, you know,"},{"speaker":"Unknown","startTime":887.67,"endTime":892.08,"body":"we were using an iPhone, it we"},{"speaker":"Unknown","startTime":892.08,"endTime":894.6,"body":"were using an iPhone for our"},{"speaker":"Unknown","startTime":892.08,"endTime":894.6,"body":"website photographs and you know"},{"speaker":"Unknown","startTime":894.6,"endTime":898.65,"body":"what, like, the website in its"},{"speaker":"Unknown","startTime":894.6,"endTime":898.65,"body":"first year turned over something"},{"speaker":"Unknown","startTime":898.65,"endTime":902.46,"body":"like 100,000 pounds. 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Who runs mister"},{"speaker":"Unknown","startTime":1020.9,"endTime":1024.14,"body":"start down in London? Yeah,"},{"speaker":"Unknown","startTime":1024.83,"endTime":1029.0,"body":"maybe maybe Yeah. And I said to"},{"speaker":"Unknown","startTime":1024.83,"endTime":1029.0,"body":"him pretty much the same thing."},{"speaker":"Unknown","startTime":1029.0,"endTime":1032.72,"body":"I think there's a great demand"},{"speaker":"Unknown","startTime":1029.0,"endTime":1032.72,"body":"for this kind of accessibility,"},{"speaker":"Unknown","startTime":1032.72,"endTime":1036.56,"body":"where you see someone that's"},{"speaker":"Unknown","startTime":1032.72,"endTime":1036.56,"body":"doing the photos themselves, the"},{"speaker":"Unknown","startTime":1036.56,"endTime":1038.87,"body":"Instagram videos themselves, and"},{"speaker":"Unknown","startTime":1036.56,"endTime":1038.87,"body":"whether it's budget"},{"speaker":"Unknown","startTime":1038.87,"endTime":1041.24,"body":"requirements, or whether it's"},{"speaker":"Unknown","startTime":1038.87,"endTime":1041.24,"body":"COVID, or whatever it is, it"},{"speaker":"Unknown","startTime":1041.24,"endTime":1043.97,"body":"just feels like there's a deeper"},{"speaker":"Unknown","startTime":1041.24,"endTime":1043.97,"body":"connection because you're kind"},{"speaker":"Unknown","startTime":1043.97,"endTime":1047.84,"body":"of relating to the everyday"},{"speaker":"Unknown","startTime":1043.97,"endTime":1047.84,"body":"person, and it's their brand."},{"speaker":"Unknown","startTime":1047.9,"endTime":1050.06,"body":"And if they're passionate about"},{"speaker":"Unknown","startTime":1047.9,"endTime":1050.06,"body":"it,"},{"speaker":"Unknown","startTime":1050.66,"endTime":1056.57,"body":"I think it's important. Because,"},{"speaker":"Unknown","startTime":1050.66,"endTime":1056.57,"body":"you know, I talk a lot now about"},{"speaker":"Unknown","startTime":1056.57,"endTime":1060.29,"body":"the products actually been"},{"speaker":"Unknown","startTime":1056.57,"endTime":1060.29,"body":"secondary. You know, I was"},{"speaker":"Unknown","startTime":1060.29,"endTime":1063.65,"body":"struck by in his outfit and self"},{"speaker":"Unknown","startTime":1060.29,"endTime":1063.65,"body":"confidence, and that's what it's"},{"speaker":"Unknown","startTime":1063.65,"endTime":1068.54,"body":"about, but it's also about, you"},{"speaker":"Unknown","startTime":1063.65,"endTime":1068.54,"body":"know, we I try and get across,"},{"speaker":"Unknown","startTime":1068.57,"endTime":1072.74,"body":"you know, where and how our"},{"speaker":"Unknown","startTime":1068.57,"endTime":1072.74,"body":"where our products and you know,"},{"speaker":"Unknown","startTime":1072.74,"endTime":1076.76,"body":"that mixes, whether it's formal"},{"speaker":"Unknown","startTime":1072.74,"endTime":1076.76,"body":"wear a casual wear smart casual,"},{"speaker":"Unknown","startTime":1076.97,"endTime":1080.0,"body":"but I think it's important, you"},{"speaker":"Unknown","startTime":1076.97,"endTime":1080.0,"body":"know, I learned a lot from from"},{"speaker":"Unknown","startTime":1080.03,"endTime":1082.61,"body":"when I was working in digital"},{"speaker":"Unknown","startTime":1080.03,"endTime":1082.61,"body":"marketing as well unfollowed a"},{"speaker":"Unknown","startTime":1082.61,"endTime":1087.59,"body":"lot of brands, and when I was"},{"speaker":"Unknown","startTime":1082.61,"endTime":1087.59,"body":"actually taught now, but when I"},{"speaker":"Unknown","startTime":1087.59,"endTime":1090.08,"body":"was drinking, one of my"},{"speaker":"Unknown","startTime":1087.59,"endTime":1090.08,"body":"favourite brands was the"},{"speaker":"Unknown","startTime":1090.08,"endTime":1094.73,"body":"Caledonian brewery, so juke is"},{"speaker":"Unknown","startTime":1090.08,"endTime":1094.73,"body":"really based in Edinburgh. And"},{"speaker":"Unknown","startTime":1094.73,"endTime":1098.33,"body":"it was it was crazy with them."