{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":15.0,"endTime":17.49,"body":"Hello, and welcome to"},{"speaker":"Unknown","startTime":15.0,"endTime":17.49,"body":"another episode of The menswear"},{"speaker":"Unknown","startTime":17.49,"endTime":20.67,"body":"style podcast. I'm your host"},{"speaker":"Unknown","startTime":17.49,"endTime":20.67,"body":"Pete Brooker. Today I'm talking"},{"speaker":"Unknown","startTime":20.67,"endTime":24.66,"body":"to Jamie Lundy, who is the"},{"speaker":"Unknown","startTime":20.67,"endTime":24.66,"body":"founder, CEO and creative"},{"speaker":"Unknown","startTime":24.66,"endTime":28.29,"body":"director of seven layer. And"},{"speaker":"Unknown","startTime":24.66,"endTime":28.29,"body":"seven layer is a functional"},{"speaker":"Unknown","startTime":28.29,"endTime":31.74,"body":"first performance brand that"},{"speaker":"Unknown","startTime":28.29,"endTime":31.74,"body":"manages diffuse fashion with"},{"speaker":"Unknown","startTime":31.74,"endTime":35.94,"body":"function and performance with"},{"speaker":"Unknown","startTime":31.74,"endTime":35.94,"body":"style. They're highly technical"},{"speaker":"Unknown","startTime":35.94,"endTime":39.21,"body":"products harness a combination"},{"speaker":"Unknown","startTime":35.94,"endTime":39.21,"body":"of innovative design, high"},{"speaker":"Unknown","startTime":39.21,"endTime":41.55,"body":"performance fabrics, and"},{"speaker":"Unknown","startTime":39.21,"endTime":41.55,"body":"technically advanced"},{"speaker":"Unknown","startTime":41.58,"endTime":44.64,"body":"manufacturing, creating luxury"},{"speaker":"Unknown","startTime":41.58,"endTime":44.64,"body":"products that not only look"},{"speaker":"Unknown","startTime":44.64,"endTime":49.8,"body":"great, but are built to last a"},{"speaker":"Unknown","startTime":44.64,"endTime":49.8,"body":"lifetime. And here is Jamie to"},{"speaker":"Unknown","startTime":49.8,"endTime":51.72,"body":"introduce the brand in his own"},{"speaker":"Unknown","startTime":49.8,"endTime":51.72,"body":"words."},{"speaker":"Unknown","startTime":53.01,"endTime":60.36,"body":"The brand initially was founded"},{"speaker":"Unknown","startTime":53.01,"endTime":60.36,"body":"in 2015 by a designer called"},{"speaker":"Unknown","startTime":60.36,"endTime":64.38,"body":"Dominic Stansfield, who at the"},{"speaker":"Unknown","startTime":60.36,"endTime":64.38,"body":"time worked for a company in"},{"speaker":"Unknown","startTime":64.38,"endTime":71.31,"body":"China ktc ktc, at the time on,"},{"speaker":"Unknown","startTime":64.38,"endTime":71.31,"body":"still are one of the best"},{"speaker":"Unknown","startTime":72.42,"endTime":74.73,"body":"factories in the world, just"},{"speaker":"Unknown","startTime":72.42,"endTime":74.73,"body":"excuse the siren going past."},{"speaker":"Unknown","startTime":76.2,"endTime":80.49,"body":"Life getting in the way. 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So, dominant work for"},{"speaker":"Unknown","startTime":153.66,"endTime":158.07,"body":"ktc and started to develop that"},{"speaker":"Unknown","startTime":153.66,"endTime":158.07,"body":"seven layer concept on dominant"},{"speaker":"Unknown","startTime":158.07,"endTime":165.84,"body":"called itself now. He sort of"},{"speaker":"Unknown","startTime":158.07,"endTime":165.84,"body":"designed the logo, they got it"},{"speaker":"Unknown","startTime":165.84,"endTime":171.3,"body":"trademarked, etc, etc. And then,"},{"speaker":"Unknown","startTime":165.84,"endTime":171.3,"body":"so it was in its very early"},{"speaker":"Unknown","startTime":171.3,"endTime":174.39,"body":"stages, very, you know, its"},{"speaker":"Unknown","startTime":171.3,"endTime":174.39,"body":"infancy of the business. And"},{"speaker":"Unknown","startTime":174.96,"endTime":180.51,"body":"they launched the A w 16."},{"speaker":"Unknown","startTime":174.96,"endTime":180.51,"body":"collection in, in the UK. And it"},{"speaker":"Unknown","startTime":180.51,"endTime":182.82,"body":"did really, really well it was"},{"speaker":"Unknown","startTime":180.51,"endTime":182.82,"body":"really well received. Everybody"},{"speaker":"Unknown","startTime":182.82,"endTime":188.61,"body":"loved the concept of it. And the"},{"speaker":"Unknown","startTime":182.82,"endTime":188.61,"body":"jackets were very high spec,"},{"speaker":"Unknown","startTime":188.73,"endTime":192.78,"body":"because obviously Dominic could"},{"speaker":"Unknown","startTime":188.73,"endTime":192.78,"body":"work in the factory ktc he was"},{"speaker":"Unknown","startTime":192.78,"endTime":195.42,"body":"surrounded by the top trims in"},{"speaker":"Unknown","startTime":192.78,"endTime":195.42,"body":"the world, the top fabrics in"},{"speaker":"Unknown","startTime":195.42,"endTime":200.13,"body":"the world. 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So me and"},{"speaker":"Unknown","startTime":263.16,"endTime":269.07,"body":"my brother to design lots of"},{"speaker":"Unknown","startTime":269.55,"endTime":272.82,"body":"structures and superstructures."},{"speaker":"Unknown","startTime":269.55,"endTime":272.82,"body":"You know, when you instal on the"},{"speaker":"Unknown","startTime":272.82,"endTime":279.72,"body":"railway in 1999 2000, I was"},{"speaker":"Unknown","startTime":272.82,"endTime":279.72,"body":"actually part of the rail track"},{"speaker":"Unknown","startTime":279.72,"endTime":283.11,"body":"core design team that developed"},{"speaker":"Unknown","startTime":279.72,"endTime":283.11,"body":"the West Coast signal gantry for"},{"speaker":"Unknown","startTime":283.11,"endTime":288.78,"body":"Richard Branson's trains to 25"},{"speaker":"Unknown","startTime":283.11,"endTime":288.78,"body":"mile an hour. So obviously when"},{"speaker":"Unknown","startTime":288.81,"endTime":292.65,"body":"that that initial design came"},{"speaker":"Unknown","startTime":288.81,"endTime":292.65,"body":"out on that railtrack wanted to"},{"speaker":"Unknown","startTime":292.65,"endTime":295.8,"body":"try and do that and the whole"},{"speaker":"Unknown","startTime":292.65,"endTime":295.8,"body":"infrastructure from Manchester"},{"speaker":"Unknown","startTime":295.8,"endTime":298.14,"body":"all the way down to London had"},{"speaker":"Unknown","startTime":295.8,"endTime":298.14,"body":"to change because they had to,"},{"speaker":"Unknown","startTime":298.41,"endTime":301.38,"body":"you know get more capacity on"},{"speaker":"Unknown","startTime":298.41,"endTime":301.38,"body":"the railway. I changed it from"},{"speaker":"Unknown","startTime":301.38,"endTime":303.57,"body":"two trucks to four trucks, which"},{"speaker":"Unknown","startTime":301.38,"endTime":303.57,"body":"meant that everything that went"},{"speaker":"Unknown","startTime":303.57,"endTime":306.63,"body":"over the railway had to be"},{"speaker":"Unknown","startTime":303.57,"endTime":306.63,"body":"changed, you know, all new"},{"speaker":"Unknown","startTime":306.63,"endTime":310.47,"body":"specifications for 125 mile an"},{"speaker":"Unknown","startTime":306.63,"endTime":310.47,"body":"hour trains have to be"},{"speaker":"Unknown","startTime":310.47,"endTime":317.52,"body":"developed. for 2015 years I was"},{"speaker":"Unknown","startTime":310.47,"endTime":317.52,"body":"on the road as a construction"},{"speaker":"Unknown","startTime":317.52,"endTime":322.32,"body":"manager, project director from"},{"speaker":"Unknown","startTime":317.52,"endTime":322.32,"body":"Manchester to London, upgrade in"},{"speaker":"Unknown","startTime":322.32,"endTime":326.76,"body":"the West Coast with massive"},{"speaker":"Unknown","startTime":322.32,"endTime":326.76,"body":"railway structures and signal"},{"speaker":"Unknown","startTime":326.76,"endTime":327.3,"body":"gantries."},{"speaker":"Unknown","startTime":328.2,"endTime":330.69,"body":"We've got a lot to thank you for"},{"speaker":"Unknown","startTime":328.2,"endTime":330.69,"body":"Jamie, especially people that"},{"speaker":"Unknown","startTime":330.69,"endTime":331.83,"body":"want to do that commute, right?"},{"speaker":"Unknown","startTime":332.22,"endTime":335.61,"body":"Yeah, I mean, I was actually the"},{"speaker":"Unknown","startTime":332.22,"endTime":335.61,"body":"last I was the engineer on the"},{"speaker":"Unknown","startTime":335.61,"endTime":340.53,"body":"job that we moved the last"},{"speaker":"Unknown","startTime":335.61,"endTime":340.53,"body":"signal in between all the tracks"},{"speaker":"Unknown","startTime":340.56,"endTime":343.98,"body":"to allow Richard Branson to run"},{"speaker":"Unknown","startTime":340.56,"endTime":343.98,"body":"all four lines with panda"},{"speaker":"Unknown","startTime":343.98,"endTime":349.08,"body":"Leno's. Which is, yeah, that's"},{"speaker":"Unknown","startTime":343.98,"endTime":349.08,"body":"actually a pretty cool legacy."},{"speaker":"Unknown","startTime":349.89,"endTime":353.01,"body":"Yeah, well, seeing the trains,"},{"speaker":"Unknown","startTime":349.89,"endTime":353.01,"body":"you know, you're opening the"},{"speaker":"Unknown","startTime":353.01,"endTime":355.68,"body":"lines and seeing the trains run"},{"speaker":"Unknown","startTime":353.01,"endTime":355.68,"body":"again, it was, you know, after"},{"speaker":"Unknown","startTime":355.68,"endTime":359.34,"body":"so many years of doing what"},{"speaker":"Unknown","startTime":355.68,"endTime":359.34,"body":"we're doing, it was good. But it"},{"speaker":"Unknown","startTime":359.34,"endTime":362.82,"body":"ended up in London. I ended up"},{"speaker":"Unknown","startTime":359.34,"endTime":362.82,"body":"doing Thameslink new signalling,"},{"speaker":"Unknown","startTime":363.75,"endTime":366.99,"body":"I went over to red in and built"},{"speaker":"Unknown","startTime":363.75,"endTime":366.99,"body":"but to help build the signalling"},{"speaker":"Unknown","startTime":367.02,"endTime":370.68,"body":"and electrification at Red in"},{"speaker":"Unknown","startTime":367.02,"endTime":370.68,"body":"station, and then back over to"},{"speaker":"Unknown","startTime":370.68,"endTime":375.36,"body":"Thameslink again, to do key"},{"speaker":"Unknown","startTime":370.68,"endTime":375.36,"body":"output to we did receive rail"},{"speaker":"Unknown","startTime":375.36,"endTime":378.54,"body":"Award for Most Outstanding"},{"speaker":"Unknown","startTime":375.36,"endTime":378.54,"body":"Individual project there as"},{"speaker":"Unknown","startTime":378.54,"endTime":382.32,"body":"well. And then, you know, being"},{"speaker":"Unknown","startTime":378.54,"endTime":382.32,"body":"on the road for so long, and"},{"speaker":"Unknown","startTime":382.32,"endTime":385.74,"body":"being away from wife and kids"},{"speaker":"Unknown","startTime":382.32,"endTime":385.74,"body":"and things like that depression,"},{"speaker":"Unknown","startTime":386.1,"endTime":389.55,"body":"you know, taking a hold of me"},{"speaker":"Unknown","startTime":386.1,"endTime":389.55,"body":"without, without knowing. I"},{"speaker":"Unknown","startTime":389.55,"endTime":392.79,"body":"mean, I'd suffered from"},{"speaker":"Unknown","startTime":389.55,"endTime":392.79,"body":"depression when I was 22. 