In this episode of E.S.Now, we sit with Manpreet Kalra to find out why we need to decolonize storytelling in the ethical marketing landscape. Manpreet is the founder of Art of Citizenry, where she works with clients globally in impact consulting through a marketing lens. She focuses on incorporating cultural humility in brand narratives and is particularly interested in how businesses in the Global North communicate impact about their work with producer groups in the Global South.
www.artofcitizenry.com
In this episode of E.S.Now, we sit with Manpreet Kalra to find out why we need to decolonize storytelling in the ethical marketing landscape. Manpreet is the founder of Art of Citizenry, where she works with clients globally in impact consulting through a marketing lens. She focuses on incorporating cultural humility in brand narratives and is particularly interested in how businesses in the Global North communicate impact about their work with producer groups in the Global South.
www.artofcitizenry.com