Sebastian Öhrn, Founder of Myrqvist / Premium Footwear

Menswear Style Podcast

Menswear Style Podcast
Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
Mar 04, 2025 Episode 230
Menswear Style

Myrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike.

How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag.

Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, Myrqvist shoes are now worn across continents, making their mark far beyond Sweden.

But growth hasn’t just been geographic. The first shoe model, the Äppelviken Oxford, laid the foundation for their collection. While they continue to offer classic formal shoes, their range has expanded to include sneakers, boots, sandals, and accessories — each embodying timeless design and a commitment to longevity. Together, they define Myrqvist: premium footwear without the premium price tag.

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Episode Artwork Sebastian Öhrn, Founder of Myrqvist / Premium Footwear 24:08 Episode Artwork Mark Warman, Founder of Barnfield Customs / Handmade Jackets 30:29 Episode Artwork Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear 33:50 Episode Artwork Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care 25:10 Episode Artwork Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing 35:13 Episode Artwork Evren Ozka, Co-Founder of Mallet London / Luxury Footwear 28:42 Episode Artwork Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker 29:05 Episode Artwork Miguel Soares, Founder of BYMS / Sports Fashion 21:45 Episode Artwork Peter Jüriado, Creative Director at Stenströms / Premium Shirts 28:20 Episode Artwork Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers 22:49 Episode Artwork Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers 22:49 Episode Artwork Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers 29:09 Episode Artwork Ed Bartlett, Founder of Kostüme / Cycling Apparel 34:13 Episode Artwork Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing 31:55 Episode Artwork Jack Millington, Founder of Billy Tannery / Handmade Leather Bags 26:51 Episode Artwork Jennifer Brown, Founder of pampeano / Argentine Handmade Belts 24:20 Episode Artwork Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance 25:45 Episode Artwork Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits 29:10 Episode Artwork Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers 27:26 Episode Artwork Michael Shuttleworth, Founder of W. Rubens / Reinventing T-Shirts 28:52 Episode Artwork Mark Francis, Founder of Heron's Ghyll / Elegant Clothing & Tailoring 24:21 Episode Artwork Dimitar Kehayov, Founder of KHV CONCEPT / Handmade High-End Footwear 27:18 Episode Artwork Kestin Hare, Founder of KESTIN / High-Quality Menswear 27:58 Episode Artwork Ben Mears, Founder of Expio / Lightweight Waterproof Outerwear 24:31 Episode Artwork Keelan Doyle, Founder of ØTHERS / Multi-Sensory Wellness 24:33