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So yeah, I think what am I"},{"speaker":"Unknown","startTime":429.81,"endTime":436.47,"body":"now 43, stores 38, when we sold"},{"speaker":"Unknown","startTime":436.47,"endTime":443.31,"body":"from the business, and then from"},{"speaker":"Unknown","startTime":436.47,"endTime":443.31,"body":"the depression, I went to a"},{"speaker":"Unknown","startTime":443.31,"endTime":446.94,"body":"local while I was I was put on"},{"speaker":"Unknown","startTime":443.31,"endTime":446.94,"body":"medication and whatnot, and then"},{"speaker":"Unknown","startTime":447.3,"endTime":449.73,"body":"went to a local GP to my doctor"},{"speaker":"Unknown","startTime":447.3,"endTime":449.73,"body":"and just said, you know, after"},{"speaker":"Unknown","startTime":449.73,"endTime":452.34,"body":"six months of being on"},{"speaker":"Unknown","startTime":449.73,"endTime":452.34,"body":"medication, it's just not"},{"speaker":"Unknown","startTime":452.34,"endTime":457.26,"body":"working. It's just not, you"},{"speaker":"Unknown","startTime":452.34,"endTime":457.26,"body":"know, I can't really, I can't"},{"speaker":"Unknown","startTime":457.38,"endTime":459.99,"body":"find happiness anywhere. And he"},{"speaker":"Unknown","startTime":457.38,"endTime":459.99,"body":"just sort of said, you know,"},{"speaker":"Unknown","startTime":460.02,"endTime":464.22,"body":"have you ever tried photography?"},{"speaker":"Unknown","startTime":460.02,"endTime":464.22,"body":"And I was like, Well, yeah, I"},{"speaker":"Unknown","startTime":464.22,"endTime":466.32,"body":"used to photograph the kids on"},{"speaker":"Unknown","startTime":464.22,"endTime":466.32,"body":"holiday and stuff. 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So I was"},{"speaker":"Unknown","startTime":488.97,"endTime":492.54,"body":"like, that's, that's the first"},{"speaker":"Unknown","startTime":488.97,"endTime":492.54,"body":"time I've ever seen, you know,"},{"speaker":"Unknown","startTime":493.05,"endTime":496.29,"body":"the fabrics of Southern outlaw"},{"speaker":"Unknown","startTime":493.05,"endTime":496.29,"body":"these intelligent fabrics from"},{"speaker":"Unknown","startTime":496.29,"endTime":498.78,"body":"shaula. And to be honest, I"},{"speaker":"Unknown","startTime":496.29,"endTime":498.78,"body":"mean, it was very, very new in"},{"speaker":"Unknown","startTime":498.78,"endTime":501.93,"body":"the industry as well. So like"},{"speaker":"Unknown","startTime":498.78,"endTime":501.93,"body":"talking 2016, it was way back."},{"speaker":"Unknown","startTime":502.62,"endTime":505.11,"body":"And I was I was really"},{"speaker":"Unknown","startTime":502.62,"endTime":505.11,"body":"impressed. 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So I did the"},{"speaker":"Unknown","startTime":533.7,"endTime":538.29,"body":"product photography for the"},{"speaker":"Unknown","startTime":538.29,"endTime":541.32,"body":"guys. And then you know, from"},{"speaker":"Unknown","startTime":538.29,"endTime":541.32,"body":"there was basically I was"},{"speaker":"Unknown","startTime":541.32,"endTime":545.19,"body":"looking for something else that"},{"speaker":"Unknown","startTime":541.32,"endTime":545.19,"body":"to get my teeth into and invest"},{"speaker":"Unknown","startTime":545.19,"endTime":547.83,"body":"in probably not what I've been"},{"speaker":"Unknown","startTime":545.19,"endTime":547.83,"body":"doing on the railway for years"},{"speaker":"Unknown","startTime":547.83,"endTime":551.04,"body":"because it's unsociable hours"},{"speaker":"Unknown","startTime":547.83,"endTime":551.04,"body":"and working every you know, all"},{"speaker":"Unknown","startTime":551.04,"endTime":554.31,"body":"the weekends and working I think"},{"speaker":"Unknown","startTime":551.04,"endTime":554.31,"body":"I did 12 Christmas days, in the"},{"speaker":"Unknown","startTime":554.31,"endTime":557.07,"body":"15 years on the railway. So it's"},{"speaker":"Unknown","startTime":554.31,"endTime":557.07,"body":"quite 12 Christmas days not"},{"speaker":"Unknown","startTime":557.07,"endTime":559.92,"body":"seeing the kids and all that"},{"speaker":"Unknown","startTime":557.07,"endTime":559.92,"body":"sort of stuff. So I thought"},{"speaker":"Unknown","startTime":559.92,"endTime":563.16,"body":"right, you know, let's let's get"},{"speaker":"Unknown","startTime":559.92,"endTime":563.16,"body":"into the fashion world. And"},{"speaker":"Unknown","startTime":563.16,"endTime":567.33,"body":"let's see what this intelligent"},{"speaker":"Unknown","startTime":563.16,"endTime":567.33,"body":"fabrics is all about. And I"},{"speaker":"Unknown","startTime":567.39,"endTime":571.23,"body":"accepted the challenge with the"},{"speaker":"Unknown","startTime":567.39,"endTime":571.23,"body":"guys. I'm starting to invest"},{"speaker":"Unknown","startTime":571.83,"endTime":578.04,"body":"heavily into the brand. So for"},{"speaker":"Unknown","startTime":571.83,"endTime":578.04,"body":"about four years now. Excuse the"},{"speaker":"Unknown","startTime":578.28,"endTime":579.57,"body":"tractors going past Yeah."},{"speaker":"Unknown","startTime":581.22,"endTime":583.56,"body":"It's actually like being in my"},{"speaker":"Unknown","startTime":581.22,"endTime":583.56,"body":"mom's garden. I'm getting a"},{"speaker":"Unknown","startTime":584.25,"endTime":586.83,"body":"really nice nostalgic sound,"},{"speaker":"Unknown","startTime":584.25,"endTime":586.83,"body":"it's a great panorama."},{"speaker":"Unknown","startTime":587.43,"endTime":591.57,"body":"To do that. I wanted to bring it"},{"speaker":"Unknown","startTime":587.43,"endTime":591.57,"body":"back to Manchester because you"},{"speaker":"Unknown","startTime":591.57,"endTime":594.24,"body":"know, to be able to control the"},{"speaker":"Unknown","startTime":591.57,"endTime":594.24,"body":"business that was over in China"},{"speaker":"Unknown","startTime":594.24,"endTime":598.35,"body":"or Hong Kong at the time. Just"},{"speaker":"Unknown","startTime":594.24,"endTime":598.35,"body":"you know, we tried it for a"},{"speaker":"Unknown","startTime":598.35,"endTime":602.61,"body":"while but the the You know the"},{"speaker":"Unknown","startTime":598.35,"endTime":602.61,"body":"difference in timescales, trying"},{"speaker":"Unknown","startTime":602.61,"endTime":607.59,"body":"to get hold of our designer Don,"},{"speaker":"Unknown","startTime":602.61,"endTime":607.59,"body":"when he was in China, you know,"},{"speaker":"Unknown","startTime":607.65,"endTime":612.75,"body":"we've proven hard work. So Don"},{"speaker":"Unknown","startTime":607.65,"endTime":612.75,"body":"decided to stay in Hong Kong and"},{"speaker":"Unknown","startTime":612.99,"endTime":616.56,"body":"stay with ktc, I brought the"},{"speaker":"Unknown","startTime":612.99,"endTime":616.56,"body":"brand back home to Manchester"},{"speaker":"Unknown","startTime":617.49,"endTime":620.4,"body":"and wanted to start"},{"speaker":"Unknown","startTime":617.49,"endTime":620.4,"body":"manufacturing, like we'd always"},{"speaker":"Unknown","startTime":620.4,"endTime":623.43,"body":"done with my family business and"},{"speaker":"Unknown","startTime":620.4,"endTime":623.43,"body":"start manufacturing more in"},{"speaker":"Unknown","startTime":623.43,"endTime":629.07,"body":"Manchester. You know, bringing a"},{"speaker":"Unknown","startTime":623.43,"endTime":629.07,"body":"bit more of natural fabrics into"},{"speaker":"Unknown","startTime":629.07,"endTime":632.7,"body":"the range and sort of staying"},{"speaker":"Unknown","startTime":629.07,"endTime":632.7,"body":"100% synthetic, we wanted to"},{"speaker":"Unknown","startTime":632.7,"endTime":637.26,"body":"bring some more sort of Cotton's"},{"speaker":"Unknown","startTime":632.7,"endTime":637.26,"body":"into the range. Manufacturing"},{"speaker":"Unknown","startTime":637.26,"endTime":639.99,"body":"locally, really and using the"},{"speaker":"Unknown","startTime":637.26,"endTime":639.99,"body":"resource that we have around us"},{"speaker":"Unknown","startTime":640.05,"endTime":643.56,"body":"in Manchester. I mean, yeah, the"},{"speaker":"Unknown","startTime":640.05,"endTime":643.56,"body":"cotton is of the world. So it's"},{"speaker":"Unknown","startTime":643.56,"endTime":646.41,"body":"right. Yeah, yeah. original"},{"speaker":"Unknown","startTime":643.56,"endTime":646.41,"body":"place back. You know what, why"},{"speaker":"Unknown","startTime":646.41,"endTime":649.23,"body":"can't we do it back here? And a"},{"speaker":"Unknown","startTime":646.41,"endTime":649.23,"body":"lot of people say no, no, that"},{"speaker":"Unknown","startTime":649.23,"endTime":651.48,"body":"technology is gone. No, you"},{"speaker":"Unknown","startTime":649.23,"endTime":651.48,"body":"can't do that anymore. No, we"},{"speaker":"Unknown","startTime":651.48,"endTime":654.24,"body":"don't do seam taping anymore."