},{"speaker":"Unknown","startTime":1094.73,"endTime":1098.33,"body":"So they actually invited me over"},{"speaker":"Unknown","startTime":1098.33,"endTime":1102.35,"body":"for my 40th birthday. And for"},{"speaker":"Unknown","startTime":1098.33,"endTime":1102.35,"body":"it, this one's my 40th birthday"},{"speaker":"Unknown","startTime":1102.44,"endTime":1106.37,"body":"is a brewery. And it looked"},{"speaker":"Unknown","startTime":1102.44,"endTime":1106.37,"body":"after me and give me a tour. And"},{"speaker":"Unknown","startTime":1106.37,"endTime":1109.37,"body":"I took that. And I thought,"},{"speaker":"Unknown","startTime":1106.37,"endTime":1109.37,"body":"that's what I want a master"},{"speaker":"Unknown","startTime":1109.37,"endTime":1113.27,"body":"debonair, I want I want people"},{"speaker":"Unknown","startTime":1109.37,"endTime":1113.27,"body":"to customers to come in, and be"},{"speaker":"Unknown","startTime":1113.27,"endTime":1115.91,"body":"like assignment in a day. And"},{"speaker":"Unknown","startTime":1113.27,"endTime":1115.91,"body":"I'm always here, if I'm here,"},{"speaker":"Unknown","startTime":1116.09,"endTime":1118.55,"body":"you know, I've always got the"},{"speaker":"Unknown","startTime":1116.09,"endTime":1118.55,"body":"time of day. And like I said,"},{"speaker":"Unknown","startTime":1118.88,"endTime":1121.91,"body":"I'll be up till midnight"},{"speaker":"Unknown","startTime":1118.88,"endTime":1121.91,"body":"replying to some people, some"},{"speaker":"Unknown","startTime":1121.91,"endTime":1126.23,"body":"people follow me on my personal"},{"speaker":"Unknown","startTime":1121.91,"endTime":1126.23,"body":"social, and I'll help them that"},{"speaker":"Unknown","startTime":1126.23,"endTime":1129.92,"body":"way. And I just think it's"},{"speaker":"Unknown","startTime":1126.23,"endTime":1129.92,"body":"important. So like, we do share"},{"speaker":"Unknown","startTime":1129.92,"endTime":1132.65,"body":"content, where it's like, it's"},{"speaker":"Unknown","startTime":1129.92,"endTime":1132.65,"body":"me out for a coffee, or the"},{"speaker":"Unknown","startTime":1132.65,"endTime":1136.13,"body":"guy's out for a coffee, me"},{"speaker":"Unknown","startTime":1132.65,"endTime":1136.13,"body":"cycling or whatever. Because"},{"speaker":"Unknown","startTime":1136.13,"endTime":1139.82,"body":"ultimately, our customers are"},{"speaker":"Unknown","startTime":1136.13,"endTime":1139.82,"body":"real people who do all these"},{"speaker":"Unknown","startTime":1139.82,"endTime":1143.72,"body":"things as well. And it's a bit"},{"speaker":"Unknown","startTime":1139.82,"endTime":1143.72,"body":"more exciting than just just"},{"speaker":"Unknown","startTime":1143.9,"endTime":1148.19,"body":"just clothes. You know, it's,"},{"speaker":"Unknown","startTime":1143.9,"endTime":1148.19,"body":"it's good to have that. But, you"},{"speaker":"Unknown","startTime":1148.19,"endTime":1151.55,"body":"know, we it's just getting more"},{"speaker":"Unknown","startTime":1148.19,"endTime":1151.55,"body":"involved with the brand."},{"speaker":"Unknown","startTime":1151.73,"endTime":1153.5,"body":"Yeah, gives it a narrative as"},{"speaker":"Unknown","startTime":1151.73,"endTime":1153.5,"body":"well."