The KitchenTable Community Podcast

Episode 6: Learning from an old hand – featuring Karl Heasman

September 10, 2020 John Season 1 Episode 6
The KitchenTable Community Podcast
Episode 6: Learning from an old hand – featuring Karl Heasman
Chapters
0:08
Intro – background and previous career
4:42
Going it alone as a kitchen table agency
10:20
Growing the agency in to something bigger
15:19
Exiting the agency
19:47
Consulting for other agencies
21:30
Honing your proposition and elevator pitch
25:10
Strategic approach to employment
28:01
Cash and charging
32:12
Getting clients
35:00
Why you should take the plunge and start an agency
37:15
Wrap up and outro
The KitchenTable Community Podcast
Episode 6: Learning from an old hand – featuring Karl Heasman
Sep 10, 2020 Season 1 Episode 6
John

If you’re just starting out on your agency journey, few things will be more useful to you than tapping in to the wisdom of those who’ve been there and done it.

Karl Heasman is just such a chap. After an early career in advertising he took the plunge and started his own kitchen table agency from scratch. He was hugely successful and a few years later he sold the company for a small fortune. Now he helps the owners of small creative businesses to achieve similar success.

Be sure to tune in to hear Karl's insights on:

  • honing your proposition
  • charging
  • wining clients 
  • and much more 
Show Notes Chapter Markers

If you’re just starting out on your agency journey, few things will be more useful to you than tapping in to the wisdom of those who’ve been there and done it.

Karl Heasman is just such a chap. After an early career in advertising he took the plunge and started his own kitchen table agency from scratch. He was hugely successful and a few years later he sold the company for a small fortune. Now he helps the owners of small creative businesses to achieve similar success.

Be sure to tune in to hear Karl's insights on:

  • honing your proposition
  • charging
  • wining clients 
  • and much more 
Intro – background and previous career
Going it alone as a kitchen table agency
Growing the agency in to something bigger
Exiting the agency
Consulting for other agencies
Honing your proposition and elevator pitch
Strategic approach to employment
Cash and charging
Getting clients
Why you should take the plunge and start an agency
Wrap up and outro