},{"speaker":"Unknown","startTime":651.48,"endTime":654.24,"body":"When I was like, Why? You know,"},{"speaker":"Unknown","startTime":654.27,"endTime":657.15,"body":"you know, I mean, the man on the"},{"speaker":"Unknown","startTime":654.27,"endTime":657.15,"body":"moon these days. Why can't we?"},{"speaker":"Unknown","startTime":657.45,"endTime":658.41,"body":"We start manufacturing"},{"speaker":"Unknown","startTime":658.71,"endTime":661.83,"body":"back. Private white, just down"},{"speaker":"Unknown","startTime":658.71,"endTime":661.83,"body":"the road from you are doing it."},{"speaker":"Unknown","startTime":661.83,"endTime":662.58,"body":"So yeah,"},{"speaker":"Unknown","startTime":662.61,"endTime":669.18,"body":"I mean, I don't watch Mike's"},{"speaker":"Unknown","startTime":662.61,"endTime":669.18,"body":"doll now. They're developing"},{"speaker":"Unknown","startTime":670.77,"endTime":675.36,"body":"same type jacket for to the"},{"speaker":"Unknown","startTime":670.77,"endTime":675.36,"body":"bottom. Okay. Yeah. So for the"},{"speaker":"Unknown","startTime":675.36,"endTime":680.04,"body":"seam taped jacket, we were the"},{"speaker":"Unknown","startTime":675.36,"endTime":680.04,"body":"accepted the challenge of trying"},{"speaker":"Unknown","startTime":680.04,"endTime":683.07,"body":"to do some some stuff for us,"},{"speaker":"Unknown","startTime":680.04,"endTime":683.07,"body":"which is amazing. And Cooper and"},{"speaker":"Unknown","startTime":683.07,"endTime":686.73,"body":"storebrand. We've also got cooks"},{"speaker":"Unknown","startTime":683.07,"endTime":686.73,"body":"in club working for us and"},{"speaker":"Unknown","startTime":686.73,"endTime":689.76,"body":"Blackburn, they're doing a lot"},{"speaker":"Unknown","startTime":686.73,"endTime":689.76,"body":"of our products as well. Now."},{"speaker":"Unknown","startTime":691.35,"endTime":694.38,"body":"Holly Stevenson, the fabric"},{"speaker":"Unknown","startTime":691.35,"endTime":694.38,"body":"company in Dundee, they're"},{"speaker":"Unknown","startTime":694.38,"endTime":696.99,"body":"supplying a lot by fabrics got"},{"speaker":"Unknown","startTime":694.38,"endTime":696.99,"body":"British millerain in Rochdale,"},{"speaker":"Unknown","startTime":696.99,"endTime":700.98,"body":"that are supplying a lot of the"},{"speaker":"Unknown","startTime":696.99,"endTime":700.98,"body":"fabric. So we're not just doing"},{"speaker":"Unknown","startTime":701.04,"endTime":704.64,"body":"our synthetic sort of China"},{"speaker":"Unknown","startTime":701.04,"endTime":704.64,"body":"thing. Now we're also doing I"},{"speaker":"Unknown","startTime":704.64,"endTime":706.86,"body":"mean, we say giant, I mean, the"},{"speaker":"Unknown","startTime":704.64,"endTime":706.86,"body":"the best in the world of what"},{"speaker":"Unknown","startTime":706.86,"endTime":708.99,"body":"they do, you know, the"},{"speaker":"Unknown","startTime":706.86,"endTime":708.99,"body":"techniques that they've got over"},{"speaker":"Unknown","startTime":708.99,"endTime":713.88,"body":"there far outweighs what we've"},{"speaker":"Unknown","startTime":708.99,"endTime":713.88,"body":"got here. Because, you know,"},{"speaker":"Unknown","startTime":714.12,"endTime":716.55,"body":"years and years ago, we sold"},{"speaker":"Unknown","startTime":714.12,"endTime":716.55,"body":"our, our technology to China,"},{"speaker":"Unknown","startTime":717.33,"endTime":720.75,"body":"you know, so we're now trying to"},{"speaker":"Unknown","startTime":717.33,"endTime":720.75,"body":"get it back. That's still the"},{"speaker":"Unknown","startTime":720.75,"endTime":724.8,"body":"best thing to do. So our"},{"speaker":"Unknown","startTime":720.75,"endTime":724.8,"body":"technical outerwear pieces are"},{"speaker":"Unknown","startTime":724.8,"endTime":729.18,"body":"stored on in China. A lot of our"},{"speaker":"Unknown","startTime":724.8,"endTime":729.18,"body":"layers, one, two, layer four,"},{"speaker":"Unknown","startTime":729.21,"endTime":733.08,"body":"which is our base layers, our"},{"speaker":"Unknown","startTime":729.21,"endTime":733.08,"body":"mid layers, warm layers, as we"},{"speaker":"Unknown","startTime":733.08,"endTime":736.26,"body":"call them. And our field layers"},{"speaker":"Unknown","startTime":733.08,"endTime":736.26,"body":"are done in the UK, in Britain"},{"speaker":"Unknown","startTime":736.26,"endTime":737.16,"body":"made in Britain. Okay."},{"speaker":"Unknown","startTime":737.85,"endTime":740.94,"body":"So it's kind of like a hybrid,"},{"speaker":"Unknown","startTime":737.85,"endTime":740.94,"body":"basically, of the fabrics coming"},{"speaker":"Unknown","startTime":740.94,"endTime":743.91,"body":"together. But yeah, manufactured"},{"speaker":"Unknown","startTime":740.94,"endTime":743.91,"body":"in China as"},{"speaker":"Unknown","startTime":745.86,"endTime":749.85,"body":"well, the latest five to seven,"},{"speaker":"Unknown","startTime":745.86,"endTime":749.85,"body":"which the intelligent fabrics"},{"speaker":"Unknown","startTime":749.91,"endTime":754.68,"body":"and the complex manufacturing"},{"speaker":"Unknown","startTime":749.91,"endTime":754.68,"body":"are done in China. Because"},{"speaker":"Unknown","startTime":754.68,"endTime":758.13,"body":"they've, you know, they're using"},{"speaker":"Unknown","startTime":754.68,"endTime":758.13,"body":"laser cut machines, and all"},{"speaker":"Unknown","startTime":758.13,"endTime":762.72,"body":"sorts of they're still done over"},{"speaker":"Unknown","startTime":758.13,"endTime":762.72,"body":"there. A lot of our natural"},{"speaker":"Unknown","startTime":762.72,"endTime":764.16,"body":"stuff now is done in the UK."},{"speaker":"Unknown","startTime":765.33,"endTime":770.07,"body":"Awesome. And, yeah, I mean, it's"},{"speaker":"Unknown","startTime":765.33,"endTime":770.07,"body":"not just outerwear jackets that"},{"speaker":"Unknown","startTime":770.07,"endTime":773.67,"body":"you do as well. You've do"},{"speaker":"Unknown","startTime":770.07,"endTime":773.67,"body":"Parkers and and hoodies and"},{"speaker":"Unknown","startTime":773.67,"endTime":776.01,"body":"stuff like that. And you've"},{"speaker":"Unknown","startTime":773.67,"endTime":776.01,"body":"you've also got some new"},{"speaker":"Unknown","startTime":776.01,"endTime":779.31,"body":"releases that have just come out"},{"speaker":"Unknown","startTime":776.01,"endTime":779.31,"body":"in April. Can you touch upon"},{"speaker":"Unknown","startTime":779.31,"endTime":782.25,"body":"that with what people can find"},{"speaker":"Unknown","startTime":779.31,"endTime":782.25,"body":"in the latest collection?"},{"speaker":"Unknown","startTime":782.91,"endTime":785.64,"body":"Yeah, the origin system that"},{"speaker":"Unknown","startTime":782.91,"endTime":785.64,"body":"came out last October was"},{"speaker":"Unknown","startTime":785.64,"endTime":789.99,"body":"obviously more geared towards"},{"speaker":"Unknown","startTime":785.64,"endTime":789.99,"body":"out, you know, the cold, we did"},{"speaker":"Unknown","startTime":790.17,"endTime":793.41,"body":"lock down jackets and whatnot,"},{"speaker":"Unknown","startTime":790.17,"endTime":793.41,"body":"but the MTP system, we were"},{"speaker":"Unknown","startTime":793.41,"endTime":796.38,"body":"looking for inspiration. And"},{"speaker":"Unknown","startTime":793.41,"endTime":796.38,"body":"I've always loved as a kid"},{"speaker":"Unknown","startTime":797.73,"endTime":801.09,"body":"playing with toy soldiers, you"},{"speaker":"Unknown","startTime":797.73,"endTime":801.09,"body":"know, in the garden, I'm a 90s"},{"speaker":"Unknown","startTime":801.09,"endTime":806.4,"body":"kid getting, you know, so I was"},{"speaker":"Unknown","startTime":801.09,"endTime":806.4,"body":"inspired by the berghaus jackets"},{"speaker":"Unknown","startTime":806.4,"endTime":808.71,"body":"of old and all that sort of"},{"speaker":"Unknown","startTime":806.4,"endTime":808.71,"body":"stuff, oasis. And, you know,"},{"speaker":"Unknown","startTime":808.77,"endTime":811.62,"body":"that's the era I grew up in. And"},{"speaker":"Unknown","startTime":808.77,"endTime":811.62,"body":"I've always loved vintage"},{"speaker":"Unknown","startTime":811.62,"endTime":815.28,"body":"military was been a collector of"},{"speaker":"Unknown","startTime":811.62,"endTime":815.28,"body":"vintage military. I mean, I've"},{"speaker":"Unknown","startTime":815.28,"endTime":817.5,"body":"got a, I've got an American"},{"speaker":"Unknown","startTime":815.28,"endTime":817.5,"body":"truck in my garden, for God's"},{"speaker":"Unknown","startTime":817.5,"endTime":822.84,"body":"sake, you know, so, you know,"},{"speaker":"Unknown","startTime":817.5,"endTime":822.84,"body":"that sort of started to inspire"},{"speaker":"Unknown","startTime":822.84,"endTime":826.95,"body":"the way the brand started to"},{"speaker":"Unknown","startTime":822.84,"endTime":826.95,"body":"look really in the direction it"},{"speaker":"Unknown","startTime":826.95,"endTime":830.94,"body":"was, was taken because it was"},{"speaker":"Unknown","startTime":826.95,"endTime":830.94,"body":"originally a very Asian brand,"},{"speaker":"Unknown","startTime":830.97,"endTime":836.58,"body":"but it was more sort of marketed"},{"speaker":"Unknown","startTime":830.97,"endTime":836.58,"body":"towards the younger generation."},{"speaker":"Unknown","startTime":836.64,"endTime":840.06,"body":"So you have to be sort of, I'd"},{"speaker":"Unknown","startTime":836.64,"endTime":840.06,"body":"say 18 to 22 to wear some of the"},{"speaker":"Unknown","startTime":840.48,"endTime":844.02,"body":"gear and I was like, that's a"},{"speaker":"Unknown","startTime":840.48,"endTime":844.02,"body":"very niche market. Why can't we"},{"speaker":"Unknown","startTime":844.77,"endTime":848.91,"body":"open the age range for everybody"},{"speaker":"Unknown","startTime":844.77,"endTime":848.91,"body":"you know, so we're just so being"},{"speaker":"Unknown","startTime":848.91,"endTime":853.08,"body":"so niche and you're gonna have"},{"speaker":"Unknown","startTime":848.91,"endTime":853.08,"body":"to be you know, paint stone and"},{"speaker":"Unknown","startTime":853.23,"endTime":857.31,"body":"and really slim and well toned"},{"speaker":"Unknown","startTime":853.23,"endTime":857.31,"body":"to wear archaea? Why can't we"},{"speaker":"Unknown","startTime":857.31,"endTime":861.0,"body":"just open up the the normal"},{"speaker":"Unknown","startTime":857.31,"endTime":861.0,"body":"bloke and wear our gear as well."