},{"speaker":"Unknown","startTime":1153.83,"endTime":1154.61,"body":"Yeah,"},{"speaker":"Unknown","startTime":1154.61,"endTime":1157.37,"body":"got it. Somebody's got a"},{"speaker":"Unknown","startTime":1154.61,"endTime":1157.37,"body":"question from Craig, our editor,"},{"speaker":"Unknown","startTime":1157.4,"endTime":1162.14,"body":"he wanted to ask you, do you"},{"speaker":"Unknown","startTime":1157.4,"endTime":1162.14,"body":"think there'll be an uptick in"},{"speaker":"Unknown","startTime":1162.14,"endTime":1164.84,"body":"tailoring once we come out of"},{"speaker":"Unknown","startTime":1162.14,"endTime":1164.84,"body":"lockdown? Do you think people"},{"speaker":"Unknown","startTime":1164.84,"endTime":1167.63,"body":"will feel the urge to start"},{"speaker":"Unknown","startTime":1164.84,"endTime":1167.63,"body":"dressing Yeah, pay more"},{"speaker":"Unknown","startTime":1167.63,"endTime":1168.74,"body":"attention to clothes again?"},{"speaker":"Unknown","startTime":1169.4,"endTime":1175.67,"body":"I'm absolutely 100% I mean,"},{"speaker":"Unknown","startTime":1169.4,"endTime":1175.67,"body":"obviously, we've been like every"},{"speaker":"Unknown","startTime":1175.67,"endTime":1178.7,"body":"retail have massively in the"},{"speaker":"Unknown","startTime":1175.67,"endTime":1178.7,"body":"clothing, industry, hospitality"},{"speaker":"Unknown","startTime":1178.7,"endTime":1182.69,"body":"and everything else. But yes, I"},{"speaker":"Unknown","startTime":1178.7,"endTime":1182.69,"body":"do. I think there's a real"},{"speaker":"Unknown","startTime":1182.72,"endTime":1187.07,"body":"appetite. And I go, you know,"},{"speaker":"Unknown","startTime":1182.72,"endTime":1187.07,"body":"I'm not just the I tend not the"},{"speaker":"Unknown","startTime":1187.07,"endTime":1190.94,"body":"best things just based on my"},{"speaker":"Unknown","startTime":1187.07,"endTime":1190.94,"body":"thoughts alone. Our customers"},{"speaker":"Unknown","startTime":1190.94,"endTime":1196.13,"body":"who I speak to who contact us."},{"speaker":"Unknown","startTime":1190.94,"endTime":1196.13,"body":"You know, we can't wait we've"},{"speaker":"Unknown","startTime":1196.13,"endTime":1199.4,"body":"already got a lot of"},{"speaker":"Unknown","startTime":1196.13,"endTime":1199.4,"body":"appointments in our diary for"},{"speaker":"Unknown","startTime":1199.4,"endTime":1203.33,"body":"weddings or Already, I have no"},{"speaker":"Unknown","startTime":1199.4,"endTime":1203.33,"body":"doubt problems or comeback on"},{"speaker":"Unknown","startTime":1203.57,"endTime":1207.74,"body":"recent assume degree. Once the"},{"speaker":"Unknown","startTime":1203.57,"endTime":1207.74,"body":"hospitality industry opens back"},{"speaker":"Unknown","startTime":1207.74,"endTime":1211.7,"body":"up again, I do think it's going"},{"speaker":"Unknown","startTime":1207.74,"endTime":1211.7,"body":"to be it's really what I've said"},{"speaker":"Unknown","startTime":1211.7,"endTime":1215.57,"body":"for the last six months is it's"},{"speaker":"Unknown","startTime":1211.7,"endTime":1215.57,"body":"about limping through now. But I"},{"speaker":"Unknown","startTime":1215.57,"endTime":1221.3,"body":"think there's going to be sure"},{"speaker":"Unknown","startTime":1215.57,"endTime":1221.3,"body":"pent up demand to people wanting"},{"speaker":"Unknown","startTime":1221.3,"endTime":1227.54,"body":"to go out and enjoy themselves."},{"speaker":"Unknown","startTime":1221.3,"endTime":1227.54,"body":"So absolutely, yes, Craig Yeah,"},{"speaker":"Unknown","startTime":1227.54,"endTime":1232.31,"body":"and and I can't wait. I can't"},{"speaker":"Unknown","startTime":1227.54,"endTime":1232.31,"body":"wait to get people into the the"},{"speaker":"Unknown","startTime":1232.34,"endTime":1236.72,"body":"shops again. And you know, and"},{"speaker":"Unknown","startTime":1232.34,"endTime":1236.72,"body":"really help them get started. So"},{"speaker":"Unknown","startTime":1236.72,"endTime":1237.08,"body":"yeah, I"},{"speaker":"Unknown","startTime":1237.08,"endTime":1241.22,"body":"do. I absolutely do. Good news,"},{"speaker":"Unknown","startTime":1237.08,"endTime":1241.22,"body":"and I hope so. So yeah. Do you"},{"speaker":"Unknown","startTime":1241.22,"endTime":1245.57,"body":"think with people staying