Smaller agencies often believe that they can’t compete with the marketing leviathans in their swanky Shoreditch and Soho offices. Our latest guest on the Kitchen Table Community Podcast, Richard Coope, argues that they can – and, more importantly, they should.
I’m delighted to have Richard on the podcast to share his insights into the inherent advantages that smaller agencies have over their larger competitors, especially in the post-pandemic era. Why should clients pay big money to larger agencies when they can get the same standard of work elsewhere for a lower price? In an era where agencies can no longer take clients out to fancy lunches, the bigger agencies are losing their upper hand.
Richard is the owner of his own agency, Brightful, and is also co-founder of the social enterprise Winchester Creatives, which is helping talented young creatives in to the job market.
In this episode, he shares insights from years of working in the creative industries, and explains how a Rebel Alliance of smaller agencies can stand shoulder-to-shoulder with the titans of marketing.