},{"speaker":"Unknown","startTime":862.17,"endTime":866.19,"body":"So the MTP system sort of"},{"speaker":"Unknown","startTime":862.17,"endTime":866.19,"body":"focused a lot on that and we"},{"speaker":"Unknown","startTime":866.19,"endTime":871.23,"body":"made the gear a little bit"},{"speaker":"Unknown","startTime":866.19,"endTime":871.23,"body":"bigger. So so you know, so we"},{"speaker":"Unknown","startTime":871.23,"endTime":873.84,"body":"didn't, we're not doing the"},{"speaker":"Unknown","startTime":871.23,"endTime":873.84,"body":"Italian size as well. We're in a"},{"speaker":"Unknown","startTime":873.84,"endTime":877.65,"body":"two XL, but really, we're a"},{"speaker":"Unknown","startTime":873.84,"endTime":877.65,"body":"medium. Right? Okay, you know, a"},{"speaker":"Unknown","startTime":877.65,"endTime":882.36,"body":"medium in the UK is a medium"},{"speaker":"Unknown","startTime":877.65,"endTime":882.36,"body":"now. If it's a medium guy or a"},{"speaker":"Unknown","startTime":882.36,"endTime":887.37,"body":"large guy, etc. So we started"},{"speaker":"Unknown","startTime":882.36,"endTime":887.37,"body":"off with that and sizing was a"},{"speaker":"Unknown","startTime":887.37,"endTime":890.49,"body":"big thing for us to try and get"},{"speaker":"Unknown","startTime":887.37,"endTime":890.49,"body":"right. We've got a great team of"},{"speaker":"Unknown","startTime":890.61,"endTime":894.57,"body":"garment techs behind us do a"},{"speaker":"Unknown","startTime":890.61,"endTime":894.57,"body":"wonderful job. They're very"},{"speaker":"Unknown","startTime":894.57,"endTime":898.02,"body":"experienced, ladies, for ladies"},{"speaker":"Unknown","startTime":894.57,"endTime":898.02,"body":"that sort of work from the"},{"speaker":"Unknown","startTime":898.02,"endTime":902.4,"body":"berghaus of all so very good at"},{"speaker":"Unknown","startTime":898.02,"endTime":902.4,"body":"what they do. We started to"},{"speaker":"Unknown","startTime":902.4,"endTime":907.17,"body":"develop the damtp system which"},{"speaker":"Unknown","startTime":902.4,"endTime":907.17,"body":"was based off the camo from the"},{"speaker":"Unknown","startTime":907.17,"endTime":911.22,"body":"British military. So the colours"},{"speaker":"Unknown","startTime":907.17,"endTime":911.22,"body":"of the camo in the British"},{"speaker":"Unknown","startTime":911.22,"endTime":914.88,"body":"military started to inspire the"},{"speaker":"Unknown","startTime":911.22,"endTime":914.88,"body":"quality of the collection. And I"},{"speaker":"Unknown","startTime":914.88,"endTime":917.49,"body":"just thought after the pandemic,"},{"speaker":"Unknown","startTime":914.88,"endTime":917.49,"body":"everybody would, would want to"},{"speaker":"Unknown","startTime":917.49,"endTime":920.94,"body":"stay safe this year with colours"},{"speaker":"Unknown","startTime":917.49,"endTime":920.94,"body":"and and sort of so we muted them"},{"speaker":"Unknown","startTime":920.94,"endTime":925.5,"body":"and we had sort of browns and"},{"speaker":"Unknown","startTime":920.94,"endTime":925.5,"body":"greens. You know, everything we"},{"speaker":"Unknown","startTime":925.5,"endTime":930.69,"body":"did a T shirt I've gotten now"},{"speaker":"Unknown","startTime":925.5,"endTime":930.69,"body":"this the sky blue one looks"},{"speaker":"Unknown","startTime":930.69,"endTime":932.97,"body":"great. It's got the colour of"},{"speaker":"Unknown","startTime":930.69,"endTime":932.97,"body":"the sky. So it was it was like a"},{"speaker":"Unknown","startTime":932.97,"endTime":936.93,"body":"mirror system stroke, British"},{"speaker":"Unknown","startTime":932.97,"endTime":936.93,"body":"forces system, we looked at the"},{"speaker":"Unknown","startTime":936.93,"endTime":940.29,"body":"American camo as well. So we had"},{"speaker":"Unknown","startTime":936.93,"endTime":940.29,"body":"some pinks and things in there."},{"speaker":"Unknown","startTime":940.29,"endTime":943.23,"body":"But we sort of decided to just"},{"speaker":"Unknown","startTime":940.29,"endTime":943.23,"body":"go with the British sort of"},{"speaker":"Unknown","startTime":943.23,"endTime":947.85,"body":"colours, keep it very grounded."},{"speaker":"Unknown","startTime":943.23,"endTime":947.85,"body":"You're doing most of the sites"},{"speaker":"Unknown","startTime":947.85,"endTime":950.4,"body":"and you're doing most of the"},{"speaker":"Unknown","startTime":947.85,"endTime":950.4,"body":"designing yourself now or"},{"speaker":"Unknown","startTime":950.4,"endTime":953.25,"body":"bringing a lot of the ideas to"},{"speaker":"Unknown","startTime":950.4,"endTime":953.25,"body":"the table yourself. Yeah, we do"},{"speaker":"Unknown","startTime":953.25,"endTime":957.81,"body":"everything in house. So I I"},{"speaker":"Unknown","startTime":953.25,"endTime":957.81,"body":"drive the creative direction of"},{"speaker":"Unknown","startTime":957.81,"endTime":960.48,"body":"which, yep, what we're going to"},{"speaker":"Unknown","startTime":957.81,"endTime":960.48,"body":"do and what sort of theme we're"},{"speaker":"Unknown","startTime":960.48,"endTime":963.72,"body":"going to do and why we're going"},{"speaker":"Unknown","startTime":960.48,"endTime":963.72,"body":"to do it. I have an amazing"},{"speaker":"Unknown","startTime":964.23,"endTime":968.13,"body":"outerwear designer in Chris"},{"speaker":"Unknown","startTime":964.23,"endTime":968.13,"body":"Vendrell that actually came from"},{"speaker":"Unknown","startTime":968.16,"endTime":971.91,"body":"Mike's dollar private wealth,"},{"speaker":"Unknown","startTime":968.16,"endTime":971.91,"body":"Cooper instal burn, he private"},{"speaker":"Unknown","startTime":971.91,"endTime":974.55,"body":"White's he I went to see him for"},{"speaker":"Unknown","startTime":971.91,"endTime":974.55,"body":"some advice, because I needed"},{"speaker":"Unknown","startTime":974.55,"endTime":977.55,"body":"some designers on board. And he"},{"speaker":"Unknown","startTime":974.55,"endTime":977.55,"body":"actually gave me Chris's name."},{"speaker":"Unknown","startTime":978.24,"endTime":981.15,"body":"About two years ago, I got in"},{"speaker":"Unknown","startTime":978.24,"endTime":981.15,"body":"touch with Chris, and then we've"},{"speaker":"Unknown","startTime":981.15,"endTime":984.51,"body":"never looked back. So between"},{"speaker":"Unknown","startTime":981.15,"endTime":984.51,"body":"the two, where they've you know,"},{"speaker":"Unknown","startTime":984.51,"endTime":987.81,"body":"between the two of us, we are"},{"speaker":"Unknown","startTime":984.51,"endTime":987.81,"body":"seven out. Right? I come up with"},{"speaker":"Unknown","startTime":987.81,"endTime":990.72,"body":"crazy ideas. And you mix them"},{"speaker":"Unknown","startTime":987.81,"endTime":990.72,"body":"up."},{"speaker":"Unknown","startTime":991.59,"endTime":995.34,"body":"Really? How do you go about your"},{"speaker":"Unknown","startTime":991.59,"endTime":995.34,"body":"inspiration and your your"},{"speaker":"Unknown","startTime":995.85,"endTime":998.13,"body":"research, as it were, I mean,"},{"speaker":"Unknown","startTime":995.85,"endTime":998.13,"body":"you've got a research or release"},{"speaker":"Unknown","startTime":998.13,"endTime":1001.16,"body":"military backgrounds mean, like,"},{"speaker":"Unknown","startTime":998.13,"endTime":1001.16,"body":"for example, the cold weather"},{"speaker":"Unknown","startTime":1001.16,"endTime":1004.91,"body":"system that you had, from the"},{"speaker":"Unknown","startTime":1001.16,"endTime":1004.91,"body":"80s that was introduced? How do"},{"speaker":"Unknown","startTime":1004.91,"endTime":1008.03,"body":"you kind of go about unearthing"},{"speaker":"Unknown","startTime":1004.91,"endTime":1008.03,"body":"all of this stuff from the past?"},{"speaker":"Unknown","startTime":1008.48,"endTime":1008.99,"body":"Well, I did."},{"speaker":"Unknown","startTime":1010.22,"endTime":1012.65,"body":"I mean, the bronze only been"},{"speaker":"Unknown","startTime":1010.22,"endTime":1012.65,"body":"properly going since about"},{"speaker":"Unknown","startTime":1012.65,"endTime":1014.63,"body":"October last year, when we"},{"speaker":"Unknown","startTime":1012.65,"endTime":1014.63,"body":"developed when we launched the"},{"speaker":"Unknown","startTime":1014.63,"endTime":1017.6,"body":"origin system. Not a lot of"},{"speaker":"Unknown","startTime":1014.63,"endTime":1017.6,"body":"people have really heard about"},{"speaker":"Unknown","startTime":1017.6,"endTime":1020.69,"body":"us since then. But before then,"},{"speaker":"Unknown","startTime":1017.6,"endTime":1020.69,"body":"sorry, but you know, three years"},{"speaker":"Unknown","startTime":1020.69,"endTime":1026.72,"body":"before, was the research time."