in"},{"speaker":"Unknown","startTime":1241.22,"endTime":1245.57,"body":"lockdown? Yes. Yeah, we're"},{"speaker":"Unknown","startTime":1245.57,"endTime":1249.65,"body":"watching a heck of a lot of"},{"speaker":"Unknown","startTime":1245.57,"endTime":1249.65,"body":"Telly, people. I know I am. So"},{"speaker":"Unknown","startTime":1249.71,"endTime":1251.81,"body":"yeah, from experience. I'm"},{"speaker":"Unknown","startTime":1249.71,"endTime":1251.81,"body":"paying a lot of attention to"},{"speaker":"Unknown","startTime":1251.81,"endTime":1255.26,"body":"clothes that I'm seeing on the"},{"speaker":"Unknown","startTime":1251.81,"endTime":1255.26,"body":"telly. I see this guy looks and"},{"speaker":"Unknown","startTime":1255.26,"endTime":1258.71,"body":"nails in this. I see how Yeah,"},{"speaker":"Unknown","startTime":1255.26,"endTime":1258.71,"body":"outside of Peaky Blinders. Have"},{"speaker":"Unknown","startTime":1258.71,"endTime":1261.02,"body":"you had any requests of people"},{"speaker":"Unknown","startTime":1258.71,"endTime":1261.02,"body":"coming to you and said, Look,"},{"speaker":"Unknown","startTime":1261.02,"endTime":1263.09,"body":"I've seen this. Can you do"},{"speaker":"Unknown","startTime":1261.02,"endTime":1263.09,"body":"something like that?"},{"speaker":"Unknown","startTime":1263.63,"endTime":1268.67,"body":"Not Not Not. See, we we"},{"speaker":"Unknown","startTime":1263.63,"endTime":1268.67,"body":"ultimately try and create that,"},{"speaker":"Unknown","startTime":1268.7,"endTime":1273.47,"body":"you know, I like to push out."},{"speaker":"Unknown","startTime":1268.7,"endTime":1273.47,"body":"The one movie that I watched"},{"speaker":"Unknown","startTime":1273.47,"endTime":1277.19,"body":"recently, which which, which,"},{"speaker":"Unknown","startTime":1273.47,"endTime":1277.19,"body":"which I really liked it. I"},{"speaker":"Unknown","startTime":1277.19,"endTime":1278.96,"body":"thought was quite funny as well"},{"speaker":"Unknown","startTime":1277.19,"endTime":1278.96,"body":"was the gentleman."},{"speaker":"Unknown","startTime":1279.41,"endTime":1280.16,"body":"Oh, yeah."},{"speaker":"Unknown","startTime":1280.49,"endTime":1284.3,"body":"Yeah. You know, and the way they"},{"speaker":"Unknown","startTime":1280.49,"endTime":1284.3,"body":"were dressed. I just thought"},{"speaker":"Unknown","startTime":1284.3,"endTime":1288.89,"body":"there was there's some great"},{"speaker":"Unknown","startTime":1284.3,"endTime":1288.89,"body":"styles in there. Yeah. But like"},{"speaker":"Unknown","startTime":1288.92,"endTime":1294.41,"body":"it. Yeah, we do we get there. It"},{"speaker":"Unknown","startTime":1288.92,"endTime":1294.41,"body":"tends to be, I think because"},{"speaker":"Unknown","startTime":1294.41,"endTime":1299.0,"body":"we've always pushed out looks"},{"speaker":"Unknown","startTime":1294.41,"endTime":1299.0,"body":"where it has been a little bit"},{"speaker":"Unknown","startTime":1299.0,"endTime":1301.85,"body":"different. So we've gone with a"},{"speaker":"Unknown","startTime":1299.0,"endTime":1301.85,"body":"lot of contrast and waistcoats"},{"speaker":"Unknown","startTime":1301.85,"endTime":1305.36,"body":"over the years. I like different"},{"speaker":"Unknown","startTime":1301.85,"endTime":1305.36,"body":"cuts in waist course. So we've"},{"speaker":"Unknown","startTime":1305.36,"endTime":1308.78,"body":"ultimately tried to like look"},{"speaker":"Unknown","startTime":1305.36,"endTime":1308.78,"body":"ahead, rather than anybody"},{"speaker":"Unknown","startTime":1308.78,"endTime":1311.72,"body":"coming to us. But there's"},{"speaker":"Unknown","startTime":1308.78,"endTime":1311.72,"body":"there's always something that we"},{"speaker":"Unknown","startTime":1311.72,"endTime":1315.95,"body":"can do if somebody comes to us"},{"speaker":"Unknown","startTime":1311.72,"endTime":1315.95,"body":"with a look that the guy's you"},{"speaker":"Unknown","startTime":1315.95,"endTime":1319.67,"body":"know what I've said to the guy"},{"speaker":"Unknown","startTime":1315.95,"endTime":1319.67,"body":"to work for us, listen, if you"},{"speaker":"Unknown","startTime":1319.67,"endTime":1323.93,"body":"just want to serve a customer,"},{"speaker":"Unknown","startTime":1319.67,"endTime":1323.93,"body":"then and not give them advice"},{"speaker":"Unknown","startTime":1323.93,"endTime":1326.48,"body":"and everything else, then I"},{"speaker":"Unknown","startTime":1323.93,"endTime":1326.48,"body":"would suggest we're probably not"},{"speaker":"Unknown","startTime":1326.48,"endTime":1329.33,"body":"the right retailer for you."