Tech Intersect™ with Prof Tonya M. Evans

Join the riveting journey into the Web 3.0 world with the Tech Intersect™ Podcast, hosted by the globally-acclaimed Dr. Tonya M. Evans. As a distinguished full tenured professor at Penn State Dickinson Law, Dr. Evans is a beacon of knowledge in fintech, Web3, intellectual property, and financial inclusion, standing at the forefront of these domains. With accolades like the esteemed 2023 EDGE in Tech Athena Award for Academic Leadership and her pivotal role in the World Economic Forum/Wharton DAO Project Series, her expertise is unparalleled.

In this enlightening podcast, Dr. Evans ushers listeners into the future of work, wealth, and creativity. She deep-dives into the crux of how to pivot with purpose in the emerging digital economy. Each episode unravels the intricate tapestry of leading-edge trends where law, business, and technology meet. We'll navigate the ethical intricacies tied to innovations like blockchain and artificial intelligence, explore the landscape of new-collar jobs, and dissect the strategies crucial for success in a digital age.

Embrace the future and pivot with purpose. With Dr. Evans' wisdom as your compass, the Tech Intersect™ Podcast promises to illuminate the path ahead in our rapidly changing digital landscape. No prior tech, business, or law experience is required – just an eagerness to thrive in tomorrow’s world. Dive in, and let's shape the digital future together.

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Tech Intersect™ with Prof Tonya M. Evans

Tech Intersect #187: Michelle Jackson on Effective Online Brand Building

December 11, 2023 • Tonya M. Evans • Episode 187

0:00 | 37:11

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In this digital age, you may have heard that anyone can make money online. While there is truth in this, it takes some intention and strategy to make the recurring revenue that turns your online service into a sustainable business. Today’s guest, Michelle Jackson knows just what it takes for online creators to make the income that lets them live life on their own terms. This week, episode 187 of the Tech Intersect™ Podcast is about effective online brand building!

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Michelle Jackson is the owner of the Brand Building Lab, helping entrepreneurs thoughtfully design their best lives through the creation of businesses with impact. Through her work, she focuses on uplifting the voices of People of Color and allies who are doing the work… but may not get on center stage.

Topics Michelle and I go over in this episode include:

What the F.I.R.E. acronym means and how it goes hand in hand with financial freedom.
Tools and resources for intermediate entrepreneurs level up their online business.
Shifting the perspective on what it means to show up consistently as an entrepreneur.
Stressing the importance of creating channels for recurring revenue and what this might look like.
Things creators must do before they can even consider monetizing their podcast and strategies to use when they’re ready.
The importance of having a personal brand, website, and email list outside of social media.

CONNECT WITH MICHELLE JACKSON:

Creators Getting Paid

The Brand Building Lab

Podcasters Getting Paid (The Resource)

Creators Getting Paid Substack

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