},{"speaker":"Unknown","startTime":1020.69,"endTime":1026.72,"body":"So I put a lot of work into, you"},{"speaker":"Unknown","startTime":1026.72,"endTime":1030.05,"body":"know, reading about the US"},{"speaker":"Unknown","startTime":1026.72,"endTime":1030.05,"body":"military, because the seven"},{"speaker":"Unknown","startTime":1030.05,"endTime":1033.2,"body":"layer systems based off"},{"speaker":"Unknown","startTime":1030.05,"endTime":1033.2,"body":"originally the US military, but"},{"speaker":"Unknown","startTime":1033.2,"endTime":1036.65,"body":"now it can be any sort of"},{"speaker":"Unknown","startTime":1033.2,"endTime":1036.65,"body":"military that we vintage"},{"speaker":"Unknown","startTime":1036.65,"endTime":1040.34,"body":"military, but if we're like a"},{"speaker":"Unknown","startTime":1036.65,"endTime":1040.34,"body":"pocket, we'll use it. So I"},{"speaker":"Unknown","startTime":1040.34,"endTime":1045.11,"body":"started collecting, you know,"},{"speaker":"Unknown","startTime":1040.34,"endTime":1045.11,"body":"I've got 500 vintage military"},{"speaker":"Unknown","startTime":1045.11,"endTime":1050.81,"body":"jackets now, which might at"},{"speaker":"Unknown","startTime":1045.11,"endTime":1050.81,"body":"South Africa before, but these"},{"speaker":"Unknown","startTime":1050.81,"endTime":1055.13,"body":"are the rarest pieces of"},{"speaker":"Unknown","startTime":1050.81,"endTime":1055.13,"body":"military bits and bobs you can"},{"speaker":"Unknown","startTime":1055.13,"endTime":1063.02,"body":"get. So I've got a great dealer,"},{"speaker":"Unknown","startTime":1055.13,"endTime":1063.02,"body":"shout out to Saunders in Canada,"},{"speaker":"Unknown","startTime":1063.38,"endTime":1067.01,"body":"he sort of sources all the"},{"speaker":"Unknown","startTime":1063.38,"endTime":1067.01,"body":"military bits for us. And then"},{"speaker":"Unknown","startTime":1067.01,"endTime":1068.99,"body":"says, I've got an amazing piece,"},{"speaker":"Unknown","startTime":1067.01,"endTime":1068.99,"body":"would you like it? And then I'd"},{"speaker":"Unknown","startTime":1068.99,"endTime":1071.51,"body":"say yeah, it's amazing. I'll buy"},{"speaker":"Unknown","startTime":1068.99,"endTime":1071.51,"body":"it. And then my minister starts"},{"speaker":"Unknown","startTime":1071.51,"endTime":1073.79,"body":"going, Oh, my God, the house is"},{"speaker":"Unknown","startTime":1071.51,"endTime":1073.79,"body":"thinking of all military stuff"},{"speaker":"Unknown","startTime":1073.79,"endTime":1078.02,"body":"on our mind. And, you know,"},{"speaker":"Unknown","startTime":1073.79,"endTime":1078.02,"body":"we'll you know, appreciate it"},{"speaker":"Unknown","startTime":1078.02,"endTime":1082.34,"body":"when it's done. And now I've got"},{"speaker":"Unknown","startTime":1078.02,"endTime":1082.34,"body":"a storage facility full of"},{"speaker":"Unknown","startTime":1082.34,"endTime":1086.33,"body":"archive stuff from the military."},{"speaker":"Unknown","startTime":1082.34,"endTime":1086.33,"body":"So Chris has just been here for"},{"speaker":"Unknown","startTime":1086.33,"endTime":1088.85,"body":"last two days, actually. And"},{"speaker":"Unknown","startTime":1086.33,"endTime":1088.85,"body":"we've just basically had"},{"speaker":"Unknown","startTime":1088.85,"endTime":1091.82,"body":"everything all over the floor."},{"speaker":"Unknown","startTime":1088.85,"endTime":1091.82,"body":"And we just get inspired by"},{"speaker":"Unknown","startTime":1092.24,"endTime":1096.08,"body":"different pieces. 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So"},{"speaker":"Unknown","startTime":1118.67,"endTime":1121.37,"body":"yeah, we got a lot of"},{"speaker":"Unknown","startTime":1118.67,"endTime":1121.37,"body":"inspiration from that. In the"},{"speaker":"Unknown","startTime":1121.37,"endTime":1125.93,"body":"three years. Prior to launching"},{"speaker":"Unknown","startTime":1121.37,"endTime":1125.93,"body":"the brand properly, I travelled"},{"speaker":"Unknown","startTime":1125.93,"endTime":1131.3,"body":"the world. I talked to"},{"speaker":"Unknown","startTime":1125.93,"endTime":1131.3,"body":"glaciologists about what they"},{"speaker":"Unknown","startTime":1131.3,"endTime":1134.21,"body":"needed out, you know, in the"},{"speaker":"Unknown","startTime":1131.3,"endTime":1134.21,"body":"Arctic, so we actually ended up"},{"speaker":"Unknown","startTime":1134.21,"endTime":1143.54,"body":"sending glaciologist scientists"},{"speaker":"Unknown","startTime":1134.21,"endTime":1143.54,"body":"to test our jackets, and see"},{"speaker":"Unknown","startTime":1143.54,"endTime":1146.78,"body":"whether the down was, you know,"},{"speaker":"Unknown","startTime":1143.54,"endTime":1146.78,"body":"in the jackets were good enough."},{"speaker":"Unknown","startTime":1146.87,"endTime":1149.72,"body":"Actually, in the Emotiv, we were"},{"speaker":"Unknown","startTime":1146.87,"endTime":1149.72,"body":"saying that the Arctic jackets"},{"speaker":"Unknown","startTime":1149.87,"endTime":1154.28,"body":"should be tight. 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You've got to"},{"speaker":"Unknown","startTime":1163.34,"endTime":1166.88,"body":"continuously keep your finger on"},{"speaker":"Unknown","startTime":1166.88,"endTime":1171.23,"body":"the pulse, but also not be"},{"speaker":"Unknown","startTime":1166.88,"endTime":1171.23,"body":"afraid to try new things. Just"},{"speaker":"Unknown","startTime":1171.23,"endTime":1173.78,"body":"because, you know, somebody else"},{"speaker":"Unknown","startTime":1171.23,"endTime":1173.78,"body":"isn't doing it doesn't make it"},{"speaker":"Unknown","startTime":1173.78,"endTime":1177.77,"body":"wrong. So I'm okay with whether"},{"speaker":"Unknown","startTime":1173.78,"endTime":1177.77,"body":"we can you know, what's the next"},{"speaker":"Unknown","startTime":1177.77,"endTime":1180.41,"body":"stage? What's the next step?"},{"speaker":"Unknown","startTime":1177.77,"endTime":1180.41,"body":"What's the new innovation where"},{"speaker":"Unknown","startTime":1180.44,"endTime":1183.23,"body":"we're looking next? You know,"},{"speaker":"Unknown","startTime":1180.44,"endTime":1183.23,"body":"who else can we talk to that,"},{"speaker":"Unknown","startTime":1183.44,"endTime":1185.63,"body":"you know, brings a new fabric to"},{"speaker":"Unknown","startTime":1183.44,"endTime":1185.63,"body":"the table that nobody's ever"},{"speaker":"Unknown","startTime":1185.63,"endTime":1189.89,"body":"used before or seen before."},{"speaker":"Unknown","startTime":1185.63,"endTime":1189.89,"body":"because it keeps it exciting for"},{"speaker":"Unknown","startTime":1189.89,"endTime":1193.82,"body":"the consumer. And it's also for"},{"speaker":"Unknown","startTime":1189.89,"endTime":1193.82,"body":"us so that we inspire each"},{"speaker":"Unknown","startTime":1193.82,"endTime":1196.04,"body":"other, we can spend two days"},{"speaker":"Unknown","startTime":1193.82,"endTime":1196.04,"body":"with each other and come up with"},{"speaker":"Unknown","startTime":1196.04,"endTime":1199.13,"body":"a brand new collection, you"},{"speaker":"Unknown","startTime":1196.04,"endTime":1199.13,"body":"know, and then and then run with"},{"speaker":"Unknown","startTime":1199.13,"endTime":1201.44,"body":"it and then sometimes when you"},{"speaker":"Unknown","startTime":1199.13,"endTime":1201.44,"body":"You're making things or your"},{"speaker":"Unknown","startTime":1201.44,"endTime":1204.02,"body":"sample things that don't quite"},{"speaker":"Unknown","startTime":1201.44,"endTime":1204.02,"body":"work or the, you know, in that"},{"speaker":"Unknown","startTime":1204.02,"endTime":1207.56,"body":"colour, it's not right or that"},{"speaker":"Unknown","startTime":1204.02,"endTime":1207.56,"body":"fabric. 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And I quite like a bit"},{"speaker":"Unknown","startTime":1233.09,"endTime":1237.26,"body":"of an oversized T. It's just who"},{"speaker":"Unknown","startTime":1237.26,"endTime":1240.26,"body":"I am. But then obviously as"},{"speaker":"Unknown","startTime":1237.26,"endTime":1240.26,"body":"we've gone along, you can shoot"},{"speaker":"Unknown","startTime":1240.26,"endTime":1244.73,"body":"you know, the customers like to"},{"speaker":"Unknown","startTime":1240.26,"endTime":1244.73,"body":"do more fitted tees. And so we"},{"speaker":"Unknown","startTime":1244.73,"endTime":1248.78,"body":"started suar t shirts made"},{"speaker":"Unknown","startTime":1244.73,"endTime":1248.78,"body":"English fine Cotton's and"},{"speaker":"Unknown","startTime":1248.78,"endTime":1251.27,"body":"docking field, which is in"},{"speaker":"Unknown","startTime":1248.78,"endTime":1251.27,"body":"Manchester, it's an old cotton"},{"speaker":"Unknown","startTime":1251.27,"endTime":1254.84,"body":"mill. 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From"},{"speaker":"Unknown","startTime":1284.48,"endTime":1288.29,"body":"California, they've done a bit"},{"speaker":"Unknown","startTime":1288.29,"endTime":1292.4,"body":"of a collaboration with at the"},{"speaker":"Unknown","startTime":1288.29,"endTime":1292.4,"body":"moment creating a baselayer sort"},{"speaker":"Unknown","startTime":1292.4,"endTime":1294.71,"body":"of T shirts are a bit more"},{"speaker":"Unknown","startTime":1292.4,"endTime":1294.71,"body":"stretchy, a bit more athletic,"},{"speaker":"Unknown","startTime":1295.67,"endTime":1298.1,"body":"as well. 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One"},{"speaker":"Unknown","startTime":1316.34,"endTime":1319.07,"body":"step beyond that what is like"},{"speaker":"Unknown","startTime":1316.34,"endTime":1319.07,"body":"the most enjoyable part for you,"},{"speaker":"Unknown","startTime":1319.07,"endTime":1322.97,"body":"I guess, seeing the finished"},{"speaker":"Unknown","startTime":1319.07,"endTime":1322.97,"body":"product or seeing people where"},{"speaker":"Unknown","startTime":1322.97,"endTime":1325.04,"body":"it is also going to be a good"},{"speaker":"Unknown","startTime":1322.97,"endTime":1325.04,"body":"bonus I imagine, right?"},{"speaker":"Unknown","startTime":1325.52,"endTime":1330.14,"body":"Yeah, I think the most enjoyable"},{"speaker":"Unknown","startTime":1325.52,"endTime":1330.14,"body":"part for me is people enjoying"},{"speaker":"Unknown","startTime":1330.17,"endTime":1335.54,"body":"what we're doing, you know, the"},{"speaker":"Unknown","startTime":1330.17,"endTime":1335.54,"body":"feedback that we get from the"},{"speaker":"Unknown","startTime":1335.54,"endTime":1337.61,"body":"funds and followers that are"},{"speaker":"Unknown","startTime":1335.54,"endTime":1337.61,"body":"buying the stuff, you know,"},{"speaker":"Unknown","startTime":1337.61,"endTime":1341.12,"body":"we're selling four or five"},{"speaker":"Unknown","startTime":1337.61,"endTime":1341.12,"body":"jackets to the same customers,"},{"speaker":"Unknown","startTime":1341.54,"endTime":1344.63,"body":"they keep coming back and the"},{"speaker":"Unknown","startTime":1341.54,"endTime":1344.63,"body":"repeat business is great. 