},{"speaker":"Unknown","startTime":1326.48,"endTime":1329.33,"body":"Because our customers come in"},{"speaker":"Unknown","startTime":1329.33,"endTime":1332.63,"body":"and they can spend up to two"},{"speaker":"Unknown","startTime":1329.33,"endTime":1332.63,"body":"hours in the in the shop, you"},{"speaker":"Unknown","startTime":1332.63,"endTime":1335.24,"body":"know, you can come in the shop"},{"speaker":"Unknown","startTime":1332.63,"endTime":1335.24,"body":"and you can kind of hang out"},{"speaker":"Unknown","startTime":1335.24,"endTime":1338.81,"body":"with poor more by a phone"},{"speaker":"Unknown","startTime":1335.24,"endTime":1338.81,"body":"charging stations in and then"},{"speaker":"Unknown","startTime":1338.81,"endTime":1344.57,"body":"seating areas and all kinds. But"},{"speaker":"Unknown","startTime":1338.81,"endTime":1344.57,"body":"we do we will go through, you're"},{"speaker":"Unknown","startTime":1344.57,"endTime":1347.84,"body":"almost getting we have launched"},{"speaker":"Unknown","startTime":1344.57,"endTime":1347.84,"body":"a one to one personal styling"},{"speaker":"Unknown","startTime":1347.84,"endTime":1350.87,"body":"session as well. But you almost"},{"speaker":"Unknown","startTime":1347.84,"endTime":1350.87,"body":"get that if you want it when you"},{"speaker":"Unknown","startTime":1350.87,"endTime":1357.2,"body":"come in the shop. So yeah, we do"},{"speaker":"Unknown","startTime":1350.87,"endTime":1357.2,"body":"get and that's why the custom"},{"speaker":"Unknown","startTime":1357.59,"endTime":1361.16,"body":"tailoring service was important"},{"speaker":"Unknown","startTime":1357.59,"endTime":1361.16,"body":"as well, because guys do come in"},{"speaker":"Unknown","startTime":1361.16,"endTime":1364.37,"body":"and say listen, I want an orange"},{"speaker":"Unknown","startTime":1361.16,"endTime":1364.37,"body":"westcourt Have you got one?"},{"speaker":"Unknown","startTime":1364.43,"endTime":1369.41,"body":"Well, No, we haven't. But guess"},{"speaker":"Unknown","startTime":1364.43,"endTime":1369.41,"body":"what we can with the custom"},{"speaker":"Unknown","startTime":1369.41,"endTime":1373.43,"body":"tailoring service. So yeah, I do"},{"speaker":"Unknown","startTime":1369.41,"endTime":1373.43,"body":"think we're gonna get a lot. We"},{"speaker":"Unknown","startTime":1373.43,"endTime":1377.0,"body":"always get people coming in the"},{"speaker":"Unknown","startTime":1373.43,"endTime":1377.0,"body":"shops getting the forms out and"},{"speaker":"Unknown","startTime":1377.0,"endTime":1380.63,"body":"showing us an image we've posted"},{"speaker":"Unknown","startTime":1377.0,"endTime":1380.63,"body":"on on social media and saying,"},{"speaker":"Unknown","startTime":1380.87,"endTime":1382.22,"body":"Can I have the outfit please?"},{"speaker":"Unknown","startTime":1382.489,"endTime":1386.359,"body":"Great. Yeah, well, that's a"},{"speaker":"Unknown","startTime":1382.489,"endTime":1386.359,"body":"great way to leverage social"},{"speaker":"Unknown","startTime":1386.359,"endTime":1390.289,"body":"media. I believe it's for brands"},{"speaker":"Unknown","startTime":1386.359,"endTime":1390.289,"body":"when I was working in retail, I"},{"speaker":"Unknown","startTime":1390.289,"endTime":1394.399,"body":"mean, it was one of the only"},{"speaker":"Unknown","startTime":1390.289,"endTime":1394.399,"body":"ways because like you I I was"},{"speaker":"Unknown","startTime":1394.429,"endTime":1398.269,"body":"running of a clothing shop and"},{"speaker":"Unknown","startTime":1394.429,"endTime":1398.269,"body":"independent clothing store in"},{"speaker":"Unknown","startTime":1398.269,"endTime":1401.479,"body":"Cambridgeshire, but it was it"},{"speaker":"Unknown","startTime":1398.269,"endTime":1401.479,"body":"was in the middle of yaks."