The KitchenTable Community Podcast

Episode 3: Building a kitchen table agency with a stellar reputation – featuring Fi Edwards and Katie Langdon of Skin and Blister

June 09, 2020 John Season 1 Episode 3
The KitchenTable Community Podcast
Episode 3: Building a kitchen table agency with a stellar reputation – featuring Fi Edwards and Katie Langdon of Skin and Blister
Show Notes Chapter Markers

Is it possible build a best-in-class agency from your kitchen table? It sure is – and sisters Fi Edwards and Katie Langdon are living proof. 
 
When they started their healthcare comms agency Skin and Blister in 2016, all they had was a great name and a grand vision, yet within a year they were pitching against – and beating – some of the best known agencies in their field. They now have a roster of major pharma clients and NHS organisations, yet the pair remain the only permanent staff.
 
Central to their success is their 'deadline driven working' model, which allows their remote-working freelance employees, the maximum possible flexibility.

Find out how they put this method into practice and how it became a major selling point. 

 

Introduction and background
The deadline driven working model
Selling the model to clients
How they work with their freelance employees
Project management tools
Employees' wellbeing
Freelancers' interaction with clients
Growth plans
Getting new business
Finding the perfect client
Roundup and goodbyes