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And then these guys are"},{"speaker":"Unknown","startTime":1377.21,"endTime":1380.63,"body":"not just buying their products"},{"speaker":"Unknown","startTime":1380.63,"endTime":1383.15,"body":"but blind seven other as well."},{"speaker":"Unknown","startTime":1380.63,"endTime":1383.15,"body":"And coming back and saying this"},{"speaker":"Unknown","startTime":1383.15,"endTime":1385.88,"body":"is just amazing. You know, it's"},{"speaker":"Unknown","startTime":1383.15,"endTime":1385.88,"body":"amazing product is dusting of"},{"speaker":"Unknown","startTime":1385.88,"endTime":1387.8,"body":"worn is this really rewarding."},{"speaker":"Unknown","startTime":1389.75,"endTime":1393.29,"body":"Jamie, it sounds like it's got a"},{"speaker":"Unknown","startTime":1389.75,"endTime":1393.29,"body":"brand that's got a massive broad"},{"speaker":"Unknown","startTime":1393.29,"endTime":1395.9,"body":"appeal. 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But you've got that"},{"speaker":"Unknown","startTime":1409.79,"endTime":1413.15,"body":"military background to it as"},{"speaker":"Unknown","startTime":1409.79,"endTime":1413.15,"body":"well. So imagine there's a big"},{"speaker":"Unknown","startTime":1413.15,"endTime":1415.46,"body":"appeal with people's like"},{"speaker":"Unknown","startTime":1413.15,"endTime":1415.46,"body":"servicemen and people that"},{"speaker":"Unknown","startTime":1415.67,"endTime":1418.34,"body":"really appreciate the utility of"},{"speaker":"Unknown","startTime":1415.67,"endTime":1418.34,"body":"something like this as well."},{"speaker":"Unknown","startTime":1418.85,"endTime":1419.39,"body":"Yeah."},{"speaker":"Unknown","startTime":1420.65,"endTime":1424.58,"body":"Yeah, I mean, we've got a lot of"},{"speaker":"Unknown","startTime":1420.65,"endTime":1424.58,"body":"servicemen that buy the stuff as"},{"speaker":"Unknown","startTime":1424.58,"endTime":1428.36,"body":"well, we have a captain in the"},{"speaker":"Unknown","startTime":1424.58,"endTime":1428.36,"body":"British forces that actually"},{"speaker":"Unknown","startTime":1428.42,"endTime":1432.5,"body":"loves the gear, and we send it"},{"speaker":"Unknown","startTime":1428.42,"endTime":1432.5,"body":"over to him. So you know,"},{"speaker":"Unknown","startTime":1432.56,"endTime":1436.01,"body":"that's, that's great, because"},{"speaker":"Unknown","startTime":1432.56,"endTime":1436.01,"body":"he's, you know, using it as a,"},{"speaker":"Unknown","startTime":1436.19,"endTime":1438.71,"body":"obviously a fashionable item,"},{"speaker":"Unknown","startTime":1436.19,"endTime":1438.71,"body":"but you can appreciate the"},{"speaker":"Unknown","startTime":1438.71,"endTime":1442.64,"body":"quality of, you know, if the"},{"speaker":"Unknown","startTime":1438.71,"endTime":1442.64,"body":"military spec, especially I feel"},{"speaker":"Unknown","startTime":1442.7,"endTime":1446.24,"body":"is that we did a collaboration"},{"speaker":"Unknown","startTime":1442.7,"endTime":1446.24,"body":"with our care. I wanted to do"},{"speaker":"Unknown","startTime":1446.36,"endTime":1449.09,"body":"that club. So we we did bring"},{"speaker":"Unknown","startTime":1446.36,"endTime":1449.09,"body":"that military aspect to the"},{"speaker":"Unknown","startTime":1449.09,"endTime":1453.11,"body":"brand. But again, make it"},{"speaker":"Unknown","startTime":1449.09,"endTime":1453.11,"body":"authentic, so that it is"},{"speaker":"Unknown","startTime":1453.11,"endTime":1456.86,"body":"military because they make for"},{"speaker":"Unknown","startTime":1453.11,"endTime":1456.86,"body":"the military. So they all kind"},{"speaker":"Unknown","startTime":1456.86,"endTime":1459.14,"body":"of jackets in the field jackets"},{"speaker":"Unknown","startTime":1456.86,"endTime":1459.14,"body":"and pockets and we've got a"},{"speaker":"Unknown","startTime":1459.14,"endTime":1463.31,"body":"military specification. Then,"},{"speaker":"Unknown","startTime":1459.14,"endTime":1463.31,"body":"you know, we've got this amazing"},{"speaker":"Unknown","startTime":1463.37,"endTime":1467.09,"body":"camo that we did that was"},{"speaker":"Unknown","startTime":1463.37,"endTime":1467.09,"body":"developed by ARCA with dins more"},{"speaker":"Unknown","startTime":1467.09,"endTime":1471.26,"body":"milk in Ireland. And it's an"},{"speaker":"Unknown","startTime":1467.09,"endTime":1471.26,"body":"organic cotton has a DWI finish,"},{"speaker":"Unknown","startTime":1471.26,"endTime":1474.77,"body":"which is the water repellent,"},{"speaker":"Unknown","startTime":1471.26,"endTime":1474.77,"body":"drop lined the whole jackets"},{"speaker":"Unknown","startTime":1474.77,"endTime":1478.85,"body":"fully seam tape. So it's fully"},{"speaker":"Unknown","startTime":1474.77,"endTime":1478.85,"body":"waterproof. You know, it's for"},{"speaker":"Unknown","startTime":1478.85,"endTime":1484.52,"body":"me a piece of artwork on where"},{"speaker":"Unknown","startTime":1478.85,"endTime":1484.52,"body":"and the actual one of the spec"},{"speaker":"Unknown","startTime":1484.58,"endTime":1487.61,"body":"as well. One of the criterias"},{"speaker":"Unknown","startTime":1484.58,"endTime":1487.61,"body":"let's say that I gave to Chris,"},{"speaker":"Unknown","startTime":1487.82,"endTime":1491.06,"body":"when we're designing things is"},{"speaker":"Unknown","startTime":1487.82,"endTime":1491.06,"body":"everybody has to say, Oh, that's"},{"speaker":"Unknown","startTime":1491.06,"endTime":1494.36,"body":"good. When they put the jacket"},{"speaker":"Unknown","startTime":1491.06,"endTime":1494.36,"body":"on. Everybody has to feel that"},{"speaker":"Unknown","startTime":1494.36,"endTime":1498.71,"body":"it feels good. And then if it"},{"speaker":"Unknown","startTime":1494.36,"endTime":1498.71,"body":"doesn't, then it's not good. But"},{"speaker":"Unknown","startTime":1498.71,"endTime":1501.41,"body":"yeah, you know, so that's one of"},{"speaker":"Unknown","startTime":1498.71,"endTime":1501.41,"body":"the Great theories, you know, do"},{"speaker":"Unknown","startTime":1501.41,"endTime":1503.03,"body":"you get that all fooling when"},{"speaker":"Unknown","startTime":1501.41,"endTime":1503.03,"body":"you put stuff on?"},{"speaker":"Unknown","startTime":1505.19,"endTime":1507.65,"body":"Yeah, because you need to feel"},{"speaker":"Unknown","startTime":1505.19,"endTime":1507.65,"body":"special in these clothes, right"},{"speaker":"Unknown","startTime":1507.65,"endTime":1509.36,"body":"as well. I mean, that's the"},{"speaker":"Unknown","startTime":1507.65,"endTime":1509.36,"body":"whole point for you, you want"},{"speaker":"Unknown","startTime":1509.36,"endTime":1512.24,"body":"people to actually, you know,"},{"speaker":"Unknown","startTime":1509.36,"endTime":1512.24,"body":"feel like there, there's a bit"},{"speaker":"Unknown","startTime":1512.24,"endTime":1514.13,"body":"of X Factor going on with these"},{"speaker":"Unknown","startTime":1512.24,"endTime":1514.13,"body":"clothes, but it's"},{"speaker":"Unknown","startTime":1514.13,"endTime":1516.5,"body":"a bit of an experience. Yeah, I"},{"speaker":"Unknown","startTime":1514.13,"endTime":1516.5,"body":"think that if you're going to"},{"speaker":"Unknown","startTime":1516.5,"endTime":1518.99,"body":"invest in a brand and invest in"},{"speaker":"Unknown","startTime":1516.5,"endTime":1518.99,"body":"something instead of, you know,"},{"speaker":"Unknown","startTime":1518.99,"endTime":1522.5,"body":"being disappointed when you buy"},{"speaker":"Unknown","startTime":1518.99,"endTime":1522.5,"body":"an 80 pound t shirt, and you"},{"speaker":"Unknown","startTime":1522.5,"endTime":1525.29,"body":"open it, and you think, Oh, my"},{"speaker":"Unknown","startTime":1522.5,"endTime":1525.29,"body":"God, why have I just paid 80"},{"speaker":"Unknown","startTime":1525.29,"endTime":1527.9,"body":"quid for that? It doesn't fit,"},{"speaker":"Unknown","startTime":1525.29,"endTime":1527.9,"body":"right. It doesn't sit on me,"},{"speaker":"Unknown","startTime":1527.9,"endTime":1530.63,"body":"right? It's twisted, it shrinks"},{"speaker":"Unknown","startTime":1527.9,"endTime":1530.63,"body":"in the wash when you wash it."