},{"speaker":"Unknown","startTime":1401.51,"endTime":1404.6,"body":"We didn't have Yeah, footfall."},{"speaker":"Unknown","startTime":1401.51,"endTime":1404.6,"body":"So yeah, just to marketing was"},{"speaker":"Unknown","startTime":1404.6,"endTime":1407.36,"body":"the only way we can get any"},{"speaker":"Unknown","startTime":1404.6,"endTime":1407.36,"body":"notice out. Absolutely. And"},{"speaker":"Unknown","startTime":1407.36,"endTime":1411.05,"body":"without, like Instagram, you"},{"speaker":"Unknown","startTime":1407.36,"endTime":1411.05,"body":"know, and but we're praying for"},{"speaker":"Unknown","startTime":1411.05,"endTime":1415.31,"body":"days and like making things like"},{"speaker":"Unknown","startTime":1411.05,"endTime":1415.31,"body":"we're looking at in a calendar"},{"speaker":"Unknown","startTime":1415.31,"endTime":1419.12,"body":"and go, what can we talked"},{"speaker":"Unknown","startTime":1415.31,"endTime":1419.12,"body":"about? How do we wrap this into"},{"speaker":"Unknown","startTime":1419.12,"endTime":1423.17,"body":"some kind of fashion idea? It"},{"speaker":"Unknown","startTime":1419.12,"endTime":1423.17,"body":"was, it was all through, like"},{"speaker":"Unknown","startTime":1423.26,"endTime":1425.57,"body":"the websites and e commerce. You"},{"speaker":"Unknown","startTime":1423.26,"endTime":1425.57,"body":"know,"},{"speaker":"Unknown","startTime":1425.57,"endTime":1430.25,"body":"I love that there's some great"},{"speaker":"Unknown","startTime":1425.57,"endTime":1430.25,"body":"stories like, obviously, with"},{"speaker":"Unknown","startTime":1430.25,"endTime":1434.63,"body":"COVID, you still can do click"},{"speaker":"Unknown","startTime":1430.25,"endTime":1434.63,"body":"and collect. And we're looking"},{"speaker":"Unknown","startTime":1434.63,"endTime":1437.33,"body":"at another shop at the minute"},{"speaker":"Unknown","startTime":1434.63,"endTime":1437.33,"body":"that might come off and might"},{"speaker":"Unknown","startTime":1437.33,"endTime":1440.81,"body":"not over in Sherman. So it's not"},{"speaker":"Unknown","startTime":1437.33,"endTime":1440.81,"body":"too far from here. But it's it's"},{"speaker":"Unknown","startTime":1440.81,"endTime":1442.91,"body":"just on the outskirts of the"},{"speaker":"Unknown","startTime":1440.81,"endTime":1442.91,"body":"city centre. And I've been"},{"speaker":"Unknown","startTime":1442.94,"endTime":1446.93,"body":"looking at it for two years, and"},{"speaker":"Unknown","startTime":1442.94,"endTime":1446.93,"body":"I'm on Samsung. And so I think"},{"speaker":"Unknown","startTime":1446.93,"endTime":1449.36,"body":"we'd like to take that on. And"},{"speaker":"Unknown","startTime":1446.93,"endTime":1449.36,"body":"there's a lovely little women's"},{"speaker":"Unknown","startTime":1449.36,"endTime":1452.42,"body":"wear shop in the place that"},{"speaker":"Unknown","startTime":1449.36,"endTime":1452.42,"body":"we're looking at. And they"},{"speaker":"Unknown","startTime":1452.42,"endTime":1456.32,"body":"didn't they didn't have any"},{"speaker":"Unknown","startTime":1452.42,"endTime":1456.32,"body":"social media before COVID. And"},{"speaker":"Unknown","startTime":1456.47,"endTime":1459.35,"body":"they had no experience in"},{"speaker":"Unknown","startTime":1456.47,"endTime":1459.35,"body":"digital marketing whatsoever."},{"speaker":"Unknown","startTime":1459.35,"endTime":1462.14,"body":"And all of those donors set the"},{"speaker":"Unknown","startTime":1459.35,"endTime":1462.14,"body":"Facebook page up, and then"},{"speaker":"Unknown","startTime":1462.14,"endTime":1467.09,"body":"decided to go and do live videos"},{"speaker":"Unknown","startTime":1462.14,"endTime":1467.09,"body":"on Facebook. And they said you"},{"speaker":"Unknown","startTime":1467.09,"endTime":1470.21,"body":"wouldn't believe what it's done"},{"speaker":"Unknown","startTime":1467.09,"endTime":1470.21,"body":"for their business to get them"},{"speaker":"Unknown","startTime":1470.21,"endTime":1473.45,"body":"through COVID will click and"},{"speaker":"Unknown","startTime":1470.21,"endTime":1473.45,"body":"click and they said you know"},{"speaker":"Unknown","startTime":1473.45,"endTime":1476.48,"body":"what, we make loads of mistakes"},{"speaker":"Unknown","startTime":1473.45,"endTime":1476.48,"body":"and everything like that. And"},{"speaker":"Unknown","startTime":1476.48,"endTime":1480.53,"body":"I'm like, That's brilliant. You"},{"speaker":"Unknown","startTime":1476.48,"endTime":1480.53,"body":"real? No, don't do polished. You"},{"speaker":"Unknown","startTime":1480.53,"endTime":1484.25,"body":"know, we've been doing that. And"},{"speaker":"Unknown","startTime":1480.53,"endTime":1484.25,"body":"I get wrong to saying the same"},{"speaker":"Unknown","startTime":1484.25,"endTime":1487.61,"body":"things over this time repeating"},{"speaker":"Unknown","startTime":1484.25,"endTime":1487.61,"body":"myself, but, you know, that's"},{"speaker":"Unknown","startTime":1487.61,"endTime":1491.66,"body":"part of the fun element of it."},{"speaker":"Unknown","startTime":1487.61,"endTime":1491.66,"body":"So it's great for hours with any"},{"speaker":"Unknown","startTime":1491.66,"endTime":1495.71,"body":"independent retailers."},{"speaker":"Unknown","startTime":1491.66,"endTime":1495.71,"body":"Definitely, you know, advice."},{"speaker":"Unknown","startTime":1495.8,"endTime":1498.86,"body":"You don't need to know what"},{"speaker":"Unknown","startTime":1495.8,"endTime":1498.86,"body":"you're doing. just test it. Get"},{"speaker":"Unknown","startTime":1498.86,"endTime":1501.59,"body":"out there. Get on social And"},{"speaker":"Unknown","startTime":1498.86,"endTime":1501.59,"body":"drive footfall that way when we"},{"speaker":"Unknown","startTime":1501.59,"endTime":1502.58,"body":"reopen our shops"},{"speaker":"Unknown","startTime":1502.94,"endTime":1505.37,"body":"Simon, it's been wonderful"},{"speaker":"Unknown","startTime":1502.94,"endTime":1505.37,"body":"talking to you. Good to speak to"},{"speaker":"Unknown","startTime":1505.37,"endTime":1508.94,"body":"you at master debonair on"},{"speaker":"Unknown","startTime":1505.37,"endTime":1508.94,"body":"Instagram where people can"},{"speaker":"Unknown","startTime":1508.97,"endTime":1512.54,"body":"follow you follow the journey"},{"speaker":"Unknown","startTime":1508.97,"endTime":1512.54,"body":"and I really recommend it's"},{"speaker":"Unknown","startTime":1512.6,"endTime":1516.05,"body":"there's a great realism of your"},{"speaker":"Unknown","startTime":1512.6,"endTime":1516.05,"body":"brand and also gritty Master"},{"speaker":"Unknown","startTime":1516.05,"endTime":1519.41,"body":"debonair.com the place people go"},{"speaker":"Unknown","startTime":1516.05,"endTime":1519.41,"body":"to shop and have a look at some"},{"speaker":"Unknown","startTime":1519.41,"endTime":1521.72,"body":"of the wonderful clothes just"},{"speaker":"Unknown","startTime":1519.41,"endTime":1521.72,"body":"having a look. So Sunderland"},{"speaker":"Unknown","startTime":1521.72,"endTime":1523.13,"body":"aren't in championship either."},{"speaker":"Unknown","startTime":1523.94,"endTime":1528.17,"body":"You didn't have to mention that."},{"speaker":"Unknown","startTime":1523.94,"endTime":1528.17,"body":"Did you? know Yeah, no, no, no,"},{"speaker":"Unknown","startTime":1528.17,"endTime":1528.5,"body":"no."},{"speaker":"Unknown","startTime":1530.78,"endTime":1536.24,"body":"It just feels like yesterday."},{"speaker":"Unknown","startTime":1530.78,"endTime":1536.24,"body":"You're in the Premier League."},{"speaker":"Unknown","startTime":1537.98,"endTime":1542.36,"body":"Thanks, thanks. Strangely"},{"speaker":"Unknown","startTime":1537.98,"endTime":1542.36,"body":"enough, I was watching a clip of"},{"speaker":"Unknown","startTime":1542.63,"endTime":1545.66,"body":"something in the Premiership or"},{"speaker":"Unknown","startTime":1542.63,"endTime":1545.66,"body":"that popped up on social media."