},{"speaker":"Unknown","startTime":1531.41,"endTime":1534.62,"body":"You know, I mean, what we're"},{"speaker":"Unknown","startTime":1531.41,"endTime":1534.62,"body":"trying to do at seven hours is"},{"speaker":"Unknown","startTime":1534.68,"endTime":1537.5,"body":"you know, and there is the word"},{"speaker":"Unknown","startTime":1534.68,"endTime":1537.5,"body":"sustainability going about, but"},{"speaker":"Unknown","startTime":1537.5,"endTime":1542.12,"body":"it is about making clothes that"},{"speaker":"Unknown","startTime":1537.5,"endTime":1542.12,"body":"lasts longer. You know, making"},{"speaker":"Unknown","startTime":1542.12,"endTime":1545.06,"body":"clothes that are not going to go"},{"speaker":"Unknown","startTime":1542.12,"endTime":1545.06,"body":"into landfill the first and"},{"speaker":"Unknown","startTime":1545.06,"endTime":1547.61,"body":"second time you wear them"},{"speaker":"Unknown","startTime":1545.06,"endTime":1547.61,"body":"because they're Miss shaped and"},{"speaker":"Unknown","startTime":1547.61,"endTime":1552.41,"body":"things like that are made"},{"speaker":"Unknown","startTime":1547.61,"endTime":1552.41,"body":"locally as well. So lovin zero,"},{"speaker":"Unknown","startTime":1553.22,"endTime":1557.24,"body":"buying sensibly, you know,"},{"speaker":"Unknown","startTime":1553.22,"endTime":1557.24,"body":"you're buying from buying"},{"speaker":"Unknown","startTime":1557.24,"endTime":1559.49,"body":"quality all the time. And"},{"speaker":"Unknown","startTime":1557.24,"endTime":1559.49,"body":"that's, you know, having the"},{"speaker":"Unknown","startTime":1559.49,"endTime":1562.49,"body":"seven layer system as the seven"},{"speaker":"Unknown","startTime":1559.49,"endTime":1562.49,"body":"layers in the brand has allowed"},{"speaker":"Unknown","startTime":1562.49,"endTime":1566.12,"body":"us to be very diverse. So we"},{"speaker":"Unknown","startTime":1562.49,"endTime":1566.12,"body":"don't directly really compete"},{"speaker":"Unknown","startTime":1566.12,"endTime":1569.57,"body":"with anybody but our own our own"},{"speaker":"Unknown","startTime":1566.12,"endTime":1569.57,"body":"entity, because we can do down"},{"speaker":"Unknown","startTime":1569.57,"endTime":1573.5,"body":"jackets to three layer outerwear"},{"speaker":"Unknown","startTime":1569.57,"endTime":1573.5,"body":"jackets, to cotton jackets, to"},{"speaker":"Unknown","startTime":1573.5,"endTime":1578.57,"body":"bento jackets, we can have"},{"speaker":"Unknown","startTime":1573.5,"endTime":1578.57,"body":"systems where we could do a"},{"speaker":"Unknown","startTime":1578.57,"endTime":1582.98,"body":"space system. So next Christmas"},{"speaker":"Unknown","startTime":1578.57,"endTime":1582.98,"body":"rate of view 22 we're looking"},{"speaker":"Unknown","startTime":1582.98,"endTime":1587.42,"body":"at, you know, the miles and the"},{"speaker":"Unknown","startTime":1582.98,"endTime":1587.42,"body":"space type of systems where we"},{"speaker":"Unknown","startTime":1587.42,"endTime":1590.81,"body":"could make reflective outerwear"},{"speaker":"Unknown","startTime":1587.42,"endTime":1590.81,"body":"and go really loud with it and"},{"speaker":"Unknown","startTime":1590.81,"endTime":1593.3,"body":"be very fashionable with it. But"},{"speaker":"Unknown","startTime":1590.81,"endTime":1593.3,"body":"then we could create another"},{"speaker":"Unknown","startTime":1593.3,"endTime":1596.78,"body":"system like the MTP system"},{"speaker":"Unknown","startTime":1593.3,"endTime":1596.78,"body":"that's very sort of outdoors,"},{"speaker":"Unknown","startTime":1597.2,"endTime":1602.78,"body":"down to earth, you know. And the"},{"speaker":"Unknown","startTime":1597.2,"endTime":1602.78,"body":"way we've developed the brand"},{"speaker":"Unknown","startTime":1602.81,"endTime":1605.54,"body":"allows us to do that. So it"},{"speaker":"Unknown","startTime":1602.81,"endTime":1605.54,"body":"keeps it very exciting. We're"},{"speaker":"Unknown","startTime":1605.54,"endTime":1608.33,"body":"not just sort of niched into one"},{"speaker":"Unknown","startTime":1605.54,"endTime":1608.33,"body":"area where we just have to do"},{"speaker":"Unknown","startTime":1608.33,"endTime":1612.62,"body":"down codes. We've got some great"},{"speaker":"Unknown","startTime":1608.33,"endTime":1612.62,"body":"mid layers, shirts that have got"},{"speaker":"Unknown","startTime":1612.62,"endTime":1616.13,"body":"coolmax technology. So when they"},{"speaker":"Unknown","startTime":1612.62,"endTime":1616.13,"body":"you know when it's sunny,"},{"speaker":"Unknown","startTime":1617.39,"endTime":1621.92,"body":"basically, the coolmax helps"},{"speaker":"Unknown","startTime":1617.39,"endTime":1621.92,"body":"call you inside. So you know"},{"speaker":"Unknown","startTime":1621.92,"endTime":1625.58,"body":"we've got cobalt technology from"},{"speaker":"Unknown","startTime":1621.92,"endTime":1625.58,"body":"Shahla, that's UV protected, you"},{"speaker":"Unknown","startTime":1625.58,"endTime":1627.68,"body":"know, so you when you're when"},{"speaker":"Unknown","startTime":1625.58,"endTime":1627.68,"body":"you're wearing stuff, you"},{"speaker":"Unknown","startTime":1627.68,"endTime":1633.05,"body":"actually UV protected from the"},{"speaker":"Unknown","startTime":1627.68,"endTime":1633.05,"body":"sun. And it also stops the heat"},{"speaker":"Unknown","startTime":1633.05,"endTime":1636.17,"body":"from going through the garments"},{"speaker":"Unknown","startTime":1633.05,"endTime":1636.17,"body":"and stuff. So, so there's plenty"},{"speaker":"Unknown","startTime":1636.17,"endTime":1639.32,"body":"of technology within what we do."},{"speaker":"Unknown","startTime":1636.17,"endTime":1639.32,"body":"But we also make it look pretty"},{"speaker":"Unknown","startTime":1639.32,"endTime":1640.25,"body":"cool to wear as well."},{"speaker":"Unknown","startTime":1641.06,"endTime":1645.23,"body":"Interesting. Gave me I felt like"},{"speaker":"Unknown","startTime":1641.06,"endTime":1645.23,"body":"I could talk to you for hours on"},{"speaker":"Unknown","startTime":1645.23,"endTime":1650.06,"body":"this subject. It's a really,"},{"speaker":"Unknown","startTime":1645.23,"endTime":1650.06,"body":"really interesting, many layers"},{"speaker":"Unknown","startTime":1650.06,"endTime":1655.1,"body":"to the story. If you don't mind"},{"speaker":"Unknown","startTime":1650.06,"endTime":1655.1,"body":"me and the pan. It's It's"},{"speaker":"Unknown","startTime":1655.1,"endTime":1658.01,"body":"curious that you're saying that"},{"speaker":"Unknown","startTime":1655.1,"endTime":1658.01,"body":"I'm talking to you about this,"},{"speaker":"Unknown","startTime":1658.01,"endTime":1662.45,"body":"because I'm actually in the"},{"speaker":"Unknown","startTime":1658.01,"endTime":1662.45,"body":"middle of a. An idea. It's a"},{"speaker":"Unknown","startTime":1662.6,"endTime":1664.79,"body":"it's an idea that I've been"},{"speaker":"Unknown","startTime":1662.6,"endTime":1664.79,"body":"pitching around some publishers"},{"speaker":"Unknown","startTime":1664.79,"endTime":1668.9,"body":"for a while. Yeah, of the most"},{"speaker":"Unknown","startTime":1664.79,"endTime":1668.9,"body":"famous movie jackets on screen"},{"speaker":"Unknown","startTime":1668.9,"endTime":1672.74,"body":"that people have seen over the"},{"speaker":"Unknown","startTime":1668.9,"endTime":1672.74,"body":"years. So I'm just in the mode"},{"speaker":"Unknown","startTime":1672.74,"endTime":1674.96,"body":"of putting that presentation"},{"speaker":"Unknown","startTime":1672.74,"endTime":1674.96,"body":"together. And you obviously have"},{"speaker":"Unknown","startTime":1674.96,"endTime":1678.83,"body":"like, I don't know that. The"},{"speaker":"Unknown","startTime":1674.96,"endTime":1678.83,"body":"military Parker from taxi"},{"speaker":"Unknown","startTime":1678.83,"endTime":1686.96,"body":"driver? Oh, yeah. Yeah. Top Gun"},{"speaker":"Unknown","startTime":1678.83,"endTime":1686.96,"body":"aviator jackets. Do you have"},{"speaker":"Unknown","startTime":1686.96,"endTime":1689.93,"body":"any? When when you look at"},{"speaker":"Unknown","startTime":1686.96,"endTime":1689.93,"body":"films, do you? Do you kind of"},{"speaker":"Unknown","startTime":1689.93,"endTime":1692.57,"body":"take inspiration from that? Or"},{"speaker":"Unknown","startTime":1689.93,"endTime":1692.57,"body":"do you kind of pick one out? Go?"},{"speaker":"Unknown","startTime":1692.57,"endTime":1695.69,"body":"That's a nice jacket. Sir. Let's"},{"speaker":"Unknown","startTime":1692.57,"endTime":1695.69,"body":"have a look at something like"},{"speaker":"Unknown","startTime":1695.69,"endTime":1695.93,"body":"that."},{"speaker":"Unknown","startTime":1696.59,"endTime":1700.37,"body":"Yeah. Well, we're doing a"},{"speaker":"Unknown","startTime":1696.59,"endTime":1700.37,"body":"collaboration at the moment with"},{"speaker":"Unknown","startTime":1701.06,"endTime":1709.01,"body":"a big Swiss company watchmaker."},{"speaker":"Unknown","startTime":1701.06,"endTime":1709.01,"body":"They, they create watches the"},{"speaker":"Unknown","startTime":1709.43,"endTime":1712.97,"body":"30,000 pounds of watch, you"},{"speaker":"Unknown","startTime":1709.43,"endTime":1712.97,"body":"know, beautiful watches. They"},{"speaker":"Unknown","startTime":1712.97,"endTime":1715.31,"body":"really wanted to do something"},{"speaker":"Unknown","startTime":1712.97,"endTime":1715.31,"body":"with us. So at the moment where"},{"speaker":"Unknown","startTime":1715.88,"endTime":1722.57,"body":"our mood board looks back to the"},{"speaker":"Unknown","startTime":1715.88,"endTime":1722.57,"body":"1979 film alien. Oh, wow. Okay,"},{"speaker":"Unknown","startTime":1722.57,"endTime":1726.41,"body":"great. Yeah, so we've taken you"},{"speaker":"Unknown","startTime":1722.57,"endTime":1726.41,"body":"know, a lot of it a lot of"},{"speaker":"Unknown","startTime":1726.41,"endTime":1730.34,"body":"inspiration from because of, you"},{"speaker":"Unknown","startTime":1726.41,"endTime":1730.34,"body":"know, films of old way ahead of"},{"speaker":"Unknown","startTime":1730.34,"endTime":1733.97,"body":"the Star Wars. Let's say we look"},{"speaker":"Unknown","startTime":1730.34,"endTime":1733.97,"body":"at the palette, colour palettes"},{"speaker":"Unknown","startTime":1733.97,"endTime":1738.05,"body":"of Star Wars George Lucas used"},{"speaker":"Unknown","startTime":1733.97,"endTime":1738.05,"body":"to do and, you know, there's a"},{"speaker":"Unknown","startTime":1738.05,"endTime":1741.68,"body":"lot of inspiration from the old"},{"speaker":"Unknown","startTime":1738.05,"endTime":1741.68,"body":"sort of films that we use as"},{"speaker":"Unknown","startTime":1741.68,"endTime":1744.08,"body":"well. So like alien, the colours"},{"speaker":"Unknown","startTime":1741.68,"endTime":1744.08,"body":"that we're using at the moment,"},{"speaker":"Unknown","startTime":1744.26,"endTime":1748.22,"body":"he wears a great midlayer shirt,"},{"speaker":"Unknown","startTime":1744.26,"endTime":1748.22,"body":"a bit like this blue that I've"},{"speaker":"Unknown","startTime":1748.22,"endTime":1752.12,"body":"got on now. So yeah, but we're"},{"speaker":"Unknown","startTime":1748.22,"endTime":1752.12,"body":"always looking at any sort of"},{"speaker":"Unknown","startTime":1752.39,"endTime":1756.56,"body":"inspo from different films."