},{"speaker":"Unknown","startTime":1545.66,"endTime":1549.17,"body":"And I was like, you've got to be"},{"speaker":"Unknown","startTime":1545.66,"endTime":1549.17,"body":"kidding. Yeah. Well, hopefully"},{"speaker":"Unknown","startTime":1549.17,"endTime":1551.9,"body":"we're going to be taken over"},{"speaker":"Unknown","startTime":1549.17,"endTime":1551.9,"body":"soon. and blah, blah, blah."},{"speaker":"Unknown","startTime":1551.9,"endTime":1554.84,"body":"We'll be in this division for"},{"speaker":"Unknown","startTime":1551.9,"endTime":1554.84,"body":"the next five seasons of kind"},{"speaker":"Unknown","startTime":1554.84,"endTime":1557.27,"body":"of, you know, it's just gonna be"},{"speaker":"Unknown","startTime":1554.84,"endTime":1557.27,"body":"that way."},{"speaker":"Unknown","startTime":1558.29,"endTime":1560.96,"body":"I hope you bounce back up, but I"},{"speaker":"Unknown","startTime":1558.29,"endTime":1560.96,"body":"missed the beta. We need the"},{"speaker":"Unknown","startTime":1560.96,"endTime":1564.11,"body":"derbies. We need you. Yeah,"},{"speaker":"Unknown","startTime":1560.96,"endTime":1564.11,"body":"definitely it is, you"},{"speaker":"Unknown","startTime":1564.11,"endTime":1566.93,"body":"know, it's good partner. It is."},{"speaker":"Unknown","startTime":1564.11,"endTime":1566.93,"body":"It really is."},{"speaker":"Unknown","startTime":1569.39,"endTime":1570.86,"body":"Great nights. Thanks. Thanks for"},{"speaker":"Unknown","startTime":1572.3,"endTime":1574.64,"body":"thanks very much. Bye Bye now."},{"speaker":"Unknown","startTime":1572.3,"endTime":1574.64,"body":"Bye."},{"speaker":"Unknown","startTime":1579.41,"endTime":1583.28,"body":"Thank you, Simon. And apologies"},{"speaker":"Unknown","startTime":1579.41,"endTime":1583.28,"body":"for bringing up the stats on"},{"speaker":"Unknown","startTime":1583.28,"endTime":1586.01,"body":"Sunderland's lead position"},{"speaker":"Unknown","startTime":1583.28,"endTime":1586.01,"body":"there, I'm sure they'll be back"},{"speaker":"Unknown","startTime":1586.01,"endTime":1588.95,"body":"playing with the big boys"},{"speaker":"Unknown","startTime":1586.01,"endTime":1588.95,"body":"sometime soon. Thank you for"},{"speaker":"Unknown","startTime":1588.95,"endTime":1592.04,"body":"tuning into this episode of The"},{"speaker":"Unknown","startTime":1588.95,"endTime":1592.04,"body":"menswear style podcast. If you"},{"speaker":"Unknown","startTime":1592.04,"endTime":1594.89,"body":"like what you hear, why not"},{"speaker":"Unknown","startTime":1592.04,"endTime":1594.89,"body":"leave a review it does help our"},{"speaker":"Unknown","startTime":1594.89,"endTime":1597.92,"body":"egos. Don't forget to check out"},{"speaker":"Unknown","startTime":1594.89,"endTime":1597.92,"body":"the show notes for this episode"},{"speaker":"Unknown","startTime":1597.92,"endTime":1601.04,"body":"and all content pertaining to"},{"speaker":"Unknown","startTime":1597.92,"endTime":1601.04,"body":"fashion watches, travel,"},{"speaker":"Unknown","startTime":1601.07,"endTime":1605.0,"body":"lifestyle, etc. Over at"},{"speaker":"Unknown","startTime":1601.07,"endTime":1605.0,"body":"menswear. style.co uk and we're"},{"speaker":"Unknown","startTime":1605.0,"endTime":1608.48,"body":"on the social as well. At"},{"speaker":"Unknown","startTime":1605.0,"endTime":1608.48,"body":"menswear style. If you want to"},{"speaker":"Unknown","startTime":1608.48,"endTime":1611.15,"body":"be a guest on the show, tell us"},{"speaker":"Unknown","startTime":1608.48,"endTime":1611.15,"body":"about your brand. Tell us about"},{"speaker":"Unknown","startTime":1611.15,"endTime":1615.05,"body":"your journey. You can email us"},{"speaker":"Unknown","startTime":1611.15,"endTime":1615.05,"body":"here at info at menswear style"},{"speaker":"Unknown","startTime":1615.05,"endTime":1617.39,"body":"dot code at UK and until next"},{"speaker":"Unknown","startTime":1615.05,"endTime":1617.39,"body":"time"}]}