},{"speaker":"Unknown","startTime":1752.39,"endTime":1756.56,"body":"Yeah, to bring, you know, our"},{"speaker":"Unknown","startTime":1756.56,"endTime":1760.04,"body":"collections together. So but it"},{"speaker":"Unknown","startTime":1756.56,"endTime":1760.04,"body":"will always throw that tech"},{"speaker":"Unknown","startTime":1760.04,"endTime":1764.21,"body":"element at it. So it won't just"},{"speaker":"Unknown","startTime":1760.04,"endTime":1764.21,"body":"be a cotton t shirt or a cotton"},{"speaker":"Unknown","startTime":1764.6,"endTime":1769.04,"body":"midlayer shirt, it will be a"},{"speaker":"Unknown","startTime":1764.6,"endTime":1769.04,"body":"cotton stretch with the D WR on"},{"speaker":"Unknown","startTime":1769.04,"endTime":1772.76,"body":"it or some sort of wicking"},{"speaker":"Unknown","startTime":1769.04,"endTime":1772.76,"body":"technology insider or something"},{"speaker":"Unknown","startTime":1772.76,"endTime":1775.91,"body":"that just makes it a little bit"},{"speaker":"Unknown","startTime":1772.76,"endTime":1775.91,"body":"more exciting for us to show you"},{"speaker":"Unknown","startTime":1775.91,"endTime":1776.54,"body":"mate in the pub."},{"speaker":"Unknown","startTime":1777.26,"endTime":1781.07,"body":"Yeah, yeah. And that's what I've"},{"speaker":"Unknown","startTime":1777.26,"endTime":1781.07,"body":"always had. Since I've been"},{"speaker":"Unknown","startTime":1781.07,"endTime":1784.52,"body":"buying clothes is always to have"},{"speaker":"Unknown","startTime":1781.07,"endTime":1784.52,"body":"a story behind whatever it is"},{"speaker":"Unknown","startTime":1784.61,"endTime":1787.67,"body":"I'm wearing. Yeah, and it's a"},{"speaker":"Unknown","startTime":1784.61,"endTime":1787.67,"body":"it's a it's a nice little"},{"speaker":"Unknown","startTime":1787.85,"endTime":1791.27,"body":"icebreaker that you might you"},{"speaker":"Unknown","startTime":1787.85,"endTime":1791.27,"body":"might need Yeah, I'm certainly"},{"speaker":"Unknown","startTime":1791.27,"endTime":1791.66,"body":"occasion"},{"speaker":"Unknown","startTime":1791.84,"endTime":1796.13,"body":"will be at heart. You know, we"},{"speaker":"Unknown","startTime":1791.84,"endTime":1796.13,"body":"all like yeah, collect about jaw"},{"speaker":"Unknown","startTime":1796.19,"endTime":1799.43,"body":"you know, so we've got the seven"},{"speaker":"Unknown","startTime":1796.19,"endTime":1799.43,"body":"l budges. Now that become a bit"},{"speaker":"Unknown","startTime":1799.43,"endTime":1802.58,"body":"of a collect Designed to, people"},{"speaker":"Unknown","startTime":1799.43,"endTime":1802.58,"body":"are starting to it's I think"},{"speaker":"Unknown","startTime":1802.58,"endTime":1804.95,"body":"we've got four out at the"},{"speaker":"Unknown","startTime":1802.58,"endTime":1804.95,"body":"moment. So we've got the two, oh"},{"speaker":"Unknown","startTime":1804.95,"endTime":1807.98,"body":"geez, the originals which a lot"},{"speaker":"Unknown","startTime":1804.95,"endTime":1807.98,"body":"the black and white and then the"},{"speaker":"Unknown","startTime":1807.98,"endTime":1811.1,"body":"just the black one. And then"},{"speaker":"Unknown","startTime":1807.98,"endTime":1811.1,"body":"we've got green ones coming out"},{"speaker":"Unknown","startTime":1811.13,"endTime":1814.46,"body":"blue ones coming out got a red"},{"speaker":"Unknown","startTime":1811.13,"endTime":1814.46,"body":"one coming out. And we've got a"},{"speaker":"Unknown","startTime":1814.46,"endTime":1816.89,"body":"lot of people asking, you know,"},{"speaker":"Unknown","startTime":1814.46,"endTime":1816.89,"body":"can we buy them separately and a"},{"speaker":"Unknown","startTime":1816.89,"endTime":1819.56,"body":"lot of collectors now. So, you"},{"speaker":"Unknown","startTime":1816.89,"endTime":1819.56,"body":"know, it's like I say someone"},{"speaker":"Unknown","startTime":1819.56,"endTime":1821.87,"body":"else doing its own thing, we're"},{"speaker":"Unknown","startTime":1819.56,"endTime":1821.87,"body":"enjoying it because people are"},{"speaker":"Unknown","startTime":1821.87,"endTime":1825.23,"body":"enjoying it. You know, if we if"},{"speaker":"Unknown","startTime":1821.87,"endTime":1825.23,"body":"we were doing it, and nobody was"},{"speaker":"Unknown","startTime":1825.23,"endTime":1828.35,"body":"buying it or thought it was"},{"speaker":"Unknown","startTime":1825.23,"endTime":1828.35,"body":"rubbish, you'll be very"},{"speaker":"Unknown","startTime":1828.35,"endTime":1830.69,"body":"disheartened. But we, again, me"},{"speaker":"Unknown","startTime":1828.35,"endTime":1830.69,"body":"and Chris, get a lot of"},{"speaker":"Unknown","startTime":1830.93,"endTime":1835.97,"body":"inspiration from people loving"},{"speaker":"Unknown","startTime":1830.93,"endTime":1835.97,"body":"what we're doing. So just"},{"speaker":"Unknown","startTime":1836.0,"endTime":1839.24,"body":"continue to keep doing what"},{"speaker":"Unknown","startTime":1836.0,"endTime":1839.24,"body":"we're doing. And we'll use"},{"speaker":"Unknown","startTime":1839.24,"endTime":1842.96,"body":"inspiration from all around the"},{"speaker":"Unknown","startTime":1839.24,"endTime":1842.96,"body":"world, it's been difficult"},{"speaker":"Unknown","startTime":1842.96,"endTime":1847.76,"body":"because we're not been able to"},{"speaker":"Unknown","startTime":1842.96,"endTime":1847.76,"body":"travel. So you know, we've had"},{"speaker":"Unknown","startTime":1847.76,"endTime":1851.45,"body":"to take a lot of inspo from the"},{"speaker":"Unknown","startTime":1847.76,"endTime":1851.45,"body":"internet and what other brands"},{"speaker":"Unknown","startTime":1851.45,"endTime":1854.15,"body":"are doing as well. 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You"},{"speaker":"Unknown","startTime":1932.78,"endTime":1936.5,"body":"still taking photos of the"},{"speaker":"Unknown","startTime":1932.78,"endTime":1936.5,"body":"products? Yeah, I do. I mean,"},{"speaker":"Unknown","startTime":1936.5,"endTime":1939.11,"body":"everything on the website, while"},{"speaker":"Unknown","startTime":1936.5,"endTime":1939.11,"body":"on the Instagram at the moment"},{"speaker":"Unknown","startTime":1939.11,"endTime":1943.67,"body":"is mine. I have brought in now"},{"speaker":"Unknown","startTime":1939.11,"endTime":1943.67,"body":"another company called wave"},{"speaker":"Unknown","startTime":1943.67,"endTime":1947.99,"body":"studio, a shout out to those"},{"speaker":"Unknown","startTime":1943.67,"endTime":1947.99,"body":"guys who are amazing. 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It's going"},{"speaker":"Unknown","startTime":2256.54,"endTime":2257.08,"body":"to be really good."},{"speaker":"Unknown","startTime":2257.14,"endTime":2259.69,"body":"I'm really looking really"},{"speaker":"Unknown","startTime":2257.14,"endTime":2259.69,"body":"looking forward to that. So"},{"speaker":"Unknown","startTime":2259.99,"endTime":2262.75,"body":"well. I'll be keeping an eye on"},{"speaker":"Unknown","startTime":2259.99,"endTime":2262.75,"body":"what's going what's going on in"},{"speaker":"Unknown","startTime":2262.75,"endTime":2266.11,"body":"the website and everyone else"},{"speaker":"Unknown","startTime":2262.75,"endTime":2266.11,"body":"should be as well. Gary, thanks"},{"speaker":"Unknown","startTime":2266.11,"endTime":2268.09,"body":"so much for your time and best"},{"speaker":"Unknown","startTime":2266.11,"endTime":2268.09,"body":"of luck with getting that"},{"speaker":"Unknown","startTime":2268.09,"endTime":2271.81,"body":"broadband sorted but insulation,"},{"speaker":"Unknown","startTime":2268.09,"endTime":2271.81,"body":"you you can still go to the end"},{"speaker":"Unknown","startTime":2271.81,"endTime":2274.45,"body":"of the garden and get some good"},{"speaker":"Unknown","startTime":2271.81,"endTime":2274.45,"body":"connection. It's his work so"},{"speaker":"Unknown","startTime":2274.45,"endTime":2279.64,"body":"far. What is not always like"},{"speaker":"Unknown","startTime":2274.45,"endTime":2279.64,"body":"this. It's normally Manchester."},{"speaker":"Unknown","startTime":2279.64,"endTime":2287.62,"body":"That's why. Yeah, listen, I let"},{"speaker":"Unknown","startTime":2279.64,"endTime":2287.62,"body":"you go and crack on with your"},{"speaker":"Unknown","startTime":2287.62,"endTime":2291.31,"body":"day. But thanks again for taking"},{"speaker":"Unknown","startTime":2287.62,"endTime":2291.31,"body":"time out. Thank you very much."},{"speaker":"Unknown","startTime":2291.31,"endTime":2291.94,"body":"Appreciate it."},{"speaker":"Unknown","startTime":2300.52,"endTime":2304.51,"body":"How about that? Thank you,"},{"speaker":"Unknown","startTime":2300.52,"endTime":2304.51,"body":"Jamie, and website once again"},{"speaker":"Unknown","startTime":2304.51,"endTime":2307.15,"body":"seven layer.com. That's a place"},{"speaker":"Unknown","startTime":2304.51,"endTime":2307.15,"body":"to go to have a look at all the"},{"speaker":"Unknown","startTime":2307.15,"endTime":2310.78,"body":"garments. And we'll put all the"},{"speaker":"Unknown","startTime":2307.15,"endTime":2310.78,"body":"show notes over at menswear"},{"speaker":"Unknown","startTime":2310.78,"endTime":2313.87,"body":"startup co.uk make sure you're"},{"speaker":"Unknown","startTime":2310.78,"endTime":2313.87,"body":"following us on the social so"},{"speaker":"Unknown","startTime":2313.87,"endTime":2318.13,"body":"you can get updated when we do"},{"speaker":"Unknown","startTime":2313.87,"endTime":2318.13,"body":"new posts, podcasts, etc. And if"},{"speaker":"Unknown","startTime":2318.13,"endTime":2320.35,"body":"you want to come on the show,"},{"speaker":"Unknown","startTime":2318.13,"endTime":2320.35,"body":"maybe tell us about your brand"},{"speaker":"Unknown","startTime":2320.35,"endTime":2324.04,"body":"and your journey then email us"},{"speaker":"Unknown","startTime":2320.35,"endTime":2324.04,"body":"here at info at men's West out"},{"speaker":"Unknown","startTime":2324.04,"endTime":2326.95,"body":"at codit. uk. Okay, thanks a"},{"speaker":"Unknown","startTime":2324.04,"endTime":2326.95,"body":"lot. Until next time"}]}